Europe Automotive Wrap Films Market Size, Share & Trends Analysis Report By Application (Trucks, Passenger Cars, Buses), By Country, And Segment Forecasts, 2022 - 2030

Report Overview

The Europe automotive wrap films market size was valued at USD 1.37 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 21.6% from 2022 to 2030. Factors, such as increasing demand from mobile advertising and the growing signage & graphics industry are anticipated to fuel the demand. Automotive wrap films are primarily manufactured from Polyvinyl Chloride (PVC) polymer. Numerous additives including color, plasticizer, heat stabilizers, processing aids, and fillers are added to the substrate to improve overall product quality. PVC has abrasion resistance, is lightweight, and offers good mechanical strength and toughness, which allows it to be used in applications including pipes, windows, flooring, roof, cables & wires, films and sheets, clothing, and healthcare.

Increasing R&D coupled with an improving economic situation in the economy is expected to augment the demand for automotive wrap films over the forecast period. The low cost of wrap films coupled with the rising popularity of transit advertisements in the region is expected to fuel the product demand over the forecast period. The availability of numerous designs, colors, and textures in automotive wrap films and the tendency to protect the original paint of vehicles are expected to propel market growth in the economy.

In January 2022, the German automaker, BMW, unveiled its new concept car called iX Flow, which comes with a new e-ink technology. The car can change its color from white to grey to black. This is anticipated to be a restraining factor for the automotive wrap films market in the high-end car segment if proven financially viable.

Application Insights

Automotive wrap films are primarily used for advertising and brand marketing purposes in heavy-duty vehicles. Increasing awareness and the rising number of impressions per day have led to high demand for wraps for use on these vehicles over the past few years. Passenger cars include vans, pickups, and SUVs with GVWR of less than 10,000 lb. These are classified under class 1 and class 2 vehicles.

Initially, automotive wrap films were primarily used for advertisement purposes through light vehicles. But the increased popularity and the availability of varied colors and textures have led to fast growth in demand for the personalization of cars. Spot graphics and lettering are also very popular among drivers for advertising as well as personalization. In addition, rising disposable income and changing consumer lifestyle is expected to augment demand over the forecast period.

Country Insights

Germany was the largest segment in 2021 and accounted for more than 20.0% of the overall market revenue share. France has a strong domestic automobile industry and thus, the demand for new vehicles is expected to be high over the forecast period. Growing automobile sales in the country are likely to propel the demand for automotive wrap films over the forecast period. The increasing electric vehicle sales and the presence of manufacturers of automotive wrap films, namely Hexis S.A.S., 3M, and ORAFOL Europe GmbH, in the country are expected to propel the product demand over the forecast period. The growing trend for car personalization and restyling in the economy is expected to have a positive impact on the market growth over the coming years.

According to Alphatrad Denmark, Denmark has made crucial investments in the transport industry by developing a new modern transport network of motorways and railways. Bus and coach routes extend throughout the country and are organized by private and local government authorities. With the help of this bus network, advertisements can be done across the country by wrapping buses & coaches with automotive wrap films. In addition, the country has distributors including Teckwrap Europe Distribution, which produces high-performance vinyl wraps for the automotive industry. This is expected to create demand for automotive film wraps in the country over the forecast period

Key Companies & Market Share Insights

Major players are continuously working on developing new and efficient products owing to the rising demand for automotive wrap films. For instance, in January 2019, the Fedrigoni S.P.A. (Ritrama S.p.A.) introduced slide & tack cast vinyl film, which can be applied to any vehicle. These films are slide and tack-based, which makes wrapping 30% faster. This product innovation enabled the company to have an edge over its competitors by providing faster wrapping solutions. Rising population, increasing industrialization & urbanization, improving living standards, and rising disposable income, are factors contributing to the growth of the automotive wrap films in Europe. Some prominent players in the Europe automotive wrap films market include:

• AVERY DENNISON CORPORATION

• Arlon Graphics, LLC

• 3M

• Kay Premium Marking Films (KPMF)

• Fedrigoni S.P.A. (Ritrama S.p.A.)

• ORAFOL Europe GmbH

• HEXIS S.A.S.

• Henkel AG & Co. KGaA

Europe Automotive Wrap Films Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at regional and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2019 to 2030. For this study, Grand View Research has segmented the Europe automotive wrap films market report based on application and country:

Application Outlook (Revenue, USD Million, 2019 - 2030)

• Trucks

• Passenger Cars

• Buses

Country Outlook (Revenue, USD Million, 2019 - 2030)

• Germany

• U.K.

• France

• Denmark

• Norway

• Sweden