A three-pronged approach was followed for deducing the enterprise video market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:
Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for enterprise video market to gather the most reliable and current information possible.
Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of enterprise video market data depending on the type of information we’re trying to uncover in our research.
Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.
Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.
Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.
Qualitative Functional Deployment (QFD) Modelling for market share assessment.
Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.
Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.
Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.
This step also entails the finalization of the report scope and data representation pattern.
Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.
The enterprise video market was categorized into eight segments, namely solution (Video Conferencing, Video Content Management, Webcasting), services (Integration & Deployment, Managed Service, Professional Service), deployment (Cloud, On-premises), applications (Corporate Communications, Training & Development, Marketing & Client Engagement), delivery technique (Downloading/ Traditional Streaming, Adaptive Streaming, Progressive Downloading), organization size (Large Enterprise, Small & Medium Enterprise), end-use (IT & Telecom, Banking, Financial Services, and Insurance, Healthcare & Life Sciences, Media & Entertainment, Education, Retail & Consumer Goods), and region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa).
The enterprise video market was segmented into solution, services, deployment, applications, delivery technique, organization size, end-use, and region. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:
Demand estimation of each product across countries/regions summed up to from the total market.
Variable analysis for demand forecast.
Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.
Primary interviews for data revalidation and insight collection.
Used extensively for new product forecasting or analyzing penetration levels.
Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.
Primary interviews and vendor-based primary research for variable impact analysis.
The enterprise video market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into eight countries, namely, the U.S.; Canada; the UK; Germany; China; India; Japan; Brazil.
All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.
The enterprise video market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:
Adobe Inc. - Adobe Inc. is an international software solutions company with a diverse portfolio. Professionals, marketers, application developers, businesses, and consumers may all benefit from the company's solutions and services, which are designed to help with content creation, management, delivery, and optimization across a variety of platforms. The three business segments of the organization are publishing, digital media, and digital experiences. Using the managed services, pay-per-use, Software-as-a-Service, and term subscription models, Adobe Inc. offers goods and services. In order to support clients and partners in receiving services and using products effectively, the firm also provides a wide range of training services. Developed by Adobe Inc., Adobe Connect is a web and video conferencing technology that was a component of the company's digital experience division. Nonetheless, the organization moved the Adobe Connect technology to its publishing business unit in December 2017. The action was a part of the company's strategic plan to enhance and align its digital experience division in order to take advantage of new growth prospects.
Avaya Inc. - Avaya Inc. is a provider of communication services and software that offers cloud-based solutions, devices, software, and services for intelligent and configurable real-time communication applications. It also offers unified communications, contact centers, and customer experience. Enterprise video solutions are provided by Avaya Inc. in on-premise, cloud, and hybrid deployment formats. The firm provides professional, managed, support, and learning and education services to clients worldwide under its services sector. The three business segments that comprise Avaya Inc. are Global Communications Solutions, Avaya Global Services, and Avaya Networking. The company's Global Communications Solutions division provides platforms, cloud enablement technologies, and video conferencing communications infrastructure for contact center, IT infrastructure, and unified communications service implementation.
Brightcove Inc. - Customers all across the world may obtain cloud-based video services from Brightcove Inc. The company's array of goods and services lessens the expense and complexity of distributing, selling, measuring, and producing video across platforms. Top offerings from the firm include Brightcove Beacon, Brightcove Campaign, Zencoder, SSAI, Player, Video Cloud, Video Marketing Suite, and Enterprise Video Suite. The company's core offering, Video Cloud, is a well-known online video platform. It makes it simple, fast, and affordable for consumers to produce and distribute video content to internet-connected devices. The firm offers a whole package of video technologies called the Video Marketing package, which is specifically tailored to meet the demands of marketers looking to increase awareness, conversion, and interactions. In addition, live streaming, e-commerce films, corporate communications, staff training, and marketing are all conducted on the enterprise-class platform. Media enterprises and content owners can quickly launch high-quality live and on-demand video services across platforms with Brightcove OTT Flow.
Cisco Systems, Inc. - Cisco Systems, Inc. is a multinational company that designs, produces, and offers networking gear, telecom equipment, and services. The firm offers small- and medium-sized enterprises as well as major organizations hardware, software, and integrated communication solutions. Governmental organizations and public institutions are also served by the company's network and communication solutions. The Americas; Asia Pacific, Japan, and China (APJC); and Europe, Middle East, and Africa (EMEA) are the three regional segments in which the corporation works. The firm offers a wide range of technologies and solutions, which are divided into several areas. Some of these categories include Next-Generation Network (NGN) routing, data centers, switching, wireless, security, collaboration, and service provider video. The firm provides a wide range of services in addition to its products, such as managed services, security consulting services, optimization services, and technical support services.
IBM Corporation - IBM Corporation is a well-known supplier of cognitive solutions and cloud platforms. The company's primary goal is to provide its clients with software-defined networking solutions. Because of its safe hardware and adaptable software, IBM Cloud is becoming the preferred choice for many businesses. Global Business Services (GBS), Cloud & Cognitive Software, Systems, Global Financing, and Global Technology Services are the five segments through which the corporation conducts business. Application management and consulting services are provided by the GBS division. Offering a variety of services, the Cloud & Cognitive Software segment may give customers insightful information and a competitive advantage over their rivals. The division of Systems and Global Financing provides clients with solutions based on hybrid cloud and infrastructure technologies to fulfill their demands for cognitive workload, secure mobile transaction processing, and analytics deployment. IT infrastructure services are provided by the Global Technology Services division. These services create value for their clients' businesses by offering integrated services with intellectual property in a worldwide delivery model. Furthermore, the organization provides its cybersecurity solutions to more than 17,000 customers in 130 nations worldwide. With operations in more than 175 countries, IBM Corporation is a worldwide player. The firm provides services to the Middle East & Africa, Asia Pacific, Europe, and the Americas. Furthermore, in 2019, the firm allocated more than 7% of its overall earnings on product research and development. In 2019, the corporation received 9,262 patents, of which more than 1,800 had to do with artificial intelligence (AI).
Kaltura, Inc. - Kaltura, Inc. offers live and on-demand video SaaS and PaaS solutions to a range of global enterprises. The firm transforms the way that businesses, service providers, academic institutions, and media corporations approach sales, marketing, cooperation, training, and communication by providing a broad range of video solutions. The Cloud TV, Enterprise Video Platform (EVP), Online Video Platform (OVP), and Education Video Platform (EdVP) areas are where the firm primarily does business. The company's strong adaptability, extendibility, simplicity of integration, and modularity have made its SaaS solutions popular. The company's solutions for video ingestion, metadata management, transcoding, distribution, interaction, publication, monetization, and analytics are built upon hundreds of open APIs.
Microsoft Corporation - Computer software, consumer electronics, and personal computers (PCs) are all produced, marketed, and licensed by Microsoft Corporation. In addition, the company sells video games, various software development tools, operating systems, server applications, cross-device productivity applications, desktop and server management tools, gaming and entertainment consoles, tablets, electronic accessories, and other intelligent devices. More personal computing, intelligent cloud, productivity, and business processes are among Microsoft Corporation's operational business segments. Products and services tailored to the needs of developers, end users, and IT professionals are available in the more personal computing market. The company's information, communication, and productivity services across a wide range of platforms and devices are all included in the productivity and business processes sector. Modern enterprises need public, private, and hybrid cloud services, which are covered under the intelligent cloud category. The company's primary R&D centers are in Redmond, Washington, and it also maintains R&D centers in the United Kingdom, Canada, Ireland, Israel, China, Czech Republic, and India. Over 47,000 workers of the corporation are dedicated to the research and development of its goods. Furthermore, in 2019 it dedicated more than 13 percent of its earnings to product development.
Polycom Inc. (Plantronics, Inc.) - As a division of Plantronics, Inc., an American electronics corporation, Polycom Inc. is involved in the development, production, and promotion of integrated communications and collaboration solutions. With 71 locations spread throughout 31 countries, the organization boasts a network of about 7,000 partners. Unified Communication Group Systems, UC Personal Devices, and UC Platform are its three business groups. Group video, group voice, immersive telepresence, and associated services are all provided under the Unified Communication Group Systems section. Desktop voice and video devices are available in the UC Personal Devices section. The RealPresence Platform software, hardware, and related services from Polycom are handled by the UC Platform. The firm offers call solutions, worldwide services, and High Definition (HD) telepresence and video solutions. Industry and sector-specific solutions for video conferencing and collaboration are offered by Polycom Inc. to the following: healthcare, education, government, financial services, entertainment, and manufacturing. In July of 2018, Plantronics, Inc. purchased Polycom Inc. One of the leading producers of personal and professional headsets and audio solutions is Plantronics, Inc. With this purchase, Plantronics, Inc. would be able to take advantage of Polycom's leadership in audio and video collaboration and break into the quickly expanding market for unified communications and collaboration.
VBrick - VBrick offers its clients all around the world video management services. For corporate communications, HR & training, marketing, information technology, sales, governments, and virtual events, the firm provides enterprise distribution networks, video management systems, and online streaming services. With the help of the Vbrick Rev Platform, businesses can distribute video content across a range of platforms and devices, which makes managing corporate video easier. The platform is a cloud-based solution that can handle massive amounts of data. With Vbrick Rev, businesses can use the corporate WAN internally and the cloud externally to reach large audiences with high-quality live and on-demand video content that is delivered safely and effectively. With Vbrick Rev, users can efficiently manage bandwidth-intensive video publishing and distribution, user access and permissions, network delivery devices, and video assets centrally.
Vidyo, Inc. - Vidyo, Inc. is a division of Enghouse Systems, a US-based company that offers visual communication devices and software-based collaboration technologies. The company's VidyoConnect, VidyoEngage, and VidyoCloud video conferencing solutions provide high-quality, real-time communication between geographically distributed teams and offices. Numerous industries, including education, government, healthcare, and finance, make considerable use of the company's video conferencing products and services. In addition, the organization offers project management services, adoption services, deployment services, end-user training, and technical support. Among the company's principal customers are BNP Paribas, Barclays plc, Akamai Technologies, Inc., Carnegie Melon University, California Telehealth Network, the Defense Information Systems Agency (DISA), the United States Department of Defense, Hero Motocorp Ltd., Hitachi, Ltd., Massachusetts General Hospital, the National Aeronautics and Space Administration (NASA), the United States Department of Agriculture (USDA), and NCR Corporation. Vidyo, Inc. was purchased by Enghouse Systems in March 2019 for an estimated USD 40 million.
Supply Side Estimates
Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.
Segment revenue determination via variable analysis and penetration modeling.
Competitive benchmarking to identify market leaders and their collective revenue shares.
Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.
Demand side estimates
Identifying parent markets and ancillary markets
Segment penetration analysis to obtain pertinent
Heuristic forecasting with the help of subject matter experts
Forecasting via variable analysis
Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.
Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.
Understanding market estimates and forecasts (with the base year as 2021, historic information from 2018 to 2020, and forecast from 2022 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.
The report provides market value for the base year 2021 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.
The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.
We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.
All market estimates and forecasts have been validated through primary interviews with the key industry participants.
Inflation has not been accounted for to estimate and forecast the market.
Numbers may not add up due to rounding off.
Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).
Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).
Latin America includes Central American countries and the South American continent
Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.
GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.
We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:
Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.
Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.
The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.
GET A FREE SAMPLE
NEED A CUSTOM REPORT?
We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities.
Contact us now to get our best pricing.
ESOMAR certified & member