The global cat litter products market size was valued at USD 10.89 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 4.8% from 2022 to 2030. Rise in spending on pets coupled with an increase in the number of cat owners across the globe is expected to positively impact market growth. As per the European Pet Food Industry Federation (FEDIAF), in 2020, more than 110 million cats were present as pets in 88 million European households. The COVID-19 pandemic positively impacted the growth of the market. The demand for personal and pet hygiene products increased to keep homes clean and sanitary during the pandemic situation. According to Information Resources Inc., pet food and care products sales in Italy, France, and the U.K., increased by 7.4%, 13.4%, and 10.9%, respectively, from March 2019 to March 2020.
Moreover, during COVID-19 businesses took a long time to deliver orders, particularly in states, which had stay-at-home advisory and mandatory closure of nonessential businesses. In addition, the industry was witnessing supply chain disruptions across the globe. However, pet food and cat litter are considered essential goods, which act as a major driver for the market.
An increasing number of cat owners across the globe is expected to positively impact the market growth. Most cat owners prefer not to let their cats outside of the house owing to various reasons, such as human hostility and adverse weather conditions. These factors are expected to drive the product demand over the forecast period.
Price, material, and functionality are the key factors influencing consumers’ purchasing decisions. Rising demand for technologically advanced litter boxes can also influence consumers’ purchasing decisions. The product price varies between USD 25-30 for an average household on account of repetitive purchases. The cost varies depending on the type of product, such as clumping, non-clumping, and others.
Cat litter products play an important role in maintaining the health of the cats as well as the people in the household, thereby, driving the market. The buying decision for cat litter products involves both the owner and the cat. Cats are very selective about the products they use. Most cats do not like the crystal form of the litter products, while some prefer silica gel litter but do not like scented litter. This generates an opportunity for cat litter product manufacturers to introduce novel products.
Cat litter has become a very common product among cat owners, primarily among multi-cat owners. However, the high price associated with the product and the unwillingness of a few pet owners to buy costly products for their pets may act as a market restraint. Further, this results in a situation where the market fails to introduce premium products, in turn, hampering the market growth.
In terms of revenue, clumping product type dominated the market with a share of 75.6% in 2021. Clumping litter is increasingly gaining consumer attention as cat urine and feces can be removed easily without having to empty the litter box. Moreover, the increasing prominence of clumping cat litter owing to its functionality and various benefits is likely to draw consumer attention and boost product sales over the forecast period.
Conventional product type is projected to register a CAGR of 4.0% from 2022 to 2030. The demand for traditional litter products is being driven by increased consumer preference toward entirely removing the odor associated with cat urine and feces. Rising consumer inclination toward low-priced litter products owing to their repeated usage is boosting the sales of conventional cat litters.
In terms of revenue, clay raw material dominated the market with a share of 83.6% in 2021. This is attributable to the increasing usage of clay in the creation of cat litter products, owing to its high absorbency and solid-formation qualities boosting the segment's expansion. Furthermore, clay-based products are less expensive than other materials, making them a popular choice among middle-income and multi-cat homes. Furthermore, such items are dust-free and odourless, lowering the risk of respiratory problems.
Silica is projected to register a CAGR of 5.7% from 2022 to 2030. Silica cat litter comprises silica gel crystals, which are often used as preservatives in packaged foods, medications, and other products easily damaged by excess moisture. Silica is moisture-absorbent, dust-free, and odor-controlling and this is expected to drive its demand as a raw material for cat litter products. The other raw materials segment includes recycled paper, wood, corn, walnut shells, coconut husk, and grass among others.
In terms of revenue, retail and supermarket distribution channel dominated the market with a share of 76.3% in 2021. This is attributable to the increasing consumer inclination toward a one-stop shopping experience. Most consumers prefer to buy cat litter products from mass merchandisers and supermarkets, such as Walmart, due to their easy availability and extensive presence on such platforms.
Online distribution channel is estimated to grow with a CAGR of 5.8% over the forecast period. The growth of this segment can be attributed to technological advancements and a rising preference for the online distribution channel to purchase cat litter products, especially by consumers with a busy schedules. In addition, the availability of a variety of international brands, heavy discounts, free shipping, and easy return policies are attracting consumers to opt for online platforms for purchasing cat litter products.
Europe dominated the market with a share of 40.27% in 2021. This is attributable to cat adoption among consumers. Moreover, the increasing cat population over the past few years in Europe has resulted in a rising need for more than one cat in numerous households. As per the European Pet Food Industry Federation (FEDIAF), in 2020, more than 110 million cats were present as pets in 88 million European households.
Asia Pacific is expected to witness a CAGR of 6.7% from 2022 to 2030. The growth is majorly attributed to an increase in nuclear households and a rise in disposable income. Moreover, increasing pet ownership in the region, coupled with growing spending on their healthcare, food, and litter products, is expected to have a positive impact on the market over the forecast period.
The cat litter products market is characterized by the presence of a few established players and new entrants. Many big players are increasing their focus on the growing trend of cat litter products. Players in the market are diversifying the service offering in order to maintain market share. Some of the key players operating in the global cat litter products market include:
The Clorox Company
Nestlé S.A.
Church & Dwight Co., Inc.
Oil-Dri Corporation of America
Pettex Limited
Dr. Elsey's
Eco-Shell, Inc.
J. RETTENMAIER & SÖHNE GmbH + Co KG (JRS)
H. von Gimborn GmbH
Kent Corporation
Intersand
Sinchem Silica Gel Co., Ltd.
Weihai Pearl Silica Gel Co., Ltd.
Mars, Incorporated
Silgan Holdings Inc.
Report Attribute |
Details |
Market size value in 2022 |
USD 11.23 billion |
Revenue forecast in 2030 |
USD 16.63 billion |
Growth Rate |
CAGR of 4.8% from 2022 to 2030 |
Base year for estimation |
2021 |
Historical data |
2017 - 2020 |
Forecast period |
2022 - 2030 |
Quantitative units |
Revenue in USD million and CAGR from 2022 to 2030 |
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments covered |
Product type, raw material, distribution channel, region |
Regional scope |
North America, Europe, Asia Pacific, Central & South America, Middle East & Africa |
Country scope |
U.S.; Canada; U.K.; France; Germany; Spain; Italy; India; China; South Korea; Japan; Brazil; Mexico; South Africa |
Key companies profiled |
The Clorox Company; Nestlé S.A.; Church & Dwight Co., Inc.; Oil-Dri Corporation of America; Pettex Limited; Dr. Elsey's; Eco-Shell, Inc.; J. RETTENMAIER & SÖHNE GmbH + Co KG (JRS); H. von Gimborn GmbH; Kent Corporation; Intersand; Sinchem Silica Gel Co., Ltd.; Weihai Pearl Silica Gel Co., Ltd.; Mars, Incorporated; Silgan Holdings Inc. |
Customization scope |
Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope. |
Pricing and purchase options |
Avail customized purchase options to meet your exact research needs. Explore purchase options |
This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the cat litter products market based on product type, raw material, distribution channel, and region:
Product Type Outlook (Revenue, USD Million, 2017 - 2030)
Clumping
Conventional
Raw Material Outlook (Revenue, USD Million, 2017 - 2030)
Clay
Silica
Others
Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)
Retail and Supermarkets
Online Platform
Regional Outlook (Revenue, USD Million, 2017 - 2030)
North America
U.S.
Canada
Europe
U.K.
France
Germany
Spain
Italy
Asia Pacific
India
China
South Korea
Japan
Central & South America
Brazil
Mexico
Middle East & Africa (MEA)
South Africa
b. The global cat litter products market size was estimated at USD 10.89 billion in 2021 and is expected to reach USD 11.23 billion in 2022.
b. The global cat litter products market is expected to grow at a compound annual growth rate of 4.8% from 2022 to 2030 to reach USD 16.63 billion by 2030.
b. Europe led the global cat litter products market in 2021 accounting for a revenue share of over 40.27%.
b. Some key players operating in the cat litter products market include Teladoc; Doctor on Demand; iCliniq; IBM; Intel Corporation; Philips Healthcare; McKesson Corporation; AMD Telemedicine; GE Healthcare; CardioNet Inc.; 3m Health Information Systems; Medic4all; CirrusMD Inc.; Cisco; and American Telecare Inc.
b. Key factors that are driving the cat litter products market growth include the rising number of cat owners across the globe, coupled with the growing demand for advanced pet hygiene solutions.
b. The clay segment accounted for the maximum revenue share of more than 83% in 2021 and is expected to grow at a significant CAGR from 2022 to 2030 in the cat litter products market.
b. The retail and supermarkets segment accounted for the highest revenue share of more than 76% in 2021 in the cat litter products market.
b. The clumping segment dominated the cat litter products market in 2021accounting for a revenue share of 75.6%.
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The home care & decor industry has been witnessing inconsistent growth, since the Covid 19 outbreak. As a result of the ongoing pandemic crisis, there has been a drop in the overall performance of discretionary products such as decorative fixtures, bedding products, to name a few. The virus outbreak has, however, led to substantial growth in categories such as cleaning and hygiene products. Prominent growth in the e-commerce business is also one of the positive influences of the outbreak, wherein companies are focusing on expanding their distribution networks to online channels in order to cater to the surging consumer demand. Our team is diligently working towards accounting these factors in our report with the aim of providing you with the up-to-date, actionable market information and projections.
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