Electric Kick Scooter Market Size, Share & Trends Analysis Report By Battery (Lead Acid, Lithium Ion (Li-Ion), Others), By Drive (Belt Drive, Chain Drive, Hub Drive), By End-use, By Region, And Segment Forecasts, 2023 - 2030

Report Overview

The global electric kick scooter market size was valued at USD 4.3 billion in 2022 and is projected to register a compound annual growth rate (CAGR) of 13.7% from 2023 to 2030. Globally, the e-kick scooter is also termed as the electric motorized scooter or standing scooter or electric scooter. These have emerged as a cost-effective urban commute option in recent times, this is attributed to the sleek design and the ease of use. Besides, increasing investment in developing bike lanes in the emerging economies of the world is driving market growth. Rising awareness about environmentally friendly transportation, fluctuating fuel prices, and the increasing demand for easy short distance commuting is fueling the growth of the market. The COVID-19 pandemic has negatively impacted the overall automobile industry in 2019 and 2022. Global supply chain disruption and loss due to the shutting down of the production and assembly plants have severe impacts on the growth of the market. Post-pandemic the market is expected to benefit from the rising demand for more environment-friendly and hassle-free transportation options, due to an uptick in demand post-COVID-19, and favorable government policies.

Countries such as France, Spain, Germany, and the U.S. have recorded a significant rise in the adoption of kick scooters over the last couple of years, and this trend is expected to continue over the next few years. Additionally, electric scooter ride hailing start-ups are collaborating with top manufacturers in the market to expand their customer base offerings in the market. Besides, the benefits of e-kick scooter such as lesser parking space requirement, light in weight, easy to carry, quick charging and cost-effective transportation are expected to favor the growth and electric scooter sharing services across the world.

Growing carbon emissions have been a key concern for government authorities across the world. The government is taking various initiatives by changing policies, mandates and incentives to support electric vehicles in the market which is shifting the consumers preference from conventional vehicle to electric two wheelers such e-kick scooter majorly in the developed regions of the world. Moreover, regulatory authorities are also focusing on infrastructure development that has increased the penetration of electric transportation options. Thereby the government and regulatory authorities’ initiatives are expected to create new growth opportunities for the market.

The key players in the market are focusing on developing technologically advanced, durable, low-maintenance, high-speed scooter and a wide range of electric kick scooters that meets customers’ demands globally.  Consumers based in the developing nations of Latin America, the Middle East and Africa, and Asia Pacific perceive e-kick scooters as a means for short-distance transportation. However, in North America and Europe, consumers tend to consider the use of e-kick scooters more as a means of a healthy lifestyle. Therefore, global players such as NIU International, Xiaomi, Yadea technology Group are working on developing technologically advanced design/style and high-speed electric kick scooters For instance, in October 2022, NIU International launched the KQi3 Max with a top speed of 20 MPH, and 40.4-mile range and offers maximum comfort and stability to consumers.

Battery Insights

In terms of battery, the market is segmented into lead acid, others, and lithium-ion (Li-Ion). The demand for lithium-ion battery scooters accounted for over 85% of the overall revenue share in 2022. Performance and environmental advantages of Li-Ion batteries over lead acid batteries are expected to position Li-Ion technology as the global mainstream battery technology in the coming years. Continual improvements in battery technology have helped improve the storage capacity and reduce the overall cost of Li-Ion batteries, making them a popular choice for mobile, low-cost devices such as kick scooters.

Additionally, Li-Ion batteries with digital battery management offer faster charging time and a longer battery lifecycle as compared to lead acid batteries. Prolonged battery discharge cycles, high current density, a long usable lifespan, and reliable thermal stability work are expected to favor the segment with a compound annual growth rate of 12.2%. Furthermore, sealed lead-acid batteries involve the risk of lead contamination during manufacturing and disposal. As a result, manufacturers prefer Li-ion batteries over lead acid batteries for electric scooters.

Drive Insights

Based on drive, the electric kick scooters market is segmented into below belt drive, chain drive, and hub drive. The hub drive segment dominated the market in 2022 and accounted for more than 90.0% of the global revenue. The hub drive electric kick scooter is popular owing to the compact size of hub motors which provides space to add more components such as fuel packs or battery packs. In addition, the hub drive offers simpler assembly, has less weight, cuts the mechanical losses caused by the chains or belts, and requires less maintenance thus hub drives are widely used in electric kick scooter.

The belt drive segment is expected to witness a high CAGR of 15.9% during the forecast period. This segmental growth is attributed to the increasing integration of the belt drive in the electric scooter. The benefits of rubber timing belts such as quicker operations, long shelf life, and low maintenance requirement are encouraging prominent players in the electric scooter market to develop the belt drive system for the electric kick scooter in the market.

End-use Insights

Based on end-use, the electric kick scooters market is segmented into personal vehicle and commercial vehicle. The personal vehicle segment is expected to hold a dominant share of more than 60% in the market. The high segmental share is attributed to the high adoption among kids and adults. Additionally, manufacturers shifting interest in improving the efficiency of the components such as the development of the ultra-high speed ball bearing, improving the material quality, and utilization of cut-edge technology products to increase overall performance, and reliability.

Commercial electric kick scooter segment is expected to witness a high-pace CAGR of 14.5% during the forecast period. The emergence of ride sharing platforms has benefited consumers as they can avail local site seeing and short-distance commute options with the minimal cost of $1 per trip and 15 % per minute. Besides, E-kick scooter service providers such as Bird Rides Inc. have generated a revenue share of USD 2 billion which has created a rush in manufacturers to start sharing a fleet of their own which is further expected to create opportunities for market growth.

Regional Insights

Europe dominated the global market in 2022 and accounted for over 50.0% share of global revenue. The key players are based in Europe and are majorly focusing on developing the technologically advanced, scooter with the latest designs, and colors. In addition, they are working on manufacturing electric scooter that improves riders' experience by making them safer, easy to operate, and more comfortable, thus these factors are expected to contribute to the high share of the region during the forecast period.

The North America electric kick scooters market is expected to emerge as the most lucrative regional market with a CAGR of 15.9% during the forecast period. The high growth in the region is due to the rising demand for eco-friendly travel options and a rapidly developing charging infrastructure. A gradual shift to electric vehicles for short-range commutes will likely pave the way for wider acceptance over the next 8 years. In addition, consumer awareness and acceptance of the need to reduce carbon footprint, and measures such as replacing the existing fleet of scooters with their electric alternatives, is anticipated to create avenues for the worldwide market in the near future.

Key Companies & Market Share Insights

Major players are particularly focused on streamlining technology have been one of the most popular growth strategies used by OEMs in this industry. These players have adopted the strategies such as merger and acquisition, collaboration, and product launch to increase their business footprint in the global market. Additionally, the key player in the electric scooter market is majorly focusing on strong partnerships with distributors and dealers in the local market. For instance, in September 2022, GOTRAX, an electric mobility company based in the U.S. added more than 130 dealers and new B2B partners to distribute company-offered electric scooters in the U.S. Besides, the company further has plans to expand its dealership program across the U.S. by offering e-bikes for kids and adults at special discount rates to dealers in the state. Some prominent players in the global electric kick scooter market include:

• Segway Inc.

• Jiangsu Xinri E-Vehicle Co. Ltd.

• YADEA Technology Group Co., Ltd.

• NIU International

• Bird Rides, Inc.

• SWAGTRON

• SEGWAY INC.

• Xiaomi

• iconBIT GmbH

• Razor USA LLC

Electric Kick Scooter Market Report Scope

Global Electric Kick Scooter Market Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global electric kick scooter market report based on battery, drive, end-use, and region:

• Battery Outlook (Volume, Unit; Revenue, USD Million, 2018 - 2030)

  • Lead Acid

  • Lithium Ion (Li-Ion)

  • Others

• Drive Outlook (Volume, Unit; Revenue, USD Million, 2018 - 2030)

  • Belt Drive

  • Chain Drive

  • Hub Drive

• End-use Outlook (Volume, Unit; Revenue, USD Million, 2018 - 2030)

  • Personal

  • Commercial

• Regional Outlook (Volume, Unit; Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

  • Asia Pacific

    • China

    • India

    • Japan

  • Latin America

    • Brazil

    • Mexico

  • Middle East and Africa