GVR Report cover Green IT Services Market Size, Share & Trends Report

Green IT Services Market Size, Share & Trends Analysis Report By Type (Software, Services), By Deployment (Cloud, On-premises), By End-use (IT & Telecommunications, Healthcare & Life Sciences), By Region, And Segment Forecasts, 2025 - 2030

  • Report ID: GVR-4-68040-503-1
  • Number of Report Pages: 100
  • Format: PDF, Horizon Databook
  • Historical Range: 2017 - 2024
  • Forecast Period: 2025 - 2030 
  • Industry: Technology

Green IT Services Market Size & Trends

The global green IT services market size was estimated at USD 19.02 billion in 2024 and is expected to grow at a CAGR of 16.0% from 2025 to 2030. Various factors such as growth of data centers and cloud computing, the emergence of smart technologies, and the increasing demand for carbon-neutral operations, are primarily driving the growth of the green IT services market. Moreover, integration of renewable energy, advancements in technology, environmental regulations and policies are also contributing to the growth of the green IT services market. Green IT services promote the reuse, recycling, and refurbishment of IT equipment, reducing e-waste and contributing to a circular economy. This helps companies minimize the environmental impact of obsolete electronics, aligning with global sustainability goals.

Green IT Services Market Size by Type, 2020 - 2030 (USD Billion)

Companies across various industries are striving for carbon neutrality, leading to increased investment in Green IT services. By utilizing sustainable energy sources, virtualizing systems, and implementing carbon management software, businesses can reduce their IT-related carbon footprint. Increasing awareness of environmental sustainability among end-users is pressuring businesses to adopt Green IT practices. As customers favor eco-conscious brands, companies are investing in green technologies to meet consumer demands and improve brand reputation. For instance, in May 2023, Salesforce, inc. introduced the "Green Code," an initiative aimed at reducing carbon emissions in the software development lifecycle. It includes the Sustainability Guide for Salesforce Technology, offering practical best practices for technologists in areas such as design & UX, architecture, development, and operations to create eco-friendly apps and accelerate progress toward net zero emissions.

The shift toward renewable energy sources like solar, wind, and hydroelectric power in IT infrastructures is a significant growth factor. Data centers, IT operations, and cloud service providers are increasingly integrating renewable energy to enhance sustainability. Increasing awareness around sustainability and corporate responsibility is encouraging businesses to adopt eco-friendly IT solutions. Consumers and stakeholders expect companies to show environmental stewardship, which drives the demand for Green IT services like energy-efficient data centers, cloud computing, and virtualization.

Green IT services help organizations optimize energy use, which results in lower operational costs. Energy-efficient hardware, cooling systems, and optimized software reduce power consumption, saving companies money on electricity bills and reducing the need for costly infrastructure upgrades. For instance, in January 2024, the Government Technology Agency (GovTech), a government agency based in Singapore, and the Infocomm Media Development Authority (IMDA), a statutory board under the Singapore Ministry of Digital Development and Information, announced the first set of digital sustainability initiatives aimed at greening the information and communications technology (ICT) sector and leveraging digital technologies to promote sustainability across the broader economy.

Among these initiatives is the introduction of IMDA's USD 30 million Green Computing Funding Initiative (GCFI) to co-create innovative solutions with industry partners. Additionally, GovTech will enhance collaboration with stakeholders to drive the development of solutions and best practices for digital sustainability. These efforts align with the Singapore Green Plan 2030 and the public sector's goal of achieving net-zero emissions by around 2045.

Type Insights

The software segment led the market, accounting for over 63% share of the global revenue in 2024. Companies are implementing regulations that mandate reduced carbon emissions and increased energy efficiency. Software solutions that help organizations comply with these regulations are in high demand. For instance, in November 2024, ZTE Corporation collaborated with China Mobile Limited., and introduced an AI-driven Green Telco Cloud solution. This advanced system leverages deep neural network models to optimize energy efficiency in telco-cloud environments. By monitoring server load and network traffic in real-time, it intelligently adjusts computing resources using measures such as CPU frequency tuning and sleeping, ensuring stable operations and a seamless user experience. The solution promotes green transformation across infrastructure, network elements, and operations.

The services segment is anticipated to exhibit the highest CAGR from 2025 to 2030. Various factors, such as increased demand for sustainable practices, rising awareness and education, and regulatory compliances, are driving the growth of the services segment. Businesses are adopting sustainable IT practices to reduce their carbon footprint, leading to a rise in demand for consulting, implementation, and support services focused on green technologies. Moreover, stricter environmental regulations and standards are prompting organizations to seek services that help them comply with legal requirements regarding energy consumption and waste management.

Deployment Insights

The on-premises segment accounted for the largest revenue share in 2024. Organizations prioritize data security and regulatory compliance, in various industries such as BFSI, healthcare, and government. On-premises solutions provide greater control over data management and security protocols, minimizing the risks associated with data breaches and unauthorized access. Moreover, on-premises deployment allows businesses to tailor their IT infrastructure to meet specific operational needs. This flexibility enables seamless integration with existing systems and applications, enhancing overall operational efficiency and optimizing resource use.

The cloud segment is expected to grow at the fastest CAGR over the forecast period. Cloud computing is at the forefront of technological innovation, providing access to advanced tools such as artificial intelligence (AI), machine learning (ML), and big data analytics. These technologies drive operational efficiency and contribute to greener IT practices by optimizing resource usage. Furthermore, organizations are increasingly adopting cloud services to reduce operational costs associated with maintaining on-premises infrastructure. Cloud solutions often operate on a pay-as-you-go model, enabling businesses to scale resources according to demand, thus optimizing their expenditure.

End-use Insights

The IT and telecommunications segment accounted for the largest market revenue share in 2024. There is a growing consumer demand for environmentally sustainable products and services. IT and telecommunications companies are integrating green IT solutions into their operations, thus meeting customer expectations and gaining competitive advantages in the marketplace. Moreover, the rapid advancement of technologies, such as cloud computing, virtualization, and energy-efficient hardware, is facilitating the implementation of green IT services. Organizations are increasingly adopting these innovations to enhance their sustainability efforts while maintaining operational efficiency.

Green IT Services Market Share by End-use, 2024 (%)

The healthcare & life sciences segment is anticipated to exhibit the highest CAGR over the forecast period. Green IT services enable healthcare facilities to optimize their IT infrastructure, resulting in reduced energy consumption and lower operational costs. By transitioning to energy-efficient systems and virtualization technologies, organizations can achieve substantial savings, which can be redirected toward improving patient care and research initiatives. Moreover, the integration of cutting-edge technologies such as cloud computing and IoT in healthcare necessitates sustainable IT practices. Green IT services support the deployment of these technologies while ensuring minimal environmental impact, thus fostering innovation within the sector.

Regional Insights

North America green IT services market dominated with a revenue share of over 38.0% in 2024. The rapid growth of cloud computing and the increase in the number of data centers across North America have driven the need for energy-efficient infrastructure. Green IT services help reduce energy consumption in these facilities through optimized cooling systems, energy-efficient hardware, and the integration of renewable energy sources, especially solar and wind power.

Green IT Services Market Trends, by Region, 2025 - 2030

U.S. Green IT Services Market Trends

The U.S. green IT services market is anticipated to exhibit a significant CAGR over the forecast period. The U.S. is a hub for technological advancements, including in the field of energy efficiency. Innovations such as AI-driven energy management systems, low-power data center solutions, and green cloud technologies are emerging, promoting the growth of Green IT services. This focus on innovation allows companies to stay competitive while minimizing their environmental impact.

Europe Green IT Services Market Trends

The Europe green IT services market is expected to witness significant growth over the forecast period. The European Union’s Energy Efficiency Directive mandates energy savings across sectors, including IT and data centers. Companies in Europe must adopt energy-efficient technologies and services to reduce energy consumption and meet the directive’s goals, contributing to the growth of the green IT services market.

Asia Pacific Green IT Services Market Trends

The Asia Pacific green IT services market is anticipated to register the highest CAGR over the forecast period. Rapid urbanization across various countries, such as China and India, led to a surge in demand for IT infrastructure. With this growth, there is an increasing emphasis on sustainable and energy-efficient IT solutions, including green data centers, virtualization, and cloud computing, to support the expansion while minimizing environmental impact.

Key Green IT Services Company Insights

Some key companies in the green IT services industry include Dell Inc., IBM Corporation, and Hewlett Packard Enterprise Development LP. Companies active in the green IT services industry are focusing aggressively on expanding their customer base and gaining a competitive edge over their rivals. Hence, they pursue various strategic initiatives, including partnerships, mergers & acquisitions, collaborations, and new product/ technology development.

  • Accenture is a global professional services company leading in the Green IT Services market by driving sustainability-focused innovation. With expertise spanning consulting, technology, and operations, Accenture partners with organizations to develop environmentally conscious IT solutions. Their Green IT initiatives emphasize energy-efficient data centers, sustainable cloud computing, and carbon footprint reduction through digital transformation. Leveraging cutting-edge technologies like AI, IoT, and blockchain, Accenture helps businesses implement eco-friendly practices while enhancing operational efficiency and reducing costs.

  • Amazon Web Services, Inc. (AWS) operates with a commitment to environmental responsibility, utilizing energy-efficient data centers powered increasingly by renewable energy. With its goal to achieve 100% renewable energy usage by 2025, AWS drives the adoption of sustainable practices in IT infrastructure. Its scalable and efficient cloud services help businesses reduce on-premises energy consumption and minimize their carbon footprints. AWS also offers tools like the Customer Carbon Footprint Tool, enabling clients to monitor and optimize their energy usage. Through innovative technologies such as AI, machine learning, and advanced analytics, AWS supports businesses in implementing greener IT operations. Additionally, AWS actively invests in initiatives like water conservation and circular economies, further solidifying its leadership in sustainable digital transformation across diverse industries.

Key Green IT Services Companies:

The following are the leading companies in the green IT services market. These companies collectively hold the largest market share and dictate industry trends.

View a comprehensive list of companies in the Green IT Services Market

Recent Developments

  • In September 2024, United Nations Development Programme (UNDP), United Nations' agency on international development and IBM Corporation launched a new interactive model on energy within UNDP's global GeoHub platform. These innovative solutions leverage various technologies such as data and AI platform and IBM Watsonx, to empower users from community and national policymakers to the general public to analyze complex energy challenges using advanced AI. By providing access to various resources, these solutions support data-driven decision-making, aiding in the transition to a more equitable energy future.

  • In May 2024, Dell Inc., the Dell AI Factory, provided customers with access to comprehensive AI portfolios, encompassing devices, data centers, cloud infrastructure, and an open ecosystem of technology partners to support the development of tailored AI applications. Available through Dell APEX subscription or purchase, Dell's end-to-end AI portfolio covering servers, client devices, storage, networking forms, and data protection is the foundation of this offering. The company is also expanding its portfolio with new solutions designed to address the growing demands for AI.

  • In March 2024, Hewlett Packard Enterprise Development LP invested in Greenly, a developer of carbon accounting software for SMEs. Hewlett Packard Enterprise Development LP views Greenly's software as a valuable tool for supporting enterprise customers in implementing sustainable IT infrastructure strategies.

Green IT Services Market Report Scope

Report Attribute

Details

Market size value in 2025

USD 21.75 billion

Revenue forecast in 2030

USD 45.75 billion

Growth Rate

CAGR of 16.0% from 2025 to 2030

Actual data

2017 - 2024

Forecast period

2025 - 2030

Quantitative units

Revenue in USD billion/million and CAGR from 2025 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Type, deployment, end-use, region

Regional scope

North America, Europe, Asia Pacific, Latin America, MEA

Country scope

U.S., Canada, Mexico, Germany, U.K., France, China, India, Japan, Australia, South Korea, Brazil, UAE, South Africa, KSA

Key companies profiled

Accenture; Amazon Web Services, Inc.; Cisco Systems, Inc.; Dell Inc.; Google; Hewlett Packard Enterprise Development LP; IBM Corporation; Infosys Limited; Microsoft; and Wipro

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Global Green IT Services Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global green IT services market report based on the type, deployment, end-use, and region.

Global Green IT Services Market Report Segmentation

  • Type Outlook (Revenue, USD Million, 2017 - 2030)

    • Software

    • Services

  • Deployment Outlook (Revenue, USD Million, 2017 - 2030)

    • Cloud

    • On-premises

  • End-use Outlook (Revenue, USD Million, 2017 - 2030)

    • IT & Telecommunications

    • BFSI

    • Healthcare & Life Sciences

    • Manufacturing

    • Retail

    • Government & Public Sectors

    • Energy & Utilities

    • Others

  • Regional Outlook (Revenue, USD Million, 2017 - 2030)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • UK

      • Germany

      • France

    • Asia Pacific

      • China

      • India

      • Japan

      • Australia

      • South Korea

    • Latin America

      • Brazil

    • MEA

      • UAE

      • South Africa

      • KSA

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