Cookware Market Size, Share & Trends Report

Cookware Market Size, Share & Trends Analysis Report By Type (Standard /Non-Coated, Non-Stick/ Coated), By Product, By Material, By Application, By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

  • Report ID: GVR-4-68039-420-4
  • Number of Pages: 88
  • Format: Electronic (PDF)

Research Methodology

A three-pronged approach was followed for deducing the cookware market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for cookware market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of cookware market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Cookware Market Categorization:

The cookware market was categorized into six segments, namely type (Standard /Non-Coated, Non-Stick/ Coated), product (Pots & Pans, Pressure Cooker, Cooking Racks, Cooking Tools, Bakeware, Microware Cookware), material (Stainless Steel, Carbon Steel, Cast Iron, Aluminum, Glass, Stoneware), application (Residential, Commercial), distribution channel (Supermarket/ Hypermarket, Specialty Stores, Online), and region (North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa).

Segment Market Methodology:

The cookware market was segmented into type, product, material, application, distribution channel,and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The cookware market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into eighteen countries, namely, the U.S.; Canada; Mexico; the UK; Germany; France; Italy; Spain; China; India; Japan; Indonesia; South Korea; Australia & New Zealand; Brazil; Argentina; South Africa; Saudi Arabia.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Cookware market companies & financials:

The cookware market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • Groupe SEB - Groupe SEB is a French consortium founded in 1857 and headquartered in Écully, France. The company manufactures and supplies small appliances and has 31 brands under its umbrella, including All-Clad, Krups, Moulinex, Rowenta, SUPOR, Tefal, WMF, and Maharaja. The company has established its production base across France to meet the specific needs of various markets. According to the Groupe SEB website, the company has 34,000 employees and owns more than 1300 retail stores worldwide. Since 2012, Groupe SEB has been increasing its initiatives to encourage the recycling of cookware, particularly in Europe, with the Tefal brand. Consumers are invited to bring their old products into stores in exchange for money-off coupons to buy new products from the Eco Respect range. The used products are recycled by specialist companies and then reused for the manufacture of new products, including cookware. In this way, Groupe SEB gives returned products a second life as part of its aftersales service. More than 5,000 of the company’s appliances have been repaired and restored by the French social integration association ENVIE Anjou and then resold.

  • Werhahn Group - Werhahn Group is a family-run business that was established in 1841. The company is headquartered in Neuss, Germany. The company operates in three divisions: building materials, consumer goods, and financial services. The consumer goods division includes high-quality branded articles for kitchen and body care; these include Zwilling Kitchen, Zwilling Beauty Group, and Jaguar/Tondeo Hairdressing Equipment. These business units produce high-quality brand products for kitchen use and personal care and their products are available in all the important markets around the globe. Under the name of Zwilling Kitchenware, Werhahn Group holds a share in 26 companies, out of which, the company holds a 100% share in 22 companies.

  • Target - Founded in 1902 and headquartered in Minnesota, U.S., Target stands as a prominent American retail corporation, with a robust presence encompassing all 50 U.S. states and the District of Columbia. Boasting a workforce of over 350,000 employees, Target has solidified its position as a retail giant. One noteworthy addition to its offerings is the Target-Made by Design line, a collection comprising approximately 750 fundamental household items meticulously crafted by Target's in-house team of 300 designers and 200 engineers. This innovative line echoes the minimalist ethos epitomized by Muji, offering a range of products from bath towels to kitchen tables. Remarkably, the pricing strategy is tailored to be competitive with Ikea, with items commencing at an affordable USD 1 and reaching up to USD 260. The majority of products fall below the USD 30 mark, with many priced under USD 10. Notable selections include USD 3 plates, USD 6 bath towels, and queen pillows, facilitating the seamless and economical outfitting of kitchens, bedrooms, and bathrooms for a budget-friendly experience.

  • Meyer Corporation - Established in 1971 and headquartered in California, U.S., Meyer Corporation stands as a prominent manufacturer and distributor specializing in kitchenware products, with a primary focus on cookware. Operating through an extensive network of 100 cookware manufacturing lines spanning 30 countries, Meyer boasts a remarkable production capacity, capable of crafting an average of 42 million pans annually. At the heart of the company's offerings are its flagship brands, Circulon and Anolon, known for their quality and innovation. Expanding its reach, Meyer also serves as a distributor for several other renowned brands, including Ruffoni, SilverStone, Bonjour, Farberware, and Paula Deen. Beyond the domestic market, Meyer actively engages in marketing and distributing its standalone brands globally, with a notable presence in key markets such as Prestige (Europe), Raco & Essteele (Australia), Fujimaru (Japan), and Meyer (Canada). This strategic approach positions Meyer Corporation as a dynamic player in the competitive landscape of kitchenware, combining innovation, global reach, and a diverse product portfolio to cater to the evolving needs of consumers worldwide.

  • Fissler GmbH - Fissler GmbH, founded in 1845, is a family-owned manufacturer of cookware. The company’s products include pots, pans, pressure cookers, roasters, woks, and kitchen accessories and parts. Headquartered in Rhineland-Palatinate, the company manufactures its products locally and distributes them through a network of over 62 subsidiaries and employs over 800 people. The company has a presence in over 80 countries.

  • Tramontina - Established in 1911, Tramontina stands as a prominent Brazilian manufacturer renowned for its diverse portfolio encompassing cookware, cutlery, appliances, gardening equipment, electric hardware, and plastic furniture. Nestled in Carlos Barbosa, Rio Grande do Sul, the company has evolved into a global player with a substantial international footprint, boasting manufacturing units across 16 countries, including the U.S., Mexico, Australia, Chile, Colombia, the U.K., South Africa, and China. Tramontina's distribution and sales network extends to over 120 countries through strategically positioned Regional Sales Offices (RSOs) and Distribution Centers (DCs). The company's logistics strategy focuses on DCs strategically located in key states within Brazil, ensuring swift deliveries and facilitating business operations in vital regions of the country. This approach guarantees the brand's pervasive presence throughout the national territory. Complementing the Distribution Network, numerous RSOs act as commercial support, located in Porto Alegre, Curitiba, Rio de Janeiro, Belo Horizonte, and Recife. Tramontina's international journey commenced with Tramontina U.S.A. [TUSA], marking the initiation of its global presence. Today, Tramontina stands tall among leading Brazilian exporters, showcasing a brand synonymous with quality and innovation on the international stage.

  • Newell Brands Inc. - Founded in 1903 and headquartered in Georgia, United States, Newell Brands stands as a global player with a workforce of 32,000 employees as of December 2021. The company operates across five main segments: Appliances and Cookware, Commercial Solutions, Home Solutions, Learning and Development, and Outdoor and Recreation. With a robust infrastructure, Newell manages 55 production plants, 70 warehouses, and regional distribution hubs scattered globally. It boasts approximately 315 retail outlets, with a significant presence of 300 outlets in the U.S. Within the Appliances and Cookware segment, Newell proudly showcases key brands like Calphalon, Crock-Pot, Mr. Coffee, Oster, and Sunbeam. The company's core offerings span household items, kitchen appliances, gourmet cookware, bakeware, and cutlery, reflecting its commitment to catering to diverse consumer needs. With a rich legacy and an expansive operational footprint, Newell Brands continues to be a formidable player in the global market, delivering a diverse range of products that resonate with consumers worldwide.

  • SCANPAN - Established in 1956, SCANPAN, based near Aarhus, Denmark, has become a leading producer of cookware, cutlery, and related accessories. Distinguished by its commitment to sustainability, SCANPAN takes a unique approach to its production processes. Unlike traditional methods that rely on industrial mining, SCANPAN prioritizes environmental responsibility by utilizing recycled aluminum to craft its non-stick cookware. This innovative approach not only reduces the company's ecological footprint but also demonstrates a commitment to energy efficiency, utilizing only 10% of the energy required in conventional processes and generating a remarkable 95% less waste. The manufacturing process involves hand-pouring liquid aluminum into molds, subjected to a substantial 250 tons of pressure during die-casting. This distinctive casting method ensures superior durability and facilitates even heat distribution across the entire cooking surface. SCANPAN's dedication to both quality craftsmanship and environmental consciousness sets it apart, offering consumers cookware that aligns with their culinary needs while championing sustainable practices in the industry.

  • TTK Prestige Ltd. - Founded in 1928 and headquartered in Bengaluru, India, the TTK Group originated as an indenting agency and has evolved into a multifaceted conglomerate with a global presence. With an employee base of approximately 2500 individuals, the group operates five cutting-edge production plants strategically located in Hosur, Coimbatore, Karjan, Roorkee, and Khardi. Complemented by two dedicated research and development centers and a sophisticated data center supported by an SAP ERP system, TTK Group stands at the forefront of innovation and efficiency. The group encompasses seven enterprises, spanning 30 diverse product areas. TTK Prestige Ltd., the flagship company, spearheads the group, alongside entities such as TTK Healthcare Limited, TTK Protective Devices Limited, and TTK Services Private Limited. The distribution network boasts over 545 Prestige Xclusive stores across 305 cities, 24 Regional Sales Centres (RSCs) directly managed, and a robust presence with 350+ Authorized Service Centres (ASCs). This expansive reach positions TTK Group as a dynamic force, committed to delivering excellence and innovation across its diverse portfolio.

  • The Vollrath Co., L.L.C. - Established in 1874 and based in Wisconsin, U.S., The Vollrath Co., L.L.C. has evolved into a prominent player in the industry. The company operates through four distinct divisions—Commercial Food Service, Frozen Treat Equipment, Manufacturing Services & Cleaning Equipment, and Consumer Cookware & Bakeware. Boasting a workforce of 1,000 dedicated professionals, Vollrath serves an extensive clientele that spans across diverse sectors. Its clientele includes colleges and universities, convenience stores, designers and consultants, food and hotel chains, healthcare institutions, K-12 establishments, military restaurants, as well as stadiums and arenas. The company's commitment to excellence is evident in its comprehensive offerings, addressing the unique needs of various sectors within the foodservice and hospitality landscape. With a rich legacy dating back to the 19th century, Vollrath continues to uphold its reputation as a trusted provider of innovative solutions, catering to the evolving demands of a dynamic market.

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Cookware Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2022, historic information from 2018 to 2023, and forecast from 2024 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Cookware Market Report Assumptions:

  • The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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