Dog Training Equipment Market Size, Share & Trends Analysis Report By Product (Leashes, Collars & Leads), By Training Type (Obedience Training, Protection Training), By Distribution Channel (E-commerce, Retail), By End-use, By Region, And Segment Forecasts, 2025 - 2030

Dog Training Equipment Market Trends

The global dog training equipment market size was estimated at USD 2.64 billion in 2024 and is projected to grow at a CAGR of 6.54% from 2025 to 2030. The dog training equipment market is witnessing substantial growth, driven by various innovative product launches, increased investments in canine training initiatives, and advancements in pet behavior management solutions.

For instance, in February 2025, Coastal Pet Products Inc. launched the Behavior Coach air-spray training tool, which provides a gentle burst of air to interrupt undesirable behaviors in dogs. This device effectively redirects the dog's attention without causing distress, promoting a humane and effective method of training. As pet owners seek safer and more ethical training alternatives, demand for non-invasive training solutions like the Behavior Coach continues to rise. The shift towards positive reinforcement-based training tools is a key factor propelling market expansion.

Key market players are continuously introducing new products and supporting training programs to cater to the evolving needs of pet owners. In addition, there is increasing awareness among service organization and pet parents about overall canine health. For instance, In July 2024, O.T.I.S., a producer of premium and sustainable dog treats, introduced its new Trainers treat line. These treats are formulated with ethically sourced proteins such as bison, venison, elk, and salmon, combined with functional ingredients like ashwagandha, L-theanine, and DHA from wild-caught Alaskan salmon oil. These components support cognitive development, mood stability, and joint health, making them ideal for effective training sessions. As more pet owners recognize the importance of using high-quality treats to enhance obedience training and focus, the demand for functional and nutritious training treats is experiencing significant growth. This trend underscores the increasing preference for holistic and health-focused training aids.

The expanding role of service and law enforcement dogs is another factor boosting the demand for specialized training equipment. In February 2025, OZ Lifting Products LLC announced its commitment to funding the training of a new police dog every year through the Code Blue K9 program. The first trained K9 will be delivered to the City of New Hampton Police Department in Iowa, reflecting a growing investment in law enforcement canine programs. Police dogs play a crucial role in maintaining public safety by deterring crime and enhancing officer security. The ability of K9 units to de-escalate potentially dangerous situations further highlights the necessity for continuous training and specialized equipment. As law enforcement agencies continue to rely on well-trained police dogs, demand for professional training gear, protective vests, leashes, and specialized collars will increase.

The demand for service dogs is rising, leading to increased investments in large-scale training centers. In July 2024, the Lions Foundation of Canada Dog Guides collaborated with Turner, a New York-based construction firm, to build a USD 43.8 million training center in Oakville, Ontario. This 89,000-square-foot complex will include classrooms, training rooms, and 35 guest bedrooms to accommodate service dog clients. The foundation trains dogs in various service areas, including canine vision, hearing assistance, seizure response, autism support, diabetes alert, and facility support. Such large-scale investments in training infrastructure underscore the growing importance of specialized dog training programs. The need for advanced training equipment, including obedience tools, clickers, agility training kits, and interactive learning devices, is expected to grow in parallel with these developments.

Recently launched dog training equipment 

Market Concentration & Characteristics

The dog training equipment industry exhibits a moderate to high degree of innovation, driven by advancements in technology, behavioral science, and consumer demand for more effective and humane training solutions. Smart training collars with GPS tracking, remote-controlled stimulation, and AI-powered behavior analysis are revolutionizing the industry, offering pet owners greater control and insight into their dogs' training progress.

The dog training equipment industry has seen a moderate level of mergers and acquisitions, driven by increasing demand for innovative training solutions and market consolidation efforts by key players. Companies and specialized brands are collaborating to expand their product portfolios, integrate smart technology, and strengthen their market presence. While M&A activity is not as aggressive as in other pet care segments, it remains a key strategy for companies looking to enhance innovation, distribution channels, and global reach. 

The impact of regulations on the veterinary wound cleanser market is high, as stringent guidelines govern product safety and efficacy. Restrictions on electronic collars and shock devices in certain regions push companies toward humane and positive reinforcement-based training tools. Compliance with pet welfare laws and consumer protection regulations drives innovation in safer, more ethical products.

Product expansion in the dog training equipment industry is driven by technological advancements, consumer demand for humane training methods, and the growing pet care market. Companies are introducing smart training collars, AI-powered behavior monitors, and interactive training toys to enhance training effectiveness. Eco-friendly and customizable training tools are also gaining traction, catering to pet owners seeking sustainable and personalized solutions. This expansion is helping brands differentiate themselves and capture a larger market share.

Regional expansion in the dog training equipment industry is fueled by rising pet ownership, increasing disposable income, and growing awareness of advanced training solutions. Companies are targeting emerging markets in Asia-Pacific and Latin America, where demand for premium pet products is rising. Expanding e-commerce channels and localized product offerings help brands penetrate new regions effectively.

Product Insights

Leashes, collars & leads accounted for 22.1% of revenue share in 2024 and continue to dominate the dog training equipment market due to their essential role in obedience training and everyday dog handling. The launch of innovative products, such as the dual training led by Bramble & Co. in February 2025, further reinforces this segment's growth. Designed for versatility and control, this UK strength-tested double-ended dog lead provides enhanced guidance through dual control points, adjustable lengths for different training needs, and a seamless design for training sessions and casual walks.

As pet owners increasingly prioritize safety, durability, and multi-functional training tools, demand for high-quality leashes and collars is expected to remain strong. These products are fundamental in ensuring effective communication between the dog and the handler, making them a preferred choice for both professional trainers and pet owners.

The clickers & remote training equipment segment is emerging as the fastest-growing segment in the dog training equipment market and is expected to grow at a CAGR of 7.42% from 2025 to 2030. The segment is driven by technological advancements and increasing applications in specialized canine training. In August 2024, the Turkish Armed Forces introduced the Remote Command Control System (RCCS), designed to be installed on military dogs during search and rescue operations in high-risk areas.

Developed at the Gemlik Military Veterinary School and Training Center, this system integrates special goggles, helmets, and headphones to enhance communication between handlers and dogs, ensuring their safety and efficiency in the field. The growing adoption of remote-controlled training devices in both military and civilian applications highlights the increasing reliance on technology-driven training solutions, further fueling demand in this segment.

Training Type Insights

Obedience Training held the largest revenue share of 36.4% in 2024. The segment continues to dominate as pet owners and professionals prioritize methods that instill discipline and control. A March 2024 study by researchers at Aberystwyth University in the UK revealed that scent training could significantly improve a dog's behavior by enhancing impulse control and cognitive functions. By training dogs to focus on specific scents, researchers found that behavioral issues could be mitigated, leading to improved responsiveness.

Additionally, organizations such as Humane World for Animals, continue to advocate for positive reinforcement techniques. They offer exclusive e-books detailing effective obedience training strategies, reinforcing the importance of proper training methodologies. As pet owners increasingly recognize the value of structured obedience training, demand for essential training tools such as clickers, leashes, collars, and reward-based systems continues to grow, solidifying this segment’s market position.

The protection training segment is expected to register a CAGR of 7.72% during the forecast period due to the increasing investments in military and law enforcement canine programs. In February 2025, DogBase, an AI-powered platform specializing in working dog training, announced its participation in the 11th Annual International Police K-9 Conference to showcase AI’s role in enhancing police dog training.

Additionally, in September 2024, the British Army conducted specialized training for Ukrainian military dog handlers, equipping them with essential skills in patrol operations and explosive device searches. These advancements highlight the rising need for protective training gear, bite sleeves, and tactical harnesses, driving market expansion in this segment.

Distribution Channel Insights

The retail segment held 52.2% of the revenue share in 2024 and dominated the distribution channel for dog training equipment, as it offers direct customer engagement and product accessibility. Several new products are distributed through traditional retail stores. For instance, Bramble & Co.'s recently launched dual training leads will be available to retailers, providing an exciting opportunity for stockists to bring these innovative products to consumers. Pet stores such as Brick-and-mortar remain a preferred shopping destination for pet owners seeking expert guidance and hands-on product experience.

The E-commerce segment is projected to experience the fastest growth from 2025 to 2030 due to the increasing consumer preference for online shopping, convenience, and competitive pricing. The rise of major online retailers such as Amazon, Chewy, and Petco has revolutionized the way pet owners access training tools, offering a vast selection of products such as remote training collars, clickers, whistles, and treats with doorstep delivery. Additionally, pet product manufacturers are expanding their direct-to-consumer (DTC) online presence, enhancing customer engagement through informative blogs, video tutorials, and personalized recommendations. The ability to access detailed product reviews and instructional videos online further strengthens consumer confidence in e-commerce purchases.

End-use Insights

The training centres segment dominated the market in 2024 andis poised to benefit significantly from initiatives like the National Dog Guide Training School in Canada. With the Government of Canada’s investment of USD 1.34 million in building a fully accessible training facility, the demand for specialized training equipment is expected to rise. This project emphasizes accessibility features such as traction elevators and EV charging stations, ensuring a more inclusive environment for guide dog training. As training centres expand and modernize, the need for high-quality obedience tools, harnesses, and other equipment will grow, further driving the market. 

The home setting is expected to witness significant growth in the dog training equipment market, driven by increasing pet ownership and a rising preference for at-home training solutions. With initiatives like Canada’s National Dog Guide Training School improving accessibility and awareness of guide dog programs, more individuals, including those with disabilities, may opt for personalized training at home. The convenience of training dogs in a familiar environment, coupled with the availability of advanced training tools such as smart collars, remote-controlled trainers, and interactive toys, is fueling this segment’s expansion. As technology enhances at-home training efficiency, the demand for specialized dog training equipment is set to rise.

Regional Insights

North America dog training equipment market held the largest share of the global market, with a revenue share of 36.90% in 2024. The North American dog training equipment market is being driven by increasing investments in service dog training programs and the expansion of specialized training facilities. Initiatives like FCI Thomson’s inmate-led service dog training program, in partnership with VIP Service Dog Foundation, highlight the growing emphasis on structured canine training, fostering demand for essential training tools. Additionally, large-scale projects like Turner’s USD 43 million dog training facility for the Lions Foundation of Canada Dog Guides further reinforce the need for high-quality training equipment. As organizations and institutions invest in advanced training programs, the demand for obedience tools, agility equipment, and smart training devices is expected to rise, fueling market growth.

U.S. Dog Training Equipment Market Trends

The dog training equipment market in U.S. dominated the North American market in 2024 due to the increasing emphasis on responsible pet ownership and canine well-being, as highlighted by the American Kennel Club’s (AKC) latest brand awareness campaign, "Everything We Do, We Do for Dogs." The news published in February 2025 directs the strong focus of AKC on breed education, training, and advocacy. Initiatives like this reinforce the importance of proper training for dogs, encouraging pet owners to invest in high-quality training tools. As awareness grows about the benefits of structured training in enhancing a dog's behavior and overall health, the demand for equipment such as obedience training kits, agility tools, and smart training collars is expected to rise, driving market growth.

Europe Dog Training Equipment Market Trends

In 2024, Europe dog training equipment market was identified as a lucrative market, driven by increasing investments in state-of-the-art training facilities, such as the police dog training center at Hertfordshire Constabulary Headquarters, which opened in October 2024. Designed to enhance the training and welfare of police dogs, this facility features purpose-built kennels, an advanced instructional room with modern audiovisual equipment, and a secure dedicated training field with agility equipment and search grids. The inclusion of specialized areas for enrichment and odor identification underscores the growing emphasis on high-quality training environments. As law enforcement agencies and organizations continue to invest in advanced training programs, the demand for premium training tools, agility gear, and obedience equipment is expected to rise, fueling market expansion across Europe.

The dog training equipment market in UK is being driven by the growing demand for high-quality training aids, including functional training treats that enhance obedience and reinforcement training. In October 2024, the Company of Animals launched Coachi Natural Training Treats, highlighting the increasing focus on premium, health-conscious rewards tailored to specific canine needs. With specialized variants for puppies, joint care, and stress reduction, these treats support effective training by promoting positive reinforcement. Additionally, the use of 100% recyclable packaging aligns with the rising consumer preference for sustainable pet products. As pet owners and trainers seek innovative and eco-friendly solutions, the demand for high-quality training equipment, including treats, clickers, and agility tools, is expected to grow across the UK market.

Asia Pacific Dog Training Equipment Market Trends

The Asia Pacific dog training equipment market is anticipated to grow at a CAGR of 7.60% during the forecast period, driven by increasing regulatory focus on training standards and the growing awareness of humane training methods. Initiatives like the new workgroup led by the Animal and Veterinary Service (AVS) and the Society for the Prevention of Cruelty to Animals (SPCA) highlight the region’s commitment to evaluating the use of training devices, including shock and prong collars. As governments and animal welfare organizations advocate for ethical training practices, the demand for positive reinforcement tools such as clickers, harnesses, and treat-based training aids is expected to rise. This shift towards regulated and humane training methods is fostering market growth and encouraging innovation in dog training equipment across the Asia Pacific region.

The dog training equipment market in India is driven by several government and private initiatives in the region to train dogs. For instance, in March 2024, the NDRF’s initiative to expand training for cadaver dogs and victim identification forensics boosted India's market growth. This move increases demand for specialized training tools such as scent detection kits, forensic training aids, GPS-enabled tracking collars, and customized obedience training gear. As disaster response agencies and law enforcement units enhance their canine capabilities, there is a growing need for advanced, durable, and scientifically designed equipment. This development also encourages innovation in India’s dog training industry, driving investments in high-quality, technology-driven training solutions to meet evolving requirements.

Latin America Dog Training Equipment Market Trends

The Latin America dog training equipment market is driven by rising pet ownership, increasing awareness of positive reinforcement training, and growing investment in security and service dogs. With a surge in demand for obedience training tools, smart collars, and interactive training devices, pet owners and professional trainers seek more effective and humane solutions.

The dog training equipment market in Argentina is expected to grow at a significant CAGR over the forecast period. Workshops such as the WCO regional training workshop on K9 fentanyl detection in Argentina, held in February 2025, are key market drivers for the country's dog training equipment industry. With Customs and law enforcement agencies intensifying their efforts to combat drug trafficking, there is a growing demand for specialized training tools such as scent detection kits, protective gear, advanced harnesses, and simulation-based training aids. The involvement of international expertise and funding highlights the increasing importance of high-quality training equipment to enhance K9 capabilities. As Argentina strengthens its canine detection programs, investment in cutting-edge dog training technology and equipment is expected to rise, driving market growth.

MEA Dog Training Equipment Market Trends

The growing investment in K-9 training infrastructure across the Middle East and Africa dog training equipment market is a significant driving the regional market. For instance, the renovation of the K-9 police dog training shelter in Tripoli by the Turkish Cooperation and Coordination Agency (TİKA) demonstrates the increasing emphasis on enhancing security forces. As law enforcement agencies expand their use of trained dogs for safeguarding critical locations like airports and elections, the demand for specialized training tools-such as scent detection kits, protective gear, and obedience training equipment-is rising. This trend underscores the need for high-quality, durable training solutions to support regional security initiatives.

TThe rising demand for high-quality, locally sourced dog treats as training rewards is a key driver for the dog training equipment market in South Africa. For instance, Karoo Wild treats, made from sustainably sourced African antelope meat, cater to pet owners and trainers seeking nutritious, high-protein rewards for training sessions. As positive reinforcement training gains popularity, the need for complementary training tools-such as clickers, treat-dispensing toys, and obedience training aids-also increases. The availability of specialized treats in various sizes further supports diverse training needs, fueling growth in the overall dog training equipment market.

Key Dog Training Equipment Company Insights

The market is relatively competitive and fragmented due to multiple small and large companies. Moreover, companies are increasingly adopting various strategies, such as mergers and acquisitions, geographic expansions, and product launches, to expand their market shares. Owing to constant research initiatives, this industry can be seen as moderate to high in innovation.

Recent Developments

• In August 2024, In August 2024, the City of Garden Grove and the Garden Grove Police Department unveiled the Garden Grove Police Canine Training Facility, the first of its kind in Orange County. This two-year pilot program will provide specialized field training for apprehension and support canines serving law enforcement agencies across the region.

• In June 2024, PetSafe, a leader in innovative pet products, partnered with dog mom Brittany Mahomes and celebrity trainer Tom Davis to introduce the Guardian GPS + Tracking Dog Fence. This advanced system offers pet owners ultimate safety and peace of mind, allowing them to monitor their dogs in real time from their phones.

Dog Training Equipment Market Report Scope

Global Dog Training Equipment Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global dog training equipment market report based on product, training type, distribution channel, end-use, and region.

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Leashes, Collars & Leads

  • Clickers & Remote Training Equipment

  • Treats

  • Whistles

  • Muzzles

  • Other Products

• Training Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Obedience Training

  • Protection Training

  • Fitness Training

  • Other Training

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • E-commerce

  • Retail

• End-use Outlook (Revenue, USD Million, 2018 - 2030)

  • Training Centres

  • Home Settings

  • Other end use

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • Denmark

    • Sweden

    • Norway

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

    • Thailand

  • Latin America

    • Brazil

    • Argentina

  • Middle East and Africa (MEA)

    • UAE

    • South Africa

    • Saudi Arabia

    • Kuwait