The global cereal bar market size was estimated at USD 11.7 billion in 2018. High demand for healthy cereal bar products in various countries including China, U.S., and India is projected to fuel the growth. The product consumption is increasing on account of its ability to meet numerous dietary requirements such as low salt content, low cholesterol levels, and low or no sugar content. However, the high production cost owing to the volatile prices of raw materials is anticipated to affect the growth. Large scale companies are increasing their geographical presence to boost overall market share. The establishment of joined warehouses in the key locations to timely distribute the products is expected to remain a critical success factor in the upcoming years.
Increasing purchasing power parity, which has immensely increased in the last few years, is likely to drive the demand for snacks over the forecast period. Also, the growing use of dried fruit snacks by consumers owing to the good sources of fiber, vitamins, and minerals is expected to fuel the product demand. Furthermore, the need for on-the-go snacks driven by the increasing spending capacity of customers over the forecast period. Besides, the hectic lifestyle of consumers is likely to boost the market growth.
The Asia Pacific accounted for the largest share in the cereal bar market. Consumers in emerging economies are becoming increasingly aware of the benefits of consuming cereal bars. Expansion in the distribution networks of food products is also anticipated to boost the market over the forecast period. The rise in spending capability of customers in the region is expected to influence the growth positively.
Cereal bar raw materials including corns and rice have grown commercially for the past two decades with an efficient community mostly agreeing that products from the aforementioned raw materials are safe for consumption. China, Brazil, and Russia are the major regions at increasing cereal raw materials, with India being the dominant country.
Snack bars are frequently positioned as a convenient nutritional solution for a snack or meal. By offering consumers products that help with fat burning aids, extra nutrition, and calorie control, the snack bar segment is perceived as helping consumers with their weight management. These products appeal to health-conscious consumers and those working to reach certain health goals.
Global energy and nutrition bars products segment is anticipated to witness significant growth in the upcoming years owing to the increasing popularity of healthy and natural products coupled with growing consumption of cereals in the U.S., Brazil, and Mexico. Additionally, abundant availability of raw materials including flour, wheat, barley, and corn, among others will drive growth.
Products from the other segments such as granola bars offer several health benefits such as lowering cholesterol, aiding in weight-loss attempts, increasing the energy level, regulating digestion, and improving heart health. They also help build stronger bones, enhance the quality of the skin, and manage diabetes, in addition to lowering blood pressure. The said advantages are expected to fuel the product demand over the forecast period.
Convenience stores and hypermarkets and supermarkets are the key distribution channel in the market. In 2018, the U.S. convenience stores segment held around 18.40% of the global market share in terms of revenue.
Hypermarkets and supermarkets are expected to hold a dominant market share over the forecast period on account of the easy product availability, leading to easy accessibility to a large consumer base. Consumers in this sector are likely to be more selective about the existence of several brands in the market that offer various types of cereal bars available at varied cost, quantity, and quality.
North America held a significant market share in terms of demand in 2018 on account of changing the eating habits of consumers such as snacking in between meals or snacking instead of meals. Rising preference for healthy snacking substitutes is anticipated to contribute to market growth soon. The availability of innovative flavors discounted prices, and attractive packaging is projected to further fuel the regional growth shortly.
The healthy cereals bars are estimated to witness decent growth over the forecast period, about the high demand for breakfast grains and cereal, majorly in countries such as the U.S., China, and India among consumers of all age groups.
Europe held a significant market share in terms of revenue in 2018. Companies operating in Europe are focusing on increasing product sales by attracting more customers with innovative products and eye-catching packaging.
The rising trend of snacking among the younger population has boosted the European market. Growing awareness about the health benefits of innovative snacks is anticipated to propel the demand for cereal bars over the forecast period. Increasing pressure on urban consumers to maintain the work-life balance is augmenting the need for ready to eat snacks. This, in turn, is expected to further boost the regional product demand.
The market is characterized by joint ventures, mergers and acquisitions, and diversification of distribution channels to enhance the market share and to strengthen the position. High entry barriers, owing to the difficulty in registration and large capital investment, are likely to maintain high competition among industry participants. Industrial rivalry is expected to remain high due to its rapid growth and brand loyalty over the forecast period. The companies are majorly focusing on optimal business growth by executing numerous growth strategies.
Some of the key companies present in the market are Hain Celestial Group, Nestle S.A., and General Mills. Other prominent vendors include Atkins Nutritionals, Kind LLC, Quaker Oats, and McKee Foods.
The base year for estimation
Actual estimates/Historical data
2014 - 2017
2019 - 2025
Revenue in USD Million & CAGR from 2019 to 2025
North America, Europe, Asia Pacific, Central & South America, MEA
Revenue forecast, company share, competitive landscape, growth factors and trends
U.S, U.K., Germany, China, India, Brazil
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This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For this study, Grand View Research has segmented the global cereal bar market report based on the product, distribution channel, and region:
Product Outlook (Revenue, USD Million, 2014 - 2025)
Energy & Nutrition Bar
Distribution Channel Outlook (Revenue, USD Million, 2014 - 2025)
Hypermarket & Supermarket
Food Specialty Stores
Regional Outlook (Revenue, USD Million, 2014 - 2025)
Central & South America
Middle East & Africa
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