Europe Janitorial Services Market Size, Share & Trends Analysis Report By Application (Residential, Commercial), By End-use (Standard Cleaning, Damage Restoration Cleaning, Floor Cleaning Services), By Country, And Segment Forecasts, 2024 - 2030

Europe Janitorial Services Market Trends

The Europe janitorial services market size was estimated at USD 68.74 billion in 2023 and it is projected to grow at CAGR of 4.6% from 2024 to 2030. The expected growth can be attributed to factors such as increasing awareness about the hygiene and cleanliness of residential as well as commercial spaces, influence of global health crisis on perspectives, growing significance of health and safety of employees in commercial spaces,heightened awareness about hygiene standards and more.

The Germany market accounted for a share of 4.6% of the global janitorial services market in 2023. Like every other industry, the janitorial services market experienced difficult times during pandemic as many commercial spaces, offices, hotels, government buildings were closed down completely for operations. However, right after every corner of the world was set free from restrictions and lockdowns, the market has witnessed colossal growth in terms of demand. The growing consciousness about cleanliness in public places, common areas, grounds where many gather, public transport stations, shared work spaces has assisted the industry to grow at rapid pace in recent times.

The janitorial services include offerings such as standard cleaning, damage restoration cleaning, exterior window cleaning, floor care services and more. These services are availed by residential as well commercial users across the region. The need of these services is increasingly acknowledged across the region now as the commercial spaces resume their routine work operations.

Market Concentration & Characterization

The Europe janitorial services industry is growing at accelerating pace and growth stage is identified as high. This market is characterised by the presence of companies such as Klüh Cleaning, CCS Cleaning, and ISS World Services A/S which have been working in the industry since many decades. In addition, there are new companies, which are entering this industry. The competition is high; however, factors such as service differentiations, service quality and availability of value-added services provide advantage for some of the market participants.

Degree of innovation is moderate in the industry. Innovation is adopted by the companies to deliver enhances services while maintaining the commitment towards customers as well as well-being of business. Innovations such as technology-led solutions, connected workspace, use of robotics, adoption of sustainable cleaning agents are changing the work culture and dynamics of this industry. For instance, Klüh's proprietary DigiClean tool shows the impact of digital support on optimizing cleaning processes and ensuring quality. The software visualizes and optimizes the cleaning process.

The level of M&A (mergers & acquisitions) is moderate in the industry. Often, companies operating in this industry rely on partnerships, medium-term contracts, collaborations and arrangements of such kinds to attain strategic goals such as expansion in segmental business, strengthening regional positions and more. For instance, In August 2023, ISS A/S announced the extension of its ongoing contract with Capgemini in Europe. IAS has been providing the services to Capgemini since 2012. Earlier, this contracts which commenced with service provision for offices in UK, is now extended to regions such as EMEA and North America as well.

Threat of substitutes is at medium level. The increasing penetration of technology in various businesses coupled with emergence of products such as cleaning robots and other advanced equipment might pose a threat of substitute for this industry in future. However, with adoption of innovation, companies in this market are already preparing for technology driven world where functions such as restoration and cleaning might be taken care of by robots and other electronic equipment.

Application Insights

Commercial janitorial services market accounted for a share of 89.9% in 2023. Commercial office spaces, large halls, lobbies, and buildings with several corporate set-ups and other such settings constantly require cleaning services as hygiene and cleanliness is one of the fundamental requirements of well-being. These services include restoration, cleaning, moving, bioremediation, and more. Commercial spaces such as office buildings related with industries such as real estate, food and beverage, education, aviation, government organizations, healthcare, nuclear power, manufacturing, parking, retail, sports, technology, and warehousing always invest in these services and expect returns such as shining floors, fresh-smelling air, well-stocked restrooms, and smudge-free windows.

The demand in the residential janitorial services market is expected to grow at a CAGR of 4.6% from 2024 to 2030. This industry is primarily driven by the increased urbanization, existence of giant residential complexes in cities, and growing awareness about the cleanliness and hygiene. Increasing urban populations has created need for effective management of such spaces while dedicating specific effort by specific company for it.

End-use Insights

Standard cleaning services accounted for a share of 59.5% in 2023. The industry is primarily influenced by the commercial application of the services. Commercial customers require standard cleaning janitorial services in order to ensure clean, safe, and well-maintained work environment as it has direct impact on their performances. In addition, post pandemic period, particular commercial customers such as schools are focusing more on the cleaning services to ensure cleanliness. In past, schools in Denmark were asked to clean all early childhood materials twice daily and sanitize keyboards after each use.

The demand for exterior window cleaning services is expected to grow at a CAGR of 6.7% from 2024 to 2030. This is one of the key services for the commercial users as external look of the building offers first impression on the customers and other visitors as well. Furthermore, it is integral that natural light that enters through clean windows in order to improve and maintain the internal environment. Techniques such as pressure cleaning, spraying, scrubbing and rinsing are used in this service execution. Other things involved in the process include personal protective equipment, ladders, Safety harness, Tool belt or holster, Window cleaning solutions and buckets.

Country Insights

The increased emphasis on hygiene in both public spaces and homes, as highlighted by a representative survey conducted by the Vileda brand in Germany and Italy, highlights the demand for janitorial service in Europe. The survey, conducted in 2020, revealed an increased awareness of hygiene, with a major percentage of respondents citing it as the primary reason for cleaning, especially during spring cleaning.

As individuals and households prioritize cleanliness and hygiene more than ever, this shift in mindset is expected to drive the demand for cleaning services for residential spaces. Businesses, institutions, and public places in Europe may experience an increased demand for professional janitorial service to meet higher cleanliness standards and ensure a safe and sanitized environment.

Germany Janitorial Services Market Trends

The janitorial services market in Germany accounted for a share of 18.1% of the European market revenues in 2023. Kluh Cleaning is considered as one of the strong indicators of this. Kluh has been operating in the industry since 1911, and now it is considered as one of key market participants. In addition, the demand for cleaning services such standard cleaning, damage restoration cleaning and floor cleaning is growing day by day. This can be attributed to resumption in regular operations of offices and other similar factors which have generated the greater demand for the cleanliness.

UK Janitorial Services Market Trends

The janitorial services market in the UK is expected to grow at a CAGR of 5.2% from 2024 to 2030. The projected growth can be attributed to strong and long-lasting partnerships between businesses and commercial users. The industrial clients primarily influence the market as the volume of services availed is often very high as compared to residential users and individuals who use janitorial services.

Key Europe Janitorial Services Company Insights

The heightened awareness of hygiene and cleanliness, particularly due to the COVID-19 pandemic, has prompted businesses to adopt cutting-edge cleaning solutions. These innovations not only enhance the efficiency and effectiveness of janitorial service but also cater to the growing demand for sustainable and health-conscious practices. The evolving landscape of the commercial cleaning industry, driven by technological advancements and increasing demand, presents lucrative opportunities for janitorial service providers.

Recent Developments

• In January 2024,ISS A/S announced that it has extended their collaboration with Nordea. The five years long contract involves promise of services regarding areas such as energy and asset management, technical assistance, cleaning, security, catering, and staff events.

• In September 2023, the company prolonged its service agreements with four U.K. airports—East Midlands, Manchester, London Stansted, and Belfast City Airport— until March 2025.

Europe Janitorial Services Market Report Scope

Europe Janitorial Services Market Report Segmentation

This report forecasts growth at regional and country levels and provides an analysis of the latest industry trends in each of the sub-segment from 2018 to 2030. For this study, Grand View Research has segmented the Europe janitorial services market report based on end-use, and application:

• End-use Outlook (Revenue, USD Billion, 2018 - 2030)

  • Standard Cleaning

  • Damage Restoration Cleaning

  • Exterior Window Cleaning

  • Floor Care Services

  • Others

• Application Outlook (Revenue, USD Billion, 2018 - 2030)

  • Commercial

  • Residential

• Country Outlook (Revenue, USD Billion, 2018 - 2030)

  • Germany

  • UK

  • Italy

  • Spain

  • France