Coding And Marking Equipment Market Size, Share & Trends Analysis Report By Product Type (Continuous Inkjet Printer, Thermal Inkjet Printer, Laser Printer), By End-use Industry, By Region, And Segment Forecasts, 2021 - 2028

Report Overview

The global coding and marking equipment market size was valued at USD 14.5 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 5.5% from 2021 to 2028. The growth of the market can be attributed to the growing demand for coding and marking equipment, particularly from the pharmaceutical and food and beverage industries. Incumbents of the pharmaceutical industry are putting a strong emphasis on countering counterfeiting and tampering by using flexible packs, such as forming films, top webs, chevron pouches, header bags, and strip bags with specific codes and marking, which bodes well for the growth of the market. Similarly, the growing preference among consumers for packaged and labeled food and beverages is encouraging food & beverage manufacturers to deploy coding and marking equipment.

The outbreak of the COVID-19 pandemic took a severe toll on the coding and marking equipment market. Production activities at several manufacturing sites were suspended temporarily as part of the lockdowns and restrictions imposed as part of the efforts to arrest the spread of coronavirus. Restrictions on the movement of people and goods also affected the exports and imports of the equipment. The overall coding and marking equipment market may have plummeted in the wake of the pandemic; however, an uptick in the demand for coding and marking equipment from the pharmaceutical and healthcare industry was typically evident during Q1/2020 and Q2/2020, as the incumbents of the industry put a strong emphasis on appropriately coding and marking medical equipment, such as medical masks, and personal protective equipment (PPE) kits.

The quality of food can have a direct impact on consumers’ health. Hence, food safety is turning out to be a major concern for the incumbents of the food industry. Compromised quality, compliance failures, and subsequent product recalls can lead to severe monetary losses and leave food companies with a tarnished reputation along with a loss of customer loyalty and diminished brand value. As a result, food and beverage companies are putting a strong emphasis on implementing coding and marking equipment.

In the automotive industry, coding and marking equipment can play a vital role in countering counterfeit automobile parts by coding the automobile parts appropriately. The Automotive Aftermarket Suppliers Association (AASA) estimated that the automotive industry loses approximately USD 12 billion every year due to counterfeit products. Automotive manufacturers typically prefer invisible inks to print scannable, anti-counterfeiting barcodes to counter counterfeiting. The anti-counterfeiting efforts being pursued by the incumbents of the automotive industry are expected to drive the demand for coding and marking equipment.

However, coding and marking machines tend to be very expensive. Implementing coding and marking systems can be a highly capital-intensive task. All the participants of the supply chain, especially the smaller players, may not possess adequate financial resources to have the infrastructure in place required to implement coding and marking systems. Hence, the high prices associated with the coding and marking equipment are expected to restrain the growth of the market over the forecast period.

Product Type Insights

The continuous inkjet (CIJ) printer segment dominated the market in 2020 and accounted for a revenue share of more than 32%. CIJ printers use a non-contact method to provide versatile and reliable coding to support high-quality, fast-paced production for several use cases. The high market penetration and the easy availability of these printers and their inks also bode well for the growth of the segment. Several market players are advancing their CIJ printers to defend their position in the market.

The thermal inkjet (TIJ) printer segment is anticipated to register the highest CAGR over the forecast period. TIJ printers can offer a low-cost option for printing as they can print at fast speeds and high quality on anything. These printers are easy to use and require no special practice or training to operate. Moreover, TIJ printers are always ready to use as they do not require any warm-up or cool-down cycles.TIJ printers are typically used to print on plastics, specialty and regular papers, cartons, and metals.

End-use Industry Insights

The food and beverage segment dominated the market in 2020 and accounted for a revenue share of more than 31%. Food safety accreditation is a prerequisite for food companies selling their products via online channels or via retailers. Moreover, food companies are also putting a strong emphasis on product differentiation and brand protection to counter counterfeiting. Besides, consumers are increasingly checking for traceability tags and regulatory certifications on the food products they purchase as they are getting more and more conscious about their health, thereby driving the demand for coding and marking systems from food and beverage companies.

The pharmaceutical segment is anticipated to expand at the highest CAGR over the forecast period. It is of paramount importance for the incumbents of the pharmaceutical and healthcare industry to code and identify their products and packaging systems. Manufacturers are required to directly code the product and packaging, and the specifics of the code need to be approved by the concerned regulatory bodies. Stringent regulations are particularly driving the need for serialization and reliability, and subsequently, the need for ensuring that every product is appropriately coded and marked. Appropriate coding and marking of products, such as disinfectants, masks, and sanitizers, is particularly getting necessary in the wake of the outbreak of the COVID-19 pandemic.

Regional Insights

North America dominated the market for coding and marking equipment in 2020 and accounted for a revenue share of over 32%. The pharmaceutical and healthcare industry in North America can be described as a mature industry characterized by several industry incumbents investing aggressively in research and development to innovate new drugs and treatments. The U.S. is particularly known for the stringent regulations it has drafted to govern its food and pharmaceutical and healthcare industries to counter any potential sales of counterfeit products. Hence, companies in the region, especially pharmaceutical companies, are putting a strong emphasis on implementing coding and marking systems, thereby driving the growth of the regional market.

Asia Pacific is expected to emerge as the fastest-growing regional market over the forecast period. Asia Pacific is home to emerging economies, such as India and China. The packaging industry in India is growing rapidly, and packaging companies in India are aggressively innovating their packaging systems, thereby contributing to the growth of the regional market. On the other hand, China is a major manufacturer of inks used in printers, which bodes well for the growth of the regional market.

Key Companies & Market Share Insights

The market can be described as a highly fragmented market. The market players are focusing on introducing new products and enhancing their product offerings to better cater to the changing needs of the users while retaining their competitiveness. For instance, in February 2021, Videojet Technologies launched a new CIJ printer called Videojet 1880. The printer leverages advanced, digital technology to help users in preventing manufacturing downtime while delivering excellent performance. Similarly, in September 2021, Linx Printing Technologies launched two new thermal inkjet (TIJ) printer models, namely Linx TJ20 and Linx TJ50, as part of the efforts to strengthen its range of coders. The two models are tailored to the specific needs of customers. Both the models can be used to print onto plastics, coated cards, metals, and films. Some of the prominent players operating in the global coding and marking equipment market are:

• Danaher Corp.

• Domino Printing Sciences Plc

• Hitachi Ltd.

• Markem-Imaje Group

• Matthews International Corporation

• Leibinger Group

• REA Elektronik GmbH

• ProMach Inc.

• Koenig & Bauer Coding GmbH

• HSA Systems

Coding And Marking Equipment Market Report Scope

Segments Covered in the Report

The report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2028. For this study, Grand View Research has segmented the global coding and marking equipment market report based on product type, end-use industry, and region:

• Product Type Outlook (Revenue, USD Million, 2016 - 2028)

  • Continuous Inkjet (CIJ) Printer

  • Thermal Inkjet (TIJ) Printer

  • Piezo Inkjet Printer

  • Laser Printer

  • Others

• End-use Industry Outlook (Revenue, USD Million, 2016 - 2028)

  • Food and Beverage

  • Pharmaceutical

  • Construction

  • Cosmetics

  • Others

• Regional Outlook (Revenue, USD Million, 2016 - 2028)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

    • France

    • Rest of Europe

  • Asia Pacific

    • China

    • India

    • Japan

    • Rest of Asia Pacific

  • Latin America

    • Brazil

    • Rest of Latin America

  • Middle East & Africa