Doorbell Camera Market Size, Share & Trends Analysis Report By Product (Wired, Wireless), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2019 - 2025

Report Overview

The global doorbell camera market size to be valued at USD 2.8 billion by 2025 and is expected to grow at a compound annual growth rate (CAGR) of 10.3% during the forecast period. Growing concerns over the security, safety, and well-being of individuals and families are expected to play a key role in increasing the scope of the doorbell camera. The industry growth is further supported by the growing awareness among the common mass regarding integrating artificial intelligence (AI) in general routine for comfort and luxury.

The tech-hardware companies are manufacturing the products, which have leveraged AI features to modify and update their products and cater to the evolving consumers’ requirements. For instance, most doorbell cameras have been integrated with a two-way audio system to assist users with better communication with the visitor.

In recent years, the crime rate across the globe has observed a perpetual growth. According to the FBI’s 2017 Crime Statistics, the rate of violent crime was 382.9 offenses per 100,000 inhabitants. Violent crimes include non-negligent manslaughter, murder, robbery, rape, and aggravated assaults. Also, the rate of property crime reported was 2,362.2 offenses per 100,000 inhabitants, which include burglary, larceny-theft, motor vehicle theft, and arson. The situation is not much different in the rest of the world. In the year 2016, 5,200 intentional homicide cases were recorded in the European Union. These large numbers of crimes committed have drawn people’s attention towards enhancing the security system around themselves. The doorbell camera has evolved as an essential security element for controlling and monitoring access to one’s residence.

Another important consumer trend impacting market growth positively is increasing awareness and desire to reside in smart homes. Rising internet penetration, along with an increasing desire for controlling most amenities with one click, is expected to promote the scope of doorbell cameras. The modern technologies have together integrated security and comfort.

Companies including TBI Smart Home Solutions, Inc. are offering integrated solutions to monitor burglary, fire, and other such emergencies. These solutions help the user keep a complete track of thermostat, lock, light, and energy amongst various other factors. All these together have been influencing the consumers to buy doorbell cameras either as a standalone solution or in integration with total home security solutions.

Doorbell Camera Market Trends

Rising concerns about residential and commercial security and safety, along with an increase in thefts and robberies around the globe, are significant drivers fueling global industry demand. The increased need for automation of homes has fuelled the market for doorbell cameras. The demand for smart homes equipped with smart security systems has increased. In 2021, the smart home security systems industry accounted for USD 2.69 billion worldwide; this, in turn, is anticipated to drive market growth during the forecast period.

Moreover, advancements in product innovation and technology are likely to propel market demand. Features such as Google Assistant, Amazon Alexa, Samsung SmartThings, and Apple Homekit, along with the ability to precisely differentiate among animals, people, packages, and vehicles, have increased the demand for this product among end-users.

On the other hand, a lack of internet coverage in emerging regions along with vulnerability to cyber-attacks by hackers is likely to hamper the market growth. However, enhancements in network infrastructure in these regions due to government support are further creating opportunities for market growth.

Product Insights

Wired doorbell cameras accounted for a share of more than 60.0% in 2018. Most houses are already built with wiring for a hard-wired doorbell. The existing wiring promotes people to go ahead with wired doorbells. Also, these products are available in various designer bodies, which makes them suitable for complementing the décor. The bodies can be composed of antique metallic scrolls to polished wood. Thus, it can continue being the primary choice for consumers who are looking for convenience as well as visual appeal.

The wireless doorbell camera is expected to expand at the fastest CAGR of 10.6% from 2019 to 2025. Modern houses do not permit drilling and wiring post the completion of the construction. Thus, the houses which do not have predesignated wiring for doorbells compel the owners to invest in the wireless doorbell. Besides, the installation of these devices is easy and it does no damage to the walls. Many of these wireless cameras are designed to be installed in the peephole of the doors. Advanced features including convenience options like intercom, motion detection, and instant alerts on smart devices are projected to attract the buyers to opt for the products.

Distribution Channel Insights

The offline segment accounted for the largest share of exceeding 65.0% in 2018. Hypermarket stores including Walmart offer these in their electronic section. Brands sold through these brick and mortar stores include Tagital, DIGOO, Noroomaknet, EECOO, Supersellers, LaView, Marainbow, and VicTsing. These products are available in the price range of USD 40 to USD 3000.

Ease of accessibility and instant availability has been drawing people towards these stores for purchasing the device. Additionally, the specialized electronic device stores make these products available for consumers for physical verification. A certain segment of buyers prefers buying it from these specialty stores owing to their installation support and after-purchase support services.

Online sales are expected to witness the fastest growth in the forecast period. The majority of the manufacturers are choosing online as the sole platform for selling their products as it gives them a better profit margin, along with no overhead costs about logistics, product damage, and maintenance of stores. Furthermore, the customers too have been preferring online channels as the rating and reviews provided by previous buyers act as unbiased credibility for the performance of the product, which guides them in opting for the right product.

Regional Insights

North America was the largest market, accounting for more than 30.0% share of the global revenue in 2018. The growth of the regional doorbell camera market is attributed to growing awareness regarding the products in the U.S. Also, the authorities of local cops and police insisted the citizens to use video cameras, as these products not only deter the criminal but also act as solid evidence for proving the crime. Most property builders have included these cameras in the basic amenity and have installed them before handing over the property.

Asia Pacific is expected to be the fastest-growing market, expanding at a CAGR of 11.3% from 2019 to 2025. The growing crime rate in countries such as Pakistan, Iran, Afghanistan, India, Philippines, South Korea, Qatar, and China is expected to increase the utility of the doorbell camera. The high crime rate in these countries has made people vulnerable and has compelled them to opt for domestic security measures. Furthermore, the local Chinese manufacturers have made these products available at a low price, thereby making it affordable for the common mass.

Key Companies & Market Share Insights

Some of the key players are August Home; AUXTRON; Hangzhou Hikvision Digital Technology Co., Ltd.; IFIHomes; Napco Security Technologies, Inc.; Ring; SkyBell Technologies, Inc.; Vivint, Inc.; VTech Communications, Inc.; and Zmodo. The market is driven by continuous product innovation and inclusion of features, which leads to easy installation, efficient functioning, and comfortable access to the footage recorded using the device. Demand for these products is expected to be high in urban areas as the penetration of both electricity and the internet is appropriate.

Recent Developments

• In December 2021, Hikvision announced a partnership with Irida Labs, a European AI vision solution provider. This development will offer intelligent vision AI solutions for the logistics and manufacturing sectors to perform real-time management of plants and warehouses

• In November 2021, Latch, Inc. announced a partnership with Marks USA, as well as TownSteel, Inc., coupled with another imminent partnership with dormakaba Holding AG. This string of developments is expected to boost the acceptance of LatchOS among new guests, residents, and property managers

• In November 2021, CBC AMERICA, a leading intelligent security system manufacturer, announced a strategic business alliance with NAPCO Security Technologies, Inc. This collaboration is expected to deliver video solutions by integrating Ganz CORTROL Video Management Software with the Continental Access Control Platform & NAPCO Access Solutions

• In July 2021, Vivint Smart Home, Inc. announced a strategic partnership with Freedom Forever. This partnership will enable consumers to pamper themselves with smart homes that are capable to generate the energy required for their daily use

Doorbell Camera Market Report Scope

Global Doorbell Camera Market Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For this study, Grand View Research has segmented the global doorbell camera market report based on the product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)

  • Wired

  • Wireless

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    •  The U.S.

  • Europe

    • Germany

    •  U.K.

  • Asia Pacific

    • India

    •  China

  • Central & South America

    •  Brazil

  • Middle East & Africa (MEA)

    • South Africa