GVR Report cover Frozen Bakery Market Size, Share & Trends Report

Frozen Bakery Market Size, Share & Trends Analysis Report By Product (Bread, Cakes & Pastries, Pizza), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Store, Online), And Segment Forecasts, 2020 - 2025

  • Report ID: GVR-2-68038-885-5
  • Number of Pages: 75
  • Format: Electronic (PDF)

Report Overview

The global frozen bakery market size was valued at USD 7.88 billion in 2019 and is anticipated to expand at a compound annual growth rate (CAGR) of 4.8% from 2020 to 2025. Noticeable increase in demand for processed food backed by shifting consumer preference for baked products is expected to augment the global market growth. Growing acceptance of frozen bakery is expected to be driven by factors such as convenience, speed of preparation, easy product availability, and low costs. The market is also supported by the increasing demand from coffee shops and small and large scale food chains.

U.S. Frozen Bakery Market

Fast paced and hectic lifestyles have compelled consumers to accept convenient food and ready to eat products. This factor has positively influenced growth of the global market. Frozen bakery products are witnessing a high demand compared to the conventional ones due to their extended shelf life. Easy thawing and baking facilitates the demand for such products, thereby augmenting the market growth. These products provide instant service along with the retention of freshness and taste. Manufacturers have gained profits by supplying these products across various food service outlets such as coffee chains, in-store bakeries, gas-stations, and QSRs. Moreover, these products ensure year round availability, which is expected to bode well for the demand.

Furthermore, the manufactures focus on introducing product varieties in frozen bakery category. Additionally, new companies are venturing into this segment with an aim to cater to the increasing demand from consumers as well as food service providers. Hence, availability of a wide range of products is likely to increase the popularity among consumers. For instance, Davars introduced its frozen bakery products under the brand name of Svenson’s. This brand was introduced in Indian market mainly for the quick service restaurants. Its products include mousse shots, savory muffins, choco lava, pizza tarts, and marble brownies to name a few. The main aim of this brand was to provide ready-to-serve international and popular products to the consumers.

A significant upgrade and improvement in organized retail sector, particularly in developing economies, are resulting in higher product visibility and accessibility. This scenario is expected to further contribute to the growth of the frozen bakery market. Growing consumer preference for clean label and organic products due to rising health and wellness concerns are offering potential opportunities for the manufacturers to expand their product portfolio, support the increasing demand, and generate revenue.

Frozen Bakery Market Trends

The growing consumer inclination toward ready-to-eat (RTE) and ready-to-bake products, owing to busier lifestyles and hectic work schedules, is driving the demand for frozen bakery items across the globe. The increasing working population, especially working women, is also anticipated to drive the market. Furthermore, the presence of prominent players has been making significant contributions to the growth of the market.

Frozen foods have also been gaining popularity worldwide owing to increasing consumer spending on convenient food products that are characterized by the ease of consumption (heat and eat). The increasing consumption of convenient foods is further complemented by the growing popularity of the on-the-go concept when it comes to eating. Over the past few years, the consumption of ultra-processed foods has increased substantially in key economies such as the U.S., Brazil, China, and India, among others.

This trend is particularly strong among millennials. Nowadays, young consumers are willing to spend more money on convenient food options as they lack the time to cook from scratch throughout the day. The rising demand for high-quality, organic, gluten-free, and vegan bakery items could provide further opportunities in this market.

Frozen bakery products usually contain a high amount of sugar and fats, which are harmful to the human body. Many frozen foods are prepared by using partially hydrogenated oil that contains harmful trans fats. Frequent consumption of frozen food increases the risk of heart attack and high blood pressure. Health concerns related to the consumption of frozen foods, including desserts such as cakes and pastries, are expected to restrain the market.

Furthermore, frozen novelties are high-fat foods with a significant amount of milk fat. Milk fat is largely cholesterol, a saturated fat. When the blood cholesterol level is too high, it can build up as plaque, a fatty deposit in arteries that interferes with blood flow and raises the risk of heart disease and stroke.

The industry has been constantly innovating to create products with healthier ingredients. Frozen bakeries without dairy ingredients are not consumed just by the lactose-intolerant anymore. For those looking for variety or following a special diet such as vegan, there are currently numerous variants of non-dairy frozen treats available.

From small brands offering vegan options to larger brands offering non-dairy versions of their classic flavors, there is no dearth of dairy-free options in the frozen bakery market. Some replacements for dairy bases include coconut milk, almond milk, and oat milk.

Manufacturers have been realizing the immense potential that these new products have and are focusing on creating similar options. For instance, in July 2020, Albertsons, a U.S.-based grocery company, added 13 new frozen desserts in a range of flavors to its private-label Own Brands portfolio. These innovative offerings are dairy-free and suitable for all consumers, from the flexitarian to the omnivore.

Product Insights

Frozen bread accounted for the largest market share of about 32.40% in 2019. Bread is the staple diet of many Americans. Increasing preference for frozen food products across the country is expected to stimulate the segment growth.U.S. is the largest consumer of frozen bread products. Manufacturers are introducing new varieties, such as organic and natural breads. Increasing international population preferring healthy products is expected to further support the growth.

Frozen pizza is expected to register the fastest CAGR of 6.0% from 2020 to 2025. The growth is expected to be driven by increasing consumption among western countries, such as Germany, France, Spain and Mexico along with the countries from Asia Pacific. Frozen pizza fulfills the demand for instant and convenient food, especially for the working population. Furthermore, introduction of specialty pizza products, such as gluten and dairy free, is also expected to drive the growth in the next few years.

Distribution Channel Insights

On the basis of distribution channel, the market is categorized into supermarkets and hypermarkets, convenient stores, online stores, and bakery stores. Supermarkets and hypermarkets accounted for the largest market share of more than 58.02% in terms of revenue in 2019. This medium has been ruling the market, as most consumers prefer proper scanning of products for authenticity, contents, and varieties, before purchasing.

Global Frozen Bakery Market

However, with the increasing penetration of smartphones and internet connectivity, along with the convenience provided by the e-commerce platforms, the online distribution channel is gaining momentum among the consumers. For instance, online grocery stores such as eButler and ExpatShop offer various frozen food items along with other grocery products in South Africa.

By April 2019, over 56% of global population had internet access and International Telecommunication Union estimates that half of the global population would be online by the end of 2019. This factor is anticipated to contribute to the rising percentage of online shopping for frozen bakery products. The noticeable trends among internet users included online shopping owing to the facilities of doorstep delivery and access to wide range of brands and their products.

Regional Insights

Europe contributed a major market share of about 34.3% in 2019. Germany accounted for the major share in Europe during the same year. The expansion of the tourism and catering industry in European countries such as the U.K., Germany, and Italy, is expected to offer significant growth opportunities in the next few years. Consumers prefer convenient and ready consumption products for their breakfast menu which in turn has favored the product demand. Moreover, the availability of gluten-free baked goods for the health concerned consumers has contributed to the growth.

Frozen Bakery Market Trends by Region

Frozen bakery products are rich in nutritional supplements and come in a variety of flavors. These products also have a significantly longer shelf life than conventional products, a factor that has been driving consumer interest for these products in North America. With growing consumer preference for healthy and organic products, manufacturers are focusing on offering frozen bakery products with organic and healthy ingredients and limited artificial preservatives. Furthermore, the rising inclination toward quality and convenient food products is a major factor driving the demand for frozen bakery products in the region.

The U.S. frozen bakery market is largely driven by the substantial participation of women in the workforce and a rising number of households with nuclear families. Since ready-to-bake and fully-baked frozen food items require less preparation, these products offer a convenient solution to people with busy and hectic work schedules.

The Asia Pacific is projected to witness the fastest growth during the forecast period, due to the factors such as developing economies, the influence of western culture, and rising disposable income. The increasing female workforce has transformed the conventional household dynamics which has resulted in the noticeable rise in preference for ready-to-eat food. For instance, the market growth in India was supported by the major urban cities having a high percentage of the working women population.

The rising demand for convenient food options is the major factor driving the market for frozen bakery products in Latin America. Another important factor that is fueling the demand for frozen bakery products in the region is the availability of healthy offerings in the category, such as high protein and low carb bakeries. Moreover, manufacturers in the market are focusing on developing a wide range of frozen bakery products to meet the rising consumer demand.

Key Companies & Market Share Insights

The major players operating in the global market include, Kellogg Company; Cargill Corporation; Conagra Brands Inc.; Custom Foods, Inc.; Vandemoortele N.V.; Bridgford Foods Corporation; Associated British Foods plc; General Mills, Inc.; Europastry; Cole’s Quality Foods Inc.; and Flowers Foods; among others. 

Frozen Bakery Market Report Scope

Report Attribute


Market size value in 2020

USD 8.25 billion

Revenue forecast in 2025

USD 10.50 billion

Growth Rate

CAGR of 4.8% from 2020 to 2025

Base year for estimation


Historical data

2015 - 2018

Forecast period

2020 - 2025

Quantitative units

Revenue in USD million/billion and CAGR from 2020 to 2025

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Germany; U.K.; France; China; India; Japan

Key companies profiled

Kellogg Company; Cargill Corporation; Conagra Brands Inc.; Custom Foods, Inc.; Vandemoortele N.V.; Bridgford Foods Corporation; Associated British Foods plc; General Mills, Inc.; Europastry; Cole’s Quality Foods Inc.; Flowers Foods

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Global Frozen Bakery Market Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global frozen bakery market report on the basis of product, distribution channel, and region:

Global Frozen Bakery Market Segmentation

  • Product Outlook (Revenue, USD Billion, 2015 - 2025)

    • Bread

    • Cakes & Pastries

    • Doughnuts & Pies

    • Pizza

    • Novelties

  • Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)

    • Supermarkets & Hypermarkets

    • Convenience Stores

    • Bakery Stores

    • Online

  • Regional Outlook (Revenue, USD Billion, 2014 -2025)

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

      • France

    • Asia Pacific

      • China

      • India

      • Japan

    • Central & South America

    • Middle East & Africa (MEA)

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