A three-pronged approach was followed for deducing the ceramic tiles market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:
Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for ceramic tiles market to gather the most reliable and current information possible.
Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of ceramic tiles market data depending on the type of information we’re trying to uncover in our research.
Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.
Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.
Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.
Qualitative Functional Deployment (QFD) Modelling for market share assessment.
Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.
Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.
Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.
This step also entails the finalization of the report scope and data representation pattern.
Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.
The ceramic tiles market was categorized into four segments, namely product (Glazed ceramic tiles, Porcelain tiles, Scratch free ceramic tiles), application (Wall tiles, Floor tiles), end-use (Residential, Commercial), and region (North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa).
The ceramic tiles market was segmented into product, application, end-use, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:
Demand estimation of each product across countries/regions summed up to from the total market.
Variable analysis for demand forecast.
Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.
Primary interviews for data revalidation and insight collection.
Used extensively for new product forecasting or analyzing penetration levels.
Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.
Primary interviews and vendor-based primary research for variable impact analysis.
The ceramic tiles market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into twenty-one countries, namely, the U.S.; Canada; Mexico; Germany; the UK; France; Russia; Spain; Turkey; China; India; Japan; South Korea; Brazil; Argentina; Saudi Arabia; UAE; Oman; Qatar; Bahrain; Kuwait.
All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.
The ceramic tiles market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:
ATLAS CONCORDE S.P.A. - Atlas Concorde S.P.A. was established in 1969 and is headquartered in Fiorano Modenese, Italy. The company is a founder member of Concorde Group, which is one of the prominent Italian ceramic groups. Atlas Concorde S.P.A. designs and manufactures flooring products for floor construction in hospitality, wellness facilities, business spaces, shops, living spaces, bathrooms, and kitchens. The company has two business segments, namely Atlas Concorde USA and Atlas Concorde Russia. It has a presence in North America, Europe, and some parts of Asia including China and Korea. The commercial offices of the company are present in Korea, the UK, France, China, Russia, and the U.S. Its production plants are located in Italy, the U.S., and Russia and are involved in producing tiling materials for residential & commercial construction. The company’s product portfolio is inclusive of wall & floor tiles available in a variety of textures including wood, marble, stone, concrete, textile, and 3D designs. In addition, the company produces outdoor tiles and extra-large tiles for residential & commercial flooring applications.
Mohawk Industries, Inc. - Mohawk Industries, Inc. was founded in 1956 as Mohawk Carpet Mills and changed its name to Mohawk Industries, Inc. after its buyout by MHS Holdings in 1988. Later, it was incorporated in 1992. The company is headquartered in Georgia, U.S., and is primarily engaged in the production of flooring components. It designs, sources materials, manufactures, and distributes different types of flooring materials to markets including residential new construction, residential replacement and, commercial constructions. The company operates its business through segments: Global Ceramics, Flooring North America, and Flooring Rest of the World. The company majorly operates in the U.S., Europe, Russia, Australia, and New Zealand and has sales operations catering to over 170 countries. Its manufacturing facilities for flooring products are present across 19 countries catering to more than 25,000 customers worldwide. As of 2018, the employee strength of the company was over 38,800. The product portfolio of the company includes ceramic tiles, residential carpets, commercial carpets, rugs, laminate flooring, luxury vinyl tiles, sheet vinyl, wood flooring, and countertops. In addition, it has started manufacturing flooring products from waste pet bottles under its corporate sustainability program.
Crossville Inc. - Crossville Inc. was founded in 1986 and is headquartered in Tennessee, U.S. The company is engaged in the manufacturing, distribution, and sales of flooring products for residential and commercial construction projects across the North America. In 2003, the company changed its name from Crossville Ceramics Co. to Crossville Inc. It sells and displays its products through its showrooms in the U.S. and Canada. The company’s product offerings include a complete line of porcelain tile panels, ranging from rugged tiles to high-gloss textured ones with a wide range of color and pattern options. Moreover, it offers ceramic wall tiles, countertops, glass, natural stone, and porcelain stone. Applications served by the company include counters, exterior covered walls, exterior paving, exterior walls, furniture, interior floors, interior walls, fountain lining, and shower floors among others. The company distributes its products primarily through floor-covering stores and design professionals throughout the U.S. along with two company-owned outlet stores in Tennessee.
RAK Ceramics - RAK Ceramics was established in 1989 and is headquartered in Ras Al Khaimah, United Arab Emirates. The company designs and manufactures ceramic tiles and sanitary ware for residential & commercial purposes. It majorly serves the Asia Pacific and European regions with over 40 subsidiaries operating in tiles and bathroom fittings. The company claims to produce more than 110 million square meters of flooring tiles and five million pieces of sanitary ware annually at 17 manufacturing facilities present across the UAE, Bangladesh, India, and Iran. The company has a presence in over 150 countries with operational facilities in Europe, the Middle East & North Africa, North America, Central & South America, Australia, and Asia Pacific. It is publicly registered on the Abu Dhabi Securities Exchange in the UAE and Dhaka Stock Exchange in Bangladesh. As of 2017, the employee strength of the company was over 15,000 individuals from more than 40 nationalities. The company’s products have received various certifications including OSHAS 18001:2017, ISO 14001:2015, and ISO 9001:2015, and have also been certified by the Bureau of Indian Standards. It has a testing laboratory for tiles and sanitary wares, which complies with ISO/IEC 17025 by the National Association of Testing Authorities, Australia (NATA).
Cerámica Saloni - Cerámica Saloni was founded in 1971 and is headquartered in Castellón, Spain. It is engaged in the manufacturing of ceramic tiling products for residential and commercial construction projects. With a presence in five continents, the company offers its products in over 100 countries across the globe. The company offers ceramic tiles in more than 30 different dimensions. It produces ceramic tiles with different finishes including cement, metalized ceramics, marble, mono-color, mosaic, rustic, stones, strips, textiles, and wood. The products are majorly used in flooring, walling, and coating.
Florida Tile, Inc. - Florida Tile, Inc. was founded in 1954 and is headquartered in Kentucky, U.S. It manufactures ceramic and porcelain tile products for residential as well as commercial construction projects. In 2006, the company was purchased by the Panaria Group. The group, a leading Italian manufacturer of tiles, comprises eight brands with its manufacturing facilities situated in three countries. It has a geographical presence in over 100 countries. With an investment of USD 25.0 million, this partnership benefitted Florida Tile to boost its product line into the manufacturing of large-format through-body porcelain tiles and to create high-definition porcelain products through the most advanced technology of digital printing. Florida Tile largely produces glazed and unglazed ceramic wall tiles and porcelain floor & wall tiles and serves in the U.S. Moreover, it imports and distributes products including porcelain floor & wall tiles, glass, natural stone, and metal tiles. The company has a dedicated distribution channel comprising more than 35 branches and over 60 third-party distributors.
Porcelanosa Grupo - Porcelanosa Group was founded in 1973 and is headquartered in Castellon, Spain. It operates as a manufacturer, distributor, and retailer of ceramic tiles. The group operates under an umbrella of eight companies including Porcelanosa, Venis, Gamadecor, Systempool, L’antic Colonial, Butech, Noken, and Urbatek. It has its operations across 140 countries, with over 400 company-owned showrooms and an extensive network of distribution centers, independent distributors, and retailers. The group’s product portfolio comprises ceramic wall tiles, porcelain fittings, floor tiles, hardwood, wood parquet, natural stone, kitchens tiles, mosaics, sanitary ware, bathtubs, brassware, shower trays, bedroom furniture, hydromassage cabins & columns, bathrooms tiles, and accessories.
Kajaria Ceramics Limited - Kajaria Ceramics Limited was established in 1985 and is headquartered in Delhi, India. The company designs and manufactures ceramic & vitrified tiles as well as flooring products. The subsidiary companies associated with it include Cosa Ceramics Pvt. Ltd., Kajaria Florea Ceramics Pvt. Ltd., Jaxx Vitrified Pvt. Ltd., Soriso Ceramics Pvt. Ltd., Vennar Ceramics Pvt. Ltd., Kajaria Bathware Pvt. Ltd., Kajaria Sanitaryware Pvt. Ltd., and Taurus Tiles Pvt. Ltd. The company has seven manufacturing units in India in addition to global sales operations in North America, Europe, Asia Pacific, and the Middle East & Africa. Its sales & distribution facilities in the European region are located in Spain, France, Belgium, the UK, Germany, and East Europe. In total, the company exports ceramic & vitrified tiles to over 35 countries. Its product portfolio is categorized into floor tiles and wall tiles. Floor tiles are further classified into ceramic tiles, polished vitrified tiles, paving tiles, and glazed vitrified tiles.
Ricchetti Group - Ricchetti Group was founded in 1960 with the acquisition of Ceramiche Ricchetti and Group by Cisa, Cerdisa, and Smov with production facilities located at Sweden, Finland, and Germany. The company is headquartered in Sant'Antonino Italy and primarily focuses on the design and production of ceramic tiles and flooring materials. The brands associated with the company include Cisa Ceramiche, Ricchetti, Cerdisa, Roberto Cavalli, and Manifattvra Del DVCA along with trademark products such as Hoganas, Klingenberg, Evers, Pukkila, Bellegrove, and Cinca. In terms of the company’s product portfolio, Cisa Ceramiche develops porcelain stoneware tiles for residential projects; Richhetti produces glazed porcelain and wall tiles; and Cerdisa offers white-body wall tiles. Additionally, the brand Roberto Cavalli is engaged in the production and sales of fashion apparel and accessories.
China Ceramics Co., Ltd. - China Ceramics Co., Ltd. was founded in 1993 and has its headquarters in Fujian, China. The company is engaged in the manufacturing of ceramic tiles. These products are offered for domestic as well as international markets and are used in interior flooring and exterior siding of residential and commercial buildings. It has around 40 distribution partners in the domestic market that exported 75 of its products to overseas markets. The company is currently operating through two facilities located in Hengda and Hengdali in China. The annual ceramic tile production capacities of Hengda and Hengdali facilities are 42 million square meters and 30 million square meters, respectively. As of December 2018, the company had 579 fulltime employees working at its various manufacturing and distribution sites. It offers products under the brand names Hengda, WULIQIAO, Hengdeli, and Toerto, and are distributed through a network of distributors or sold directly to large property developers. The products offered by the company include ultra-thin tiles, glazed tiles, porcelain tiles, glazed porcelain tiles, and rustic tiles.
Supply Side Estimates
Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.
Segment revenue determination via variable analysis and penetration modeling.
Competitive benchmarking to identify market leaders and their collective revenue shares.
Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.
Demand side estimates
Identifying parent markets and ancillary markets
Segment penetration analysis to obtain pertinent
Heuristic forecasting with the help of subject matter experts
Forecasting via variable analysis
Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.
Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.
Understanding market estimates and forecasts (with the base year as 2023, historic information from 2018 to 2022, and forecast from 2024 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.
The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.
The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.
We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.
All market estimates and forecasts have been validated through primary interviews with the key industry participants.
Inflation has not been accounted for to estimate and forecast the market.
Numbers may not add up due to rounding off.
Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).
Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).
Latin America includes Central American countries and the South American continent
Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.
GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.
We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:
Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.
Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.
The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.
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