GVR Report cover Consumer To Consumer E-Commerce Market Size, Share & Trends Report

Consumer To Consumer E-Commerce Market Size, Share & Trends Analysis Report By Product Category (Automotive, Beauty & Personal Care, Books & Stationery, Consumer Electronics, Others), By Region, And Segment Forecasts, 2024 - 2030

  • Report ID: GVR-4-68040-190-3
  • Number of Pages: 125
  • Format: Electronic (PDF)
  • Historical Range: 2018 - 2022
  • Industry: Technology

Market Size & Trends

The global consumer to consumer e-commerce market size was estimated at USD 1,789.58 billion in 2023 and is anticipated to grow at a compound annual growth rate (CAGR) of 24.3% from 2024 to 2030.The main factors propelling this market's expansion are the increasing global population, the rapid increase in internet usage, and the rise in smartphone adoption. This market would witness rapid expansion in the forecasted years as there are no middlemen, wholesalers, or retailers; thus, both buyers and sellers receive the best quotation. The demand for Consumer to consumer (C2C) e-commerce websites would only increase as this business strategy lowers inventory costs and capital investment in outlet locations.

U.S. Consumer To Consumer E-Commerce Market size and growth rate, 2024 - 2030

The growing acceptance of online payments would stimulate the market. Consumers can select from a wide range of vendors, compare items and costs, and even haggle over a price, can increase customer satisfaction, and satisfy every buyer's need for the best value for money. Thus, driving the growth of the C2C e-commerce market growth. Apart from the platform's basic guidelines (which include data security, financial protection, and possibly eligibility checks before sellers can use the platform), there are no tight rules governing C2C e-commerce. Moreover, word-of-mouth marketing that typically occurs on social media platforms and the community built around the C2C marketplace are the two main pillars of the C2C eCommerce business model. As Facebook and other social media platforms are helping to create internal C2C marketplaces, it can make it easier to market and advertise a product by making use of the user base that already exists. Thus, the market for the Consumer to consumer (C2C) e-commerce is expected to grow significantly in the forecasted period.

Market players are launching C2C e-commerce websites that provide limitless access to local and international C2C multi-vendor marketplaces, regardless of the products sellers can offer. Additionally, vendors have the ability to sell a broad variety of goods, including furniture and cosmetics. In addition, the website can be developed utilizing best practices for responsive design, giving users of all devices access to the full experience while interacting with platform. Furthermore, the C2C e-commerce websites have a distinctive marketplace design and a completely personalized user interface (UI) solution intended for a particular market and audience attraction. Therefore, driving the growth of market in the forecasted period.

Technological advancements are rapidly transforming customer service interactions. Price reductions are a significant benefit that applies to both parties in a C2C e-commerce marketplace. Product prices are lower as there's no need for a physical store and all the associated expenses and requirements to hire salespeople. Higher profit margins and better user experiences may result from this. This benefit pertains to both sides. Furthermore, a C2C eCommerce marketplace can provide a plethora of possibilities from merchants worldwide who provide distinctive products that one would not otherwise be able to acquire. In addition, from the seller's point of view, an online marketplace can provide an abundance of global buyers searching for a specific good or service, improving the likelihood of a successful visitor-to-customer relationship. Thus, aforementioned factors are collectively driving the growth of the C2C e-commerce market significantly.

Market Concentration & Characteristics

The growth of the Consumer to consumer (C2C) e-commerce market is medium, and the growth’s pace is accelerating. The platform for multi-channel C2C e-commerce features automated communication between online sellers, vendors, and buyers. In addition, C2C e-commerce website provides robust order processing flow, integrated inventory data with online stores, developed a scalable architecture to handle massive volumes of data, and produced a reporting tool to examine sales figures.

Consumer To Consumer E-Commerce Market Concentration & Characteristics

C2C e-commerce firms are also engaging in merger and acquisition (M&A) activity to expand their market positions. In addition, market players are spending huge amounts of money on research and development to develop advanced Consumer to consumer (C2C) e-commerce solutions that will boost their market value, driving the growth of the C2C e-commerce market.

 Various international and local regulatory bodies have drafted regulations to protect consumer data from unauthorized users and prevent any potential misuse of it. Market players must abide by various regulations and acts, such as the platform's basic guidelines related to data security, financial protection, and possibly eligibility checks before sellers can use the platform.

Consumer to consumer (C2C) e-commerce have no direct alternatives. The market is comparatively narrowly focused, with few comparable products offers and technology-driven alternatives. To create new products and technology, businesses are spending a lot of money on research and development.

C2C e-commerce platforms minimize operational expenses and enhance their brand loyalty to customers. Furthermore, growing functional complexities due to rapid technological advancements are forcing companies to opt for C2C e-commerce platforms to meet evolving market needs.  Therefore, driving the growth of the market.

Product Category Insights

Clothing & footwear segment accounted for largest market value share of 20% in 2023. C2C e-commerce platforms provide a diverse range of products, styles, brands, and designs in the clothing and footwear segment, catering to various consumer preferences, fashion trends, and lifestyle choices, providing consumers with a wide range of options and opportunities to discover special and distinctive fashion items. Furthermore, the growing emphasis on sustainability, ethical purchasing, and responsible fashion has increased demand in the C2C marketplace for reuse and refurbished clothing and footwear. C2C systems help to reduce waste, conserve resources, and promote environmentally friendly, responsible consumption behaviors in the fashion sector by extending the lifecycle of fashion products.

Global Consumer To Consumer E-Commerce Market share and size, 2023

Home décor & electronics is projected to witness a significant growth rate over the forecast period. Continuous innovation, market trend adaptation, and the introduction of emerging technologies are vital for driving expansion and competitiveness in the C2C e-commerce market for Home Décor & Electronics segment growth. Cross-border trade and international collaboration in the Home décor &electronics C2C e-commerce market promote cultural exchange, design diversity, and innovation, allowing consumers to discover and value different aesthetic styles, craftsmanship techniques, and design ideas across the world, fueling C2C e-commerce market growth.

Regional Insights

North America region dominated the C2C e-commerce market in 2023. The industry is anticipated to increase dramatically in the forecasted period due to the increasing use of smartphones and the expansion of social media in the region. Moreover, the market is anticipated to grow as it facilitates direct communication between customers. Furthermore, With the rising popularity of online platforms such as Etsy, eBay, Amazon Marketplace in the region, market is likely to flourish in the forthcoming period.

Consumer To Consumer E-Commerce Market Trends by Region, 2024 - 2030

Asia Pacific region is anticipated to witness significant growth in the C2C e-commerce market. Due to the region's growing middle class, increasing digitally advanced consumers, and developing business environment, the Asia Pacific C2C e-commerce industry is growing quickly. Developing countries such as China and India’s rural citizens are becoming empowered entrepreneurs due to the growing implementation of the C2C e-commerce platform in the region.

Key Consumer To Consumer E-commerce Company Insights

Some of the key players operating in the market include Amazon.com, Inc., Alibaba, and eBay Inc.

  • Amazon.com, Inc. is a technology company focusing on cloud computing, e-commerce, artificial intelligence, digital streaming, and online advertising. In addition to Amazon's standard offers, third-party sellers can sell new or used goods directly to customers on the Amazon Marketplace, an e-commerce platform that is owned and run by Amazon. Third-party vendors can reach Amazon's consumer base through Amazon Marketplace.

  • eBay Inc. is a San Jose, California-based e-commerce platform provider that facilitates retail and customer-to-customer sales through online marketplaces in 190 markets across the globe. The company charges sellers’ commissions after sales, whether through online auctions or "buy it now" rapid sales.

  • Quikr India Private Ltd., and Shopee are some of the emerging market participants in the C2C e-commerce market.

  • Shopee is a worldwide technology business based in Singapore that specializes in C2C e-commerce. It is one of Sea Limited's subsidiaries.  Shopee is considered as one of the biggest e-commerce platform in Southeast Asia. Additionally, it assists buyers and sellers who want to buy and sell products online in East Asian and Latin American nations.

  • Quikr India Private Ltd. is a C2C e-commerce marketplace and classified advertising business based in Bangalore, India. In India, Moreover, the company operates in more than 1000 cities across many categories, such as, mobile phones, cars, employment services, real estate, education, and household products.

Key C2C E-commerce Companies:

The following are the leading companies in the C2C e-commerce market. These companies collectively hold the largest market share and dictate industry trends. Financials, strategy maps & products of these C2C e-commerce companies are analyzed to map the supply network.

  • Airbnb, Inc.
  • Alibaba Group Holding Limited
  • Amazon.com, Inc.
  • Auctions.com
  • BigCommerce
  • Craigslist, Inc.
  • eBay Inc.
  • OLX, Inc.
  • Quikr India Private Ltd.
  • Shopee
  • Shopify Inc.
  • Squarespace, Inc.
  • Taobao.com
  • uBid.com
  • WooCommerce

Recent Developments

  • In November 2023, Alibaba Cloud, the cloud provider for Alibaba Group, announced its planning to strengthen public cloud services in Hong Kong to provide its local customers and to strengthen their business expansion in the Greater Bay Area (GBA).  Since C2C e-commerce operates entirely online, strengthening the public cloud is expected to have an impact on the C2C e-commerce market.

  • In November 2023, Amazon.com, Inc. partnered with Meta Platforms, Inc. a technology conglomerate company, to revolutionize its social commerce. Through this partnership, Amazon's e-commerce platform and Meta's social media platform will be seamlessly integrated, offering customers a smooth shopping experience and creating new avenues for targeted advertising. Thus, the revolution of social commerce platform is expected to drive the demand for C2C e-commerce market.

  • In January 2023, TTEC Holdings, Inc., a customer experience services provider, announced a strategic partnership with Google Cloud aimed at helping customers use Google's AI-powered contact center-as-a-service capabilities to streamline real-time interactions with customers across all live channels.

Consumer To Consumer E-Commerce Market Report Scope

Report Attribute


Market size value in 2024

USD 2,142.20 billion

Market Value forecast in 2030

USD 7.91 trillion

Growth rate

CAGR of 24.3% from 2024 to 2030

Base year for estimation


Historical data

2018 - 2022

Forecast period

2024 - 2030

Report updated

February 2024

Quantitative units

Market value in USD billion and CAGR from 2024 to 2030

Report coverage

Market value forecast, company share, competitive landscape, growth factors, and trends

Segments covered

Product category, region

Regional scope

North America; Europe; Asia Pacific; Latin America, MEA

Country scope

U.S.; Canada; Germany; UK; France; China; Japan; India; South Korea; Australia; Brazil; Mexico; Saudi Arabia; UAE; South Africa

Key companies profiled

Airbnb, Inc.; Alibaba Group Holding Limited; Amazon.com, Inc.; Auctions.com; BigCommerce; Craigslist, Inc.; eBay Inc.; OLX, Inc.; Quikr India Private Ltd.; Shopee; Shopify Inc.; Squarespace, Inc.; Taobao.com; uBid.com; WooCommerce

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

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Global Consumer To Consumer E-Commerce Market Report Segmentation

This report forecasts market value growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global C2C e-commerce market report based on product category and region.

Global Consumer To Consumer E-Commerce Market Report Segmentation

  • Product Category Outlook (Revenue, USD Billion, 2018 - 2030)

    • Automotive

    • Beauty & Personal Care

    • Books & Stationery

    • Consumer Electronics

    • Clothing & Footwear

    • Home Décor & Electronics

    • Sports & Leisure

    • Travel & Tourism

    • Media & Entertainment

    • Information Technology (Software)

    • Others

  • Regional Outlook (Revenue, USD Billion, 2018 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • Germany

      • UK

      • France

    • Asia Pacific

      • China

      • Japan

      • India

      • South Korea

      • Australia

    • Latin America

      • Brazil

      • Mexico

    • Middle East and Africa (MEA)

      • UAE

      • Saudi Arabia

      • South Africa

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