Deodorizer Bags Market Size, Share & Trends Analysis Report By Distribution Channel (Offline, Online), By Application (Residential, Commercial, Cars), By Region, And Segment Forecasts, 2019 - 2025

Industry Insights

The global deodorizer bags market size was valued at USD 546.2 million in 2018 and is expected to expand at a CAGR of 6.7% by 2025. The market is driven by surging demand for the deodorizing agents in the automotive sector. The growth in the market is also attributed to rising concerns over odor in the footwear products.

Rise in the number of innovations by the market players such as use of natural products like bamboo has also contributed to the growth of the market. For instance, in February 2017, Great Value SG launched a product named Bamboo Charcoal Deodorizer Mini Bags for use in shoes, lockers, and gym bags. Moreover, improvement in the living standards among the working and high class population is expected to increase the demand for deodorizer bags, thereby driving the global market.  

Moreover, growing concerns overuse of plastic and rising demand for effective packaging solutions have initiated the growth of these products in the market. Similarly, introduction of different types of materials such as coconut shell, bamboo, and husk is driving the demand for the products across different applications due to their quality content. Launch of new products with eco-friendly, reusable, and biodegradable features is also likely to drive the market over the next few years.

Use of different types of scented products has been a crucial factor increasing sales in the global market. Variety of scents such as lavender, lemon, clove, eucalyptus, and jasmine used in the product drives the market demand. For instance, Etsy Inc. provides natural air freshener bags and sachets scented with lavender, folk perfume, and eucalyptus. These products are gaining increased acceptance among consumers due to their features such as protecting the airflow from bacteria, mildew, and mold other than their general scented features, thereby driving the product sales in the global industry. For instance, bamboo odor eliminator bags by California Home Goods protect from mildew, mold, bacteria, and airborne pathogens.

Application Insights

The residential application segment accounted for the largest market share of 72.3% in 2018. The segment is driven by increasing penetration of purification products in the residential sector, especially in developing countries such as China and India. Moreover, growth of the sector is attributed to widespread consumption of these products due to rapidly increasing pollution levels in the region. This is, in turn, likely to propel the demand for the scented products in the market. For instance, in January 2019, Scuffed Up LLC launched a bag deodorizer for residential applications, which is all-natural and antimicrobial.

The car application segment is expected to emerge as the fastest growing segment in the market with a CAGR of 9.8% from 2019 to 2025. Rising demand for the scented products in passenger cars, especially in developed countries such as the U.S. and the U.K., has fueled the segment growth. Passenger cars accounted for a leading share in the global automotive market in 2018, which contributes to the global demand for deodorizer bags. Moreover, growing high class and working population have increased passenger car sales, thereby driving the demand in the global market.

Distribution Channel Insights

The offline channel segment held the largest market share of 86.0% in 2018. The segment is driven by increasing penetration of the retail industry, especially in developing countries such as China and India. Moreover, growth of this segment is attributed to a large number of air purification products provided by offline retailers, along with the choice of different materials, such as bamboo, husk, and coconut shell. Convenience and choice of products, along with organized retailing supermarkets, hypermarkets, and specialty retailers, have driven the demand for global market.

The online segment is anticipated to expand at the fastest CAGR of 10.7% from 2019 to 2025. The segment is driven by increasing number of e-commerce websites such as Walmart, Amazon, and Flipkart offering a wide range of products for the consumers. Easy accessibility and growing demand majorly among the working-age population who seeks to prefer convenience in their lifestyles are the key factors boosting the segment growth. However, cost-effectiveness offered through the online sector, along with increasing number of developed and retail online sectors in the industry is anticipated to drive the segment over the forecast period.

Regional Insights

In terms of revenue, the market in North America held the largest share of 49.3% in 2018. Growth of the application sectors such as commercial and automotive has augmented the demand for the products in the region. The car sales in the U.S. were up by 1.5% in 2018 as compared to 2017. Demand in North America is predicted to rise due to increasing number of product launches by the manufacturers having herbal and natural materials, thereby boosting the growth of the market in the region. For instance, HomePro Goods, a U.S. based travel products company, provides bamboo charcoal deodorizer bags with natural odor eliminator for residential applications.

Asia Pacific is expected to expand at the highest CAGR of 10.4% over the forecast period, on account of rising demand for the natural products in the market. Major countries contributing to the increasing demand in the APAC market include China, India, and Japan. Rapidly growing commercial sector in these countries is contributing to the high sales in the regional market. China is expected to expand at a CAGR of 11.1% over the forecast period owing to surging demand from the construction industry.

Deodorizer Bags Market Share Insights

Rising demand for natural materials has led to an increase in product innovations and developments, thereby fueling the market demand. The market is identified by several strategic activities such as mergers and acquisitions, product innovations, and capacity expansion. Key manufacturers in the industry are Moso Natural; Home Pro Goods Inc.; California Home Goods Inc.; BreatheFresh Solutions; and Etsy Inc.

Key players in the industry are focusing on strengthening their presence in order to obtain a major share in the market. Strategic partnerships and joint ventures with buyers in order to introduce new applications and products are projected to remain critical success factors over the forecast period. All the above-mentioned factors will compel manufacturers to focus on product launches and innovation, catering particularly to the residential and automotive applications. For instance, DRIVE Auto Products provides a deodorizer bag with activated charcoal and bamboo product for automobiles.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global deodorizer bags market report on the basis of application, distribution channel, and region:

• Application Outlook (Revenue, USD Million, 2015 - 2025)

  • Residential

  • Commercial

  • Cars

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    • The U.S.

  • Europe

    • Germany

    • The U.K.

  • Asia Pacific

    • China

    • Japan

  • Central & South America

  • Middle East & Africa