The global display driver integrated circuit market is expected to witness rapid growth over the forecast period owing to the growing demand for LCD panels in smartphones, televisions, and other electronic devices. Major growth drivers include the increasing demand for high resolution, integrated functions, and higher average selling prices.
A display driver is a type of semiconductor with an integrated circuit that acts as an interface between microprocessors and LCDs. The device controls display systems in PCs and cell phones.
Display drivers are essential components of display devices since they help deliver an electric current to activate the pixels within the LCD, once an image is relayed to the instrument. The liquid crystal then bends on receiving the current, and changes the intensity of the light, combining color filters via a glass substrate medium to ultimately produce an image on the panel.
DDIC continues to occupy a significant share in the semiconductor industries owing to rising demand for high-resolution displays. The recent trend of smartphone DDIC with and without touch controllers is also likely to propel display driver integrated circuit market growth. Outdated gate driver technology has also been replaced with modern DDIC technology, owing to the growing demand for high-quality displays with crystal clear images.
The display driver IC market is divided into two broad segments, namely the LED DDIC and touches controller IC (TCIC). LED DDIC is employed in a wide array of products that include mobile phones, LED TVs, signage billboards, street lighting and architectural lighting.
LED DDICs regulate current fluctuations and voltage fluctuations thus protecting the LED from damage or degradation. The growing demand for energy efficient lighting & high-quality picture images, coupled with several energy-saving government initiatives taken to ban conventional halogen bulbs are expected to foster the growth of the DDIC market.
The TCIC market is projected to witness tremendous growth regarding applications and regions as well. Primary applications include entertainment, infotainment, retail, education, banking, medical and industrial.
The TCIC market is expected to experience high growth over the forecast period, on account of the emergence of natural user interface (NUI) devices. The market is predominantly driven by the high penetration of touch systems in consumer electronics. The global TCIC market may be segmented further based on technology, products, applications, and geography.
Recent trends indicate that consumer electronics is driving the TCIC market. Increasing demand for touch-enabled displays in consumer electronics & devices is expected to drive demand. Mobile phones and tablets are the largest applications within this market, generating high product demand.
The DDIC market is further divided by different applications and geographical presence. Primary applications include small, medium and large displays. The small displays include applications in mobile phones, digital cameras, PDAs, gaming devices, MP3 players, GPS, navigation devices, medical devices and digital photo frames. Medium-sized displays are often used in laptops, notebooks, monitors, televisions and notebooks while large size display applications include signage, billboards, and others.
Lighting applications are expected to grow to occupy over 50% of the global LED DDIC market share while display applications are projected to account for the largest market share. Countries including the U.S, U.K, Canada, Australia, New Zealand, Japan, Taiwan, Brazil, and Venezuela have taken different steps to replace incandescent bulbs with LEDs to foster power savings and reduce greenhouse gas emissions.
Lighting applications include general and automotive lighting. The general lighting applications include indoor lighting which is further sub-divided into residential, commercial and lighting applications
Outdoor lighting is further subdivided into architectural, street, traffic, and lighting. The automotive lighting includes interior and exterior lighting. The interior lighting is further classified into the dashboard and ambient light. The exterior lighting is categorized into tail lighting and headlamps.
The key players in the display driver integrated circuit market are Texas Instruments, National Semiconductor, ON Semiconductor, NXP, Linear Technology, Maxim IC, Power Integrators, iWatt, Macroblock, Fairchild, Semtech. Other prominent players include Supertex, Austria Microsystems, Advanced Analogic Technologies, Infineon Technologies, Intersil Corporation, Rohmn, Silicon Tech Technology and others.
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The ongoing COVID-19 outbreak has adversely affected the display industry with manufacturing operations temporarily suspended across major manufacturing hubs, leading to a substantial slowdown in the production. Major manufacturers including Samsung, LG Display, and Xiaomi among others have suspended their manufacturing operations in China, India, South Korea, and European countries. In addition to having an impact on the production, the ongoing pandemic has taken a toll on the consumer demand for display integrated devices, likely exacerbated by the lockdown imposed across major countries. Uncertainty regarding the possible length of lockdown makes it difficult to anticipate how and when a resurgence in the display industry will occur. On the flip side, increased demand for displays in medical equipment including ventilators and respirators is expected to keep the demand for displays afloat in the coming months. The report will account for Covid19 as a key market contributor.