France Serviced Apartment Market (2025 - 2033) Size, Share & Trends Analysis Report By Type [Long-Term (>30 Nights), Short-Term (<30 Nights)], By End Use (Corporate/Business Traveler, Leisure Travelers) By Booking Mode, And Segment Forecasts

France Serviced Apartment Market Summary

The France serviced apartment market size was estimated to be estimated at USD 3,466.6 million in 2024 and is expected to reach USD 11,813.6 million by 2033, expanding at a CAGR of 12.7% in the forecast period from 2025 to 2033.The France serviced apartment market is experiencing strong growth, driven by rising demand from corporate travelers, relocation clients, and the expanding segment of remote professionals. Long-term business stays, project-based assignments, and executive relocations have increased the appeal of serviced apartments over traditional hotels, as they offer greater comfort, privacy, and cost efficiency for extended stays.

The post-pandemic shift toward hybrid and remote work has further boosted demand, with digital nomads and workcation travelers seeking accommodations that combine home-like amenities with work-friendly spaces. Flexible booking terms, spacious layouts, and the ability to self-cater make serviced apartments an attractive alternative for both short- and long-term visitors.

Alongside demand growth, the sector is being shaped by advancements in technology and a strong focus on sustainability. Operators are increasingly integrating smart solutions such as AI-driven service personalization, IoT-enabled energy efficiency, and mobile self-check-in to enhance guest convenience and operational efficiency. Eco-friendly construction, renewable energy adoption, and waste reduction initiatives are becoming standard, aligning with corporate sustainability goals and attracting environmentally conscious travelers.

Investor confidence in France’s serviced-apartment sector is underpinned by a clear increase in supply. France is projected to account for around 6% of all branded serviced-apartment rooms expected to launch in Europe over the next five years, underscoring a growing development pipeline in the domestic market. In Paris specifically, there are currently more than 11,000 serviced-apartment units, with extended-stay accommodations representing 11.6% of the city’s total lodging supply-one of the highest shares across major European cities. These factors, combined with strong returns and lower operating costs compared to hotels, position the serviced apartment sector in France for sustained growth in the coming years.

Consumer Behavioral Analysis

Consumer preferences in France’s serviced apartment market are shifting toward flexibility, comfort, and self-sufficiency, with demand increasingly driven by both corporate travelers and leisure guests seeking extended stays. In major French cities such as Paris, Lyon, and Marseille, average lengths of stay for serviced-apartment users often exceed 25-30 nights, significantly longer than in hotels. This reflects the appeal of larger living spaces, kitchen facilities, and a home-like environment for travelers on work assignments, relocation programs, or long-term leisure visits. A growing share of domestic travelers is also opting for serviced apartments for family trips, citing better value and privacy compared to traditional hotel rooms.

The rise of “bleisure” travel-where business trips are extended for leisure purposes-is particularly prominent in France, supported by its cultural attractions and well-connected transport infrastructure. Serviced apartments are benefiting from this trend, as guests seek accommodations that allow them to transition seamlessly between work and leisure.

International tourism recovery has further diversified the guest mix, with serviced apartments in Paris reporting higher proportions of overseas travelers compared to pre-pandemic levels. These shifts highlight how consumer expectations in France are aligning with the core strengths of the serviced-apartment model, ensuring sustained demand across both domestic and international visitor segments. 

Type Insights

The short-term service apartments accounted for a revenue share of 65.64% of the France serviced apartment market in 2024 due to their strong appeal among both domestic and international travelers seeking flexible, fully furnished accommodation for stays ranging from a few days to several weeks. This segment benefits significantly from France’s robust tourism industry, particularly in cities such as Paris, Nice, and Lyon, which attract millions of visitors annually for leisure, business events, and cultural experiences. Short-term rentals cater to these travelers by offering hotel-like amenities combined with the privacy and space of an apartment, making them an attractive alternative to traditional hotels. Moreover, regulatory clarity in many French cities for licensed short-term serviced apartments has provided travelers with a reliable and compliant alternative to informal vacation rentals, boosting consumer confidence and fueling revenue growth in this segment.

The long-term serviced apartments are expected to grow at a CAGR of 14.6% from 2025 to 2033 within the France serviced apartment industry, driven by increasing demand from corporate relocations, expatriates, students, and extended-stay professionals. This segment benefits from France’s position as a major business and cultural hub, attracting multinational companies, diplomatic staff, and academic exchange programs that require accommodation for several months or more. Long-term serviced apartments offer fully furnished living spaces with utilities, housekeeping, and maintenance included, providing a cost-effective and hassle-free alternative to traditional rental agreements.

End Use Insights

In 2024, corporate/business travelers accounted for a revenue share of 46.65% of the serviced apartment market in France, reflecting the sector’s strong alignment with the needs of professional guests on short- to medium-term assignments. This demand is driven by France’s status as a major European business hub, hosting global headquarters, regional offices, and frequent international conferences, particularly in cities such as Paris, Lyon, and Marseille. Serviced apartments appeal to this segment by offering spacious, fully furnished units with work-friendly amenities such as high-speed internet, dedicated desks, meeting spaces, and flexible booking terms, essential for extended corporate stays. 

The expats & relocators are expected to grow at a CAGR of 16.2% from 2025 to 2033within the France serviced apartment market, supported by the country’s strong appeal as a destination for international assignments, long-term projects, and cross-border career opportunities. France’s robust economy, strategic position within the EU, and presence of multinational corporations make it a key hub for global mobility programs. Cities such as Paris, Lyon, Toulouse, and Marseille attract professionals from diverse industries, including finance, technology, aerospace, and luxury goods, who require fully furnished, ready-to-move-in accommodations for extended periods.

Booking Mode Insights

Booking through direct booking accounted for a revenue share of 48.34% of the serviced apartment industry in 2024, highlighting the growing preference among travelers to reserve accommodations via official brand websites, mobile apps, or direct communication with property operators. This trend is supported by the desire for better pricing transparency, exclusive offers, and personalized services that are often unavailable through third-party platforms. Many serviced apartment brands in France have invested heavily in user-friendly booking systems, loyalty programs, and flexible cancellation policies to incentivize direct reservations.

In, avoiding intermediary commissions allows operators to reinvest in guest experience, offering perks like complimentary upgrades or extended check-out times, further strengthening customer loyalty. The combination of cost savings for both guests and operators, enhanced trust, and personalized engagement has made direct booking a dominant sales channel in France’s serviced apartment market.

Booking through corporate contracts is expected to grow at a CAGR of 16.7% from 2025 to 2033 within the France serviced apartment market, driven by the increasing reliance of companies on long-stay, fully serviced accommodation for employees on assignments, relocations, and training programs. Corporate contracts offer mutually beneficial arrangements, providing businesses with negotiated rates, guaranteed availability, and consistent service standards, while ensuring operators enjoy steady occupancy and predictable revenue streams.

Key France Serviced Apartment Company Insights

The France serviced apartment industry combines well-established brands and emerging manufacturers. Leading companies actively respond to evolving tourism trends by innovating solutions and broadening their service portfolios to enhance comfort, durability, and sustainability. This strategic adaptation helps them maintain a competitive edge and strengthen their position in a dynamic industry.

Recent Developments

• In August 2024, Frasers Hospitality announced its ambitious plan to open 20 new properties over the next four years, reflecting its commitment to expanding its global footprint. This strategic initiative is designed to capitalize on the post-pandemic recovery and growing demand for serviced apartments. The expansion will target key markets across Asia, Europe, and the Americas, aiming to strengthen Frasers Hospitality's position in the competitive serviced apartment sector and cater to the increasing need for flexible, high-quality accommodation solutions.

• In July 2024, Ascott Limited announced a global partnership with Chelsea FC, enhancing its brand visibility and engagement through the exclusive Chelsea FC Global Hotels Partnership. This collaboration aims to leverage Chelsea FC's global appeal to promote Ascott's serviced apartments and extend its market reach. The strategic alliance will include co-branded marketing initiatives and exclusive benefits for Chelsea FC fans, reinforcing Ascott's position as a leading player in the global serviced apartment market while tapping into the extensive fanbase of one of football's most recognized clubs.

France Serviced Apartment Market Report Scope

France Serviced Apartment Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the France serviced apartment market report by type, end use, and booking mode.

• Type Outlook (Revenue, USD Million, 2021 - 2033)

  • Long-Term (>30 Nights)

  • Short-Term (<30 Nights)

• End Use Outlook (Revenue, USD Million, 2021 - 2033)

  • Corporate/Business Traveler

  • Leisure Travelers

  • Expats and Relocators

• Booking Mode Outlook (Revenue, USD Million, 2021 - 2033)

  • Direct Booking

  • Online Travel Agencies

  • Corporate Contracts