GVR Report cover Frozen Bakery Market Size, Share & Trends Report

Frozen Bakery Market Size, Share & Trends Analysis Report By Product (Bread, Cakes & Pastries, Pizza), By Distribution Channel (Supermarkets & Hypermarkets, Convenience Store, Online), And Segment Forecasts, 2019 - 2025

  • Published Date: May 2019
  • Report ID: GVR-2-68038-885-5
  • Number of Pages: 75
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017

Report Overview

The global frozen bakery market size was valued at USD 7.54 billion in 2018 and is expected to register a CAGR of 4.8% from 2018 to 2025. Noticeable increase in demand for processed food backed by shifting consumer preference for baked products is expected to augment the global market growth. Growing acceptance of frozen bakery is expected to be driven by factors such as convenience, speed of preparation, easy product availability, and low costs. The market is also supported by the increasing demand from coffee shops and small and large scale food chains.

U.S. frozen bakery market

Fast paced and hectic lifestyles have compelled consumers to accept convenient food and ready to eat products. This factor has positively influenced growth of the global market. Frozen bakery products are witnessing a high demand compared to the conventional ones due to their extended shelf life. Easy thawing and baking facilitates the demand for such products, thereby augmenting the market growth. These products provide instant service along with the retention of freshness and taste. Manufacturers have gained profits by supplying these products across various food service outlets such as coffee chains, in-store bakeries, gas-stations, and QSRs. Moreover, these products ensure year round availability, which is expected to bode well for the demand.

Furthermore, the manufactures focus on introducing product varieties in frozen bakery category. Additionally, new companies are venturing into this segment with an aim to cater to the increasing demand from consumers as well as food service providers. Hence, availability of a wide range of products is likely to increase the popularity among consumers. For instance, Davars introduced its frozen bakery products under the brand name of Svenson’s. This brand was introduced in Indian market mainly for the quick service restaurants. Its products include mousse shots, savory muffins, choco lava, pizza tarts, and marble brownies to name a few. The main aim of this brand was to provide ready-to-serve international and popular products to the consumers.

A significant upgrade and improvement in organized retail sector, particularly in developing economies, are resulting in higher product visibility and accessibility. This scenario is expected to further contribute to the growth of the frozen bakery market. Growing consumer preference for clean label and organic products due to rising health and wellness concerns are offering potential opportunities for the manufacturers to expand their product portfolio, support the increasing demand, and generate revenue.

Product Insights

Frozen bread accounted for the largest market share of about 32.5% in 2018.Bread is the staple diet of many Americans. Increasing preference for frozen food products across the country is expected to stimulate the segment growth.U.S. is the largest consumer of frozen bread products. Manufacturers are introducing new varieties, such as organic and natural breads. Increasing international population preferring healthy products is expected to further support the growth.

Frozen pizza is expected to register the fastest CAGR of 6.0% from 2018 to 2025. The growth is expected to be driven by increasing consumption among western countries, such as Germany, France, Spain and Mexico along with the countries from Asia Pacific. Frozen pizza fulfills the demand for instant and convenient food, especially for the working population. Furthermore, introduction of specialty pizza products, such as gluten and dairy free, is also expected to drive the growth in the next few years.

Distribution Channel Insights

On the basis of distribution channel, the market is categorized into supermarkets and hypermarkets, convenient stores, online stores, and bakery stores. Supermarkets and hypermarkets accounted for the largest market share of more than 55% in terms of revenue in 2018. This medium has been ruling the market, as most consumers prefer proper scanning of products for authenticity, contents, and varieties, before purchasing.

Global frozen bakery market

However, with the increasing penetration of smartphones and internet connectivity, along with the convenience provided by the e-commerce platforms, the online distribution channel is gaining momentum among the consumers. For instance, online grocery stores such as eButler and ExpatShop offer various frozen food items along with other grocery products in South Africa.

By April 2019, over 56% of global population had internet access and International Telecommunication Union estimates that half of the global population would be online by the end of 2019. This factor is anticipated to contribute to the rising percentage of online shopping for frozen bakery products. The noticeable trends among internet users included online shopping owing to the facilities of doorstep delivery and access to wide range of brands and their products.

Regional Insights

Europe contributed a major market share of about 34.5% in 2018. Germany accounted for the major share in Europe during the same year. Expansion tourism and catering industry in the European countries such as U.K., Germany, and Italy, is expected to offer significant growth opportunities in the next few years. Consumers prefer convenient and ready consumption products for their breakfast menu which in turn has favored the product demand. Moreover, availability of gluten-free baked goods for the health concerned consumers has contributed to the growth.

Asia Pacific is projected to witness the fastest growth during the forecast period, due to the factors such as developing economies, influence of the western culture, and rising disposable income. Increasing female workforce has transformed the conventional household dynamics which has resulted into the noticeable rise in preference for ready to eat food. For instance, the market growth in India was supported by the major urban cities having high percentage of working women population.

Key Companies & Market Share Insights

The major players operating in the global market include, Kellogg Company; Cargill Corporation; Conagra Brands Inc.; Custom Foods, Inc.; Vandemoortele N.V.; Bridgford Foods Corporation; Associated British Foods plc; General Mills, Inc.; Europastry; Cole’s Quality Foods Inc.; and Flowers Foods; among others. 

Frozen Bakery Market Report Scope

Report Attribute


Market size value in 2020

USD 8.25 billion

Revenue forecast in 2025

USD 10.40 billion

Growth Rate

CAGR of 4.8% from 2019 to 2025

Base year for estimation


Historical data

2015 - 2017

Forecast period

2019 - 2025

Quantitative units

Revenue in USD million/billion and CAGR from 2019 to 2025

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Germany; U.K.; France; China; India; Japan

Key companies profiled

Kellogg Company; Cargill Corporation; Conagra Brands Inc.; Custom Foods, Inc.; Vandemoortele N.V.; Bridgford Foods Corporation; Associated British Foods plc; General Mills, Inc.; Europastry; Cole’s Quality Foods Inc.; Flowers Foods

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global frozen bakery market report on the basis of product, distribution channel, and region:

  • Product Outlook (Revenue, USD Billion, 2015 - 2025)

    • Bread

    • Cakes & Pastries

    • Doughnuts & Pies

    • Pizza

    • Novelties

  • Distribution Channel Outlook (Revenue, USD Billion, 2015 - 2025)

    • Supermarkets & Hypermarkets

    • Convenience Stores

    • Bakery Stores

    • Online

  • Regional Outlook (Revenue, USD Billion, 2014 -2025)

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

      • France

    • Asia Pacific

      • China

      • India

      • Japan

    • Central & South America

    • Middle East & Africa (MEA)

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