GVR Report cover Decorated Apparel Market Size, Share & Trends Report

Decorated Apparel Market Size, Share & Trends Analysis Report By Product (Embroidery, Screen Printing, Dye Sublimation, Digital Printing, Others), By End User, By Distribution Chanel, By Region, And Segment Forecasts, 2024 - 2030

  • Report ID: GVR-3-68038-199-3
  • Number of Pages: 90
  • Format: Electronic (PDF)

Decorated Apparel Market Size & Trends

The global decorated apparel market size was valued at USD 28.98 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 13.0% from 2024 to 2030. Increasing demand for embroidery, screen printing, sublimation, and heat transfer works on clothing is driving the growth of the market around the world. The growing demand for a reflective finish in clothes has also given the potential for industry participants to flourish. Furthermore, increased demand for graphic t-shirts and other clothing due to shifting trends will boost product sales throughout the projection period. Given the growing popularity of branded clothes among customers globally, the expanding trend of luxury clothing as a status symbol among individuals is promoting the use of adorned garments.

U.S. Decorated Apparel Market size and growth rate, 2024 - 2030

The demand in the custom clothing industry has been growing among consumers as they are more willing to add a personal touch to their outfits. This trend has significantly influenced the growth of the personalized apparel market in recent years. Personalized attire is often decorated with personalized designs, logos, or other unique features which contribute to market growth. Many consumers who are looking for customized clothing items also want to add unique design elements, such as embroidery or screen printing, to create a personalized look thus boosting the customized apparel market. Furthermore, consumers are increasingly seeking unique clothing items and view embellishments as a way to add individuality and style to their clothing, making it a popular choice for both personal and commercial use further driving the adoption of embellished apparel.

The evolution from the screen printing industry to digital has been very significant, most notably in the t-shirt printing industry. Many textile/fabric business owners are investing in digital printing technology as fabric printing transitions to modern forms of printing. The market dynamics are anticipated to be significantly impacted by technological advancements in digital textile printing. With a preference for cotton, silks, and polyester as the main substrates, fabric providers offer a wide variety of textiles for digital textile printing, which has an impact on the value chain. Several factors such as reduced environmental footprint and greater personalization flexibility have led to a rise in the demand for digitally printed clothing from business owners as well as consumers. High-resolution prints and patterns are increasingly becoming popular in the decorated apparel market. The introduction of inkjet technology has a broader impact on fashion seasons, business models, and the supply chain.

Noticing a rising demand for creative or innovative designs in clothing, decorators worldwide have been focusing on technological advancement over the years. Innovations within the market have centered mainly on machinery in the areas of direct-to-garment digital printing, embroidery, embellishment attachment, laser decoration, and conventional sewing, among others. The development of novel decoration techniques has also been widening the range of economical decoration options for both apparel manufacturers and designers worldwide. Technological advancement is not only evident in the decorated apparel space but also in the retailing sector. Retailers worldwide are increasingly employing the Three-Dimensional Visual Merchandising System to help customers choose products in a virtual 3D retail environment. Such advancements in the field of technology are expected to bolster the demand for decorated apparel over the forecast timeframe.

Recent years have witnessed key innovations in apparel decoration technologies worldwide. For instance, DTG Digital Europe, a U.K.-based direct-to-garment (DTG) supplier, recently developed a technology to reduce the banding appearance at low printing resolutions. In another instance, Gemfix Inc., a U.S.-based gemstone supplier, recently developed a machine to attach embellishments of varied sizes and shapes onto garments, thereby providing garment manufacturers and decorators the ability to create more complex and interesting decorated motifs. Also, computer-aided design and manufacturing (CAD/CAM) has emerged as a revolutionary tool in the decorated garment space. In this regard, software such as Gerber, Adobe, Tukatech, Lectra, CorelDraw, Digital FashionPro, and Illustrator are being extensively employed in fashion.

Numerous issues continue to challenge the global market, most notably in the manufacturing space. While decorated apparel has been gaining traction among consumers worldwide, ensuring product quality and consistency continues to pose a hurdle for decorated apparel brands. Ensuring consistency is mainly an issue when brands, most notably small-and medium-sized enterprises, focus on launching a new product. Some of the other prominent challenges in the market are high import duties on clothing-most notably luxury apparel products, the threat of counterfeiting, and the lack of substantial retail space. Pertaining to retail floor space, decorated clothing brands are being discouraged from expanding their presence in the Asia Pacific markets.

Market Concentration & Characteristics

The growth of this market can be attributed to increasing consumer spending on handcrafted and designer apparel owing to the growing preference for high-quality clothing and for making a fashion statement. However, the rapidly changing consumer preferences and needs encourage manufacturers to innovate, improve, and diversify their product offerings to meet the changing demands of consumers worldwide.

Companies focus on strategic acquisitions to expand their presence overseas and reinforce their position in the market. Over the next few years, internationally reputed companies are likely to acquire small-and medium-sized companies operating in the industry in a bid to facilitate regional expansion.

Decorated Apparel Market Concentration & Characteristics

Ethical concerns pose a threat to the decorated apparel market as brands offer leather- and fur-based products made using animal skin and hair. From an apparel designing standpoint, bans on the use of animal-derived materials to manufacture products could translate into shrinking profit margins in the near term. Furthermore, the transition to sustainable production would also mean substantial investments in production equipment owing to the change in the process of decorated apparel manufacturing process.

End-user Insights

Decorated apparel for women accounted for a share of around 65% of the global revenues in 2023. Availability and demand for different products, such as t-shirts, tops, kurtas, and gowns drive the growth of this segment. Moreover, product innovations in the women’s wear category due to changing consumer demand are driving the demand for products such as graphic t-shirts, which have gained popularity as semi-formal as well as casual attire. Rising instances of social gatherings among the younger population and the influence of social media have provided the masses with access to information on different types of clothing for various occasions depending on the season, functionality, and fashion trends. This scenario is likely to drive the demand for decorated clothing for women such as printed t-shirts for everyday use, embroidered shorts and dresses for vacations, and dye sublimation for formal wear.

Global Decorated Apparel Market share and size, 2023

The men’s category is projected to grow at a CAGR of 14.2% from 2024 to 2030. Rising product availability with a range of unique designs, color combinations, prints, and other decorations in graphic t-shirts, hoodies, coats, and designer blazers for men drive the scope of the market. Rising applications of printing and embroidery on apparel logos for sportswear such as youth baseball teams, school spirit wear, or walk/run fundraisers drive the demand for decorated clothing among men. Moreover, visibility of embroidery decoration on men’s jackets, shirts, t-shirts, and trousers encourages clothing manufacturers to add these features to the clothes they offer. Furthermore, the increased preference among men for shirts monogrammed with the brand logo or with their initials in order to add distinction has resulted in higher penetration of decorated apparel for men.

Product Insights

Embroidery accounted for a share of over 40% of the global revenues in 2023. The growing prominence of embroidery being done over a multitude of silhouettes, without gender distinction is creating significant growth opportunities for embroidery-based decorated apparel. Usage of threads varying in width, color, and finishes and adding trims from small beads to big patches proposes diversified functionality which is also attracting consumers. Embroidered clothing is gaining traction in the market as it offers high quality, value addition, and a statement finish to the clothing.

Screen printing is anticipated to expand at a CAGR of 14.6% from 2024 to 2030. The screen-printing technique is a trending printing method owing to the resultant crisp and durable prints that withstand long washes. However, this method requires a huge setup cost and can be expensive when the orders are not in bulk. The change from manual to automatic screen-printing presses has accelerated the rise of screen-printing technology. Screen printing is one of the most common printing processes worldwide. Companies like Oregon Screen Impressions and Deluxe Screen Printing are some of the famous companies for screen printing.

Distribution Channel Insights

The sales through offline channels accounted for a share of over 65% of the global revenues in 2023. Consumers often prefer to physically see and touch the product before making a purchase decision, especially when it comes to clothing items. In-store experiences provide the opportunity for customers to try on clothes and get a sense of the quality and fit of the product. In addition, these channels offer a personal touch and the opportunity for face-to-face interactions with sales staff, who can provide advice and recommendations to customers. Moreover, offline retail stores often offer a wider range of products, and customers can view and compare different options in one place. This makes it easier for customers to make informed decisions and find the product that best suits their needs. Thus, the aforementioned factors are some of the key factors contributing to segment growth.

The online channel is projected to grow at a CAGR of 14.9% over the forecast period. The convenience of online shopping allows customers to purchase products from the comfort of their own homes at any time, without having to visit a physical store. Additionally, online retail stores often offer competitive prices and promotions, making it easier for customers to find deals and discounts on their favorite products. Furthermore, advancements in technology and logistics have made it easier for online retailers to provide fast and reliable shipping options, ensuring that customers receive their products quickly and efficiently thus surging the segment growth over the forecast period.

Regional Insights

Asia Pacific held a share of over 36.7% of the global market in 2023. The increasing disposable income of the middle-class population has driven the number of first-time buyers of high-end decorated apparel in this region. Consumers are increasingly inclined toward decorated clothing owing to a preference for high-quality products and the growing influence of social media in terms of fashion trends. In addition, the expansion of international players in the region is acting as a major driver for market growth. The way consumers dress up in Asia Pacific countries is very different from the rest of the world. Kimonos in Japan, qipao in China, and saris & kurtas in India are traditionally embroidered. Additionally, these types of clothes are widely being adopted across the world and contributing to the rise in fusion wear. This, in turn, is driving the market for decorated apparel in Asia Pacific.

Decorated Apparel Market Trends, by Region, 2024 - 2030

Decorated apparel manufacturers have a wide range of opportunities in countries such as China and India, as the production costs for apparel are relatively low due to the abundance of raw materials and high production capacity. Moreover, China is the largest producer and exporter of textiles and apparel in the world further contributing to the further growth of the market. According to data published by the Observatory of Economic Complexity (OEC), the country exported textiles worth close to USD 19.9 billion in 2020.

India decorated apparel market

The decorated apparel market in India is expected to grow at a CAGR of 15.9% during the forecast period, as a result of factors such as increasing disposable income, improving quality of life, global exposure to professional yet fashionable office wear trends, and rising expansion of clothing companies in the country.

The market in Europe is expected to grow at a CAGR of 14.4% from 2024 to 2030. The growing tendency of consumers of all age groups to spend more on comfortable and decorated clothing is driving the demand for embroidered trucker jackets, long-sleeved shirts, and cardigans. Several fashion designers in the region, such as Karl Lagerfeld, Nicolas Ghesquière, Stella McCartney, and Phoebe Philo, offer customized luxury apparel in neutral color palettes and wearable designs, which are rapidly gaining popularity. With the growing trend of customized t-shirts and tops, patchwork, and retro logo designs, the demand for apparel decoration has been increasing among working women. The segment growth is attributed to the increase in the number of women in the workforce in the region, which has stimulated a modest rise in their disposable income.

Moreover, the apparel market in the U.K. is largely influenced by the popularity of celebrities and social media influencers. Retro designs and patterns have become a fashionable trend again, and these designs are available in various price ranges to cater to consumers across different income groups. For instance, According to British GQ, for Spring/Summer 2021, every menswear brand and designer has widely used prints, patterns, and designs that are 70’s inspired and are being adopted by consumers in the U.K.

Furthermore, the R&D spending for textile and apparel materials such as conductive fabric with antistatic properties, antimicrobial fibers, and electronic textiles, which are used in the manufacturing of innovative decorated apparel, is high in the U.S. These factors are expected to have a positive impact on the market in North America. Moreover, the rise in print-on-demand has accelerated the growth of e-commerce for decorated apparel in the U.S. According to Forbes, companies like Printify saw a rise in sales during the outbreak of the COVID-19 pandemic, owing to an increased demand for thematic apparel based on the U.S. elections and the pandemic.

U.S. decorated apparel market

The decorated apparel market in the U.S. is projected to grow at a CAGR of 13.2% during the forecast period. Driven by a significant consumer shift towards sustainable products, a large number of decorated apparel manufacturers in the country are adopting specialized eco-friendly fabrics and dyes to produce organic cotton and lyocell, among others.

Key Companies & Market Share Insights

The global decorated apparel market is characterized by the presence of a few well-established players such as Gildan, Hanesbrands Inc., and Fruit of the Loom, Inc. Medium and small players include Downtown Custom Printwear, Master Printwear, Delta Apparel, Target Decorated Apparel, Advance Printwear Limited, Lynka, and New England Printwear. The market players face intense competition from each other as some of them are among the top apparel manufacturers with diverse product portfolios for decorated apparel. These companies have a large customer base due to the presence of established and vast distribution networks to reach out to both, regional and international consumers.

Key Decorated Apparel Companies:

  • Gildan
  • Fruit of Loom, Inc.
  • Downtown Custom Printwear
  • Hanesbrands Inc.
  • Master Printwear
  • Delta Apparel, Inc.
  • Target Decorated Apparel
  • Advance Printwear Limited
  • Lynka
  • New England Printwear

Recent Developments

  • In January 2023, at the Impressions Expo in Long Beach, California, Gildan unveiled its newest positioning and marketing strategies for its three core brands: Gildan, American Apparel, and Comfort Colors. The move was aimed at enabling the brands to evolve and expand their global reach.

  • In November 2022, Lynka launched its newest division, PODIOM, which focuses on Print-on-Demand (POD), one of the fastest-growing segments in the imprinted textile market. PODIOM boasts the most extensive on-site inventory of any POD provider in Europe, with more than 1.8 million goods in stock at the same location as its 10,000 m2 garment decoration unit

  • In March 2022, Delta Apparel, Inc. announced the expansion of its digital print business through the installation and usage of its recently developed digital print technology. The technology was developed to meet the demand for "Digital First", an offering by DTG2Go. DTG2Go is a premium provider of Direct-to-Garment (DTG) printing, and the technology is deployed in four of its current digital print facilities through a collaboration with Fanatics, a major provider of legally licensed sports merchandise and a global digital sports platform.

  • In February 2022, Target collaborated with Bridgeforth Farms, one of the 1.5% Black-owned farms in the U.S., as part of its commitment to spend USD 2 billion on Black-owned businesses by the end of 2025. The Minneapolis-based retailer will create a variety of unique Black History Month T-shirts using cotton that was responsibly cultivated by Bridgeforth Farms

  • In April 2021, Delta Apparel announced a technology partnership with Autoscale.ai to integrate its product design, marketplace listings, and advertising management functions for better online retail processes

  • In February 2021, Hanes entered into a licensing agreement with Belle International to introduce Champion footwear and accessories in China. As per the agreement, Belle International will distribute the new collection designed for consumers in China Link:

  • In February 2021, Hanes announced a multi-year collaboration with G.O.A.T., an Authentic Brands Group company, for the development of the Muhammad Ali collection under the former’s portfolio of Champion Athleticwear

Decorated Apparel Market Report Scope

Report Attribute

Details

Market size value in 2023

USD 28.98 billion

Revenue forecast in 2030

USD 68.17 billion

Growth Rate (Revenue)

CAGR of 13.0% from 2024 to 2030

Base year for estimation

2023

Historical data

2018 - 2022

Forecast period

2024 - 2030

Quantitative units

Revenue in USD million, and CAGR from 2024 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, end user, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S, Canada, Mexico, Germany, U.K., Spain, Italy, France, China, India, Japan, South Korea, Australia & New Zealand, Brazil, Argentina, South Africa, UAE, Saudi Arabia

Key companies profiled

Gildan; Fruit of Loom, Inc.; Downtown Custom Print wear; Hanes brands Inc.; Master Print wear; Delta Apparel; Target Decorated Apparel; Advance Print wear Limited; Lynka; New England Print wear

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

 

Global Decorated Apparel Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global decorated apparel market report on the basis of product, end user, distribution channel, and region.

Global Decorated Apparel Market Report Segmentation

  • Product Outlook (Revenue, USD Million, 2018 - 2030)

    • Embroidery

    • Screen Printing

    • Dye Sublimation

    • Digital Printing

    • Others
  • End User Outlook (Revenue, USD Million, 2018 - 2030)

    • Men

    • Women

    • Children

  • Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

    • Online

    • Offline

  • Regional Outlook (Revenue, USD Million, 2018 - 2030)

    • North Americ

      • U.S.

      • Canada

      • Mexico

    • Europe

      • Germany

      • U.K.

      • Spain

      • Italy

      • France

    • Asia Pacific

      • China

      • India

      • Japan

      • South Korea

      • Australia & New Zealand

    • Central & South America

      • Brazil

      • Argentina

    • Middle East & Africa

      • South Africa

      • UAE

      • Saudi Arabia

Frequently Asked Questions About This Report

Table of Contents

Chapter 1. Decorated Apparel Market: Methodology and Scope
                     1.1. Market Segmentation & Scope
                     1.2. Market Definition
                     1.3. Information Procurement
                         1.3.1. Purchased Database
                         1.3.2. GVR’s Internal Database
                         1.3.3. Secondary Sources & Third-Party Perspectives
                         1.3.4. Primary Research
                     1.4. Information Analysis
                         1.4.1. Data Analysis Models
                     1.5. Market Formulation & Data Visualization
                     1.6. Data Validation & Publishing
Chapter 2. Decorated Apparel Market: Executive Summary
                     2.1. Market Outlook
                     2.2. Segmental Outlook
                     2.3. Regional Outlook
Chapter 3. Decorated Apparel Market: Variables, Trends & Scope
                     3.1. Market Lineage Outlook
                     3.2. Industry Value Chain Analysis
                         3.2.1. Raw Material Outlook
                         3.2.2. Manufacturing & Technology Outlook
                         3.2.3. Profit Margin Analysis
                     3.3. Market Dynamics
                         3.3.1. Market Driver Analysis
                         3.3.2. Market Restraint Analysis
                         3.3.3. Market Opportunities
                         3.3.4. Market Challenges
                     3.4. Industry Analysis - Porter’s Five Forces Analysis
                     3.5. Market Entry Strategies
Chapter 4. Decorated Apparel Market: Consumer Behavior Analysis
                     4.1. Demographic Analysis
                     4.2. Consumer Trends & Preferences
                     4.3. Factors Influencing Buying Behavior
                     4.4. Consumer Service Adoption Trends
                     4.5. Key Observations & Findings
Chapter 5. Decorated Apparel Market: Product Estimates & Trend Analysis
                     5.1. Product Movement Analysis & Market Share, 2023 & 2030
                     5.2. Embroidery
                         5.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                     5.3. Screen Printing
                         5.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                     5.4. Dye Sublimation
                         5.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                     5.5. Digital Printing
                         5.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                     5.6. Others
                         5.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 6. Decorated Apparel Market: End User Estimates & Trend Analysis
                     6.1. End User Movement Analysis & Market Share, 2023 & 2030
                     6.2. Men
                         6.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                     6.3. Women
                         6.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                     6.4. Children
                         6.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 7. Decorated Apparel Market: Distribution Channel Estimates & Trend Analysis
                     7.1. Distribution Channel Movement Analysis & Market Share, 2023 & 2030
                     7.2. Online
                         7.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                     7.3. Offline
                         7.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 8. Decorated Apparel Market: Regional Estimates & Trend Analysis
                     8.1. Regional Movement Analysis & Market Share, 2023 & 2030
                     8.2. North America
                         8.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                         8.2.2. U.S.
                             8.2.2.1. Key country dynamics
                             8.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                         8.2.3. Canada
                             8.2.3.1. Key country dynamics
                             8.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                         8.2.4. Mexico
                             8.2.4.1. Key country dynamics
                             8.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                     8.3. Europe
                         8.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                         8.3.2. Germany
                             8.3.2.1. Key country dynamics
                             8.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                         8.3.3. U.K.
                             8.3.3.1. Key country dynamics
                             8.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                         8.3.4. Spain
                             8.3.4.1. Key country dynamics
                             8.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                         8.3.5. Italy
                             8.3.5.1. Key country dynamics
                             8.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                         8.3.6. France
                             8.3.6.1. Key country dynamics
                             8.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                     8.4. Asia Pacific
                         8.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                         8.4.2. China
                             8.4.2.1. Key country dynamics
                             8.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                         8.4.3. India
                             8.4.3.1. Key country dynamics
                             8.4.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                         8.4.4. Japan
                             8.4.4.1. Key country dynamics
                             8.4.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                         8.4.5. South Korea.
                             8.4.5.1. Key country dynamics
                             8.4.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                         8.4.6. Australia & New Zealand
                             8.4.6.1. Key country dynamics
                             8.4.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                     8.5. Central & South America
                         8.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                         8.5.2. Brazil
                             8.5.2.1. Key country dynamics
                             8.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                         8.5.3. Argentina
                             8.5.3.1. Key country dynamics
                             8.5.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                     8.6. Middle East & Africa
                         8.6.1. Market estimates and forecast, 2018 - 2030 (USD Million)
                         8.6.2. South Africa
                             8.6.2.1. Key country dynamics
                             8.6.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                         8.6.3. UAE
                             8.6.3.1. Key country dynamics
                             8.6.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
                         8.6.4. Saudi Arabia
                             8.6.4.1. Key country dynamics
                             8.6.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
Chapter 9. Competitive Analysis
                     9.1. Recent developments & impact analysis, by key market participants
                     9.2. Company Categorization
                     9.3. Participant’s Overview
                     9.4. Financial Performance
                     9.5. Product Benchmarking
                     9.6. Company Market Share Analysis, 2023 (%)
                     9.7. Company Heat Map Analysis
                     9.8. Strategy Mapping
                     9.9. Company Profiles
                         9.9.1. Gildan
                             9.9.1.1. Company Overview
                             9.9.1.2. Financial Performance
                             9.9.1.3. Product Portfolios
                             9.9.1.4. Strategic Initiatives
                         9.9.2. Fruit of the Loom, Inc.
                             9.9.2.1. Company Overview
                             9.9.2.2. Financial Performance
                             9.9.2.3. Product Portfolios
                             9.9.2.4. Strategic Initiatives
                         9.9.3. Downtown Custom Printwear
                             9.9.3.1. Company Overview
                             9.9.3.2. Financial Performance
                             9.9.3.3. Product Portfolios
                             9.9.3.4. Strategic Initiatives
                         9.9.4. Hanes brands Inc.
                             9.9.4.1. Company Overview
                             9.9.4.2. Financial Performance
                             9.9.4.3. Product Portfolios
                             9.9.4.4. Strategic Initiatives
                         9.9.5. Master Printwear
                             9.9.5.1. Company Overview
                             9.9.5.2. Financial Performance
                             9.9.5.3. Product Portfolios
                             9.9.5.4. Strategic Initiatives
                         9.9.6. Delta Apparel
                             9.9.6.1. Company Overview
                             9.9.6.2. Financial Performance
                             9.9.6.3. Product Portfolios
                             9.9.6.4. Strategic Initiatives
                         9.9.7. Target Decorated Apparel
                             9.9.7.1. Company Overview
                             9.9.7.2. Financial Performance
                             9.9.7.3. Product Portfolios
                             9.9.7.4. Strategic Initiatives
                         9.9.8. Advance Printwear Limited
                             9.9.8.1. Company Overview
                             9.9.8.2. Financial Performance
                             9.9.8.3. Product Portfolios
                             9.9.8.4. Strategic Initiatives
                         9.9.9. Lynka
                             9.9.9.1. Company Overview
                             9.9.9.2. Financial Performance
                             9.9.9.3. Product Portfolios
                             9.9.9.4. Strategic Initiatives
                         9.9.10. New England Printwear
                             9.9.10.1. Company Overview
                             9.9.10.2. Financial Performance
                             9.9.10.3. Product Portfolios
                             9.9.10.4. Strategic Initiatives


List of Tables

1. Decorated apparel market - Key market driver analysis
2. Decorated apparel market - Key market restraint analysis
3. Embroidery decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
4. Screen printing decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
5. Dye sublimation decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
6. Digital printing decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
7. Other decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
8. Men’s decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
9. Women’s decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
10. Children’s decorated apparel market estimates and forecast, 2018-2030 (USD Million)
11. Decorated apparel market estimates and forecast, through online, 2018 - 2030 (USD Million)
12. Decorated apparel market estimates and forecast, through offline, 2018 - 2030 (USD Million)
13. North America decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
14. North America decorated market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
15. North America decorated apparel market revenue estimates and forecast by end user, 2018 - 2030 (USD Million)
16. North America decorated apparel market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
17. U.S. decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
18. U.S. decorated apparel market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
19. U.S. decorated market revenue estimates and forecast by end user, 2018 - 2030 (USD Million)
20. U.S. decorated market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
21. Canada decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
22. Canada decorated apparel market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
23. Canada decorated market revenue estimates and forecast by end user, 2018 - 2030 (USD Million)
24. Canada decorated market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
25. Mexico decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
26. Mexico decorated apparel market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
27. Mexico decorated market revenue estimates and forecast by end user, 2018 - 2030 (USD Million)
28. Mexico decorated market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
29. Europe decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
30. Europe decorated market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
31. Europe decorated apparel market revenue estimates and forecast by end user, 2018 - 2030 (USD Million)
32. Europe decorated apparel market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
33. Germany decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
34. Germany decorated apparel market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
35. Germany decorated market revenue estimates and forecast by end user, 2018 - 2030 (USD Million)
36. Germany decorated market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
37. U.K. decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
38. U.K. decorated apparel market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
39. U.K. decorated market revenue estimates and forecast by end user, 2018 - 2030 (USD Million)
40. U.K. decorated market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
41. Spain decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
42. Spain decorated apparel market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
43. Spain decorated market revenue estimates and forecast by end user, 2018 - 2030 (USD Million)
44. Spain decorated market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
45. Italy decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
46. Italy decorated apparel market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
47. Italy decorated market revenue estimates and forecast by end user, 2018 - 2030 (USD Million)
48. Italy decorated market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
49. France decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
50. France decorated apparel market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
51. France decorated market revenue estimates and forecast by end user, 2018 - 2030 (USD Million)
52. France decorated market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
53. Asia Pacific decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
54. Asia Pacific decorated market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
55. Asia Pacific decorated apparel market revenue estimates and forecast by end user, 2018 - 2030 (USD Million)
56. Asia Pacific decorated apparel market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
57. China decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
58. China decorated apparel market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
59. China decorated market revenue estimates and forecast by end user, 2018 - 2030 (USD Million)
60. China decorated market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
61. India decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
62. India decorated apparel market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
63. India decorated market revenue estimates and forecast by end user, 2018 - 2030 (USD Million)
64. India decorated market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
65. Japan decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
66. Japan decorated apparel market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
67. Japan decorated market revenue estimates and forecast by end user, 2018 - 2030 (USD Million)
68. Japan decorated market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
69. South Korea decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
70. South Korea decorated apparel market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
71. South Korea decorated market revenue estimates and forecast by end user, 2018 - 2030 (USD Million)
72. South Korea decorated market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
73. Australia & New Zealand decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
74. Australia & New Zealand decorated apparel market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
75. Australia & New Zealand decorated market revenue estimates and forecast by end user, 2018 - 2030 (USD Million)
76. Australia & New Zealand decorated market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
77. Central & South America decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
78. Central & South America decorated market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
79. Central & South America decorated apparel market revenue estimates and forecast by end user, 2018 - 2030 (USD Million)
80. Central & South America decorated apparel market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
81. Brazil decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
82. Brazil decorated apparel market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
83. Brazil decorated market revenue estimates and forecast by end user, 2018 - 2030 (USD Million)
84. Brazil decorated market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
85. Argentina decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
86. Argentina decorated apparel market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
87. Argentina decorated market revenue estimates and forecast by end user, 2018 - 2030 (USD Million)
88. Argentina decorated market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
89. Middle East & Africa decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
90. Middle East & Africa decorated market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
91. Middle East & Africa decorated apparel market revenue estimates and forecast by end user, 2018 - 2030 (USD Million)
92. Middle East & Africa decorated apparel market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
93. South Africa decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
94. South Africa decorated apparel market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
95. South Africa decorated market revenue estimates and forecast by end user, 2018 - 2030 (USD Million)
96. South Africa decorated market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
97. UAE decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
98. UAE decorated apparel market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
99. UAE decorated market revenue estimates and forecast by end user, 2018 - 2030 (USD Million)
100. UAE decorated market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
101. Saudi Arabia decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
102. Saudi Arabia decorated apparel market revenue estimates and forecast by product, 2018 - 2030 (USD Million)
103. Saudi Arabia decorated market revenue estimates and forecast by end user, 2018 - 2030 (USD Million)
104. Saudi Arabia decorated market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)


List of Figures

1. Decorated apparel market snapshot
2. Decorated apparel market segmentation & scope
3. Decorated apparel market penetration & growth prospect mapping
4. Decorated apparel market value chain analysis
5. Decorated apparel market dynamics
6. Decorated apparel market Porter's Five Forces analysis
7. Decorated apparel market: Product movement analysis, 2023 & 2030 (%)
8. Embroidery decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
9. Screen printing decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
10. Dye sublimation decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
11. Digital printing decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
12. Other decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
13. Decorated apparel market: End user movement analysis, 2023 & 2030 (%)
14. Men’s decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
15. Women’s decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
16. Children’s decorated apparel market estimates and forecast, 2018-2030 (USD Million)
17. Decorated apparel market: Distribution channel movement analysis, 2023 & 2030 (%)
18. Decorated apparel market estimates and forecast, through online, 2018 - 2030 (USD Million)
19. Decorated apparel market estimates and forecast, through offline, 2018 - 2030 (USD Million)
20. Decorated apparel market: Regional movement analysis, 2023 & 2030 (%)
21. North America decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
22. U.S. decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
23. Canada decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
24. Mexico decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
25. Europe decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
26. Germany decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
27. U.K. decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
28. Spain decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
29. Italy decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
30. France decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
31. Asia Pacific decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
32. China decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
33. India decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
34. Japan decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
35. South Korea decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
36. Australia & New Zealand decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
37. Central & South America decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
38. Brazil decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
39. market revenue estimates and forecast by distribution channel, 2018 - 2030 (USD Million)
40. Argentina decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
41. Middle East & Africa decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
42. South Africa decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
43. UAE decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)
44. Saudi Arabia decorated apparel market estimates and forecast, 2018 - 2030 (USD Million)

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Market Segmentation

  • Decorated Apparel Product Outlook (Revenue, USD Million, 2018 - 2030)
    • Embroidery
    • Screen Printing
    • Dye Sublimation
    • Digital Printing
    • Others
  • Decorated Apparel End User Outlook (Revenue, USD Million, 2018 - 2030)
    • Men
    • Women
    • Children
  • Decorated Apparel Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
    • Offline
    • Online
  • Decorated Apparel Regional Outlook (USD Million, 2017 - 2030)
    • North America
      • North America Decorated Apparel Market, by Product
        • Embroidery
        • Screen Printing
        • Dye Sublimation
        • Digital Printing
        • Others
      • North America Decorated Apparel Market, by End User
        • Men
        • Women
        • Children
      • North America Decorated Apparel Market, by Distribution Channel
        • Offline
        • Online
      • U.S
        • U.S. Decorated Apparel Market, by Product
          • Embroidery
          • Screen Printing
          • Dye Sublimation
          • Digital Printing
          • Others
        • U.S. Decorated Apparel Market, by End User
          • Men
          • Women
          • Children
        • U.S. Decorated Apparel Market, by Distribution Channel
          • Offline
          • Online
      • Canada
        • Canada Decorated Apparel Market, by Product
          • Embroidery
          • Screen Printing
          • Dye Sublimation
          • Digital Printing
          • Others
        • Canada Decorated Apparel Market, by End User
          • Men
          • Women
          • Children
        • Canada Decorated Apparel Market, by Distribution Channel
          • Offline
          • Online
      • Mexico
        • Mexico Decorated Apparel Market, by Product
          • Embroidery
          • Screen Printing
          • Dye Sublimation
          • Digital Printing
          • Others
        • Mexico Decorated Apparel Market, by End User
          • Men
          • Women
          • Children
        • Mexico Decorated Apparel Market, by Distribution Channel
          • Offline
          • Online
    • Europe
      • Europe Decorated Apparel Market, by Product
        • Embroidery
        • Screen Printing
        • Dye Sublimation
        • Digital Printing
        • Others
      • Europe Decorated Apparel Market, by End User
        • Men
        • Women
        • Children
      • Europe Decorated Apparel Market, by Distribution Channel
        • Offline
        • Online
      • Germany
        • Germany Decorated Apparel Market, by Product
          • Embroidery
          • Screen Printing
          • Dye Sublimation
          • Digital Printing
          • Others
        • Germany Decorated Apparel Market, by End User
          • Men
          • Women
          • Children
        • Germany Decorated Apparel Market, by Distribution Channel
          • Offline
          • Online
      • U.K.
        • U.K. Decorated Apparel Market, by Product
          • Embroidery
          • Screen Printing
          • Dye Sublimation
          • Digital Printing
          • Others
        • U.K. Decorated Apparel Market, by End User
          • Men
          • Women
          • Children
        • U.K. Decorated Apparel Market, by Distribution Channel
          • Offline
          • Online
      • Spain
        • Spain Decorated Apparel Market, by Product
          • Embroidery
          • Screen Printing
          • Dye Sublimation
          • Digital Printing
          • Others
        • Spain Decorated Apparel Market, by End User
          • Men
          • Women
          • Children
        • Spain Decorated Apparel Market, by Distribution Channel
          • Offline
          • Online
      • Italy
        • Italy Decorated Apparel Market, by Product
          • Embroidery
          • Screen Printing
          • Dye Sublimation
          • Digital Printing
          • Others
        • Italy Decorated Apparel Market, by End User
          • Men
          • Women
          • Children
        • Italy Decorated Apparel Market, by Distribution Channel
          • Offline
          • Online
      • France
        • France Decorated Apparel Market, by Product
          • Embroidery
          • Screen Printing
          • Dye Sublimation
          • Digital Printing
          • Others
        • France Decorated Apparel Market, by End User
          • Men
          • Women
          • Children
        • France Decorated Apparel Market, by Distribution Channel
          • Offline
          • Online
    • Asia Pacific
      • Asia Pacific Decorated Apparel Market, by Product
        • Embroidery
        • Screen Printing
        • Dye Sublimation
        • Digital Printing
        • Others
      • Asia Pacific Decorated Apparel Market, by End User
        • Men
        • Women
        • Children
      • Asia Pacific Decorated Apparel Market, by Distribution Channel
        • Offline
        • Online
      • China
        • China Decorated Apparel Market, by Product
          • Embroidery
          • Screen Printing
          • Dye Sublimation
          • Digital Printing
          • Others
        • China Decorated Apparel Market, by End User
          • Men
          • Women
          • Children
        • China Decorated Apparel Market, by Distribution Channel
          • Offline
          • Online
      • India
        • India Decorated Apparel Market, by Product
          • Embroidery
          • Screen Printing
          • Dye Sublimation
          • Digital Printing
          • Others
        • India Decorated Apparel Market, by End User
          • Men
          • Women
          • Children
        • India Decorated Apparel Market, by Distribution Channel
          • Offline
          • Online
      • Japan
        • Japan Decorated Apparel Market, by Product
          • Embroidery
          • Screen Printing
          • Dye Sublimation
          • Digital Printing
          • Others
        • Japan Decorated Apparel Market, by End User
          • Men
          • Women
          • Children
        • Japan Decorated Apparel Market, by Distribution Channel
          • Offline
          • Online
      • South Korea
        • South Korea Decorated Apparel Market, by Product
          • Embroidery
          • Screen Printing
          • Dye Sublimation
          • Digital Printing
          • Others
        • South Korea Decorated Apparel Market, by End User
          • Men
          • Women
          • Children
        • South Korea Decorated Apparel Market, by Distribution Channel
          • Offline
          • Online
      • Australia & New Zealand
        • Australia & New Zealand Decorated Apparel Market, by Product
          • Embroidery
          • Screen Printing
          • Dye Sublimation
          • Digital Printing
          • Others
        • Australia & New Zealand Decorated Apparel Market, by End User
          • Men
          • Women
          • Children
        • Australia & New Zealand Decorated Apparel Market, by Distribution Channel
          • Offline
          • Online
    • Central & South America
      • Central & South America Decorated Apparel Market, by Product
        • Embroidery
        • Screen Printing
        • Dye Sublimation
        • Digital Printing
        • Others
      • Central & South America Decorated Apparel Market, by End User
        • Men
        • Women
        • Children
      • Central & South America Decorated Apparel Market, by Distribution Channel
        • Offline
        • Online
      • Brazil
        • Brazil Decorated Apparel Market, by Product
          • Embroidery
          • Screen Printing
          • Dye Sublimation
          • Digital Printing
          • Others
        • Brazil Decorated Apparel Market, by End User
          • Men
          • Women
          • Children
        • Brazil Decorated Apparel Market, by Distribution Channel
          • Offline
          • Online
      • Argentina
        • Argentina Decorated Apparel Market, by Product
          • Embroidery
          • Screen Printing
          • Dye Sublimation
          • Digital Printing
          • Others
        • Argentina Decorated Apparel Market, by End User
          • Men
          • Women
          • Children
        • Argentina Decorated Apparel Market, by Distribution Channel
          • Offline
          • Online
    • Middle East & Africa
      • Middle East & Africa America Decorated Apparel Market, by Product
        • Embroidery
        • Screen Printing
        • Dye Sublimation
        • Digital Printing
        • Others
      • Middle East & Africa Decorated Apparel Market, by End User
        • Men
        • Women
        • Children
      • Middle East & Africa Decorated Apparel Market, by Distribution Channel
        • Offline
        • Online
      • South Africa
        • South Africa Decorated Apparel Market, by Product
          • Embroidery
          • Screen Printing
          • Dye Sublimation
          • Digital Printing
          • Others
        • South Africa Decorated Apparel Market, by End User
          • Men
          • Women
          • Children
        • South Africa Decorated Apparel Market, by Distribution Channel
          • Offline
          • Online
      • UAE
        • UAE Decorated Apparel Market, by Product
          • Embroidery
          • Screen Printing
          • Dye Sublimation
          • Digital Printing
          • Others
        • UAE Decorated Apparel Market, by End User
          • Men
          • Women
          • Children
        • UAE Decorated Apparel Market, by Distribution Channel
          • Offline
          • Online
      • Saudi Arabia
        • Saudi Arabia Decorated Apparel Market, by Product
          • Embroidery
          • Screen Printing
          • Dye Sublimation
          • Digital Printing
          • Others
        • Saudi Arabia Decorated Apparel Market, by End User
          • Men
          • Women
          • Children
        • Saudi Arabia Decorated Apparel Market, by Distribution Channel
          • Offline
          • Online

Decorated Apparel Market Dynamics

Driver: Evolution Of Digital Printing In Textile Industry

The shift from screen to digital printing has significantly influenced the textile industry. As fabric printing modernizes, many business owners are investing in digital technology. Technological advancements in digital textile printing are expected to greatly impact market dynamics. Fabric providers, favoring cotton, silks, and polyester, offer a diverse range of textiles for digital printing, affecting the value chain. Factors like a smaller environmental footprint and increased personalization flexibility have boosted the demand for digitally printed apparel among businesses and consumers. High-resolution prints and patterns are gaining popularity in the decorated apparel market. The advent of inkjet technology has far-reaching effects on fashion seasons, business models, and the supply chain.

Driver: Advancement Of Technology Encouraging Innovation In Apparel Decoration

In response to the growing demand for innovative designs in apparel, decorators globally have been focusing on technological advancements. The decorated apparel market has seen innovations primarily in machinery for direct-to-garment digital printing, embroidery, embellishment attachment, laser decoration, and traditional sewing. The introduction of new decoration techniques has expanded the range of cost-effective decoration options for manufacturers and designers. Key innovations in apparel decoration technologies have been observed in recent years. For example, DTG Digital Europe, a UK-based DTG supplier, developed a technology to minimize banding appearance at low print resolutions. Similarly, Gemfix Inc., a US-based gemstones supplier, introduced a machine to attach various sizes and shapes of embellishments onto garments, enabling manufacturers and decorators to create more intricate and appealing decorated motifs.

Restraint: Ethical Concerns Restraining Market Growth

In the past decade, environmental concerns have led to a steady demand for eco-fashion. Designers are increasingly motivated to promote sustainability, but this poses challenges for SMEs traditionally using unsustainable materials. Ethical concerns arise as brands offer products made from animal skin and hair, pushing decorators towards more sustainable practices. Many brands, including Macy’s Inc., have disavowed the use of real animal fur. However, bans on animal-derived materials could lead to shrinking profit margins. Transitioning to sustainable production also requires substantial investment in new equipment.

What Does This Report Include?

This section will provide insights into the contents included in this decorated apparel market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.

Decorated apparel market qualitative analysis

  • Industry overview

  • Industry trends

  • Market drivers and restraints

  • Market size

  • Growth prospects

  • Porter’s analysis

  • PESTEL analysis

  • Key market opportunities prioritized

  • Competitive landscape

    • Company overview

    • Financial performance

    • Product benchmarking

    • Latest strategic developments

Decorated apparel market quantitative analysis

  • Market size, estimates, and forecast from 2018 to 2030

  • Market estimates and forecast for product segments up to 2030

  • Regional market size and forecast for product segments up to 2030

  • Market estimates and forecast for application segments up to 2030

  • Regional market size and forecast for application segments up to 2030

  • Company financial performance

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Research Methodology

A three-pronged approach was followed for deducing the decorated apparel market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for decorated apparel market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of decorated apparel market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Decorated Apparel Market Categorization:

The decorated apparel market was categorized into four segments, namely product (Embroidery, Screen Printing, Dye Sublimation, Digital Printing), end-user (Men, Women, Children), distribution channel (Online, Offline), and region (North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa).

Segment Market Methodology:

The decorated apparel market was segmented into product, end-user, distribution channel, and region. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The decorated apparel market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into eighteen countries, namely, the U.S, Canada, Mexico, Germany, the UK, Spain, Italy, France, China, India, Japan, South Korea, Australia & New Zealand, Brazil, Argentina, South Africa, UAE, Saudi Arabia.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Decorated apparel market companies & financials:

The decorated apparel market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • Downtown Custom Printwear - Founded in 2007, Downtown Custom Printwear (DCP) is a Schenectady, New York-based company that offers a wide range of services including screen-printing, embroidery, large format printing, vinyl graphics, and graphic design. They cater to a diverse clientele, from business owners and marketing executives to teams and individuals, providing customized products such as apparel, promotional gears, caps, and bags. In response to the COVID-19 pandemic, DCP has expanded its offerings to include custom yard signs with messages promoting safety and awareness. Their apparel services span various segments including corporate apparel, casual wear, active wear, team gear, and tactical gear. DCP’s T-shirt screen printing services stand out for their high-end effects, which include metallic ink, glow in the dark ink, puff ink, and suede texture. In addition to their direct-to-consumer offerings, DCP also serves as a wholesale distributor of customized clothing for numerous apparel manufacturing companies in the North American region. This comprehensive suite of services positions DCP as a one-stop-shop for all custom printwear needs.

  • Gildan Activewear Inc. - Gildan Activewear Inc., established in 1984 and based in Montreal, Canada, is a global manufacturer and supplier of basic active wear apparel. The company’s products are imprinted with designs and logos by screen-printing companies and sold under various brands including Gildan, Gold Toe, Anvil, Alstyle, Peds, Comfort Colors, American Apparel, Secret, Silks, Therapy Plus, Kushyfoot, Secret Silky, MediPeds, and Prim + Preux. Gildan offers a wide range of products in its apparel segments such as t-shirts, intimate wear, fleece, sports shirts, hosiery, and shapewear. With approximately 30 manufacturing factories worldwide, the company distributes and sells its products in over 60 countries through various channels including mass merchants, department stores, national chains, specialty stores, craft stores, and e-commerce stores. As of 2021, Gildan employed approximately 48,000 people globally. This extensive reach and diverse product portfolio make Gildan a leading player in the active wear apparel industry.

  • Fruit of The Loom, Inc. - Fruit of The Loom, Inc., founded in 1851 and based in Bowling Green, Kentucky, U.S., is a global company specializing in the manufacture, design, supply, and distribution of various types of apparel and sports equipment. The company’s product portfolio includes casual wear, printable apparel, and athletic apparel, sold under major brands such as AAI, BVD, Dudley, Fruit of the Loom, Jerzees, Russell Athletic, Spalding, and Vanity Fair. The company’s products are sold through a comprehensive distribution channel, which includes direct-to-consumer routes as well as wholesalers, distributors, department stores, specialty stores, and e-commerce. Operating in more than 40 countries across regions such as Asia Pacific, North America, South America, Europe, and the Middle East & Africa, Fruit of The Loom has a significant global presence in the apparel industry.

  • HanesBrands Inc. - HanesBrands Inc., founded in 1901 and based in Winston-Salem, North Carolina, U.S., is a global company specializing in the manufacture, supply, and distribution of basic innerwear and activewear apparel. The company’s products are sold under various key brands including Hanes, Champion, Maidenform, DIM, Bali, Playtex, Bonds, JMS/Just My Size, Nur die/nur Der, L’eggs, Lovable, Wonderbra, Berlie, and Gear for Sports. HanesBrands operates through a widespread distribution network, with its products being sold and distributed across the world. The company has 48 manufacturing plants globally and operates through 690 retail and direct outlet stores across regions such as Asia Pacific, North America, South America, Europe, and the Middle East & Africa. As of January 2022, HanesBrands employed approximately 59,000 people worldwide. This extensive global presence and diverse product portfolio make HanesBrands a leading player in the innerwear and activewear apparel industry.

  • Master Printwear - Master Printwear, founded in 1993 and based in Jackson, Wisconsin, U.S., specializes in providing branded customized apparel to a variety of sectors including corporate, education, industrial work wear, and hospitality. The company offers services such as screen printing, graphic designing, and embroidery for a broad range of products like apparel, drinkware, technology, bags, writing, and promotional products. In the apparel segment, Master Printwear provides customization options for items such as t-shirts, polos, sweatshirts, jackets, and socks. The company sells and distributes its products to wholesalers, retail apparel companies, and department stores through both direct offline selling and e-commerce services. Master Printwear prides itself on customizing products based on the specific requirements of the end-user.

  • Delta Apparel, Inc. - Founded in 1999, Delta Apparel, Inc., based in Greenville, South Carolina, is a leading player in the lifestyle and activewear apparel industry. The company designs, markets, manufactures, and distributes a wide variety of products including apparel, headwear, accessories, and more. Catering to men, women, youth, juniors, and children, Delta Apparel, Inc. offers its products through multiple distribution channels, both online and offline. The company’s portfolio includes several well-known brands such as Salt Life, Soffe, DTG2GO, Coast, and Delta. These products are primarily sold to sporting goods stores, specialty stores, mass merchants, department stores, the U.S. military, and through e-commerce platforms. In a strategic move to expand its business, Delta Apparel, Inc. ventured into the custom apparel design industry by acquiring Art Gun Technologies. This acquisition has allowed the company to offer personalized design options to its customers, further enhancing its product offerings. As of 2018, Delta Apparel, Inc. employed over 8500 workers globally, demonstrating its significant presence in the apparel industry. The company’s commitment to quality, innovation, and customer satisfaction has made it a preferred choice for many consumers worldwide.

  • Target Decorated Apparel - Target Decorated Apparel, founded in 1987 and based in Naperville, Illinois, is a leading provider of various services such as screen printing, embroidered apparel, sewing, full-service packaging, and custom design services. The company operates a large 40,000 square foot manufacturing facility capable of producing over 10 million pieces annually. The company leverages advanced technologies for apparel decoration and design. For example, it uses HiRes screen printing for high-quality, detailed printed logos, and laser etching, a high-tech laser-based decoration method. Additionally, Target Decorated Apparel offers embroidered fabric featuring a variety of designs, patterns, and images, catering to diverse customer preferences. This commitment to quality and innovation has positioned the company as a trusted choice in the decorated apparel industry.

  • Advance Printwear Limited - Established in 1994, Advance Printwear Limited is a prominent supplier of screen-printed and embroidered clothing, including work wear and staff uniforms. Based in Birmingham, England, the company caters to a broad spectrum of product categories such as bags & luggage, chef wear, footwear, gifting & accessories, headwear, homewares & toweling, hoodies, jackets, coats, joggers, safety wear, sweatshirts, winter essentials, and women’s fashion. In addition to its standard offerings, Advance Printwear provides custom sports kits and printed football shirts tailored to client specifications. The company’s products are sold and distributed to a diverse clientele, including wholesalers, apparel companies, department stores, and other mass merchants. This distribution occurs through both direct offline selling and e-commerce services, ensuring a wide reach for their products. This comprehensive approach to product variety and distribution has positioned Advance Printwear as a trusted choice in the apparel industry.

  • Lynka - Lynka, established in 1992 and based in Krakov, Poland, is a renowned manufacturer, decorator, and distributor of a diverse range of apparels. Their product line includes t-shirts, sweatshirts, polos, fleece, jackets, bags, and caps. The company offers corporate apparel, promotional clothing, and sportswear globally. Lynka primarily serves promotional product resellers and distributors in Europe, along with international sportswear brands like NIKE. The company distributes its products to clients in over 22 countries, including France, Germany, the UK, and the U.S. Lynka also operates as a reseller brand for NIKE across Europe. As of 2018, Lynka employed more than 300 people worldwide, reflecting its significant global presence.

  • New England Printwear - New England Printwear, founded in 2008 and based in Plymouth, New Hampshire, U.S., is a provider of decoration, design, and screen-printing services for the apparel industry. The company specializes in creating custom design logos and graphics for screen-printing and digital printing. Their services extend to decorating a variety of items including t-shirts, sweatshirts, activewear, promotional products, and accessories. New England Printwear distributes and supplies its products in bulk to a diverse customer base. This includes wholesalers, mass merchants, retail outlets, schools, the hospitality sector, and sports clubs globally. This wide distribution network underscores the company’s significant presence in the apparel decoration and design industry. 

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Decorated Apparel Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2023, historic information from 2018 to 2022, and forecast from 2024 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Decorated Apparel Market Report Assumptions:

  • The report provides market value for the base year 2023 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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