Germany Fruit Juice Market Size, Share & Trends Analysis Report By Packaging (Plastics, Carton, Glass), By Flavors (Orange, Apple, Flavor Mixes, Grape), Competitive Landscape, And Segment Forecasts, 2018 - 2025

Industry Insights

The Germany fruit juice market was valued over USD 4.9 billion in 2016. Prevalent high per capita consumption of juices in Germany, competitive strategies adopted by key industry participants coupled with the availability of broad product portfolio are expected to benefit the market growth over the forecast period.

Consumption of juice is a beneficial way for health maintenance as minerals and phytochemicals are better absorbed by the body from juices rather than raw food stuff. But the main benefits associated with these products is that as these are served fresh, and retain the maximum of fruits minerals and vitamins as that of the raw fruit.

Effective bursts of various initiatives such as free promotional activities from several leading industry players in the form of spontaneous endorsements have been the significant factors in developing consumer consciousness about the gratifying benefits of these products. The industry participants have regularly taken to the social media for preaching the benefits of fruit juices, and this has immensely helped in enhancing the profile and driving the market demand for juices.

In 2016, regarding packaging, plastics held over 47% market share. Ease of plastic usage, easy availability, and broad application prospects is expected to favor the overall segment growth over the forecast period.

However, the downside of these products is in the manufacturing & storage processes. Issues such as food safety, shorter shelf life compared to other types of nonalcoholic beverages, unpasteurized or fruit juices are a goldmine of nutrients, but at the same time, these can also be a breeding platform for pathogens.

Juice manufacturing with UHPH technologies has abridged and simplified the process between factory and retail outlets and consumers. Hence, awareness of a healthier life along with several improvements in manufacturing technologies and various initiatives by the industry players in increasing availability of cold-pressed juices through several retail outlet channels are some of the clear indications for driving significant growth of cold-pressed juices for the next eight years.

R&D practices mainly focus on developing technologies and processes for increasing juices shelf life and higher extraction of nutrients from the raw pulp, which is then followed by the manufacturing process. There is a significant threat of backward integration from the buyers to minimize cost and to bring supplier power under control. There is also a significant threat of forwarding integration from raw material suppliers entering the manufacturing space.

Packaging Insights

Regarding packaging, plastic packaging dominated the German fruit juice market in 2016 and is forecasted to continue its dominance over the forecast period. Juices are prone to undesirable processes such as oxidation and hence need to be contained properly during storage, transportation, packaging, and processing. Plastic packaging due to its inherent benefits such as lightweight, inertness, flexibility, and recyclability increases the convenience factor. Such trends are expected to propel the segment growth over the next eight years.

Glass packaging is expected to witness an anticipated CAGR of 7.5% over the forecast period. Glass is one of the oldest methods used for fruit juice packaging. The advantages of the packaging method include its complete inertness towards fruit juices, and it does not affect the odor, taste or quality of the product. However, glass packaging is losing market share as the glass is more rigid, as well as costly as compared to plastics. Also, glass is highly brittle, thus making it prone to damage, thus limiting the convenience attribute of the overall packaging.

Cartons are another method of packaging enabling the protection of freshness, nutritional attributes as well as the flavors of long life and fresh juice products. They enable the distribution of juices at ambient as well as refrigerated conditions. The segment is expected to grow at an expected CAGR of 8.6% from 2017 to 2025.

Flavor Insights

In 2016, orange flavor held over 37% of the overall market revenue. The segment is expected to continue its dominance over the next eight years. The segment is expected to grow at an anticipated CAGR of 8.6% from 2016 to 2025.

The orange flavor segment had the highest penetration in 2016. In Germany, orange flavor juices are available in a variety of variants such as pure orange juice, orange nectar, and directly squeezed orange juice. There is widespread awareness regarding the health benefits of orange juices in the country. The prevalent awareness combined with the wide availability of orange juice variants is expected to favor market growth over the forecast period.

Germany is characterized by the presence of novel industry scenarios such as the internet auction of apple juice without knowing the buyer. Also, German fruit buyers have their own juice companies or have their own bottling facilities. Apple juice concentrate is mainly imported into Germany from countries such as Poland and Austria. Apple juice is available in the country in a variety of types such as cloudy, clear, and concentrated among others.

Companies operating in the German fruit juice industry have developed novel grape juice products. These products do not include any artificial additives such as aroma, colorings, water, preservatives, acids, and suspended particles. Vitamin C is added to these products to prevent the juice from turning brown. Such trends are expected to aid the segment growth over the forecast period.

Germany Fruit Juice Market Share Insights

The market for juice comprises various small, mid, and large-sized establishments, operating with a focus on specific consumer sections who can afford this premium juice segment of the industry. In this highly dynamic industry, the distribution channel plays a very important role and is the key to success.

The rising competition is pushing brands toward other distribution channels such as direct sales, specialty retail stores, drug stores, pharmacies, mass merchandisers, supermarkets, and hypermarkets. The emergence of the supermarket and online stores have provided consumers with alternate opportunities to purchase premium products.

The high-pressure or cold pressure processing technology used for the preservation of fresh organic drinks and is usually adopted by almost every manufacturer. This technology helps in increasing the shelf life of the product though marginally and maintains the essential minerals, enzymes, and vitamins. Major players operating in this market are Hain Celestial, The Kraft Heinz Company, The Coca-Cola Company, Nestle S.A., Amecke Fruchtsaft GmbH & Co. KG, and Eckes-granini Fruit juice & Co.

Report Scope

Segments covered in the report

This report forecasts demand and revenue growth at a country level and provides an analysis on the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the Germany fruit juice market report on the basis of packaging and flavor:

• Packaging Outlook (Volume, Million Liters; Revenue, USD Million; 2014 - 2025)

  • Plastics

  • Cartons

  • Glass

  • Other

• Flavor Outlook (Volume, Million Liters; Revenue, USD Million; 2014 - 2025)

  • Orange

  • Apple

  • Flavor Mixes

  • Grape

  • Others