GVR Report cover Fruit Snacks Market Size, Share & Trends Report

Fruit Snacks Market Size, Share & Trends Analysis Report By Product (Sweet & Savory, Smoothies, Dairy, Cuts & Slices), By Fruit (Mixed, Apple), By Distribution Channel, By Region, And Segment Forecasts, 2020 - 2027

  • Report ID: GVR-4-68039-071-1
  • Number of Pages: 80
  • Format: Electronic (PDF)

Report Overview

The global fruit snacks market size to be valued at USD 9.93 billion by 2027 and is expected to grow at a compound annual growth rate (CAGR) of 9.2% during the forecast period. The growing demand for better-for-you foods among the health-conscious millennial consumers has been driving the market. Consumers have been opting for healthy treats to consume these between their meals, sometimes as meals. Furthermore, with the rising preference for convenience food products due to the consumers' busy lifestyle, the sales of ready-to-eat healthy foods are expected to increase remarkably over the next few years. 

Fruit Snacks Market size, by distribution channel

Vegetable and fruit-based foods that provide nutritional benefits without compromising on texture and taste are gaining traction among all the age groups, including kids, millennials, and Generation X, across the globe. Moreover, the rising purchasing power of the consumers is allowing them to opt for premium and exotic products. Therefore, the demand for health benefit claims, such as organic and non-GMO, along with exotic tropical flavors, has been rising over the years.

Furthermore, the industry manufacturers have been introducing new products by incorporating different forms of fruits, such as freeze-dried pieces, pastes, powders, and juice drops, to meet the rising demand. These products are a good source of vitamins and minerals available in a ready-to-eat form for the consumers having a tight schedule. The freeze-dried form of the product can retain most of its natural and nutritional properties even after processing. According to a study on the positive effects of a healthy snack (fruit) versus an unhealthy snack published by Andrew P Smith and Rosannagh Rogers, it is proven that healthy snacks consisting of fruits and vegetables are correlated with better mental health. These healthy eating habits can be beneficial for reducing depression, fatigue, and emotional distress. With the rising number of consumers with unhealthy mental wellbeing, the demand for fruit snacks is expected to increase over the new few years.

Fruit Snacks Market Trends

An increase in demand for fiber-rich products and a rising need for important minerals and vitamins are expected to propel the market In the food aisles, customers continue to seek healthier alternatives. The expanding trend of a good diet is helping to shape the snack market by introducing. Furthermore, new healthy snack products are being introduced to meet the increased need for on-the-go nourishment.

The market has grown leading to an increase in demand for functional foods such as plant-based, organic, micronutrients, proteins, and fiber-rich for improving digestive health, weight management, and lowering the risk of obesity and cardiovascular illnesses.

When it comes to promoting the sale of fruit snacks around the world, numerous government programs are increasing consumer awareness and changing their preferences. Many government agencies have been encouraging healthy living practices and asking people to reassess their eating plans as a result of the rising prevalence of obesity

Fruit Insights

The mixed fruit snacks segment held the largest share of more than 20.0% in 2019. Products of key producers such as Welch's, Kellogg NA Co., and Mott's LLP have gained traction among the consumers. In June 2019, Bare Snacks launched two crunchy baked chips, Medley Apple Chips & Strawberry Chips and Medley Pineapple Chips & Coconut Chips. These two mix chips combinations offer a sweet taste, which is perfect for summer.

The apple-based fruit snacks segment is expected to witness the fastest growth in the upcoming years owing to its health benefits, such as maintaining blood sugar and reducing cholesterol. Packaged apple slices are a popular snacking item among the children. Furthermore, apple chips have been gaining popularity among consumers over the years.

Distribution Channel Insights

The supermarkets and hypermarkets segment led the market and accounted for more than 50.0% share of the global revenue in 2019. The availability of a wide range of products and special discounts and offers have attracted consumers to buy from this distribution channel. In addition, improved services of these stores, including home delivery and Click and Collect benefits, have contributed to the segment growth. Walmart, Costco, Lidl, Publix, and 7-Eleven are the key supermarket and hypermarket chains over the world.

The online retailers' segment is expected to expand at the fastest CAGR of 10.9% from 2020 to 2027. Convenient shopping and fast delivery options have been boosting the popularity of online retailers among consumers. As of 2019, around 49% of the consumers bought food online. The increasing penetration of smartphones and improved logistics infrastructure has been fueling the growth of this distribution channel across the globe.

Product Insights

The sweet and savory segment held the largest revenue share of more than 45.0% in 2019. This segment includes a diverse range of products, including chips, trail mixes, and gummies. Companies have been expanding their sweet and savory portfolio by introducing low-calorie, sugar-free, all-natural ingredients, and organic products. Furthermore, trail mixes with seasoning, exotic flavoring, and coatings have been gaining popularity over the years. Figs, prunes, dates, berries, and apricots are gaining utility in trail mixes. These on-the-go products are rich in antioxidants and they help in boosting energy. In May 2019, AriZona Beverages USA launched AriZona Fruit Snacks made with mango, grape, orange, and watermelon. The product contains vitamin C and is free from gluten and fat.

Fruit Snacks Market share, by product

The dairy segment is expected to witness steady growth over the forecast period. The increasing demand for sugar and additive-free dairy products has widened the product scope across the globe. Yogurts have been gaining popularity among health-conscious consumers with the increasing spending on product innovation in this category. In September 2018, Arla Foods, a Denmark-based dairy company, introduced an organic yogurt, Arla Bio Nur. The yogurt is offered in tropical, strawberry, and red fruit variants across Europe. In January 2020, Yoplait USA, Inc. launched a new yogurt, Just 3. The product is available in four flavors, including mixed berry, strawberry, raspberry, and tropical.

Regional Insights

North America led the market and accounted for more than 35.0% share of the total revenue in 2019. The majority of the consumers have these snacks to satisfy their hunger between meals, fulfill a craving, and gain nutrition. The U.S. holds a major share in the North American market. The demand for on-the-go or ready-to-eat foods is significantly high in the region, especially among the younger and multicultural population groups. As a result, such snacks are gaining larger shelf space in the retail stores over the past few years.

Fruit Snacks Market Trends by Region

Asia Pacific is expected to register the fastest CAGR of 10.3% from 2020 to 2027. This region holds a potential growth opportunity due to the increasing per capita consumption and the expanding population. Furthermore, a growing number of middle-class households and rising health consciousness among the consumers are expected to fuel the demand for fruit snacks.

Key Companies & Market Share Insights

The market consists of numerous international and regional players. With the rising global demand, the manufacturers have introduced new and innovative products at different price points. For instance, in July 2020, Rind Snacks, LLC added Coco-Melon flavor to its “skin-on superfruit” snacks. Similarly, in August 2020, Go Organically launched three organic fruit snacks: Fruit Medley (includes strawberry, peach, apple, orange, and cherry), Mixed Berry (includes strawberry, blueberry, raspberry, and blackberry), and Tropical bursts (includes mango, kiwi, pineapple, and mandarin orange).

Recent Developments

  • In August 2021, SunOpta, Inc., a leading healthier meal company specializing in plant-based and fruit-based foods and drinks, revealed further information about its new plant-based beverage factory in Midlothian. This will provide supply chain advantages, while reduce manufacturing costs

  • According to a report published by Sunkist in April 2022, Sunkist Growers, Naturipe Farms, and T&G Global's Envy Apple launched a new "Fruitastic" promotion for WildBrain's new animated Strawberry Shortcake series Berry in the Big City, which increased the shopper’s basket spend by over 50%

  • In June 2022, Kellogg's introduced a new, limited-time “Pringles Wavy Chipotle Ranch” which will be both sweet and spicy. The introduction of this new variant is driving product innovation and thus, improving sales

Some prominent players in the global fruit snacks market include:

  • Sunkist Growers Inc.

  • SunOpta

  • General Mills Inc.

  • Welch's

  • Kellogg NA Co.

  • PepsiCo

  • Chaucer Foods Ltd.

  • Crispy Green Inc.

  • Mount Franklin Foods

  • Nutty Goodness, LLC

Fruit Snacks Market Report Scope

Report Attribute


Market size value in 2020

USD 5.52 billion

Revenue forecast in 2027

USD 9.93 billion

Growth Rate

CAGR of 9.2% from 2020 to 2027

Base year for estimation


Historical data

2016 - 2018

Forecast period

2020 - 2027

Quantitative units

Revenue in USD million and CAGR from 2020 to 2027

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, fruit, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Germany; U.K.; China; Japan; Brazil; South Africa

Key companies profiled

Sunkist Growers Inc.; SunOpta; General Mills Inc.; Welch's; Kellogg NA Co.; PepsiCo; Chaucer Foods Ltd.; Crispy Green Inc.; Mount Franklin Foods; Nutty Goodness, LLC

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Global Fruit Snacks Market Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global fruit snacks market report on the basis of product, fruit, distribution channel, and region:

Global Fruit Snacks Market Segmentation

  • Product Outlook (Revenue, USD Million, 2016 - 2027)

    • Sweet & Savory

    • Smoothies

    • Dairy

    • Cuts & Slices

  • Fruit Outlook (Revenue, USD Million, 2016 - 2027)

    • Apple

    • Mango

    • Banana

    • Pineapple

    • Berries

    • Mixed

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2016 - 2027)

    • Supermarkets & Hypermarkets

    • Convenience Stores

    • Specialty Food Stores

    • Online Retailers

    • Others

  • Regional Outlook (Revenue, USD Million, 2016 - 2027)

    • North America

      • The U.S.

    • Europe

      • Germany

      • The U.K.

    • Asia Pacific

      • China

      • Japan

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

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