Goat Milk Products Market Size, Share & Trends Analysis Report By Type (Powdered, Liquid), By Distribution Channel (B2B, B2C), By Region (Europe, APAC), And Segment Forecasts, 2022 - 2030

Report Overview

The global goat milk products market size was estimated at USD 11.94 billion in 2021 and is anticipated to expand at a compound annual growth rate (CAGR) of 4.6% from 2022 to 2030. The market growth is driven by the growing lactose intolerant population and increasing health and wellness trends globally. Goat milk is a rich source of proteins, calories, and fats. It is thicker, creamier, easy to digest, and possesses a lesser risk of allergies as it has a slightly lower lactose content. Moreover, it is loaded with potassium, calcium, magnesium, vitamin A, and phosphorus. The outbreak of Coronavirus did not have a major impact on the market.

The prices were observed slightly high in some countries in 2020 owing to the disruption in the supply chain. Few countries in the world have the majority of goat milk production, such as India, Turkey, Sudan, Bangladesh, Pakistan, and France. Due to transportation restrictions, a slight hindrance was observed in the supply from these countries. With the subsidies provided by the governments of various nations for goat farming and increasing awareness among people, especially in the time of COVID-19 when people became more aware of their health and wellness and wanted to boost their immunity, the demand for goat milk increased.

There is a variety of end-products that are made using goat milk, such as cheese, butter, ice cream, yogurt, etc. It is extensively used to make chevre, a special cheese made of goat milk, which is popular in Europe and North America. The demand for goat milk products was high during the period of lockdown. Various companies launched new products with long shelf-life in response to increasing demand. For instance, in 2020, Delamere Dairy launched a new whole milk powder made of goat’s milk in response to the rising consumer demand during the COVID-19 pandemic.

Type Insights

The liquid type segment accounted for the largest revenue share of more than 63.5% in 2021. Liquid milk is sold directly to customers as well as end-products manufacturers, such as cheesemakers. Goat milk cheese has many nutritional values and is low in fats and calories. It is available in different types and flavors, such as cheddar, chevre, feta, mold, and morel. Health benefits associated with goat milk are influencing people to opt for it. The consumption is high in countries, such as India, Pakistan, Bangladesh, Turkey, and some European countries. Some of the popular goat species are Alpines, La Machas, Nigerian Dwarf, Oberhaslis, Saanens, Nubians, among others. The powdered milk segment is expected to grow at the fastest CAGR over the forecast period.

It is gaining popularity among infant formulae manufacturers. According to the National Center for Biotechnology Information (NCBI), China is the largest importer of dairy products and imports powdered goat milk, especially for baby formulae manufacturing. Powdered goat milk is costlier than liquid form and can be stored for a longer period. The powdered form is rich in nutrients like vitamins, fats, calcium, and iron thus helping improve the count of blood platelets. It acts as the best substitute for proteins present in human milk. The demand for powdered form is also increasing owing to growing applications in the personal care sector. Manufacturers are incorporating it in various creams, soaps, and lotions. For instance, Urbaine Consumer India Pvt. Ltd. (The Wellness Shop) is offering facewash with goat milk extracts.

Distribution Channel Insights

 The B2C segment dominated the market and accounted for the highest revenue share of 61.7% in 2021. The B2C channel provides goat milk products directly to the customers. It is further divided into hypermarkets/supermarkets, specialty stores, convenience stores, online retail, among other sales channels. The majority of products are sold through dairies or specialty stores. Milk producers/farmers deliver their products to dairies, which are then further processed into packaged liquid or powdered milk. Some of the popular hypermarkets/supermarkets offering goat milk and products are Whole Foods Market, Walmart, Kroger, Costco, Tesco, Auchan, Argos, Star Market, Wegmans, and Carrefour.

Due to the pandemic, consumers are shifting towards e-commerce. This trend has influenced e-commerce companies to sell groceries through their online retail channels. Some of the companies that are offering goat milk products through the online retail channel are Supermarket Grocery Supplies Pvt Ltd (Big Basket), Aadvik Foods & Products Pvt. Ltd., Courtyard Farms, Farm Fresh, Nutragoat, Amazon, Flipkart, Wellversed, Cora Health & Wellness, and Vistara Farms Pvt. Ltd. The B2B segment is expected to grow at the fastest CAGR over the forecast period. Products are sold to the end-product manufacturers via the B2B channel. The manufacturers then make different products, such as butter, cheese, flavored milk, yogurt, etc. The segment growth can be attributed to the increasing demand in the chevre and baby formulae applications as goat milk is easy to digest and contains an adequate amount of nutrients.

Regional Insights

Asia Pacific dominated the global market and accounted for the largest share of more than 52.5% of the overall revenue in 2021. India, Pakistan, Bangladesh, and China are the largest producers as well as consumers in the world. India ranks first in its production and consumption in the world with around 25% of the global output. According to the NCBI, around 60% of the global goats are found in the Asia Pacific. Dairy products consumption in the U.S. is increasing at a significant rate owing to the growing awareness regarding the health benefits of milk and milk products. According to the United States Department of Agriculture (USDA), per capita consumption of dairy products was 655 pounds in 2020, an increase of 26 pounds from 2015’s per capita consumption i.e., 628 pounds.

Europe is anticipated to register the fastest growth rate, in terms of revenue, during the forecast period. The increasing consumer inclination towards healthy foods due to the rising consciousness about health and overall wellness is boosting the product demand in Europe, thereby driving the regional market growth. In addition, Europe has the presence of the world’s most health-conscious population, which further supports the product demand. The rising popularity of organic foods and vegan lifestyles is increasing, thereby augmenting the regional market growth.

Key Companies & Market Share Insights

The global market is characterized by the presence of numerous well-established players, such as Holle baby food AG, AVH Dairy Trade B.V., and Meyenberg. Companies are increasingly focusing on new product launches to gain higher market shares. For instance, in 2021, Ausnutria Dairy Corporation Ltd. launched CBM Goat Power, a range of protein-rich goat milk ingredients. In 2020, Delamere Dairy launched goat milk powder in the U.K. It is available in a 400 grams pack, which can make up to 3.8 liters of goat milk. Some of the prominent players in the global goat milk products market include:

• Ausnutria Dairy Corporation Ltd.

• AVH Dairy Trade B.V.

• Goat Partners International

• Holle baby food AG

• Meyenberg

• Redwood Hill Farm & Creamery

• St Helen's Farm

• Stickney Hill Dairy Inc.

• Woolwich Dairy Inc.

• Xi'an Baiyue Goat Dairy Group Co. Ltd. (Baiyue)

 Goat Milk Products Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global goat milk products market report based on type, distribution channel, and region:

• Type Outlook (Revenue, USD Million, 2017 - 2030)

  • Liquid Milk

  • Powdered Milk

• Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

  • B2B

  • B2C

    • Hypermarkets/Supermarkets

    • Convenience Stores

    • Specialty Stores

    • Online Retail

    • Others

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • France

    • UK

    • Italy

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia

  • Central & South America

    • Brazil

    • Argentina

  • Middle East & Africa

    • Saudi Arabia

    • South Africa