Clean label is a term that has emerged due to increasing consumer demand for natural and organic food products that are free from synthetic additives and preservatives. Most clean-label ingredients are sourced from organic and natural sources; however, products with minimal ingredients are also considered part of the clean-label trend. Essentially, any food product made using purely organic ingredients, such as plant-based ingredients, without the addition of synthetic or chemical additives, is recognized as a clean-label product.
The global market for clean-label ingredients has been significantly affected by the COVID-19 pandemic. The outbreak has brought about a notable shift in consumer buying behavior, with people becoming more cautious about food products. The pandemic has also led to the widespread adoption of healthy eating habits among consumers, increasing demand for clean-label products. As a result, people are placing more importance to clean-label ingredients for both in-home and out-of-home purchases, leading to a broader application scope for these ingredients in various food products.
Numerous food manufacturing companies have been undertaking significant initiatives to fulfill their customers' increasing demand. For instance, in November 2021, Cargill, Inc. developed a variety of highly soluble rice, a clean-label substitute. It can substitute maltodextrin by maintaining similar functioning, texture, and taste in products like dairy, powdered beverages, snacks, cereals, and more. Additionally, Ingredion Incorporated, in March 2023, launched texturizers made from the citrus peel in the U.S. These citrus peel texturizers are named FIBERTEX CF 102 citrus fibers and FIBERTEX CF 502 and are considered clean label ingredients.
Organic farming is a significant contributor to the clean-label ingredient market. The U.S., among numerous regions, has been majorly indulging in organic farming. Moreover, adopting the Kyoto and Montreal Protocols by the United States and Canada, which aim to limit Greenhouse Gas (GHG) emissions, has incentivized industry players to incorporate natural and organic ingredients into their products. It contributes significantly to enhancing the clean-label ingredients market.
Emulsifier, Stabilizer, and Thickeners (EST)
Dairy & Frozen Desserts
Bakery & Confectionery
Sauce & Condiment
Oils & Fats
Tate & Lyle PLC.
Kerry Group PLC.
Sensient Technologies Corporation,
Chr. Hansen Holding A/S
International Flavors & Fragrances Inc.
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