In the current scenario, employees conduct their day to day businesses with the help of mobile devices or by accessing cloud services. The shift in business in which employees need access to secure data outside the organization while working on the move is enterprise mobility. Enterprise mobility increases productivity in employees while using their own devices, however, it also adds security risks. Enterprise mobility management or solution providers include services such as Mobile device, application, information management and remote support. Enterprise mobility devices include tablets, smartphones or laptops. Key application areas will include customer relationship management, enterprise resource planning, supply chain management, sales force automation, order booking, billing and field service and time management applications.
The increasing demand for the smartphone market is an important factor in the growth of enterprise mobility market. Enterprise mobility increases productivity of employees by letting them work in favorable environments outside the organization premises. Key drivers for the market include unified communications between employees and increase collaboration. Enterprise mobility has coaxed organizations to adopt trends such as bring your own device (BYOD) by securing data, apps and device and simplifying mobile strategy which leads to reduced costs and increased productivity. Some other trends include information being delivered in context- aware, customized, personalized and pervasive formats; real-time business analytics, location-based data and big data will be accessible by mobile devices; customers will use NFC (Near Field Communication), mobile wallet and other alternative non-traditional techniques for monetary transactions; letting customers experience reality shopping, visual search, micro-personalization and multi channel engagement.
However, issues affecting the enterprise mobility market include identity and access management (IAM) which involves granting access to sensitive information only to authenticated sources; security and risk involves cross-platform security controls such different modules or programs for different devices; mobile app development involves user-friendly apps that are up to date and optimally designed; collaboration and content involves syncing of laptop and mobile software to create a common platform; infrastructure involves expanding mobile sites, IP voice services, managing bandwidth and increasing network capacity.
Key enterprise mobility industry participants include Accenture, Atos, Cognizant, Deloitte, IBM Corporation, Infosys Technologies, TCS, AT&T Laboratories, CGI, CSC, HCL Technologies, PwC and Wipro Technologies. Other players include Capgemini, Motorola, Techmahindra, SAP, Trianz, Infinite, Xcublelabs, Samsung, Zensar, Mindtree, Dell, Verizon, VMWare, Antenna Software LLC, AnyPresence, Apperian, Asynchrony, BlinkMobile Interactive, BlueFlock, ClickSoftware, Esri, FeedHenry, Fonemine, Getac Technology, IFS World North America, Impetus Technologies, Kinvey, Kony, Mobiquity, NetMotion Wireless, Simac, Targus Group International Inc, UST Global, Voxer Business, etc.
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