The global collaborative applications market is expected to witness significant growth over the forecast period. Collaborative or groupware applications are software designed in architecture to help people get involved in a common task and accomplish a common goal. The aim of any company is to make its critical workforce perform smarter, and faster and help them to be more productive. In order to achieve this goal, the company requires next-generation technology and collaborative applications and technology is one among them.
Adopting such technology helps to analyze the collaborative behavior by digging deep into processes and incentivizing the methods. From the competitive perspective, it can be said that major vendors need to raise their aspirations in order to achieve their targets. Although there is no lack of collaborative applications and technologies in the market place vendors are presenting innovative offerings such as Chatter which is a social platform same as Facebook, Yammer and Jive. These also include company crowdsourcing apps like Answer Hub and Spigit.
A survey conducted by Avanade in 2013 found that 77 percent of the decision-makers are using collaborative tools and 82 percent of the businesses that use collaborative technology and related applications wanted to use and adopt more in the upcoming years. Consumer giant Unilever is one of the largest end-user of collaborative applications.
Unilever’s “Creating Brand’s for Life” social marketing campaign aims at its customers who can also play the role of advocates for their brand portfolios. To meet this business requirement coordination among customers and the central marketing team is done with Unilever’s collaborative application name digital platform for social marketing. This helped Unilever to touch base with customers with ease by creating customized internal sites where marketers and partners can converse easily.
The key drivers and benefits for the collaborative applications market that help to boost growth include immense demand from embedded technologies and insurance companies. In insurance collaborative technology application is of immense importance as it helps in improving underwriters’ speed and effectiveness in pricing insurance policies.
Another benefit obtained from adopting these applications is the availability of a platform that allows for sharing experiences and ideas online., Carbon management software is also a kind of collaborative application where the company identifies programs to reduce CO2 emissions. These applications also help in the quick sharing of documents. It helps to guide a particular process that can be performed optimally and thus help to improve quality and productivity in one go.
One of the key drivers of the collaborative applications market is change management adopted by different multinational companies. Any business which is highly labor-intensive presents itself as a lucrative application market for collaborative applications. Salesforce.com uses a “live ops” cloud contact center for delivering global customer support services. This involves tapping vendors who work from home and they set their own login efforts.
It is expected in the future the collaborative applications market will see a tremendous growth rate as the present application concepts are projected to be applied to different kinds of knowledge works.
On the basis of application, the industry can be segmented into computer-supported cooperative network, integrated collaboration environment, content management system, document management system, enterprise content management, event management software, human-based genetic algorithm, intranet, commons-based peer production, and management information systems.
On the basis of region, the market is segmented into North America, Europe, Asia Pacific, Middle East & Africa and Latin America. The global industry is expected to be valued at over USD 150 million by 2022 with North America and Europe being the major contributors to its revenue.
Key vendors in the industry include 10000ft, Asana, Base camp, Binfire, Bitrix, Bluescape, Brightpod, CEITON, Central desktop, Citadel/UX, Collaborate Cloud, Confluence, Desk away, eXo Platform, Freed camp, Group - office, High Q, hurdle.net, Hyper office, IBM Connections, Intellinote, Jive, Liquid Planner, Mavenlink, Only Office, Open Text, Pivotal Labs, Podio, red booth, same page, share point, slack, smart sheet, Team Foundation Server, Team Wox, teamwork.com, Target Process, Tom’s Planner, Trello, Yammer, Wrike, Xait, Zarafa, Zoho.
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