Doorbell Camera Market Size, Share & Trends Report

Doorbell Camera Market Size, Share & Trends Analysis Report By Product (Wired, Wireless), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2019 - 2025

  • Published Date: Jul, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-3-68038-380-5
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 80

Industry Insights

The global doorbell camera market size was valued at USD 1.4 billion in 2018. Growing concerns over security, safety, and well-being of individuals and family are expected to play a key role in increasing the scope of doorbell camera. The industry growth is further supported by growing awareness among the common mass regarding integrating artificial intelligence (AI) in general routine for comfort and luxury.

The tech-hardware companies are manufacturing the products, which have leveraged AI features to modify and update their products and cater to the evolving consumers’ requirements. For instance, most doorbell cameras have been integrated with two-way audio system to assist users with better communication with the visitor.

U.S. doorbell camera Market

In the recent years, the crime rate across the globe has observed a perpetual growth. According to the FBI’s 2017 Crime Statistics, the rate of violent crime was 382.9 offenses per 100,000 inhabitants. Violent crimes include non-negligent manslaughter, murder, robbery, rape, and aggravated assaults. In addition, the rate of property crime reported was 2,362.2 offenses per 100,000 inhabitants, which include burglary, larceny-theft, motor vehicle theft, and arson. The situation is not much different in the rest of the world. In the year 2016, 5,200 intentional homicide cases were recorded in the European Union. These large number of crimes committed have drawn people’s attention towards enhancing the security system around themselves. Doorbell camera has evolved as an essential security element for controlling and monitoring the access to one’s residence.

Another important consumer trend impacting the market growth positively is increasing awareness and desire to reside in smart homes. Rising internet penetration, along with increasing desire for controlling most amenities with one click, is expected to promote the scope of doorbell cameras. The modern technologies have together integrated the security and comfort.

Companies including TBI Smart Home Solutions, Inc. are offering integrated solutions to monitor burglary, fire, and other such emergencies. These solutions help the user keep a complete track of thermostat, lock, light, and energy amongst various other factors. All these together have been influencing the consumers to buy doorbell cameras either as a standalone solution or in integration with total home security solutions.

Product Insights

Wired doorbell camera accounted for a share of more than 60.0% in 2018. Most houses are already built with wiring for a hard-wired doorbell. The existing wiring promotes people to go ahead with wired doorbells. In addition, these products are available in various designer bodies, which makes them suitable for complementing the décor. The bodies can be composed of antique metallic scrolls to polished wood. Thus, it can continue being the primary choice for consumers who are looking for convenience as well as visual appeal.

Wireless doorbell camera is expected to expand at the fastest CAGR of 10.6% from 2019 to 2025. Modern houses do not permit drilling and wiring post the completion of the construction. Thus, the houses which do not have predesignated wiring for doorbells compel the owners to invest in wireless doorbell. In addition, installation of these devices is easy and it does no damage to the walls. Many of these wireless cameras are designed to be installed in the peep hole of the doors. Advanced features including convenience options like intercom, motion detection, and instant alerts on smart devices are projected to attract the buyers to opt for the products.

Distribution Channel Insights

The offline segment accounted for the largest share of exceeding 65.0% in 2018. Hypermarket stores including Walmart offer these in their electronic section. Brands sold through these brick and mortar stores include Tagital, DIGOO, Noroomaknet, EECOO, Supersellers, LaView, Marainbow, and VicTsing. These products are available in the price range of USD 40 to USD 3000.

Global doorbell camera Market

Ease of accessibility and instant availability have been drawing people towards these stores for purchasing the device. Additionally, the specialized electronic device stores make these products available for consumers for physical verification. A certain segment of buyers prefer buying it from these specialty stores owing to their installation support and after-purchase support services.

Online sales are expected to witness the fastest growth in the forecast period. Majority of the manufacturers are choosing online as the sole platform for selling their products as it gives them a better profit margin, along with no overhead costs pertaining to logistics, product damage, and maintenance of stores. Furthermore, the customers too have been preferring online channels as the rating and reviews provided by previous buyers act as an unbiased credibility for the performance of the product, which guides them in opting for the right product.

Regional Insights

North America was the largest market, accounting for more than 30.0% share of the global revenue in 2018. The growth of the regional doorbell camera market is attributed to growing awareness regarding the products in U.S. In addition, the authorities of local cops and police insisted the citizens to use video cameras, as these products not only deter the criminal, but also act as a solid evidence for proving the crime. Most property builders have included these cameras in the basic amenity and have installed it prior to handing over the property.

Asia Pacific is expected to be the fastest growing market, expanding at a CAGR of 11.3% from 2019 to 2025. Growing crime rate in countries such as Pakistan, Iran, Afghanistan, India, Philippines, South Korea, Qatar, and China is expected to increase the utility of doorbell camera. High crime rate in these countries have made people vulnerable and have compelled them to opt for domestic security measures. Furthermore, the local Chinese manufacturers have made these products available at low price, thereby making it affordable for the common mass.

Doorbell Camera Market Share Insights

Some of the key players are August Home; AUXTRON; Hangzhou Hikvision Digital Technology Co., Ltd.; IFIHomes; Napco Security Technologies, Inc.; Ring; SkyBell Technologies, Inc.; Vivint, Inc.; VTech Communications, Inc.; and Zmodo. The market is driven by continuous product innovation and inclusion of features, which leads to easy installation, efficient functioning, and comfortable access to the footage recorded using the device. Demand for these products is expected to be high in urban areas as the penetration of both electricity and internet is appropriate.

Report Scope

Attribute

Details

Base year for estimation

2018

Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Country scope

U.S., Germany, U.K., China, India, Brazil, and South Africa

Report coverage      

Revenue forecast, company share, competitive landscape, growth factors and trends

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis on the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global doorbell camera market report on the basis of product, distribution channel, and region:

  • Product Outlook (Revenue, USD Million, 2015 - 2025)

    • Wired

    • Wireless

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Offline

    • Online

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      •  U.S.

    • Europe

      • Germany

      •  U.K.

    • Asia Pacific

      • India

      •  China

    • Central & South America

      •  Brazil

    • Middle East & Africa (MEA)

      • South Africa

Key questions answered by the report
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