GVR Report cover Europe Automotive Wrap Films Market Size, Share & Trends Report

Europe Automotive Wrap Films Market Size, Share & Trends Analysis Report By Application (Trucks, Passenger Cars, Buses), By Country, And Segment Forecasts, 2022 - 2030

  • Report ID: GVR-4-68039-935-6
  • Number of Pages: 84
  • Format: Electronic (PDF)

Report Overview

The Europe automotive wrap films market size was valued at USD 1.37 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 21.6% from 2022 to 2030. Factors, such as increasing demand from mobile advertising and the growing signage & graphics industry are anticipated to fuel the demand. Automotive wrap films are primarily manufactured from Polyvinyl Chloride (PVC) polymer. Numerous additives including color, plasticizer, heat stabilizers, processing aids, and fillers are added to the substrate to improve overall product quality. PVC has abrasion resistance, is lightweight, and offers good mechanical strength and toughness, which allows it to be used in applications including pipes, windows, flooring, roof, cables & wires, films and sheets, clothing, and healthcare.

Germany automotive wrap films market size, by application, 2020 - 2030 (USD Million)

Increasing R&D coupled with an improving economic situation in the economy is expected to augment the demand for automotive wrap films over the forecast period. The low cost of wrap films coupled with the rising popularity of transit advertisements in the region is expected to fuel the product demand over the forecast period. The availability of numerous designs, colors, and textures in automotive wrap films and the tendency to protect the original paint of vehicles are expected to propel market growth in the economy.

In January 2022, the German automaker, BMW, unveiled its new concept car called iX Flow, which comes with a new e-ink technology. The car can change its color from white to grey to black. This is anticipated to be a restraining factor for the automotive wrap films market in the high-end car segment if proven financially viable.

Application Insights

Automotive wrap films are primarily used for advertising and brand marketing purposes in heavy-duty vehicles. Increasing awareness and the rising number of impressions per day have led to high demand for wraps for use on these vehicles over the past few years. Passenger cars include vans, pickups, and SUVs with GVWR of less than 10,000 lb. These are classified under class 1 and class 2 vehicles.

Europe automotive wrap films market share, by application, 2021 (%)

Initially, automotive wrap films were primarily used for advertisement purposes through light vehicles. But the increased popularity and the availability of varied colors and textures have led to fast growth in demand for the personalization of cars. Spot graphics and lettering are also very popular among drivers for advertising as well as personalization. In addition, rising disposable income and changing consumer lifestyle is expected to augment demand over the forecast period.

Country Insights

Germany was the largest segment in 2021 and accounted for more than 20.0% of the overall market revenue share. France has a strong domestic automobile industry and thus, the demand for new vehicles is expected to be high over the forecast period. Growing automobile sales in the country are likely to propel the demand for automotive wrap films over the forecast period. The increasing electric vehicle sales and the presence of manufacturers of automotive wrap films, namely Hexis S.A.S., 3M, and ORAFOL Europe GmbH, in the country are expected to propel the product demand over the forecast period. The growing trend for car personalization and restyling in the economy is expected to have a positive impact on the market growth over the coming years.

According to Alphatrad Denmark, Denmark has made crucial investments in the transport industry by developing a new modern transport network of motorways and railways. Bus and coach routes extend throughout the country and are organized by private and local government authorities. With the help of this bus network, advertisements can be done across the country by wrapping buses & coaches with automotive wrap films. In addition, the country has distributors including Teckwrap Europe Distribution, which produces high-performance vinyl wraps for the automotive industry. This is expected to create demand for automotive film wraps in the country over the forecast period

Key Companies & Market Share Insights

Major players are continuously working on developing new and efficient products owing to the rising demand for automotive wrap films. For instance, in January 2019, the Fedrigoni S.P.A. (Ritrama S.p.A.) introduced slide & tack cast vinyl film, which can be applied to any vehicle. These films are slide and tack-based, which makes wrapping 30% faster. This product innovation enabled the company to have an edge over its competitors by providing faster wrapping solutions. Rising population, increasing industrialization & urbanization, improving living standards, and rising disposable income, are factors contributing to the growth of the automotive wrap films in Europe. Some prominent players in the Europe automotive wrap films market include:


  • Arlon Graphics, LLC

  • 3M

  • Kay Premium Marking Films (KPMF)

  • Fedrigoni S.P.A. (Ritrama S.p.A.)

  • ORAFOL Europe GmbH

  • HEXIS S.A.S.

  • Henkel AG & Co. KGaA

Europe Automotive Wrap Films Market Report Scope

Report Attribute


Market size value in 2022

USD 1.66 billion

Revenue forecast in 2030

USD 7.94 billion

Growth Rate

CAGR of 21.6% from 2022 to 2030

Base year for estimation


Historical data

2019 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD Million, and CAGR from 2022 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Application, country

Region scope


Key companies profiled

AVERY DENNISON CORPORATION; Arlon Graphics, LLC; 3M; Kay Premium Marking Films (KPMF); Fedrigoni S.P.A. (Ritrama S.p.A.); ORAFOL Europe GmbH; HEXIS S.A.S.; Henkel AG & Co. KGaA.

Customization scope

Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional, and segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options


Segments Covered in the Report

This report forecasts revenue growth at regional and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2019 to 2030. For this study, Grand View Research has segmented the Europe automotive wrap films market report based on application and country:

Application Outlook (Revenue, USD Million, 2019 - 2030)

  • Trucks

  • Passenger Cars

  • Buses

Country Outlook (Revenue, USD Million, 2019 - 2030)

  • Germany

  • U.K.

  • France

  • Denmark

  • Norway

  • Sweden

Frequently Asked Questions About This Report

gvr icn


gvr icn

This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.

gvr icn


We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities.

Contact us now to get our best pricing.

esomar icon

ESOMAR certified & member


ISO Certified

We are GDPR and CCPA compliant! Your transaction & personal information is safe and secure. For more details, please read our privacy policy.

great place to work icon