Data Monetization Solutions For Healthcare Payers Market Size, Share & Trends Analysis Report By Type (Direct Data Monetization, Indirect Data Monetization), By Mode of Deployment (On Premise, Cloud), By Facility Size, By Region, And Segment Forecasts, 2025 - 2030

Market Size & Trends

The global data monetization solutions for healthcare payers market size was estimated at USD 398.7 million in 2024 and is expected to grow at a CAGR of 15.8% from 2025 to 2030. Healthcare payers, such as health insurers, are essential in the healthcare ecosystem. With the healthcare industry rapidly evolving through advancements in medical technologies and data analytics, payers are adapting to be more innovative and responsive. They aim to ensure higher-value healthcare and increased accessibility for their members and the wider communities they serve. Healthcare payers increasingly focus on creating ideal care plans by leveraging their key strengths in consumer engagement and insights. This approach ensures members receive appropriate and cost-effective healthcare services when needed.

Medical costs continue to escalate as expectations for revenue growth and cost-cutting persist. Enhanced scrutiny and focus on operating efficiency led to gen AI adoption and cost transformation. Health payers streamline operations, optimize corporate functions, and improve clinical impact, leveraging technology to drive cost efficiency and revenue-driving innovation. However, the digital environment is fragmented, and providers, members, brokers, employers, and employees want an engaging, integrated, and personalized experience. Individuals seek integrated, secure channels to navigate health benefits and access a trusted advocate. Payers must provide integrated digital engagement, secure self-service, and a 360-patient view to grow and maintain patient engagement.

Furthermore, various types of payers exist in the healthcare system, such as private, commercial, and government entities, each offering multiple health plans such as Preferred Provider Organization (PPO), Health Maintenance Organization (HMO), and high-deductible plans. The healthcare sector is experiencing an inflow of health-related data from various sources, such as patient portals, wearables, patient portals, and electronic health records, providing a significant volume for data monetization initiatives. Moreover, advancements in data analytics technologies, including machine learning and Artificial Intelligence, empower healthcare payers to derive comprehensive insights and predict trends from this data, improving strategy development and decision-making processes.

In addition, the transition to value-based care models that focus on leveraging data to enhance patient outcomes drives the adoption of data monetization solutions, aligning incentives with improving patient health. These factors underscore the increasing significance and integration of data monetization solutions in the healthcare payer sector, aimed at improving operational efficiency, enhancing patient care, and fostering financial growth. Major health insurance companies such as Humana, United Health Group, Highmark, and Cigna have introduced workplace initiatives promoting the use of wearable devices.

Furthermore, the increasing demand for personalized healthcare solutions drives healthcare payers to adopt sophisticated data monetization solutions, enabling them to provide customized services that cater to individual consumer needs. These solutions enhance operational efficiency in the market by streamlining processes, optimizing resource allocation, and reducing costs. Favorable regulatory frameworks that promote secure data sharing and usage foster responsible and consistent data monetization practices, strengthening the need for improved solutions. In addition, collaborations and partnerships among healthcare payers, technology firms, and data analytics companies promote innovation and facilitate the development of advanced data monetization strategies.

Market Concentration & Characteristics

The industry is characterized by a high degree of innovation owing to the rise in funding for technological advancements and the development of these tools.

The industry is characterized by a medium level of merger and acquisition (M&A) activity, facilitating access to complementary technologies and distribution channels to capture a larger market share.

Regulations significantly impact industry by ensuring patient safety and privacy In the U.S., the Health Insurance Portability and Accountability Act (HIPAA) outlines the lawful use and disclosure of protected health data. Moreover, a data monetization strategy in Europe adheres to regulations such as the General Data Protection Regulation (GDPR).

Several market players are expanding their business by launching new solutions in the various regions to expand their product portfolio. Companies are implementing this strategy to improve their market penetration.

Type Insights

The indirect data monetization segment dominated the market with the largest revenue share in 2024. Indirect data monetization involves using an organization's internal data to design products, improve processes, conduct marketing campaigns, boost sales, or undertake various activities to increase revenue and profitability. As customers increasingly seek personalized experiences in product and marketing offerings, businesses can capitalize on indirect data monetization. This approach allows them to utilize user data to generate targeted marketing strategies, tailored offers, and personalized recommendations.

The direct data monetization segment is anticipated to witness the fastest CAGR of 17.7% over the forecast period. Direct data monetization involves sharing data to acquire beneficial business terms and prerequisites, selling data to third parties independently or through a broker, and providing information services or products. Data is sold in raw form or an incorporated form of insights and analysis. It enables healthcare providers to standardize data formats, access real-time information from various sources, make informed decisions regarding patient care, and lower infrastructure costs by identifying trends and patterns within patient data.

Mode of Deployment Insights

The cloud segment dominated the market with the largest revenue share in 2024 and is anticipated to register the fastest growth rate with a CAGR of 16.9% over the forecast period. Cloud platforms offer a flexible and scalable infrastructure that allows healthcare payers to scale up based on data volume, enabling manage the rising demands of the healthcare sector. Cloud-based solutions help store, process, and monetize patients' large datasets. With big data analytics capabilities, payers extract actionable insights from structured and unstructured data sources, which boosts their ability to offer tailored services, predict trends, and identify revenue-generating opportunities.

The on-premises segment is anticipated grow significantly from 2025 to 2030. On-premises data monetization systems allow seamless integration with Electronic Health Records (EHR) or claims management platforms. Furthermore, it offers more flexibility to tailor systems to the specific needs of a healthcare payer, which is important in highly regulated and complex industries such as healthcare.

Facility Size Insights

The large facilities segment dominated the market with the largest revenue share in 2024 and is anticipated to witness the fastest growth with a CAGR of 16.9% over the forecast period. Larger healthcare facilities, such as major hospitals and academic medical centers, often have access to substantial amounts of data from a diverse patient base, encompassing various medical conditions and treatments. Large enterprises have customers across the globe and in the value chain. They have adequate technical expertise, business strategies, and capital. The market has a growing demand for advanced technologies such as cloud computing and artificial intelligence (AI). Large enterprises invest in such new technologies to maintain business continuity.

The small & medium facilities segment is anticipated to witness significant CAGR from 2025 to 2030. Data monetization solutions enable smaller and medium healthcare facilities to leverage advanced analytics without needing large-scale investments in IT infrastructure. Small & medium facilities use these solutions to improve operational efficiency and optimize resource allocation based on real-time data insights. As a result, these facilities are increasingly adopting data monetization solutions to generate additional revenue streams and collaborate with larger entities. 

Regional Insights

North America data monetization solutions for healthcare payers market dominated the global market with a revenue share of 40.5% in 2024. The escalating healthcare costs and demographic shifts in North America are major drivers propelling the growth of data monetization solutions in the healthcare payer market. As healthcare expenses surge, payers seek innovative ways to manage costs and optimize care delivery. Utilizing data monetization solutions enables payers to gain valuable insights from healthcare data, enhancing operational efficiency, risk assessment, and resource allocation. This attempt facilitates designing tailored healthcare plans, optimizing reimbursements, and improving member engagement.

U.S. Data Monetization Solutions For Healthcare Payers Market Trends

The data monetization solutions for healthcare payers market in the U.S. held the largest revenue share in 2024. Factors such as growing investment by market players and rising adoption of this solution due to its advancements boost market growth. For instance, Snowflake, a cloud-based data warehousing platform, routinely updates its offerings to enhance various functionalities, providing users with an improved experience. These updates include innovations in data analytics, storage, processing, or other platform aspects, ensuring that Snowflake remains at the forefront of modern data solutions. 

Europe Data Monetization Solutions For Healthcare Payers Market Trends

Europe data monetization solutions for healthcare payers market is anticipated to register a significant growth rate during the forecast period. This is due to the region's highly developed healthcare technology infrastructure and high government spending on healthcare. For instance, the Office for National Statistics, UK, spent USD 307.09 billion on healthcare in 2023.

The data monetization solutions for healthcare payers market in Germany is anticipated to register a considerable growth rate during the forecast period. It is becoming increasingly popular for the healthcare sector to monetize data for several factors, such as enhancing data usage, rising profits & customer retention, reducing operating costs, boosting compliance, strengthening partnerships, and enhancing customer experience & understanding.

Asia Pacific Data Monetization Solutions For Healthcare Payers Market Trends

The Asia Pacific data monetization solutions for healthcare payers market is anticipated to register the fastest growth over the forecast period. Regional healthcare payers organizations increasingly realize the value of healthcare data and are willing to monetize it to enhance healthcare services and outcomes. For instance, China has invested in healthcare, directing substantial funds towards big data, artificial intelligence (AI), and other IT initiatives. Thus, the growing adoption of these advanced technologies in the healthcare sector fuels market growth. 

The data monetization solutions for healthcare payers market in China is anticipated to register a considerable growth rate during the forecast period. Alibaba Cloud has played an essential role in China by providing strong AI computing capabilities, empowering extensive data analysis, large-scale literature screening, and advanced scientific computations. These strategic developments underscore how integrating technology and data-driven approaches in the healthcare sector revolutionizes healthcare delivery and response, potentially fueling the growth of data monetization solutions for the healthcare payers market. 

Latin America Data Monetization Solutions For Healthcare Payers Market Trends

Latin America data monetization solutions for healthcare payers market is witnessing steady growth. The region's strong focus on leveraging technology for healthcare advancements are anticipated to fuel the market growth over the forecast period. Moreover, the rise of startups in the IT sector and the increasing population contribute to the market's growth. 

The data monetization solutions for healthcare payers market in Brazil is anticipated to register considerable growth during the forecast period. The growing adoption of various technologies, such as the integration of machine learning and AI technologies, is expected to play an essential role in the country's adoption of data monetization tools for healthcare payers organizations. 

Middle East and Africa Data Monetization Solutions For Healthcare Payers Market Trends

The Middle East and Africa region are experiencing lucrative growth in the data monetization solutions for healthcare payers market. Strategic initiatives by key companies significantly contribute to market growth in this region. By providing a comprehensive and easily accessible repository of data and services, these platforms enable healthcare payers to optimize their data usage and enhance their decision-making processes, ultimately fostering growth and efficiency in the healthcare sector. 

The data monetization solutions for healthcare payers market in UAE is anticipated to register a considerable growth rate during the forecast period. Rising usage of data processing and artificial intelligence, advancements in big analytics, and adoption of data-driven decision-making approaches are expected to fuel market growth over forecast period. 

Key Data Monetization Solutions For Healthcare Payers Company Insights

Key participants in the data monetization solutions for healthcare payers industry are focusing on developing innovative business growth strategies in the form of product portfolio expansions, partnerships & collaborations, mergers & acquisitions, and business footprint expansions.

Recent Developments

• In June 2023, Snowflake Inc. revealed at its Snowflake Summit 2023 that developers now utilize the Snowflake Native App Framework to create and test Snowflake Native Apps. In addition, over 25 new Snowflake Native Apps are available for customers to install from the Snowflake Marketplace.

Data Monetization Solutions For Healthcare Payers Market Report Scope

Global Data Monetization Solutions For Healthcare Payers Market Report Segmentation

This report forecasts revenue growth at global, regional, and country level and provides an analysis on industry trends in each of the sub segments from 2018 to 2030. For this study, Grand View Research, Inc. has segmented the global data monetization solutions for healthcare payers market report based on the type, mode of deployment, facility size, and region:

• Type Outlook (Revenue USD Million, 2018 - 2030)

  • Direct Data Monetization

    • Software

    • Services

  • Indirect Data Monetization

    • Software

    • Services

• Mode of Deployment Outlook (Revenue USD Million, 2018 - 2030)

  • On-Premises

  • Cloud

• Facility Size Outlook (Revenue USD Million, 2018 - 2030)

  • Small & Medium Facilities

  • Large Facilities

• Regional Outlook Revenue USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • Spain

    • Italy

    • France

    • Denmark

    • Norway

    • Sweden

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • Thailand

    • South Korea

  • Latin America

    • Brazil

    • Argentina

  • MEA

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait