Glamping Market Size, Share & Trends Report

Glamping Market Size, Share & Trends Analysis Report By Accommodation (Cabins & Pods, Tents, Yurts, Treehouses), By Age Group (18-32 Years, 33-50 Years, 51-65 Years), By Region, And Segment Forecasts, 2024 - 2030

  • Report ID: GVR-3-68038-565-6
  • Number of Pages: 87
  • Format: Electronic (PDF)

Research Methodology

A three-pronged approach was followed for deducing the glamping market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for glamping market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of glamping market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Glamping Market Categorization:

The glamping market was categorized into three segments, namely accommodation (Cabins & Pods, Tents, Treehouses, Yurts), age group (18-32 years, 33-50 years, 51-65 years, Above 65 years), and regions (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa).

Segment Market Methodology:

The glamping market was segmented into accommodation, age group, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The glamping market was analyzed at a regional level. The global was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into seven countries, namely, the U.S.; Italy; the UK.; Australia; India; Brazil; South Africa.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Glamping market companies & financials:

The glamping market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • Under Canvas - Established in 2009 and based in Montana, U.S., Under Canvas is a luxury glamping resort that offers high-end tent and tepee rentals. The company specializes in creating glamping camps with safari-inspired tents made of canvas and wood. These tents are equipped with amenities like daily housekeeping, fresh towels, plush king-sized beds, luxurious linens, en-suite bathrooms, and wood-burning stoves. Under Canvas operates in various locations across the U.S., including Yellowstone and Glacier in Montana; Moab and Zion in Utah; Mount Rushmore in South Dakota; the Great Smoky Mountains in Tennessee, and the Grand Canyon and Tucson in Arizona. The company plans to expand to new locations such as Acadia, Hudson Valley, Yosemite, Sonoma, Catalina Island, and Joshua Tree. Recognized by Vogue as the perfect glamping experience, Under Canvas is committed to eco-friendly practices. The company uses 87% less water and 84% less energy than traditional hotels, focusing on solar power and alternative energy resources. With a goal of producing zero waste by 2020, Under Canvas is not only redefining luxury camping but also promoting sustainable tourism.

  • Collective Retreats - Founded in 2015, Collective Retreats is a luxury travel company based in Colorado, USA. It offers unique retreat experiences in several iconic locations, including Collective Governors Island and Collective Hudson Valley in New York, Collective Vail in Colorado, Collective Hill Country in Texas, and Collective Yellowstone in Montana. These retreats feature luxury outdoor accommodations, exceptional culinary services, and genuine hospitality. Collective Retreats is committed to reducing waste and environmental impact. It achieves this by constructing retreats that are asset-light and environmentally friendly. The company’s focus extends to various aspects of its operations, including hospitality, land use practices, emissions, and supply chain management. In its ongoing efforts to minimize environmental impact, Collective Retreats actively seeks partnerships that promote regenerative practices. These partnerships span various sectors, including hospitality, culinary arts, recreation, ranching, and agriculture. Through these initiatives, Collective Retreats aims to offer luxury travel experiences that are not only memorable but also sustainable and respectful of the environment.

  • Tentrr - Tentrr, established in 2015 and based in New York, USA, is an online platform for booking personal campsites. It serves as a marketplace that connects landowners with outdoor enthusiasts through a streamlined search and booking system. The company enables landowners to share their land, create unique camping experiences, and generate revenue. In partnership with these landowners, Tentrr offers curated glamping sites and unique state park sites. It also constructs fully-equipped individual campsites on private lands, complete with tents, a Camp Box for food preparation and dining, a camp toilet, a fire pit with a grill, and comfortable chairs. Tentrr operates 721 campsites across 39 locations and has over 15,000 campers. It also features 37 glamping sites through partnerships, including Bradley Farm Campsite, Animal Interaction Ranch Glamping, Creekside Hut, Yurt at Tuck away Tree Farm, Water Canyon Cliffside Cabin, among others. Through these offerings, Tentrr provides a unique and personalized outdoor experience for its users.

  • Eco Retreats - Eco Retreats, located in Wales, U.K., is a haven for those seeking rejuvenation and a connection with nature. The retreat offers yurts nestled in hidden valleys, providing stunning views, wonderful walks, and a sparkling river with secret splash pools. Guests can enjoy the melody of early morning birdsong, take hot baths at sunset, and share meals cooked on open-air campfires. The retreat also features a well-stocked tipi for viewing the starry night skies. In addition, Eco Retreats has a riverside tea house area where guests can enjoy organic herbal tea. It also houses a conscious living resource center that offers a range of inspirational books on topics such as eco-living, yoga, meditation, and natural health. For those seeking deeper relaxation, the company offers private or group meditation and conscious living workshops. Through these offerings, Eco Retreats provides a unique and holistic experience for its guests.

  • Baillie Lodges - Founded in 2003, Baillie Lodges is a luxury travel company based in the Northern Territory of Australia. It offers a portfolio of luxury lodges that set the standard for premium experiential travel in an authentic Australian style. The company’s boutique properties attract global travelers seeking unique experiences. These properties are known for their exceptional natural locations, architectural integrity, fine cuisine sourced locally, and commitment to ecological sustainability. One of the company’s notable offerings is accommodation in the Dual-World Heritage-listed Uluru-Kata Tjuta National Park. This allows guests to immerse themselves in the stunning natural beauty of Australia while enjoying the comforts of a luxury lodge. Through these offerings, Baillie Lodges provides a remarkable and sustainable travel experience.

  • Nightfall Camp Pty Ltd. - Nightfall Camp Pty Ltd., founded in 2012, is a luxury camping service located in Queensland, Australia. The company provides an immersive glamping experience, offering architecturally inspired, hand-built safari tents nestled beside the pristine waters of Christmas Creek and the lush rainforests of Lamington National Park. Nightfall’s unique approach to luxury involves not only comfortable accommodations but also delicious, home-cooked organic meals and a tranquil environment that promotes relaxation. The company caters to a maximum of eight guests at a time, ensuring a private, intimate, and peaceful experience, particularly for couples. The company’s commitment to quality and innovation has been recognized with a silver award in the 2014 Queensland Tourism Awards for New Tourism Development and a bronze award in the 2015 Queensland Tourism Awards for Hosted Accommodation. Moreover, Nightfall is dedicated to conservation and eco-tourism. The company’s operations are designed to align with the standards of the internationally recognized Advanced Eco-Tourism Certification awarded by Eco-Tourism Australia. This commitment reflects Nightfall’s belief in the importance of preserving the natural beauty of its surroundings for future generations to enjoy.

  • Tanja Lagoon Camp - Tanja Lagoon Camp (TLC) is a luxury accommodation provider situated in the coastal lagoon of Mimosa Rocks National Park, Australia. This retreat on the Sapphire Coast offers four self-contained, spacious safari tents, catering to couples, small groups, and families seeking a unique and luxurious outdoor experience. In addition to providing high-end accommodations, TLC also operates as a Wilderness Camp, incorporating environmental education into their tourism offerings. This dual focus allows guests to enjoy a comfortable stay while also learning about and appreciating the natural environment around them. It’s a perfect blend of luxury and learning in the heart of nature.

  • Wildman Wilderness Lodge - Established in 2011, Wildman Wilderness Lodge is a unique accommodation provider located on the Mary River Wetlands, nestled between Darwin and Kakadu in Australia. The lodge offers a stylish eco-friendly experience, with options to explore the region through boutique and environmentally sensitive tours, including National Park visits and cruises on Mary River. The lodge offers two types of accommodations: ten air-conditioned habitats equipped with quality furnishings, king-sized beds, and ensuite bathrooms, and fifteen spacious safari tents featuring custom-designed private bathrooms and luxurious bedding. This ensures a comfortable and memorable stay for all guests. Operating from April to November each year, Wildman Wilderness Lodge has been recognized for its exceptional services and contributions to tourism. It was awarded the Unique Accommodation title by the Northern Territory Tourism Awards in 2012, received a Certificate of Excellence from Trip Advisor in 2013, and won the Outstanding Contribution by an Individual award at the Australian Tourism Awards in 2011. These accolades reflect the lodge’s commitment to providing a high-quality, eco-friendly tourism experience.

  • Paperbark Camp - Established in 1999, Paperbark Camp is a family-operated luxury camping resort located near the beautiful beaches of Jervis Bay, Australia. As the country’s first luxury camping resort, Paperbark continues to lead in ecological tourism and luxury camping. The camp offers a unique experience that combines fine wine and food, comfortable canvas accommodations, and a serene bush setting. Guests can enjoy a variety of experiences in and around Jervis Bay, as well as community offerings. In addition to its accommodations, Paperbark Camp also features the Gunyah restaurant, providing guests with a culinary delight. The camp also caters to weddings and retreats, offers meeting and corporate services, and hosts the Fairgrounds Pop-Up, a food and music festival. This diverse range of offerings ensures a memorable experience for all guests. 

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Glamping Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2022, historic information from 2018 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Glamping Market Report Assumptions:

  • The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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