DNA-based Skin Care Products Market Size, Share & Trends Analysis Report By Product (Creams, Serums), By Distribution Channel (Online, Offline), By Region, Competitive Landscape, And Segment Forecasts, 2019 - 2025

Industry Insights

The global DNA-based skin care products market size was valued at USD 7.4 billion in 2018, projecting a CAGR of 6.8% during the forecast period. DNA-based skin care is a recent science-driven trend that involves taking into consideration individual genetic make-up to design bespoke products for specific areas of concern. Products are prescribed to consumers after genetically testing their skin, which ensures the most effective compatibility with their genes. Even though DNA testing was initially done solely in wellness clinics, in recent years, at-home testing kits are available to suit the convenience of consumers.  

Skincare has never been one-size-fits-all and as a result, there is high consumer demand for bespoke products that suit individual and unique needs. DNA-based skin care provides users a host of benefits such as sun protection, collagen formation, increased antioxidants, and inflammation control. Genetic testing for design suitable solutions has become much easier and convenient in recent years and provides accurate results in minimum time. Several companies involve users in the product formulation process after the testing, a trend that has attracted many consumers.

At-home DNA testing has also become common among consumers, with players offering a host of simple, easy-to-use kits. Various DNA kits are available in the market which provides detailed family history and wellness reports based on the genetics. This also provides personalized products suggestion as per the test results. These tests can make recommendations about grooming and beauty routines by examining one’s genetic markers and understanding their skin’s genetic profile. The tests shed light on some of the major concerns like wrinkles and fine lines, skin elasticity, antioxidants, pigmentation, collagen quality, sensitivity, and sun protection. With increasing acceptance of DNA testing among consumers, the cost of the same has also decreased to a certain extent in the recent past, thereby making it accessible to a relatively larger consumer base.

The beauty and personal care industry has witnessed steady growth with rising consumer spending. This trend is particularly true for the millennial population segment, fueled by the desire to slow down signs of aging. Aggressive advertising and promotional campaigns by niche and large players have also played a significant role in influencing consumer behavior. With increasing inclination and ability to spend on beauty and cosmetic solutions, the market will continue to grow.

Product Insights

The market has been segmented into creams, serums, and others, with creams accounting for the dominant share of 52.8% in 2018. Various creams are common recommendations by experts after genetic testing. Moreover, they help tackle conditions such as sun damage, scars, wrinkles, sagging skin, and inflammation.

Serums are likely to form the fastest growing segment in the DNA-based skin care products market, registering a CAGR of 8.0% from 2019 to 2025. Rising demand for serums among different age groups due to their light and fast absorbing properties will drive the segment. Serums often contain collagen and vitamin C to improve the texture of the skin. They are also used to lighten scars, pimple marks, and spots without the adverse effect of chemical formulations.

Distribution Channel Insights

The offline channel accounted for the largest share of 66.3% in 2018. Growth in offline sales is fueled by high consumer preference for testing their genes at health and wellness clinics rather than doing the same using at-home kits. Consumers believe that tests done through professionals are more accurate and therefore the products they recommend provide more beneficial results. Quality DNA-based skincare products are now available in specialty stores, clinics, convenience stores, and medical stores and this has significantly contributed to offline sales. Moreover, waiting time for online orders and services is a factor that has worked in favor of the offline segment.

Nevertheless, the online segment is expected to register the fastest growth over the forecast period, exhibiting a CAGR of 8.2%. The market is driven by soaring presence of e-commerce websites such as Marie Claire, Amazon, Sephora, Allure, SkinStore, and Clinique, which offer a wide range of products for consumers with varied needs. Moreover, deals, offers, and discounted items offered through online portals will give the segment a major boost over the forecast period.

Regional Insights

In terms of value, North America held the largest market share in 2018, accounting for 39.63% that year. The market is driven by growing popularity of personalized skincare and cosmetic products in the region, coupled with their growing availability through online and offline channels. Asia Pacific is the expected to register the fastest growth over the forecast period, registering a CAGR of 8.3%. Demand stems primarily from countries such as China, Japan, Australia, and India. A number of global players are looking to expand their reach by investing in lucrative markets across Asia and this has had a positive impact on regional market growth.

DNA-based Skin Care Products Market Share Insights

Rising demand for genetic testing services and skincare products in China, Brazil, and Germany has resulted in product innovations and various market developments. Players are investing in several strategic activities, such as acquisitions and mergers, innovations, new launches, and capacity expansions. Leading vendors include Imagene Labs; EpigenCare; Caligenix; EpigenCare Inc.; SkinGenie; dnaskin; ALLÉL; SkinDNA; Targeted DNA; Jinomz; and Evergreen Health Solutions Ltd.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global DNA-based skin care products market report on the basis of product, distribution channel, and region:

• Product Outlook (Revenue, USD Billion, 2015 - 2025)

  • Creams

  • Serums

  • Others

• Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Billion, 2015 - 2025)

  • North America

    •  U.S.

  • Europe

    • Germany

    •  U.K.

  • Asia Pacific

    • China

    •  India

  • Central & South America

    •  Brazil

  • Middle East & Africa

    • Saudi Arabia