The global food glazing agents market size was estimated at USD 2.56 billion in 2015, growing at a CAGR of 8.4% from 2016 to 2024. Rising consumer interest towards the texture and appearance of foods and increasing demand for glazing agents in the food industry are likely to boost market demand in the forecast period.
The increase in demand for processed meat, fish & poultry, and functional foods is expected to drive overall demand. Expanding application of food glazing agents in bakery and confectionery products on account of increasing preference for customized food items is anticipated to influence the industry demand in the near future.
In the U.S., the carnauba wax segment emerged as a dominant segment in 2015, accounting for 22.1% of the total revenue share. Growing concern for organic food products owing to health concerns, thus expected to propel segment growth in the forecast period. It has several applications in food products and is also known as the Brazilian or palm wax.
Food glazing agents are food additives, also known as polishing agents, which when applied over food items, give a shiny, polished, and protective coating to foods, especially to fruits, bakery, and confectionery products. Food glazing agents are prepared from both natural and artificial sources. On account of growing health concerns, the organic ones have the highest demand.
The products enhanced characteristics such as coating ability, anti-sticking, binding, and film-forming are expected to create new opportunities for market growth in the forecast period. Palm oil-based anti-sticking agent is the latest technological innovation gaining importance across the globe.
Regulatory interference is expected to hamper the raw material procurement. European Food Safety Authority and the U.S. Food & Drug Administration have strict regulations for food additives. European Food Safety Authority has stated that the product label must identify the functions of the additive in the finished product and in the substance used.
Carnauba wax segment was the leading segment with a revenue share of 23.3% in 2015 and is expected to continue its dominance over the forecast period. the segment is expected to gain momentum owing to factors such as its use as food-grade polish and gelling agents in many food products & pharmaceutical pills. It also serves as a thickener in oils and solvent.
Shellac was the second largest ingredient in 2015 accounted for over 19% of the total revenue share. It is used as dry flakes and mixed with ethanol to prepare liquid shellac, it is used in food glazing agents and even for wood finish & as a brush-on colorant. India and Indonesia are the two major countries exporting shellac.
The candelilla wax segment accounted for 17.5% of the revenue share in 2015 and is anticipated to grow at a substantial rate over the projected period. Candelilla waxes are extracted from the leaves of candelilla shrub native to the southwestern part of the United States and northern Mexico. The food and the cosmetics market drive the demand for candelilla wax industry.
The stearic acid-based ingredients segment is expected to grow at the fastest rate over the forecast period. It is basically used as an ingredient in diet supplements. The growing awareness towards health issues is expected to boost the diet supplements demand which in turn is anticipated to drive the food glazing market.
The coating agent segment was the leading division with a revenue share of 37.9% in 2015. Change in lifestyle has resulted in increased demand for bakery and confectionery products which are used in all sorts of occasions. This is expected to be the main driving force for the rising demand for the coating agents.
Food coating agents help in forming a layer of solids or liquids onto a product in order to enhance its taste and appearance. Food surface finishing agents are food additives used for providing a uniform texture and a spicing up the appearance of food products, especially in bakery products and confectioneries.
The firming agents segment is expected to witness the fastest growth over the forecast period. Food firming agents are used to precipitate residual pectin to strengthen the structure of food so that it remains firm during processing. These agents are also used for other functions such as extending the product lifecycle. Thus, it is expected to fuel industry demand.
Film formers are the agents mostly associated with modernist cooking such as the head on beers, whipped cream, and bread dough. The segment accounted for 12% of the total revenue share in 2015 and is expected to grow at a significant CAGR over the forecast period. This can be attributed to the growing number of food industries across the globe.
The confectionery segment has emerged as a dominant application in 2015, accounting for 31.7% of the overall industry revenue. The segment is expected to gain traction over the coming years owing to rising demand for customized confectionery products for different occasions and consumer requirements.
Manufacturers are using glazing agents in confectionery segments mainly cakes, pastries, chocolates, and dragees in order to enhance their appearance and extend their product life cycle. These agents are expected to expand the demand in functional food and bakery application segment.
The bakery was the second largest application that accounted for 21.8% of the revenue share in 2015. The segment is expected to gain momentum owing to changing lifestyle and increase in consumption of packed food items. Food-glazing agents are exclusively used in bakery products to provide perfect texture, shiny surfaces, customized designs, and enhanced taste.
Fruits & vegetables application sector is on the medium growth rate-medium market penetration side. Food glazing agents are expected to explore opportunities in the segment as vendors are using these items to add a shiny look to fruits and vegetables sold in their stores. In addition, these agents help in maintaining the freshness of the product.
Europe emerged as a leader in the food glazing agents industry owing to high prices and high demand for confectionery & bakery application sectors coupled with the stringent regulatory framework. In addition, rising number of food processing units and development of existing units in the region is expected to boost market growth. The major consumers of this regional market are France, Italy, U.K., and Germany that held a significant share of the overall industry.
Asia Pacific was the second largest region accounting for 26.5% of the total revenue share in 2015. Developing economies in Asia Pacific including China and India are expected to drive industry at a faster pace owing to shift in consumer preference i.e. from the unhealthy lifestyle to a nutritional & healthy diet.
The growth of Asia Pacific food & beverage industry is anticipated to boost the market in the region. this can be attributed to rapid industrialization in India and China, there has been an increase in the purchasing power, which is expected to positively influence the sales of bakery and confectionery food items.
In developed economies, including North America and Europe, on account of higher purchasing power, the confectionery food items have always witnessed a high demand. However, in some of the developing economies including Asia Pacific and Central & South America, the demand for confectionery food items is anticipated to grow at a substantial pace over the forecast period owing to increase buying power per capita.
Most of the manufacturing companies are located in North America, Europe & Asia Pacific and they supply a wide range of glazing products across the globe. Companies including Masterol Foods, Zeelandia, Kerry Group, and ADM have integrated their operations and is involved in manufacturing as well as distribution businesses.
Poth Hille is a U.K. based supplier of wax across the country. B.J. International is an Indian based importer & supplier for wax and is the sole agent of a Brazilian Company named Foncepi for distribution of carnauba wax across the globe.
Base year for estimation
Actual estimates/Historical data
2014 - 2015
2016 - 2024
Revenue in USD Million and CAGR from 2019 to 2025
North America, Europe, Asia Pacific, Central & South America, Middle East & Africa
U.S., Canada, Germany, France, UK, Italy, China, India, Japan, Brazil, Saudi Arabia
Volume forecast, revenue forecast, competitive landscape, growth factors and trends
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