Decorated Apparel Market Size, Share & Trends Report

Decorated Apparel Market Size, Share & Trends Analysis Report By Product (Embroidery, Screen Printing, Dye Sublimation, Digital Printing, Others), By End User, By Distribution Chanel, By Region, And Segment Forecasts, 2024 - 2030

  • Report ID: GVR-3-68038-199-3
  • Number of Pages: 90
  • Format: Electronic (PDF)

Research Methodology

A three-pronged approach was followed for deducing the decorated apparel market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for decorated apparel market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of decorated apparel market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Decorated Apparel Market Categorization:

The decorated apparel market was categorized into four segments, namely product (Embroidery, Screen Printing, Dye Sublimation, Digital Printing), end-user (Men, Women, Children), distribution channel (Online, Offline), and region (North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa).

Segment Market Methodology:

The decorated apparel market was segmented into product, end-user, distribution channel, and region. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The decorated apparel market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into eighteen countries, namely, the U.S, Canada, Mexico, Germany, the UK, Spain, Italy, France, China, India, Japan, South Korea, Australia & New Zealand, Brazil, Argentina, South Africa, UAE, Saudi Arabia.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Decorated apparel market companies & financials:

The decorated apparel market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • Downtown Custom Printwear - Founded in 2007, Downtown Custom Printwear (DCP) is a Schenectady, New York-based company that offers a wide range of services including screen-printing, embroidery, large format printing, vinyl graphics, and graphic design. They cater to a diverse clientele, from business owners and marketing executives to teams and individuals, providing customized products such as apparel, promotional gears, caps, and bags. In response to the COVID-19 pandemic, DCP has expanded its offerings to include custom yard signs with messages promoting safety and awareness. Their apparel services span various segments including corporate apparel, casual wear, active wear, team gear, and tactical gear. DCP’s T-shirt screen printing services stand out for their high-end effects, which include metallic ink, glow in the dark ink, puff ink, and suede texture. In addition to their direct-to-consumer offerings, DCP also serves as a wholesale distributor of customized clothing for numerous apparel manufacturing companies in the North American region. This comprehensive suite of services positions DCP as a one-stop-shop for all custom printwear needs.

  • Gildan Activewear Inc. - Gildan Activewear Inc., established in 1984 and based in Montreal, Canada, is a global manufacturer and supplier of basic active wear apparel. The company’s products are imprinted with designs and logos by screen-printing companies and sold under various brands including Gildan, Gold Toe, Anvil, Alstyle, Peds, Comfort Colors, American Apparel, Secret, Silks, Therapy Plus, Kushyfoot, Secret Silky, MediPeds, and Prim + Preux. Gildan offers a wide range of products in its apparel segments such as t-shirts, intimate wear, fleece, sports shirts, hosiery, and shapewear. With approximately 30 manufacturing factories worldwide, the company distributes and sells its products in over 60 countries through various channels including mass merchants, department stores, national chains, specialty stores, craft stores, and e-commerce stores. As of 2021, Gildan employed approximately 48,000 people globally. This extensive reach and diverse product portfolio make Gildan a leading player in the active wear apparel industry.

  • Fruit of The Loom, Inc. - Fruit of The Loom, Inc., founded in 1851 and based in Bowling Green, Kentucky, U.S., is a global company specializing in the manufacture, design, supply, and distribution of various types of apparel and sports equipment. The company’s product portfolio includes casual wear, printable apparel, and athletic apparel, sold under major brands such as AAI, BVD, Dudley, Fruit of the Loom, Jerzees, Russell Athletic, Spalding, and Vanity Fair. The company’s products are sold through a comprehensive distribution channel, which includes direct-to-consumer routes as well as wholesalers, distributors, department stores, specialty stores, and e-commerce. Operating in more than 40 countries across regions such as Asia Pacific, North America, South America, Europe, and the Middle East & Africa, Fruit of The Loom has a significant global presence in the apparel industry.

  • HanesBrands Inc. - HanesBrands Inc., founded in 1901 and based in Winston-Salem, North Carolina, U.S., is a global company specializing in the manufacture, supply, and distribution of basic innerwear and activewear apparel. The company’s products are sold under various key brands including Hanes, Champion, Maidenform, DIM, Bali, Playtex, Bonds, JMS/Just My Size, Nur die/nur Der, L’eggs, Lovable, Wonderbra, Berlie, and Gear for Sports. HanesBrands operates through a widespread distribution network, with its products being sold and distributed across the world. The company has 48 manufacturing plants globally and operates through 690 retail and direct outlet stores across regions such as Asia Pacific, North America, South America, Europe, and the Middle East & Africa. As of January 2022, HanesBrands employed approximately 59,000 people worldwide. This extensive global presence and diverse product portfolio make HanesBrands a leading player in the innerwear and activewear apparel industry.

  • Master Printwear - Master Printwear, founded in 1993 and based in Jackson, Wisconsin, U.S., specializes in providing branded customized apparel to a variety of sectors including corporate, education, industrial work wear, and hospitality. The company offers services such as screen printing, graphic designing, and embroidery for a broad range of products like apparel, drinkware, technology, bags, writing, and promotional products. In the apparel segment, Master Printwear provides customization options for items such as t-shirts, polos, sweatshirts, jackets, and socks. The company sells and distributes its products to wholesalers, retail apparel companies, and department stores through both direct offline selling and e-commerce services. Master Printwear prides itself on customizing products based on the specific requirements of the end-user.

  • Delta Apparel, Inc. - Founded in 1999, Delta Apparel, Inc., based in Greenville, South Carolina, is a leading player in the lifestyle and activewear apparel industry. The company designs, markets, manufactures, and distributes a wide variety of products including apparel, headwear, accessories, and more. Catering to men, women, youth, juniors, and children, Delta Apparel, Inc. offers its products through multiple distribution channels, both online and offline. The company’s portfolio includes several well-known brands such as Salt Life, Soffe, DTG2GO, Coast, and Delta. These products are primarily sold to sporting goods stores, specialty stores, mass merchants, department stores, the U.S. military, and through e-commerce platforms. In a strategic move to expand its business, Delta Apparel, Inc. ventured into the custom apparel design industry by acquiring Art Gun Technologies. This acquisition has allowed the company to offer personalized design options to its customers, further enhancing its product offerings. As of 2018, Delta Apparel, Inc. employed over 8500 workers globally, demonstrating its significant presence in the apparel industry. The company’s commitment to quality, innovation, and customer satisfaction has made it a preferred choice for many consumers worldwide.

  • Target Decorated Apparel - Target Decorated Apparel, founded in 1987 and based in Naperville, Illinois, is a leading provider of various services such as screen printing, embroidered apparel, sewing, full-service packaging, and custom design services. The company operates a large 40,000 square foot manufacturing facility capable of producing over 10 million pieces annually. The company leverages advanced technologies for apparel decoration and design. For example, it uses HiRes screen printing for high-quality, detailed printed logos, and laser etching, a high-tech laser-based decoration method. Additionally, Target Decorated Apparel offers embroidered fabric featuring a variety of designs, patterns, and images, catering to diverse customer preferences. This commitment to quality and innovation has positioned the company as a trusted choice in the decorated apparel industry.

  • Advance Printwear Limited - Established in 1994, Advance Printwear Limited is a prominent supplier of screen-printed and embroidered clothing, including work wear and staff uniforms. Based in Birmingham, England, the company caters to a broad spectrum of product categories such as bags & luggage, chef wear, footwear, gifting & accessories, headwear, homewares & toweling, hoodies, jackets, coats, joggers, safety wear, sweatshirts, winter essentials, and women’s fashion. In addition to its standard offerings, Advance Printwear provides custom sports kits and printed football shirts tailored to client specifications. The company’s products are sold and distributed to a diverse clientele, including wholesalers, apparel companies, department stores, and other mass merchants. This distribution occurs through both direct offline selling and e-commerce services, ensuring a wide reach for their products. This comprehensive approach to product variety and distribution has positioned Advance Printwear as a trusted choice in the apparel industry.

  • Lynka - Lynka, established in 1992 and based in Krakov, Poland, is a renowned manufacturer, decorator, and distributor of a diverse range of apparels. Their product line includes t-shirts, sweatshirts, polos, fleece, jackets, bags, and caps. The company offers corporate apparel, promotional clothing, and sportswear globally. Lynka primarily serves promotional product resellers and distributors in Europe, along with international sportswear brands like NIKE. The company distributes its products to clients in over 22 countries, including France, Germany, the UK, and the U.S. Lynka also operates as a reseller brand for NIKE across Europe. As of 2018, Lynka employed more than 300 people worldwide, reflecting its significant global presence.

  • New England Printwear - New England Printwear, founded in 2008 and based in Plymouth, New Hampshire, U.S., is a provider of decoration, design, and screen-printing services for the apparel industry. The company specializes in creating custom design logos and graphics for screen-printing and digital printing. Their services extend to decorating a variety of items including t-shirts, sweatshirts, activewear, promotional products, and accessories. New England Printwear distributes and supplies its products in bulk to a diverse customer base. This includes wholesalers, mass merchants, retail outlets, schools, the hospitality sector, and sports clubs globally. This wide distribution network underscores the company’s significant presence in the apparel decoration and design industry. 

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Decorated Apparel Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2023, historic information from 2018 to 2022, and forecast from 2024 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Decorated Apparel Market Report Assumptions:

  • The report provides market value for the base year 2023 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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