Digital Content Creation Market Size, Share & Trends Analysis Report By Component, By Content Format (Textual, Graphical, Video, Audio), By Deployment, By Enterprise Size, By End-user, By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global digital content creation market size was valued at USD 25.6 billion in 2022 and is estimated to expand at a CAGR of 13.5% from 2023 to 2030. Factors such as the growth in the adoption of AI, investments in IT, and the increasing adoption of cloud computing are driving the demand for the digital content creation market. For instance, in 2021, according to Cybersecurity Ventures, approximately 200 zettabytes of data were stored globally in the same year, i.e. 50% of all data was stored in the cloud, compared to 2015 when only 25% of all data was stored in the cloud. The COVID-19 pandemic had a positive impact on the market due to the lockdown restriction as the people were advised to stay in their homes. The consumption of internet and streaming on online platforms was boosted as people were finding various modes to entertain themselves. Moreover, the audio streaming firms such as Spotify witnessed an increase in the consumption of audio content driven by the pandemic. For instance, according to data analysis by Comprar Acciones, Spotify's paid subscribers increased by 27% to 144 million in the third quarter of 2020. The number of monthly active users (MAUs) of the music streaming service increased by 29% year over year to 320 million.

Digital content creation includes creating content in various content format types such as textual, graphical, audio, and video and publishing or promoting the content on online platforms. The key players in this market provide their services through their applications, and software in a cloud or on-premise environment. For instance, Integra Software Services provides its cloud platform iRights which streamlines media rights acquisition, photo research, and text permissions workflows for publishers. Furthermore, the cloud-based design tool by Figma allows users to access design files from any device. The tool provides vector technology that focuses on layout and (UI) user interface design. Moreover, many designers prefer Figma for making wireframes, prototypes, and production-ready designs.

Component Insights

Based on component, the market is categorized into tools and services. The tools segment dominated the market with a share of 73.7% in 2022 owing to the growth in the usage of tools in digital advertising through smartphones. Moreover, the statistics by Zippia in 2022 stated that, over 51% of consumers identified new products and services on their smartphones on search engines like Google. Furthermore, this makes the implementation of SEO tools crucial for marketers.

Furthermore, the services segment is projected to register a higher CAGR of 14.8% over the forecast period. The services segment will witness highest growth as the software and applications provided by the companies to the users requires maintenance and servicing in regularly.

Content Format Insights

In terms of content format, the market is divided into textual, graphical, and audio. The video segment dominated the market with a revenue share of 38.7% in 2022 and registered a highest CAGR of over 14.4% in the forecast period. The video segment is dominant as by addition of videos increases the conversion rates by 80% and having videos on the landing page boosts the possibility of displaying the landing on page 1 of SERP (Search Engine Result Pages).

Furthermore, the graphical segment is projected to register the second-highest CAGR of 13.8% over the forecast period. This is attributed to the increase in the usage of infographic content such as graphs, charts, dashboards by various industries to make engaging digital content.

Deployment Insights

In terms of deployment, the market is divided into on-premise and cloud. The cloud segment dominated the market with a revenue share of 74.7% in 2022 and registered the highest CAGR of over 13.9% in the forecast period. In 2021, according to the O'Reilly Cloud Adoption survey, 90% of firms already utilized cloud computing. Which was an increase as compared to the poll from last year by the company respectively.

Furthermore, on-premise will register the second-highest CAGR of over 12.2% in the forecast period. This is owing to the increasing adoption of on-premise digital content creation software such as Blender, Simplygon, Adobe Premiere Pro, and several others.

Enterprise Size Insights

Based on the enterprise size segment, the digital content creation market is divided into small and medium sized enterprises and large sized enterprises. The large size enterprise segment dominated the market with a revenue share of 61.7% in 2022, owing to the presence of prominent players for providing services for content creation such as Microsoft Corporation, Adobe, Google LLC, Figma and several others.

Furthermore, the small and medium sized enterprise segment is projected to grow at a higher CAGR of 14.1% over the forecast period. This segment is expected to give high returns, owing to the various initiatives taken by key players in the market to help SMEs. For instance, jewelry store named Senco Gold, based in Kolkata, India witnessed a  28% increase in its brand recognition in well-established areas like Kolkata with the help of Google’s advertising tool Google Ads.

End User Insights

On the basis of the end user segment, the market is segmented into retail and e-commerce, automotive, healthcare & pharmaceutical, media & entertainment, travel and tourism, and others­. The retail and e-commerce dominated the market with a revenue share of 32.4% in 2022. This is owing to the initiatives taken by key players in the market such as Amazon.com, Inc. and Walmart Inc. For instance, in 2022, Walmart Inc. expanded its retail media products reach by collaborating with social media platforms such as TikTok, Snap to create video content.

Furthermore, the media and entertainment segment is projected to register the highest CAGR of 14.9% over the forecast period. In the media and entertainment industry, the growth of OTT in Asia Pacific region will boost the growth of digital content creation.

Regional Insights

North America dominated the market with a share of 33.8% in 2022. One of the reason for North America being a leading market is its dominance in the audio content. For instance, according to an article by Sound Chart in March 2022, the music industry was led by the Americans and the U.S. market was the largest market globally for music. Moreover, it was reported that, approximately 70% of the songs on Spotify's Global Top-50 playlist were recorded by US-based artists as of March 2019.

Furthermore, the market in APAC is projected to register the highest CAGR of 15.0% over the forecast period. Asia Pacific will witness highest growth in the future owing to the various acquisitions in the region. For instance, in February 2021, the Australian design platform Canva acquired two European startups.

Key Companies & Market Share Insights

The competitive landscape of the digital content creation market is fragmented, featuring several global as well as regional players. The key participants are entering into strategic collaborations, partnerships, and mergers & acquisitions to expand their business footprint and survive the highly competitive environment. Moreover, service providers are investing considerably in research & development activities to incorporate new technologies in their offerings and develop advanced solutions to gain a competitive advantage over other market players.

In February 2022, Quark Software, which provides solutions for content automation, intelligence, and design software, announced the release of QuarkXPress 2022. The digital publishing and page layout software was offered for purchase as both a standard perpetual license and a pre-paid annual subscription to the users globally. Furthermore, this would benefit academic institutions, students, and charities/nonprofit organization as it offers QuarkXPress 2022's features and improvements, including the new royalty-free stock image collection at a low cost. Some prominent players in the digital content creation market are:

• Microsoft Corporation

• Picsart

• Adobe Systems

• Corel Corporation

• Acrolinx

• Google LLC

• Integra Software Services

• MarketMuse, Inc.

• Quark Software Inc.

• Canva

Digital Content Creation Market Report Scope

Global Digital Content Creation Market Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global digital content creation market report based on component, content format, deployment, enterprise size, end-user, and region:

• Component Outlook (Revenue, USD Million, 2017 - 2030)

  • Tools

  • Services

• Content Format Outlook (Revenue, USD Million, 2017 - 2030)

  • Textual

  • Graphical

  • Video

  • Audio

• Deployment Outlook (Revenue, USD Million, 2017 - 2030)

  • On-Premise

  • Cloud

• Enterprise Size Outlook (Revenue, USD Million, 2017 - 2030)

  • Large Size Enterprises

  • Small and Medium-Sized Enterprises

• End-user Outlook (Revenue, USD Million, 2017 - 2030)

  • Retail & E-commerce

  • Automotive

  • Healthcare & Pharmaceutical

  • Media & Entertainment

  • Travel & Tourism

  • Others

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

    • Netherlands

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • South Korea

  • Latin America

    • Brazil

    • Mexico

    • Argentina

    • Chile

  • Middle East & Africa

    • United Arab Emirates (UAE)

    • Saudi Arabia

    • South Africa