The global cosmetic and toiletry containers market size was valued at USD 26.8 billion in 2018 and is expected to grow at a compound annual growth rate (CAGR) of 5.2% from 2019 to 2025. The market growth is attributed to the growing popularity of handcrafted and DIY beauty care products that require proper storage. Moreover, shipment expansion across various plastic container applications such as cosmetics and hygiene care is driving the market for cosmetic and toiletry containers. In addition, the benefits of plastic such as low cost and performance attributes in comparison to other materials are anticipated to fuel the market growth in the coming years.
The growing popularity of sampling in the beauty market, along with the changing scenario of beauty retail distribution, is expected to contribute to significant demand for the market. Increasing penetration of international product offerings in the retail outlets, coupled with the rise of e-commerce shopping, has resulted in greater demand for the market. Considering the consumers’ busy lifestyles, manufacturers respond to their needs by offering compact container sizes made of suitable materials such as plastic or paper that are easy to use, carry, and dispense. Moreover, growing awareness among consumers regarding hygiene and beauty care routines has resulted in increased use of homemade products, which, in turn, is expected to drive the demand for cosmetic and toiletry containers for proper storage
The growing trend of DIY and handcrafted natural products is also contributing to the demand for cosmetic and toiletry containers. Growing consumers’ inclination towards natural alternatives is providing an impetus for young beauty enthusiasts to start their own handmade products, thereby propelling the growth of the global market. Fragrances, skin care lotions, scrubs and creams, and various hair products such as oils, masks, and shampoos are usually manufactured products that drive the demand for storage containers. Some of the common containers used for handmade products include BPA-free plastic bottles and lead-free jars and aluminum cans that are cost-efficient as compared to glass.
Some of the preferred storage containers used for home-brewed beauty and toiletry products are amber glass spray bottles, ball mason jars, Kids Konserve mini containers, LunchBots tiny leak-proof containers, tins without liners by SKS Bottles with a screw top or tight-fitting lids, plastic spray bottles, flip cap, and squeezable tubes. The widespread availability of fancy containers for cosmetics and toiletry products through online channels has further contributed to the growth of the market. Besides small-scaled independent beauty sellers, consumers also prefer storage for their personal use, which is driving the manufacturers to introduce refillable as well as dispensable containers. For instance, Amazon.com and Mountain Rose Herbs offer large varieties of storage containers.
Bottles accounted for the largest share of more than 40.0% in 2018. Considering the consumers’ nomadic lifestyles, bottles are the most preferred container type for storage and carrying various products such as cosmetics and toiletry. The cosmetic & toiletry containers market is majorly dominated by plastic bottles due to their attributes such as portability, less cost, and their prominent application for various cosmetics and toiletry containers. Plastic bottles and glass bottles have a widespread application for skin care and hygiene care products like cosmetics and toiletry and are expected to be the most preferred storage containers even in the next few years. Companies usually prefer PP, PET, and acrylic ingredients for plastic bottles.
Other containers such as small-sized glass or plastic jars and slide-in metal boxes are also expected to gain significant traction in the market. Consumers prefer to store their products such as cosmetics and toiletry in plastic and glass jars owing to their compact size, portability, and aesthetic appearance. Moreover, consumers prefer dark or opaque jars to store cosmetics, which prevents routine exposure to sunlight, thereby preventing it from any damage. Metals such as aluminum are also preferred for unbreakable packaging, which provides strong protection for cosmetics and toiletry products against moisture or high temperature.
Offline distribution accounted for the largest share of above 50.0% in 2018. This segment is popular owing to its benefits such as providing the consumers the advantage of scanning the product before purchase which influences their buying decision. Moreover, the availability of a wide range of products including cosmetics and toiletry containers offered by local as well as well-known brands provides consumers with large options to choose from. General stores and supermarkets/hypermarkets contribute majorly to the demand for offline channels. The layout of this distribution channel has also increased the sales volume in the supermarket and hypermarket medium. In addition, developments in terms of the organized retail sectors have been driving the segment by providing ample space and visibility for the existing and new brands to offer their products such as cosmetics and toiletry containers.
Online retail is expected to be the fastest-growing distribution channel in the next few years. Increasing penetration of international players enabling greater visibility of products such as cosmetic and toiletry containers for consumers across the world is expected to drive the popularity of online channels. Prominent manufacturers of these cosmetic and toiletry containers are mostly China-based and they majorly distribute cosmetic and toiletry containers through Alibaba Group Holding Limited, a Chinese conglomerate specializing in e-commerce and retail. Some of the other online retailers apart from Amazon are SavvyHomemade, LightInTheBox, The Container Store Inc., and AliExpress.
The Asia Pacific accounted for the largest share of 33.7% in 2018 and is expected to witness the fastest growth in the coming years. The growing trend of various home-based skincare products developed mainly by young beauty enthusiasts is one of the significant factors driving the market for cosmetic and toiletry containers in the region. Skincare products have always been the biggest area of interest for consumers. Moreover, the availability of a wide range of attractive containers by Chinese manufacturers drives consumers to purchase these products. In addition, the rising popularity of young beauty entrepreneurs and preference for products made of home-based ingredients are driving the market, especially in India, thereby contributing significantly to the regional market growth.
The manufacturers of cosmetics and toiletry containers majorly focus on product innovations and launches with respect to different shapes, sizes, designs, and raw materials. Some of the prominent players in the cosmetic and toiletry containers market include:
Berry Global Inc.
Sligan Holdings Inc.
CKS Packaging Inc.
Aman Industry Co., Ltd.
Jiangxi Forever Packaging Co., Ltd.
B & I Polycontainers
Market size value in 2020
USD 29.3 billion
Revenue forecast in 2025
USD 38.1 billion
CAGR of 5.2% from 2019 to 2025
Base year for estimation
2015 - 2017
2019 - 2025
Revenue in USD billion and CAGR from 2019 to 2025
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Product, distribution channel, region
North America; Europe; Asia Pacific; Central & South America; MEA
U.S.; U.K.; Germany; China; India
Key companies profiled
Berry Global Inc.; Sligan Holdings Inc.; Amcor Limited; CKS Packaging Inc.; Aman Industry Co., Ltd.; Jiangxi Forever Packaging Co., Ltd.; B & I Polycontainers
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This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global cosmetic and toiletry containers market report on the basis of product, distribution channel, and region:
Product Outlook (Revenue, USD Billion, 2015 - 2025)
Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)
Regional Outlook (Revenue, USD Billion, 2015 - 2025)
Central & South America
Middle East & Africa (MEA)
b. The global cosmetic and toiletry containers market size was estimated at USD 28 billion in 2019 and is expected to reach USD 29.3 billion in 2020.
b. The global cosmetic and toiletry containers market is expected to grow at a compound annual growth rate of 5.2% from 2019 to 2025 to reach USD 38.1 billion by 2025.
b. Asia Pacific dominated the cosmetic and toiletry containers market with a share of 33.9% in 2019. This is attributable to growing trend of various home based skincare products developed mainly by the young beauty enthusiasts.
b. Some key players operating in the cosmetic and toiletry containers market include Berry Global Inc.; Sligan Holdings Inc.; Amcor Limited; CKS Packaging Inc.; Aman Industry Co., Ltd.; Jiangxi Forever Packaging Co., Ltd.; and B & I Polycontainers.
b. Key factors that are driving the market growth include growing popularity of hand crafted and DIY beauty care products that require proper storage. Moreover, shipment expansion across various plastic container applications such as cosmetics and hygiene care is driving growth.
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