Probiotics Market Size, Share & Trends Report

Probiotics Market Size, Share & Trends Analysis Report By Application (Food & Beverages, Dietary Supplements, Animal Feed), By End-use, By Region, And Segment Forecast, 2018 - 2024

  • Published Date: Feb, 2018
  • Base Year for Estimate: 2016
  • Report ID: 978-1-68038-093-4
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2016
  • Number of Pages: 85

Industry Insights

The global probiotics market size was valued at USD 35.9 billion in 2016. Rising health concerns across the globe coupled with the efficacy of probiotics in addressing these concerns is expected to be a major driving factor for the overall probiotics market growth. Increasing disposable income, broadening of probiotics portfolio and easy availability of the product is also expected to benefit the industry demand.

U.S. probiotics market

The U.S. market was estimated at USD 3.3 billion in 2015. The region is characterized by the presence of probiotic products for niche markets such as geriatric population and youth. These niche markets have helped the regional players to adopt different strategies to enhance their product portfolio and thus at the same time maximize their revenues. The excessive demand from the region for probiotics based food & beverages is expected to positively drive the industry growth over the next few years.

Probiotics are healthy bacteria, which when consumed in sufficient quantities result in health benefits to the host. These bacteria are used to treat a variety of diseases such as those concerning gastrointestinal tracts, digestion, and bowel function. They also act as buffers against harmful external pathogens and thus proving effective in treatment against food poisoning.

Development of efficient strains of probiotics is a key industry scenario. Strains that can withstand harsh manufacturing processes have been developed. Coatings to safeguard the genetic material of the strains from extreme temperatures and varying pressure ranges have been developed. Such trends are expected to benefit the overall market growth over the forecast period.

The health benefits of probiotics and rising awareness among the consumers about the same are expected to drive the industry growth over the next few years. Long shelf life & high stability of the probiotic products, coupled with high interest from pharmaceutical industry owing to the high-profit margin on these products is anticipated to propel the growth over the next eight years.

The rising costs of the healthcare sector and the advent of the internet age, has led to an increased preference for preventive health care. This has enabled consumers to self-diagnose the ailments they are suffering from. Also, the consumer awareness regarding the health benefits of probiotics based products is increasing. Such factors are anticipated to drive the growth over the forecast period positively.

Application Insights

Food & beverages was the largest segment in 2015 and accounted for more than 85% of total revenue. This application includes dairy products, nondairy products, cereals, baked food, fermented meat products, and dry food probiotics. Dairy products accounted for a major share in 2015, and this trend is expected to continue from 2016 to 2024. Fermented meat products segment is expected to show the highest growth rate over the forecast period.

Dietary supplements are expected to grow at an anticipated CAGR of 7.5% over the forecast period. These supplements include food supplements, nutritional supplements, specialty nutrients and infant formula. Nutritional supplements and specialty nutrients were the segments having higher penetration in 2015.

Long shelf life & high stability of the products, coupled with high interest from pharmaceutical industry, owing to the high-profit margin on these products is anticipated to propel the market growth over the next eight years. However, the regulations pertaining to the use of probiotics in nutraceuticals, nutricosmetics, and dietary supplements, especially for infant formulas, are extremely stringent and are expected to pose a challenge for regional players.  

End-use Insights

Human probiotics emerged as the most significant application segment in 2016 and are expected to continue dominance over the forecast period. The segment is expected to grow at an anticipated CAGR of 7.2% over the forecast period.

Growing health concerns and development of more effective bacteria strains is expected to aid the human end-use segment growth. Increasing standard of living, as well as disposable income in areas such as the Asia Pacific, the Middle East, and Africa as well as Central & South America, is expected to benefit the overall industry growth.

Animal feed bacteria is anticipated to witness moderate growth over the forecast period. Companies are investing significantly in R&D activities for the development of efficient strains aimed at improving animal health. The rise in demand for quality animal products such as meat, wool, and leather has forced animal husbandry participants to focus more on animal health. Such trends are expected to benefit the segment growth over the forecast period.

Global probiotics market

Enterococcus faecium is used in various animal applications including gut health maintenance and immunity development. Rising awareness regarding the usage of probiotics and competitive strategies adopted by major market players to generalize the usage in animal feed is expected to drive the segment growth. 

Regional Insights

Asia Pacific emerged as the largest market in 2015. Rising disposable income in the country coupled with increasing awareness of probiotics in the region is favoring the industry growth. Countries such as Japan, China, and Australia contributed significantly to the overall regional demand growth. Also, lucrative opportunities provided by countries such as India, China, and Australia are bound to attract industry participants to invest more in the region.

In 2015, The European region contributed significantly to the overall market demand. The scenario was on account of the regional government's encouragement for the innovation and development in the field of probiotics. The Federation of European Nutrition Societies (FENS) funds and invests in various businesses about nutritional foods & nutricosmetics. The organization operates and nurtures the growth of such business in 26 countries in the region.

The European Society for Clinical Nutrition and Metabolism (ESPEN) governs the use of probiotics in dietary supplements, pharmaceuticals, and foods & beverages. The organization also offers grants for business in the nutrition sector, and also gives awards to the best performing firms in the industry. Such initiatives help encourage the industry participants to come up with new innovative and highly beneficial products and thus help the industry to grow.

The people in the North American region have been subjected to digestive distress, obesity, high blood pressure, and tooth decay, owing to the unhealthy & sedentary lifestyle. According to the World Health Organization (WHO), approximately 65 to 70 million people in the region are experiencing problems associated with the digestive system. These factors have contributed to an increase in demand for probiotics owing to their beneficial health factors.

Probiotics Market Share Insights

Some of the major companies operating in this industry include Arla Foods, Inc., Probi, Lallemand Inc., Chr. Hansen, Danone, Danisco A/S, and Nestle. The suppliers of probiotics are expected to exhibit robust growth over the next eight years. Continued investment from manufacturers in the pharmaceutical industry is also anticipated to drive the growth of the market. Industry players are investing in R&D activities to come up with probiotic products which can cater to the needs & requirements of people in different age groups and gender. These factors are expected to accelerate the growth of the market over the forecast period.

In the recent past, Major industry participants adopted strategies such as the introduction of their brands in untapped economies such as the South East Asian countries. The companies are striving for partnerships in the region and are taking initiatives to provide them the expertise needed for attaining market share. The partnership initiatives include providing the partners with the technical know-how and support across the value chain to produce and market functional foods in their respective countries.

Report Scope



Base year for estimation


Actual estimates/Historical data

2014 - 2016

Forecast period

2017 - 2024

Market representation

Revenue in USD Billion & CAGR from 2016 to 2024

Regional scope

North America, Europe, Asia Pacific, South America, MEA

Country scope

U.S., UK, Germany, Japan, China, India, Brazil

Report coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the industry trends in each of the sub-segments from 2014 to 2024. For the purpose of this study, Grand View Research has segmented the global probiotics market report on the basis of application, end-use, and region:

  • Application Outlook (Revenue, USD Million, 2014 - 2024)

    • Food & beverages

      • Dairy products

      • Non-dairy products

      • Cereals

      • Baked foods

      • Fermented meat products

      • Dry food

    • Dietary supplements

      • Food supplements

      • Nutritional supplements

      • Specialty nutrients

      • Infant formula

    • Animal feed

  • End-use Outlook (Revenue, USD Million, 2014 - 2024)

    • Human

    • Animal feed

  • Regional Outlook (Revenue, USD Million, 2014- 2024)

    • North America

      • U.S.

    • Europe

      • Germany

      • UK

    • Asia Pacific

      • China

      • Japan

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa

Key questions answered by the report
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