GVR Report cover Data Loss Prevention Market Size, Share & Trends Report

Data Loss Prevention Market Size, Share & Trends Analysis Report By Software (Network DLP, Endpoint DLP), By Services, By Deployment, By Enterprise Size, By Application, By End-use, By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-4-68040-096-1
  • Number of Pages: 120
  • Format: Electronic (PDF)
  • Historical Range: 2018 - 2021
  • Industry: Technology

Report Overview

The global data loss prevention market size was valued at USD 1.87 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 22.3% from 2023 to 2030. Data loss prevention (DLP) refers to the process of technology and techniques used by organizations to stop the loss, theft, and unauthorized disclosure of sensitive data. Cyberattacks and high-profile data breaches have increased frequently, affecting numerous businesses.Organizations are witnessing the adverse impacts of these incidents, such as monetary losses, reputational harm, and potential legal consequences. The surge in data security facilitates organizations in identifying and mitigating data loss hazards. Organizations can limit the possibility of data breaches, unauthorized access, or accidental data leaks by implementing robust safety policies, reducing the potential for data loss incidents. For instance, in April 2023, Microsoft launched a purview data loss prevention policy for Power BI, which is available to the general public preview. 

U.S. Data Loss Prevention Market size and growth rate, 2023 - 2030

Organizations are opting for data loss prevention by installing data classification, which enables organizations to apply targeted protection measures to different data categories based on its sensitivity. Large and mid size enterprises are implementing appropriate security controls with a well-defined classification framework, such as access controls, encryption, or data loss prevention policies tailored to each data classification level.

It ensures that the most sensitive data receives the highest level of protection, reducing the risk of unauthorized access or data leakage. With the proliferation of digital data and the adoption of emerging technologies, such as Artificial Intelligence (AI), robotics, the Internet of Things (IoT), big data, and cloud computing, the volume and complexity of data continue to propel. This complexity creates opportunities for DLP solutions that can effectively discover, classify, and monitor sensitive data across diverse data sources and platforms. Implementing and sustaining effective DLP solutions is an expensive process that demands software licenses, hardware infrastructure, regular maintenance, and specialized employees.

Small and medium-sized businesses with limited funds are managing to invest in and sustain extensive DLP programs. Cost constraints is hindering the DLP implementation, particularly in organizations with multiple goals.As data expands more scattered across on-premises systems, cloud services, and mobile devices, monitoring and protecting it becomes increasingly difficult. For instance, in October 2022, Nightfall launched a DLP solution in partnership with Asana Partner Program as a technology partner. Through this partnership, Asana aims to build data protection capabilities into the Asana app.

To provide broad coverage, DLP systems are attributed to support and integrate with a variety of data sources, cloud platforms, and endpoints. The challenge of managing fragmented data environments and delivering consistent protection across these different platforms could hinder the expansion of DLP initiatives. For instance, the GDPR, introduced by the European Union (EU), is one of the most important data protection legislation globally. It strives to protect EU individuals' data and puts stringent standards on organizations regarding data protection, privacy rights, data breach reporting, and consent. The GDPR has driven organizations to deploy robust DLP solutions to maintain compliance and secure personal data.

Software Insights

The data center and storage-based DLP segment accounted for the largest market share of 39.1% in 2022. The segment growth can be attributed to the increasing data breach concerns. Data center and storage system data flows are monitored by DLP solutions in order to search for potential data loss incidents. The need for effective data protection systems has increased as a result of the rapid growth of data within organizations. Large volumes of sensitive and important data are kept in storage facilities such as data centers. DLP solutions offer organizations the controls and monitoring tools required to protect data from loss or unauthorized access.Data loss disruption in data centers or storage systems drastically impacts business operations. DLP systems in data centers are essential for reducing the effects of data loss incidents and ensuring rapid restoration, mainly when used with reliable data backup and recovery processes.

The endpoint DLP segment is expected to grow at a CAGR of 23.8% during the forecast period. Endpoint DLP solutions assist organizations in preventing data breaches by tracking and controlling data transfers and endpoint access. Data categorization, encoding, enforcement of policies, and user engagement surveillance caters to endpoint solutions.Endpoint DLP enables organizations to protect sensitive data while also ensuring regulatory compliance. It aids in preventing data leakage across various sources, such as email communication, portable devices, cloud-based storage, and internet connections.Endpoint DLP offers organizations an in-depth and adaptive approach to data security, legal compliance, and risk mitigation. It contributes to maintaining data quality, security, and accessibility, thereby protecting sensitive information and limiting the consequences of data breaches.

Services Insights

The consulting services segment accounted for the largest market share of 36.9% in 2022. The segment growth is attributed to the growing complexity of data environments and the need to safeguard sensitive data. DLP consulting services offer expertise in developing effective data loss risk mitigation techniques and solutions. Technology is evolving rapidly, and new threats and vulnerabilities emerge continuously. DLP consulting services aim to keep up with technological advancements and arising dangers, providing organizations with the most up-to-date expertise and solutions. DLP consulting services assist organizations in enhancing data loss prevention capabilities by leveraging advanced tools such as machine learning, robotics, artificial intelligence, and behavioral analytics.

The managed security services segment is expected to grow at a CAGR of 24.6% over the forecast period. DLP-managed security services help organizations develop and enhance data protection policies and procedures. They assist in the development of data classification plans, the creation of policy enforcement mechanisms, and ensuring the compliance of policies with industry rules. Managed security service providers partner with organizations to optimize DLP policies, keeping them updated with changing business needs and security requirements. DLP-managed security services provide incident response capabilities in case of a data breach or security issue. They have procedures and practices to investigate problems, limit damage, and reduce potential risks.

Deployment Insights

The cloud-based segment accounted for the largest market share of 56.3% in 2022.The surge in cloud-based services is attributed to its easy implementation and accessibility from any location with an internet connection. This enables organizations to protect data regardless of where its users or devices are located. It even facilitates the same security to remote employees as on-site staff. Moreover, cloud provider regularly updates and maintains cloud-based DLP solutions, ensuring organizations have access to the latest threat intelligence, security features, and regulatory compliance capabilities.

The on-premises segment is expected to grow at a CAGR of 21.1% over the forecast period. On-premises data loss prevention offers organizations more control over sensitive data. It enables users to maintain information within personal infrastructure, facilitating direct monitoring and management. This level of control is essential for organizations dealing with highly sensitive or regulated data as it reduces reliance on third-party entities. On-premises DLP solutions offer more customization and integration options with updated security and infrastructure systems. Moreover, on-premise DLP offers faster responses and lower latency compared to cloud-based solutions.

Enterprise Size Insights

The large enterprise segment held a market share of 56.7% in 2022 and is expected to dominate the market by 2030. Large organizations deal with complicated data ecosystems, including structured and unstructured data distributed across multiple systems and platforms. DLP assists in setting up data governance frameworks by detecting, categorizing, and managing sensitive material. It enables organizations to create data retention policies, enforce data handling policies, and reduce data-related risks. Large enterprises employ DLP solutions to enforce data protection policies and monitor data transfers to third parties. DLP solutions aims to reduce the chances of third-party data breaches, mismanagement, or noncompliance with security regulations.

The SMEs segment is expected to grow at a CAGR of 23.2% over the forecast period. SMEs often need more funds and resources than large enterprises. DLP solutions for SMEs provide low-cost data protection measures that are scalable and adapted to the particular requirements of smaller businesses. DLP solutions assist SMEs in developing robust data protection practises, safeguarding customer data, and showcasing an ongoing commitment towards data security and privacy. These solutions enable SMEs to prioritize data protection efforts, concentrate on essential data assets, and install security policies corresponding to its risk profile and financial limits.

Application Insights

The encryption segment held a market share of 20.6% in 2022 and is expected to dominate the market by 2030. As data loss is propelling, setting up policies and guidelines to detect and govern sensitive data movements within the organization is essential. Organizations provide an extra layer of security by combining encryption with DLP. The encryption segment is evolving as it protects data by turning it into an unreadable ciphertext format via cryptographic methods. Individuals with encryption keys can decrypt and access the data.

The policy, standards, and procedures segment is expected to grow at a CAGR of 26.3% over the forecast period. The invention of advanced technologies protecting data from being exploited by unauthorized parties has raised awareness within organizations to strictly abide by the policy, procedures, and standards. Regulatory bodies such as HIPPA, GDPR, PCI DSS (Payment Card Industry Data Security Standard), and data loss prevention software facilitate organizations to classify data as confidential, standardized, or business-critical.  DLP tools enhance regulatory requirements, making compliance audits more flexible at the time of occurrence.

End-use Insights

The BFSI segment held a market share of 19.2% in 2022 and is expected to dominate the market by 2030. BFSI firms deal with massive amounts of data, such as client account details, credit card information, and financial information. DLP contributes to data governance by identifying, categorizing, and managing sensitive data. Data breaches, cyberattacks, and network intrusions pose ongoing challenges for the BFSI sector. DLP solutions facilitate real-time monitoring, analysis, and alerting, allowing for the early discovery of security incidents or policy violations. BFSI organizations rely significantly on intellectual property, such as patents, financial information, or patented technologies. DLP safeguards intellectual property from unauthorized disclosure or theft. It contributes to the confidentiality of key business information and prevents it from being exposed to rival parties.

Global Data Loss Prevention Market share and size, 2022

The manufacturing segment is expected to grow at a CAGR of 25.9% over the forecast period. Manufacturing organizations handle massive amounts of client data, including payment information, personally identifiable information (PII), and purchase history. Data loss prevention protects data against unauthorized access, breaches, or leaks by implementing security controls, monitoring data flows, and preventing data loss. Moreover, manufacturing firms work closely with many export & import vendors, suppliers, and partners, transferring sensitive data throughout the supply chain. DLP solutions assist in the monitoring and privacy of data transfers, minimizing the danger of data breaches while ensuring confidentiality.

Regional Insights

The North American regional market dominated the market with a share of 29.1% in 2022.The increased awareness of data security risks has prompted organizations in North America to prioritize the protection of sensitive data. Cybersecurity disasters, security incidents, and increased data value have all prompted security measures among organizations. DLP solutions are essential to a comprehensive data security strategy, assisting organizations in preventing data loss, maintaining customer trust, and safeguarding the brand image. North American businesses are progressively adopting cloud computing and leveraging cloud services for data storage, collaboration, and business operations. This shift has prompted the use of cloud-based DLP solutions to secure sensitive data in cloud environments.

Data Loss Prevention Market Trends, by Region, 2023 - 2030

The Asia Pacific is anticipated to rise as the fastest-developing regional market at a CAGR of 24.6%.The Asia Pacific region has witnessed increased cybersecurity risks such as data breaches, ransomware attacks, and insider threats. Organizations have become increasingly aware of the possible threats and are proactively protecting sensitive data.Many Asia Pacific countries are undergoing significant digital transformation, with organizations embracing mobile technoloies, cloud computing, and remote work approaches. These improvements have resulted in a growth in data storage, transfer, and partnership, prompting the implementation of DLP solutions to protect data across multiple settings and devices.

Key Companies & Market Share Insights

The key players in the market are investing resources in research and development activities to support growth and enhance their internal business operations. The report will include company analysis based on their financial performances, product benchmarking, key business strategies, and recent strategic alliances. Companies can be seen engaging in mergers & acquisitions, and partnerships to further upgrade their products and gain a competitive advantage in the market. They are effectively working on new product development and enhancement of existing products to acquire new customers and capture more market shares. For instance, in March 2023, Zscaler, Inc., a cloud security service provider, announced modifications to its Zscaler Posture Control to strengthen its cloud-native application protection platform with the help of data loss prevention capabilities. Some prominent players in the global data loss prevention market include:

  • BlackBerry

  • Broadcom, Inc.

  • CheckPoint

  • Cisco Systems, Inc.

  • Citrix Systems

  • CrowdStrike

  • Digital Guardian Inc.

  • IBM

  • Mcafee LLC

  • Microsoft

  • proofprint

  • SAP SE

  • Sophos Ltd.

  • Trend Micro

  • VMware, Inc.

Data Loss Prevention Market Report Scope

Report Attribute


Market size value in 2023

USD 2.27 billion

Revenue forecast in 2030

USD 9.33 billion

Growth rate

CAGR of 22.3% from 2022 to 2030

Base year for estimation


Historical data

2018 - 2021

Forecast period

2023 - 2030

Quantitative units

Revenue in USD Billion and CAGR from 2023 to 2030

Report coverage

Revenue forecast, company market share, competitive landscape, growth factors, and trends

Segments covered

Software, services, deployment, enterprise size, application, end-use, region

Regional scope

North America; Europe; Asia Pacific; Latin America; and Middle East & Africa

Country scope

U.S.; Canada; UK; Germany; France; Italy; Spain; China; India; Japan; Australia; South Korea; Brazil; Mexico; Argentina; UAE; Saudi Arabia; South Africa

Key companies profiled

BlackBerry; Broadcom, Inc.; CheckPoint; Cisco Systems, Inc.;Citrix Systems; CrowdStrike; Digital Guardian Inc.; IBM; Mcafee LLC; Microsoft ; proofprint; SAP SE; Sophos Ltd.; VMware, Inc.

Customization scope

Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options


Global Data Loss Prevention Market Report Segmentation

This report forecasts revenue growth and provides an analysis of the latest trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the data loss prevention (DLP) market report based on software, services, deployment, enterprise size, application, end-use, and region:

  • Software Outlook (Revenue, USD Billion, 2018 - 2030)

    • Network DLP

    • Endpoint DLP

    • Data Center/Storage based DLP

  • Services Outlook (Revenue, USD Billion, 2018 - 2030)

    • Managed Security Services

    • Consulting Services

    • Others

  • Deployment Outlook (Revenue, USD Billion, 2018 - 2030)

    • On-premises

    • Cloud-based

  • Enterprise Size Outlook (Revenue, USD Billion, 2018 - 2030)

    • Small And Medium Enterprise (SMEs)

    • Large Enterprise

  • Application Outlook (Revenue, USD Billion, 2018 - 2030)

    • Encryption

    • Centralized Management

    • Policy, Standards and Procedures

    • Web, and Email Protection

    • Cloud Storage

    • Incident Response and Workflow Management

  • End-use Outlook (Revenue, USD Billion, 2018 - 2030)

    • BFSI

    • IT and Telecommunication

    • Retail and Logistics

    • Healthcare

    • Manufacturing

    • Government

    • Others

  • Regional Outlook (Revenue, USD Billion, 2018 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • UK

      • Germany

      • France

      • Italy

      • Spain

    • Asia Pacific

      • China

      • India

      • Japan

      • Australia

      • South Korea

    • Latin America

      • Brazil

      • Mexico

      • Argentina

    • Middle East & Africa

      • UAE

      • Saudi Arabia

      • South Africa

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