Cut Flowers Market Size, Share & Trends Analysis Report By Product (Rose, Chrysanthemum), By Application (Commercial, Home), By Distribution Channel, By Region, And Segment Forecasts, 2024 - 2030

Cut Flowers Market Size & Trends

The global cut flowers market size was estimated at USD 37.45 billion in 2023 and is projected to grow at a CAGR of 4.8% from 2024 to 2030. The market growth is driven by increasing demand for fresh blooms across various occasions and events. Factors such as evolving consumer preferences, growing popularity of floral gifts, and rising disposable incomes are fueling market expansion. Moreover, the adoption of sustainable practices and the emergence of online flower delivery services are expected to positively impact market dynamics.

Key players in the global market include the European countries and U.S. as major buyers, while the Netherlands, Ecuador, Colombia, Kenya, and Ethiopia stand out as leading growers and exporters. Among the most sought-after blooms are roses, carnations, and chrysanthemums.

In the UK market a significant portion of cut flowers, approximately 80%, are sourced from the Netherlands, with Kenya emerging as a notable supplier. Kenyan flowers, particularly roses, hold a significant share of the European market, highlighting the country's pivotal role in global flower trade. The cut flower industry in Kenya contributes substantially to the country's GDP and employment, underscoring its economic significance.

Innovations in breeding, logistics, and cultivation methods are expected to drive market growth. The adoption of automation, artificial intelligence, and biotechnology to enhance productivity and sustainability is particularly noteworthy. These advancements have facilitated the production of high-quality flowers, even in urban areas, bringing fresh blooms closer to consumers and revolutionizing the floriculture industry.

To thrive in this evolving landscape, cut flower players remain agile and have started to embrace technological advancements to ensure a robust and sustainable future. By leveraging technology and adapting to changing trends, manufacturers are capitalizing on emerging opportunities and meet evolving consumer demands while contributing to environmental conservation and resource efficiency.

Market Concentration & Characteristics

In the market, major global corporations increasingly focus on strategic acquisitions to bolster their market standing and broaden their reach across borders. These acquisitions are likely to target small and medium-sized enterprises operating within the industry, to facilitate regional expansion initiatives.

Regulations related to packaging materials and transportation methods can affect the packaging and shipping processes of cut flowers. For instance, restrictions on the use of certain plastics or packaging materials deemed harmful to the environment may necessitate changes in packaging designs or materials used for flower transportation.

Product Insights

Based on type, the rose cut flowers segment led the market with the largest revenue share of around 32% in 2023. The rose has established itself as an enduring symbol of romance and passion with roots reaching back to ancient times. Its association with love, passion, and longing transcends cultural and religious boundaries, making it a universally cherished flower.

The lilium cut flowers segment is projected to grow at the fastest CAGR of 6.4% over the forecast period. Lilies, renowned for their versatility and popularity, stand out as one of the most sought-after flowers globally. It is available in a range of colors and celebrated for their captivating fragrance. In 2021, Japan demonstrated its prominence in the market with a significant production area dedicated to lilies, spanning 659 hectares and yielding a staggering 114.8 million stems. Both Japanese and Chinese consumers embrace cut lilies for home decoration and gifting purposes, while also recognizing the culinary value of certain lily species, such as Lilium leichtlinii, lancifolium, auratum, and speciosum.

Application Insights

Based on application, the commercial cut flowers segment led the market with the largest revenue share of around 69% in 2023. A study conducted at Rutgers University revealed that flowers play a significant role in fostering emotional connections among individuals be it friends or family. This is attributed to the mood-enhancing properties inherent in flowers, which subconsciously evoke feelings of sharing and camaraderie, particularly in social settings such as dining in restaurants.

The home cut flowers segment is expected to grow at the fastest CAGR of 5.3% over the forecast period. The presence of freshly cut flowers in residential spaces has been shown to positively impact mood and comfort levels. Beyond aesthetics, the act of displaying freshly cut flowers contributes to air purification and the generation of positive ions, thereby enhancing one's emotional state and cognitive function. The vibrant colors and fragrant aromas emitted by these flowers further contribute to uplifting moods and creating pleasant atmospheres.

Distribution Channel Insights

Based on distribution channel, the supermarkets & hypermarkets segment led the market with the largest revenue share of around 43% in 2023. According to the National Agricultural Statistics Service (NASS) report of 2022, Americans collectively purchase approximately 10 million cut flowers daily, contributing to a robust floriculture market valued at USD 6.43 billion across all retail channels including supermarkets & hypermarkets, where it is convenient to purchase all types of flowers under one roof.

The online segment is projected to grow at the fastest CAGR of 6.6% over the forecast period. The rise of online flower shopping reflects shifting consumer preferences towards convenient digital transactions. The primary advantage of purchasing flowers online lies in its convenience, enabling customers to browse a diverse selection of floral offerings from the comfort of their homes. This eliminates the need for physical store visits and facilitates easy comparison of prices and styles across multiple vendors.

Regional Insights

The cut flowers market in North America accounted for the largest revenue share of 30.20% in 2023. The growing appreciation for floral arrangements and cut flowers as decorative elements in homes, events, and workplaces. As consumers seek to enhance their surroundings and express emotions through floral displays, the demand for cut flowers increases.

U.S. Cut Flowers Market Trends

The cut flowers market in the U.S. projected to grow at the fastest CAGR of 3.8% from 2024 to 2030. According to a consumer study conducted by researchers from the University of Georgia in February 2022, which surveyed over 8,000 consumers across the U.S., boomers have identified the rose as their flower of choice, particularly for occasions like Valentine's Day.

Europe Cut Flowers Market Trends

The cut flowers market in Europe is accounted for a largest revenue share of around 34% in 2023. According to the Centre for the Promotion of Imports from Developing Countries, the European Union stands as the largest consumer of cut flowers globally, accounting for more than half of the world's consumption. This market comprises nations with notably high per capita utilization of cut flowers. Leading the export market is the Netherlands, boasting a well-established industry and robust infrastructure for flower cultivation, distribution, and sales.

Asia Pacific Cut Flowers Market Trends

The cut flowers market in Asia Pacific is projected to grow at the fastest CAGR of 5.8% from 2024 to 2030. The significant scale and success of China's cut flower industry play a pivotal role in driving market growth. This highlights the market’s substantial contribution to the country's economy, with over 1.8 million hectares of land dedicated to flower production, resulting in an impressive revenue of USD 8.48 billion. These statistics depicts the critical importance of the cut flower industry in China and its considerable potential for further expansion and development across Asia Pacific region.

Key Cut Flowers Company Insights

The market features both established global firms and emerging players. Key industry leaders prioritize product innovation, differentiation, and distinctive designs in line with evolving consumer preferences. Leveraging extensive global distribution networks, these major players effectively reach diverse customer bases and tap into emerging markets.

Recent Developments

• In February 2023, Floriday introduced 'trade settings,' a feature designed to streamline the trading process between growers and buyers. This innovation simplifies trading operations for both parties involved, enhancing efficiency and convenience

• In June 2021, Florista entered into a partnership with Café Coffee Day to establish flower retailing outlets within CCD's larger format cafes across India. This collaboration will see Florista kiosks positioned outside select CCD cafes, operating within a shop-in-shop framework

Cut Flowers Market Report Scope

Global Cut Flowers Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the latest trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the cut flowers market based on product, application, distribution channel, and region.

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Rose

  • Chrysanthemum

  • Carnation

  • Gerbera

  • Lilium

  • Others

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Commercial

  • Home

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Supermarkets & Hypermarkets

  • Specialty Stores

  • Online

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia & New Zealand

    • South Korea

  • Central & South America

    • Brazil

  • Middle East & Africa (MEA)

    • South Africa