Fogless Mirror Market Size, Share & Trends Analysis Report By Type (Portable, Stable), By Application (Residential, Commercial), By Distribution Channel (Online, Offline), By Shape (Round, Oval), And Segment Forecasts, 2022 - 2030

Report Overview

The global fogless mirror market size was valued at USD 388.0 million in 2021 and is anticipated to expand at a compound annual growth rate (CAGR) of 5.3% from 2022 to 2030. Fogless mirrors are becoming increasingly popular, particularly in commercial settings, such as hotels and gyms. Rising spending on bathroom vanity goods and increasing disposable income are some of the key drivers of the market. Furthermore, the ongoing pandemic has changed consumer behavior and demand for home décor. The pandemic has resulted in an unprecedented demand for e-commerce channels over the recent period.

Moreover, the increasing availability of a diverse range of fog-free mirror types at major retail outlets has further fueled the adoption. To fulfill rising demand, a variety of retail outlets, including supermarkets and hypermarkets, general shops, specialized stores, conventional mass retailers, and internet retailers, are stocking a wide range of hair accessories. Several companies operating in the industry have increased their production capacity to meet the demand after the restrictions were lifted. Factors, such as efficient use of e-commerce channels, implementation of sustainability standards, and usage of internet and click-and-collect models through retail channels helped companies streamline the product demand.

According to the data published by The Organization for Economic Co-operation and Development (OECD) in the year 2020, the share of e-commerce in total retail slowly increased by 2.2% in the first quarter of 2020 in the U.S. Moreover, the rising demand for smart, contemporary homes with extravagant interior designs as a result of growing urbanization is one of the primary factors driving industry expansion. In addition, the recovery of the tourism & travel business is accelerating the product demand in luxury restaurants and hotels, thereby supporting industry growth. Leading companies are providing a one-stop-shop solution for all bathroom accessories requirements. They are offering compact, portable mirrors that are available at economical prices.

To increase their business, the companies are also establishing an online presence through e-commerce platforms. For instance, FAB Glass and Mirror, through their website, offers free shipping as well as easy return & exchange. In addition, fogless mirrors are available with various technologies, such as LED lights, Bluetooth speakers, radio, etc., which raises their price and maintenance costs.

Type Insights

The stable mirrors segment dominated the global industry and accounted for the maximum share of more than 63.00% of the overall revenue in 2021. The rising use of stable mirrors in both household and commercial spaces like gyms, spas, saunas, salons, and more, coupled with a rise in spending on bathroom vanity is expected to drive the demand for stable mirrors. Due to the steady flow of innovative bathroom vanity designs, in the coming years, these expenditures are anticipated to outpace other housing development expenditures. The industry is also growing as users prefer fancy and appealing accessories to decorate their homes and bathrooms.

The trend is anticipated to become a significant growth driver. The portable type segment is expected to grow at a significant CAGR over the forecast period, in terms of revenue. Moreover, the demand for portable mirrors is high as these mirrors are travel-friendly and are available in a variety of sizes. In addition, makeup artists rely on portable mirrors for their profitability and convenience. Nowadays, these mirrors have a built-in light that gives a steady, continuous light source and can enhance the makeup by reducing shadows that might lead to uneven makeup.

Application Insights

The residential application segment dominated the global industry in 2021 and accounted for the maximum share of more than 62.00% of the overall revenue. Customers choose fogless mirrors in their bathrooms as they always offer a clear view and require less maintenance. The anti-fog mirror saves time in cleaning it and makes it easier to use. Leading industry players provide a one-stop solution for all restroom accessory needs. As a result, during the forecast period, the emergence of concept bathrooms is expected to provide lucrative opportunities for fogless mirror manufacturers.

The commercial application segment also accounted for a significant revenue share of the global revenue in 2021. The rising middle-class population is driving the demand for urbanized real estate, which is fueling the growth of the commercial sector. Also, to improve the overall aesthetics of the bathroom, fogless mirrors are equipped with LED lighting. Furthermore, additional technologies, such as infrared on and off switches, are now widely used. The majority of businesses have qualified workers to develop new products, which are marketed through the company’s own distribution networks.

Shape Insights

On the basis of shapes, the global industry has been further categorized into round, square, and oval. The round-shaped-mirrors segment dominated the industry and accounted for the maximum share of more than 25.00% of the global revenue in 2021. These types of mirrors have a high demand in hotels as well as the residential sector. The demand for round mirrors is on the rise due to the increased popularity of customized bathrooms and the growing disposable income levels of consumers.

The square-shaped product segment also accounted for a significant revenue share in 2021. The popularity of square wall mirrors is attributed to their simple installation on any wall. These mirrors are typically found in fitness centers, salons, spas, and saunas. The oval shape segment accounted for a considerable revenue share in 2021 and is expected to grow at a steady CAGR over the forecast period. Oval mirrors are ideal for smaller spaces, such as motels, which cannot accommodate large circular mirrors

Distribution Channel Insights

The offline distribution channel segment dominated the global industry in 2021 and accounted for the maximum share of 62.0% of the overall revenue. Offline channels include supermarkets/hypermarkets, retail outlets, and specialty stores. The prices of products in these stores vary according to brand and customers have the option of selecting from a variety of brands to fit their budget. The increasing consumer demand for fogless mirrors due to innovations has resulted in an increase in portfolio expansions in supermarkets/hypermarkets. For instance, Electric Mirror originally introduced tech-enhanced mirrors to the hotel business. When activated, the mirror transforms into a touchscreen smartphone where all Android apps may be downloaded and utilized.

The online distribution channel segment is expected to grow at a significant CAGR over the forecast period. Shifting consumer preference toward online distribution channels is driving product sales through these sales channels. Factors, such as doorstep delivery, easy payment options, and availability of a wide variety of products, are favoring the growth of the online segment. In addition, the rise in internet penetration coupled with the growing adoption of e-commerce websites by consumers is boosting the demand for online marketplaces. For instance, Zadro Inc., a fogless mirror brand, sells a variety of Bluetooth-enabled, LED mirrors on its website.

Regional Insights

North America dominated the global industry in 2021 and accounted for a 31.0% share of the overall revenue. The ongoing growth, expansion, and restoration of commercial spaces, such as hotels, gymnasiums, and residences, spurred product demand in the region. Thus, the increasing construction of luxurious hotels eventually boosted product demand. In addition, significant advances in the raw materials used and enhanced customer knowledge of the product benefits are anticipated to boost the region’s growth in the years to come. Europe is anticipated to grow at a steady CAGR during the forecast period.

European market demand for fogless mirrors remains fragmented due to the presence of a significant number of top players and their prolonged entry into the market. Various leaders are offering products with a variety of styles and appearances. In addition, as disposable income levels increase in the region, fogless mirrors are becoming increasingly popular. Several major manufacturers are launching a variety of products with different styles, aesthetics, and antique-inspired designs. A number of industry leaders in the European continent have a skilled and trained labor force required to design and produce new products.

Key Companies & Market Share Insights

The global industry is characterized by the presence of numerous players. New product launches, innovations, geographical expansions, and mergers & acquisitions are some of the key strategies adopted by the players to strengthen their position in the industry and gain higher shares. For instance, in December 2021, Svedberg’s group acquired 100% of Roper Rhodes' shareholding. This has aided and been a significant strategic goal in acquiring market-leading brands in the bathroom industry in key European regions. Some of the prominent players in the global fogless mirror market include:

• The Shave Wall Company

• Electric Mirror, Inc.

• New Home Bath &Mirror Inc.

• Toilet Tree Product

• Zador, Inc.

• Roper Rhodes Ltd.

• HIB Ltd

• LAUFEN Bathrooms AG

• Roca Sanitario

Fogless Mirror Market Report Scope

Global Fogless Mirror Market Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global fogless mirror market report based on type, application, shape, distribution channel, and region:

• Type Outlook (Revenue, USD Million, 2017 - 2030)

  • Stable

  • Portable

• Application Outlook (Revenue, USD Million, 2017 - 2030)

  • Residential

  • Commercial

• Shape Outlook (Revenue, USD Million, 2017 - 2030)

  • Round

  • Square

  • Oval

• Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

  • Asia Pacific

    • Japan

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa