Market Segmentation
Vacations come in various forms, including international trips, domestic travels, long weekend getaways, road trips, and even short weekend breaks. However, due to the busy lifestyles and long working hours of millennials, there has been a shift in vacation trends. The lack of time for extended trips has led to the rise of “staycations,” short holidays in nearby locations. These mini-vacations offer a broad selection of destinations without the need for long-distance travel. This trend positively impacts the “glamping” market, catering to consumers who seek luxurious nature-based holidays. Glamping resorts offer various enjoyable activities, combining the allure of the outdoors with the comfort of a high-end hotel. The need for relaxation and stress relief are key drivers of this market. Furthermore, the increasing interest in eco-tourism and maintaining a healthy lifestyle also contribute to the industry’s growth. Many vacationers worldwide prefer vacations that offer a range of active and outdoor activities, in addition to sightseeing. Some even include a day or two of glamping in their itinerary, blending nature exploration with luxury living. The rising demand for unique experiences is expected to further boost the market in the future.
Music festivals have become a significant industry in the U.S. over the past decade, with events like Coachella, Lollapalooza, Outside Lands, and Governors Ball drawing large crowds. These festivals, with their high ticket prices, multiple stages, and extensive performer lists, have revitalized the music scene since the late 1980s and 1990s. They’ve also become integral to city-development strategies, helping to brand cities and attract talent.
A key trend among festival-goers is “glamping,” or glamorous camping. Offered as a ticket upgrade at many U.S. festivals, glamping provides luxurious amenities and comfort, making it a popular choice for attendees, especially at multi-day events. This trend is expected to positively impact the glamping industry.
As of 2019, there were over 800 music festivals in the U.S., spanning various genres from hip hop to country to alternative and electronic music. The largest, Summerfest in Milwaukee, Wisconsin, ran for 11 days in 2019, attracting up to a million people and featuring over 800 acts. Many attendees chose to camp out, further boosting the glamping market. The increasing number of music festivals is expected to continue driving growth in the glamping industry.
Recreational vehicles (RVs) pose a significant challenge to the glamping industry. Unlike glamping, which offers a luxurious camping experience in a fixed location, RVs provide mobility, allowing vacationers to travel to various places as per their preference. Equipped with home-like amenities such as a kitchen, bathroom, and bedroom, RVs offer the comforts of suburban life on the open road. This makes them particularly appealing to families and couples, especially in Western cultures. While glamping offers a luxurious outdoor experience, it may exceed a consumer’s budget. In contrast, the amenities in an RV, once owned, do not incur additional costs. Furthermore, RVs can be parked at campsites, enabling the same activities as glamping while allowing for country-wide travel. This flexibility to visit multiple locations at one’s leisure is a distinct advantage over glamping, which restricts visitors to one location and can be costlier. Therefore, while glamping is typically limited to a week, RV users can enjoy extended vacations, exploring multiple places at their own pace. This versatility of RVs could impact the growth of the glamping industry.
This section will provide insights into the contents included in this glamping market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.
Industry overview
Industry trends
Market drivers and restraints
Market size
Growth prospects
Porter’s analysis
PESTEL analysis
Key market opportunities prioritized
Competitive landscape
Company overview
Financial performance
Product benchmarking
Latest strategic developments
Market size, estimates, and forecast from 2017 to 2030
Market estimates and forecast for product segments up to 2030
Regional market size and forecast for product segments up to 2030
Market estimates and forecast for application segments up to 2030
Regional market size and forecast for application segments up to 2030
Company financial performance