A three-pronged approach was followed for deducing the flat glass market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:
Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for flat glass market to gather the most reliable and current information possible.
Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of flat glass market data depending on the type of information we’re trying to uncover in our research.
Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.
Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.
Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.
Qualitative Functional Deployment (QFD) Modelling for market share assessment.
Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.
Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.
Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.
This step also entails the finalization of the report scope and data representation pattern.
Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.
The flat glass market was categorized into three segments, namely product (Basic, Tempered, Laminated, Insulated), application (Architectural, Automotive), and region (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa).
The flat glass market was segmented into product, application, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:
Demand estimation of each product across countries/regions summed up to from the total market.
Variable analysis for demand forecast.
Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.
Primary interviews for data revalidation and insight collection.
Used extensively for new product forecasting or analyzing penetration levels.
Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.
Primary interviews and vendor-based primary research for variable impact analysis.
The flat glass market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into twenty-three countries, namely, the U.S., Canada, Mexico, Germany, the UK, France, Italy, Spain, Russia, Belgium, Poland, Czech Republic, China, Japan, India, Australia, Brazil, Argentina, Colombia, KSA, UAE, Iran, South Africa.
All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.
The flat glass market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:
AGC Inc. - AGC Inc. was founded in 1907 and is headquartered in Tokyo, Japan. It is one of the leading Japanese glass manufacturing companies. The company is engaged in providing architectural glass, automotive glass, ceramics, petrochemicals, and essential chemicals for different industries. It operates its business in 30 countries located across Asia Pacific, Europe, and the Americas with strong distribution channel and growth strategies. The company provides its product portfolio through four business segments, namely glass, electronics, chemicals, and ceramics/others. Architectural glass segment of AGC Inc. offers a wide lineup of products such as fabricated glass, float glass, decorative glass, and glass for photovoltaic devices. These products are tailored to meet the specific requirements of various regions and clients.
Central Glass Co., Ltd. - Central Glass Co., Ltd. was established in 1936 as Ube Soda Industry Co. with the aim of manufacturing and selling soda products. The company is headquartered in Tokyo, Japan. It ventured into glass business in 1958 and, subsequently, changed its name to Central Glass Co., Ltd. in 1963. It expanded its glass products portfolio in 1971 by extending its operations in glass fibers. The company is actively engaged in the development of products related to flat glass and chemical products. It has segmented its operations into divisions, namely glass and chemicals. Under glass division, the company manufactures and sells automotive glass, architectural glass, and glass for electronic materials. It significantly focuses on R&D with an aim to achieve high functionality, energy conservation, thermal insulation, sound insulation, and security.
Cevital - Cevital was founded in 1971 and is headquartered in Béjaïa, Algeria. It is among the largest private conglomerates in Algeria, and caters to several business sectors including food processing, iron & steel, industrial construction, automobile, and flat glass. In 2007, the company established a subsidiary known as Mediterranean Float Glass (MFG), which is headquartered in Larbaâ, Algeria. The company has 36 subsidiaries across three continents having a presence in the Maghreb region and in European countries such as France, Italy, Spain, and Portugal. It is among the leading flat glass producers in Africa. MFG has four glass production lines for laminated glass (capacity 235 tons per day), flat glass processing unit, coated glass line of six million square meters, and a float glass line with capacity of 800 tons per day.
China Glass Holdings Limited - China Glass Holdings, Ltd. (CNG) was founded in 2004 and is headquartered in Beijing, China. It is a leading manufacturer of float glass and reflective glass in China. The product portfolio of the company includes float glass, reflective glass, PV glass, energy-saving glass, and deep processed glass. It is a world leader in reflective glass segment. The company exports its products to over 100 countries. It has divided its operations into five segments, namely painted glass products, new energy glass products, clear glass products, coated glass products, energy saving, and design & installation service. Some of the landmark projects in China that incorporated the products offered by the company include Guangzhou Asian Games Athletes Village and Guangzhou TV Tower. The company complies with the low-carbon economy policy and energy conservation issued by the government as the R&D of the company is focused on developing energy-saving and low-emission glass products.
Euroglas GmbH - Euroglas was founded in 1990 with an alliance of five independent small to medium-sized glass-processing companies. It is headquartered in Haldensleben, Germany. The company operates as a subsidiary of Glas Trosch Holding Ag, which was founded in 1905 and is headquartered in Thunstetten, Switzerland. < Back to Table of Contents Flat Glass Market Analysis, 2021133 133 Grand View Research, Inc., USA. All Rights Reserved Euroglas is engaged in the production and processing of float glass, extra-white glass, laminated safety glass, and coated glass for thermal insulation and solar control applications. The company’s four production lines are in Hombourg, Haldensleben, Osterweddingen, and Ujazd, with an overall basic glass production capacity of around 3,000 tons per day.
Fuyao Glass Industry Group Co., Ltd. - Fuyao Glass Industry Group Co., Ltd. was founded in 1987 and is headquartered in Fuzhou, China. It is a multinational company involved in the manufacturing of industrial technical glass and automobile safety glass. The company is one of the significant global suppliers of automotive glass with top automobile manufacturers and major OEMs like Toyota, BMW, Audi, Mercedes-Benz, Volkswagen, Chrysler, and Ford among its clientele. As of 2018, the company is proactively implementing the industry 4.0 concept. As a result, it is one of the top companies in the global glass industry in terms of product automation and information technology. The company is a recipient of various awards and titles for its innovation. Some of the titles include Demonstration Enterprise for Intelligent Manufacturing, National Enterprise Technology Center, and National Innovation Demonstration Enterprise.
GUARDIAN INDUSTRIES - GUARDIAN INDUSTRIES is a privately held company founded in 1932. It is headquartered in Michigan, U.S. The company went public in 1968 and after 17 years, it again became private. GUARDIAN GLASS and SRG Global are part of the company. GUARDIAN INDUSTRIES offers flat glass, fabricated glass, and value-added glass products through its subsidiary GUARDIAN GLASS. It is the largest company of GUARDIAN INDUSTRIES and manufactures high-performance glass for residential, architectural, interior, transportation, and technical glass applications. It has 25 float glass plants located at various locations. GUARDIAN GLASS’S product portfolio includes advanced architectural glass (SunGuard), interior glass (InGlass), glass for solar energy systems (EcoGuard), residential glass (ClimaGuard), automotive & transportation glass, and technical glass for lighting, electronics, and commercial refrigeration.
Nippon Sheet Glass Co., Ltd. - Nippon Sheet Glass Co., Ltd. was founded in 1918 and is headquartered in Osaka, Japan. It is one of the largest manufacturers of glazing products and glass for automotive and architectural, applications. The company also delivers float glass technology and coatings on a broad scale. It is engaged in providing glass, original equipment, aftermarket replacement, and advanced transport glazing for various industries. The company provides its products through three business segments, namely architectural, automotive, and creative technology. Architectural segment includes products that offer protection against fire, advanced functionality, safety & security, insulation against noise, privacy, self-cleaning properties, and decoration. The creative technology segment includes products such as ultra-fine flat glass products.
Saint-Gobain - Saint-Gobain was founded in 1665 and is headquartered in Courbevoie, France. It is engaged in manufacturing, designing, and distribution of materials and solutions for healthcare, construction, mobility, and other industrial applications. The company operates globally across 70 countries through its three distinct business segments, which include renovation, industries, and new construction. It has various subsidiaries including CertainTeed Corporation (U.S.), Jewson (UK), Telhanorte (Brazil), and Saint-Gobain Weber GmbH (Germany). Innovative materials segment offers various types of flat glass including float glass, laminated glass, silvered glass, patterned glass, and coated glass. The segment also offers safety & fireproof glass, solar control glass, acoustic protection glass for building industry as well as windshields and glass sunroofs for automotive and aeronautics industry
Şişecam - Şişecam was founded in 1935 and is headquartered in Istanbul, Turkey. The company is engaged in manufacturing flat glass, glass packaging, glassware, and chemicals. The operations in the flat glass sectors are performed by Şişecam Flat Glass (part of Şişecam Group). It has acquired a leadership position in Turkey’s flat glass market. In terms of production capacity for flat glass, the company is estimated to be the largest in the Middle East & Africa and fifth largest in the world. Şişecam Flat Glass operates in four main segments: architectural glass, energy glass, automotive & transportation-related glass, and home appliance glass. The company expanded its operations in international market by significantly improving the product quality and increasing production capacities in 1980s.
Supply Side Estimates
Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.
Segment revenue determination via variable analysis and penetration modeling.
Competitive benchmarking to identify market leaders and their collective revenue shares.
Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.
Demand side estimates
Identifying parent markets and ancillary markets
Segment penetration analysis to obtain pertinent
Heuristic forecasting with the help of subject matter experts
Forecasting via variable analysis
Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.
Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.
Understanding market estimates and forecasts (with the base year as 2023, historic information from 2018 to 2022, and forecast from 2024 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.
The report provides market value for the base year 2023 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.
The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.
We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.
All market estimates and forecasts have been validated through primary interviews with the key industry participants.
Inflation has not been accounted for to estimate and forecast the market.
Numbers may not add up due to rounding off.
Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).
Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).
Latin America includes Central American countries and the South American continent
Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.
GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.
We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:
Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.
Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.
The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.
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