Control Tower Market Size, Share & Trends Report

Control Tower Market Size, Share & Trends Analysis Report By Type (Analytical, Operational), By Application (Supple Chain, Transportation), By End-use (Chemicals, Healthcare), By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-4-68039-087-3
  • Number of Report Pages: 110
  • Format: PDF, Horizon Databook
  • Historical Range: 2017 - 2021
  • Forecast Period: 2023 - 2030 
  • Industry: Technology

Research Methodology

A three-pronged approach was followed for deducing the control tower market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for control tower market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of control tower market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Control Tower Market Categorization:

The control tower market was categorized into four segments, namely type (Analytical, Operational), application (Supply Chain, Transportation), end-use (Aerospace & Defense, Chemicals, Retail & Consumer Goods, Healthcare, Manufacturing, High Technology Products), and region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa).

Segment Market Methodology:

The control tower market was segmented into type, application, end-use, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The control tower market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into eight countries, namely, the U.S.; Canada; the U.S.; Canada; Germany; the UK; China; India; Japan; Brazil.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Control tower market companies & financials:

The control tower market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • Accenture PLC: Accenture PLC provides technology solutions and professional services in the areas of network management and consulting, among others. The company offers cloud and digital services for various end-use industries. It also provides security services. Accenture PLC operates through five diverse business lines, namely, Communication Media & Technology, Financial Services, Health & Public Services, Products, and Resources. The company offers its solutions to the incumbents of industries and sectors such as automotive, banking, chemicals, communication & technology, energy, healthcare, consumer goods, life sciences, insurance, retail, travel, and natural resources.

  • Bain & Company, Inc.: Bain & Company, Inc. is one of the leading management consulting organizations. The company supports its clients in business decisions related to operations, strategy, technology, digital strategy and transformation, private equity, and cross-industry and cross-border mergers & acquisitions. The company offers consulting services for corporate strategy, change management, growth strategy, cost and supply chain management, information technology, cost transformation, procurement, sales and marketing, and revenue enhancement. The company’s digital delivery platform includes advanced analytics, digital marketing, automation, enterprise technology, partnership ecosystem, and new business innovation.

  • Blue Yonder Group, Inc.: Blue Yonder Group, Inc. is a provider of AI-driven platforms that help organizations optimize their business planning and execution. The company’s platforms enable organizations to synchronize their business planning, labor, execution, and delivery solutions that automates business decisions from end-to-end. The company’s platform includes Control Tower for real-time visibility across the supply chain; advanced technologies such as AI, IoT, and ML for accurate, profitable business decisions; Integration & APIs to easily connect between data and enterprises; Analytics & Insights to improve strategic insights; Data Management to deliver insights and optimize business operations; and Workflow & Orchestration to guide and streamline processes across enterprises.

  • Coupa Software Inc.: Coupa Software Inc. is a leading provider of business spend management solutions for organizations. The company offers a cloud-based business spend management platform connected to over 1,000 organizations and around 5 million suppliers globally. Its products are widely used for spend analysis, strategic sourcing, contingent workforce, contract management, manage suppliers & third party risks, treasury management, and supply chain designing & planning. The company’s products powered by the BSM platform are used by several end-use industries such as consumer packaged goods, energy & utilities, financial services, healthcare, food & beverages, education, life sciences, hospitality, manufacturing, and retail.

  • Deloitte Touche Tohmatsu: Deloitte Touche Tohmatsu is a consulting firm. The company has categorized its service offerings under audit & assurance, consulting, tax, legal, financial advisory, and risk advisory. The company has categorized its consulting services under strategy, analytics & M&A; customer and marketing; core business operations; human capital, and enterprise technology & performance. It continues to collaborate with government bodies to offer technical and planning support and devise appropriate strategies across transaction cycles, such as searching for potential candidates, deal structuring, valuation, post-merger integration, and financial modeling, among other transaction services.

  • E2open, LLC.: E2open, LLC. is a provider of cloud-based supply chain solutions for organizations. The company provides a connected and collaborative supply chain with intelligent applications that connect demand, supply, execution, and planning across the entire supply chain. The intelligent applications include Channel Shaping, Demand Sensing, Global Trade Management, Business Planning, Transportation and Logistics, Collaborative Manufacturing, and Supply Management. The company also offers a real-time Digital Transformation Platform that helps manage all tiers of inventory, production, logistics, and channel activities from a single place in the cloud.

  • Ernst & Young LLP: Ernst & Young LLP is a professional service organization that offers new and augmented advisory services, such as people advisory, program management, risk assurance & transformation, internal audit, and supply chain and operations management. The company offers professional services to organizations and facilitates businesses to explore business opportunities globally. The company also delivers values, ideas, and solutions tailored to meet the clients' needs in areas, such as mergers & acquisitions, risk management, and recent trends in worker-management relations.

  • Elementum: Elementum is a provider of a cloud-based supply chain automation platform that unifies manufacturing, procurement, inventory, and logistics operations in the United States. The company’s platform provides centralized information and communications to enable cross-ecosystem execution, drive rapid resolution of incidents, and ensure inventory products are available at the right time, cost, place, and quantity. Its product offering includes Elementum Incident Management and Elementum Task Management. It provides a supply chain automation platform for several end-use customers such as Vitamix, CORNING, PATTERSON Dental, KEN’S, Georgia Pacific, Starbucks, Barilla, Integra, and BASF. The company enables its customers with early alerts and actionable insights to assign tasks, collaborate operations, and resolve supply chain-related issues.

  • Genpact: Genpact is a worldwide provider of business process management and information technology services. The company leverages its analytical processes and technological solutions to help clients in driving intelligence across their organizations. The company’s core activities include capital markets, banking and insurance, life sciences, consumer goods and retail, manufacturing and services, infrastructures, and healthcare. It also offers accounts payable, records to report, invoice-to-cash, supply chain, direct and indirect strategic sourcing, spend analytics, category management, procurement operations, master data management, supply chain advisory, and enterprise performance management services.

  • IBM: IBM is a global integrated technology and services company. It operates through five segments, namely Cognitive Solutions, Technology Services & Cloud Platforms, Global Business Services, Systems, and Global Financing. The Technology Services & Cloud Platforms segment offers cloud services, outsourcing services, and other managed services focused on the client’s enterprise IT infrastructure. It also offers solution suite of digital experience. The segment generates about 45% of the company’s total revenue.

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Control Tower Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2022, historic information from 2017 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Control Tower Market Report Assumptions:

  • The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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