GVR Report cover Europe Data Annotation Tools Market Size, Share & Trends Report

Europe Data Annotation Tools Market Size, Share & Trends Analysis Report By Type (Text, Image/Video, Audio), By Annotation Type (Manual, Semi-supervised, Automatic), By Vertical, By Country, And Segment Forecasts, 2024 - 2030

  • Report ID: GVR-4-68040-300-4
  • Number of Report Pages: 80
  • Format: PDF, Horizon Databook
  • Historical Range: 2018 - 2023
  • Forecast Period: 2024 - 2030 
  • Industry: Technology

Europe Data Annotation Tools Market Trends

The Europe data annotation tools market size was estimated at USD 280.8 million in 2023 and is anticipated to grow at a CAGR of 27.8% from 2024 to 2030. Increasing developments in autonomous vehicle technologies are fuelling the market growth in the region. Another reason behind the market growth in the region is the rising need for data annotation tools in the increasing R&D around artificial intelligence (AI) and machine learning (ML) algorithms in countries such as France and Germany.

UK Data Annotation Tools Market size and growth rate, 2024 - 2030

Businesses are using machine learning algorithms to analyze vast amounts of data and generate predictions based on trends. Data annotation tools are necessary to train these algorithms and assure their accuracy. In addition, France has strict data privacy and security regulations, and there is an increasing demand for data annotation tools that adhere to these laws. Businesses are searching for data annotation tools that can guarantee the security and confidentiality of their data.

Europe held a 27.3% revenue share of the global data annotation tools market in 2023. With features like automatically organizing untagged picture collections and gaining business insights from socially shared photos, the data annotation market is anticipated to experience a boom in technology usage. Additionally, data annotation technology is increasingly employed in autonomous cars, which is expected to help fuel the industry's rapid expansion. Self-driving cars need data models to successfully identify impediments with the aid of technology and alert the driver to the presence of guardrails, sidewalks, traffic signals, and more nearby obstacles. The rapid increase in the usage of self-driving cars is expected to fuel the market growth.

Type Insights

The image/video segment dominated the market with a 37.4% revenue share in 2023. Rising demand for high-quality annotated image/video data to successfully train ML & AI models, especially in autonomous vehicles, surveillance, and robotics, is expected to propel the market growth. Furthermore, advanced image data annotation tools and platforms are being developed with segmentation and object recognition features. A high emphasis on data privacy and security is being placed on the image data annotation market, mainly concerning personal information such as faces and license plate numbers. Most leading market players are looking for solutions offering robust security features to protect sensitive data during annotation, such as encryption, access controls, and data anonymization.

The audio segment is anticipated to be propelled at the fastest CAGR of 28.8% over the forecast period. The data annotation market is adopting specialized tools and platforms designed specifically for audio data annotation. These tools offer features such as customizable workflows, quality control mechanisms, and integrations with popular NLP frameworks, making it easier for companies to manage large-scale audio annotation projects. With the increasing focus on data protection regulations such as the General Data Protection Regulation, many companies are looking for solutions offering robust security features to protect sensitive data during annotation.

Annotation Insights

The manual annotation segment dominated the market with an 81.4% revenue share in 2023. Human annotators are the key resource selection for any organization for accurate and adequate data annotation. Another reason for the segment growth is that data quality is the most crucial element for any annotation tool. Therefore, companies adjust to changes in products, data models, and alterations made to meet the needs of their end users.

The automatic annotation type is anticipated to witness the fastest CAGR of 38.4% during the forecast period. Automated data annotation helps businesses save on operating time and expenses, which could help them hire technical consultants or put together an internal team. In addition, the entire process needs little to no human input.

Vertical Insights

The IT segment held the largest market share of 32.8% in 2023.  With the rise of the Internet of Things (IoT), there is an increasing need for real-time data processing and analytics, driving the adoption of edge computing solutions, which can process data at the network's edge, closer to where it is generated. The ability of edge computing, such as reducing latency and improving data security, makes data annotation tools necessary for the IT industry.

Europe Data Annotation Tools Market share and size, 2023

The automotive segment is anticipated to grow significantly over the forecast period. Rising trends in the automotive sector related to autonomous cars, such as Tesla, are expected to fuel the growth of the European data annotation tools market in the coming years. Artificial Intelligence algorithms need data models to train self-driving vehicles to detect barriers, traffic lights, and pedestrians. Hence, the automotive sector is expected to witness a surge in the coming years.

Country Insights

UK Data Annotation Tools Market Trends

The UK data annotation tools market held a 32.1% revenue share in 2023. Implementing intelligent assistants in business, such as automating responses, improves customer experience and reduces business expenses. For instance, Vodafone Limited (UK) witnessed nearly 68% improved customer experience after introducing its chatbot, TOBi, for customer queries.

Germany Data Annotation Tools Market Trends

The Germany data annotation tools market is anticipated to grow at the fastest CAGR during the forecast period. Germany has a strong ecosystem for startups and small and medium-sized enterprises (SMEs). Many of these businesses are creating advanced AI and machine learning solutions that need highly annotated data for better decision-making. Businesses increasingly need data annotation tools to scale their AI and machine learning applications.

Key Europe Data Annotation Tools Company Insights

Several strategic initiatives are being taken by the leading players to strengthen their position in the market. These initiatives include mergers & acquisitions, collaboration, and partnership. The companies are also focusing on new product launches along with geographical expansion.

Key Europe Data Annotation Tools Companies:

  • Annotate.com
  • Appen Limited
  • Cogito Tech LLC
  • Labelbox, Inc
  • LightTag
  • Lotus Quality Assurance
  • Playment Inc
  • CloudFactory Limited
  • Google LLC
  • Lionbridge Technologies, Inc
  • SuperAnnotate LLC

Recent Developments

  • In January 2023, CloudFactory, an AI company based in the UK, introduced Vision AI. It is a rapid annotation tool that combines CloudFactory's workforce with leading AI-assisted annotation technologies to produce high-quality annotated data. This product's TAT is five times quicker than manual annotation.

  • In November 2022, NTT Data and Medcase, a healthcare artificial intelligence solution provider, legally agreed to collaborate on data discovery and enrichment solutions for medical imaging. The partnership will allow Medcase clients to access NTT Data’s AI services, which enable innovators to use data such as medical imaging, patient studies, and more.

Europe Data Annotation Tools Market Report Scope

Report Attribute


Revenue forecast in 2030

USD 1.57 billion

Growth rate

CAGR of 27.8% from 2024 to 2030

Actual data

2018 - 2023

Forecast period

2024 - 2030

Quantitative units

Revenue in USD million and CAGR from 2024 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Type, annotation type, vertical, country

Regional scope


Country scope

UK; Germany; France

Key companies profiled

Annotate.com; Appen Limited; CloudApp; Cogito Tech LLC; Deep Systems; Labelbox Inc; LightTag; Lotus Quality Assurance; Playment Inc; CloudFactory Limited; Lionbridge Technologies, Inc.; SuperAnnotate LLC; Google LLC

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional, and segment scope.

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Europe Data Annotation Tools Market Report Segmentation

This report forecasts revenue growth at regional & country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Europe data annotation tools market report based on type, annotation type, vertical, and country:

  • Type Outlook (Revenue, USD Million, 2018 - 2030)

    • Text

    • Image/Video

    • Audio

  • Annotation Type Outlook (Revenue, USD Million, 2018 - 2030)

    • Manual

    • Semi-supervised

    • Automatic

  • Vertical Outlook (Revenue, USD Million, 2018 - 2030)

    • IT

    • Automotive

    • Government

    • Healthcare

    • Financial Services

    • Retail

    • Others

  • Country Outlook (Revenue, USD Million, 2018 - 2030)

    • UK

    • Germany

    • France

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