Global coated paper market is expected to witness considerable growth owing to rapidly increasing demand from advertising and packaging industries. Coated paper offers gloss and matte texture finishes leading to rising applications in advertising materials, security papers, newspaper inserts, converted paper products, catalogue and magazines among others. Coating provides enhanced physical properties such as dirt, tear, and wear resistance upon paper substrates, along with extended life span. The product offers finer high quality pictures or photographs as compared to conventional papers, which is expected to boost applications in the rapidly expanding camera and imaging products industry. Global media ad spending is also contributing to rising product demand in glossy finish ads, brochures, media marketing materials and others. Other major market drivers include burgeoning internet trade sales inducing product demand in industrial packaging, along with rising demand for flexible paper packaging in numerous other sectors.
Coated paper recycling is a difficult, time-consuming task and requires careful separation of the coating material from the basic paper beneath the surface. High-performance and cost-effective alternatives such as plastics and uncoated paper are rapidly gaining popularity. Coated paper is increasingly being substituted by low-cost uncoated paper in printing applications.
On the basis of coating materials, the global industry is segmented as kaolin clay, SB latex, titanium dioxide, wax or polythene, GCC, PCC, talc, starch and SB latex. GCC (ground calcium carbonate) generated highest demand in recent years owing to rising end-use applications. Product segmentation includes coated fine paper, ground wood coated paper and machine finished paper.
Coated fine paper emerged as the largest segment in terms of volume and revenue; this segment is forecasted to witness fastest growth as well over the forecast period. Major coated fine paper types include standard coated fine paper, low coat weight papers and art papers. Coated fine papers are wood-free in nature and are gaining importance in advertising materials and books due to its high pigment content & ease of calendaring. Standard coated fine paper and art papers are majorly consumed fine papers.
Major end-use industries catered by coated paper include printing, packaging, business communication, labels and direct mailing. Packaging application segment held a prominent share and is expected to witness significant growth owing to rising demand from the food industry. These papers can be found in numerous food packaging products such as pouches, sachets, paper bags, cups, bowls, and seal bags. Rising demand from food industry is expected to drive global demand as packaging material. Printing segment is expected to witness stagnant growth rate owing to rising product substitution by inexpensive papers.
Europe is a major consumer in terms of total volume on account of emerging packaging industry. Asia Pacific is also expected observe significant growth owing to product demand from packaging and other industries. Technological advancements and expanding end-use industries are likely to boost product demand in emerging economies such as India and China. Middle East & Africa have an established market owing to several applications in printing and packaging industries. However, there is a lot of untapped potential for product expansion in these regions.
Major paper manufacturers are focusing on renewable and degradable flexible paper packaging to cater to rising demand for flexible paper packaging in the food industry. Technological advancements in coating techniques and paper recycling are expected to present several opportunities for market players. Key participants are actively adopting new product launches as expansion strategies to capture greater share. Stora Enso Oyj, Michelman, BASF, Imersys, Arjowiggins SAS, Penford Corporation, Oji Holdings Corp., Sappi Limited, Asia Pulp & Paper Co. Limited, and Nippon Paper Industries Co., Ltd. are some key companies operating in the global coated paper industry.
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