Hand Sanitizer Market Size, Share & Trends Analysis Report By Product (Gel, Foam, Wipes), By Distribution Channel (Hypermarket & Supermarket, Convenience Store), By Region, And Segment Forecast, 2024 - 2030

Research Methodology

A three-pronged approach was followed for deducing the hand sanitizer market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for hand sanitizer market to gather the most reliable and current information possible.

• We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
• We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
• We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
• We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
• We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of hand sanitizer market data depending on the type of information we’re trying to uncover in our research.

• Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

• Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

• Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

• Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

• Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

• Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

• This step also entails the finalization of the report scope and data representation pattern.

• Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Hand Sanitizer Market Categorization:

The hand sanitizer market was categorized into three segments, namely product (Gel, Foam, Liquid), distribution channel (Hypermarket & Supermarket, Drugstore, Online), and regions (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa).

Segment Market Methodology:

The hand sanitizer market was segmented into product, distribution channel, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

• Demand estimation of each product across countries/regions summed up to from the total market.

• Variable analysis for demand forecast.

• Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

• Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

• Used extensively for new product forecasting or analyzing penetration levels.

• Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

• Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

• This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The hand sanitizer market was analyzed at a regional level. The global was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into ten countries, namely, the U.S.; Canada; the UK; Germany; Italy; India; China; Japan; Brazil; South Africa.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Hand sanitizer market companies & financials:

The hand sanitizer market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

• Reckitt Benckiser Group plc. - Reckitt Benckiser Group plc, established in 1999 and based in Slough, England, is a multinational corporation specializing in health, hygiene, and nutrition products. The company boasts a diverse portfolio of leading brands, including Dettol, Disprin, Strepsils, Veet, Airborne, Gaviscon, Mead Johnson, Air Wick, Calgon, Clearasil, Cillit Bang, Durex, Lysol, Mycil, and Vanish. Operating in over 60 countries such as Germany, Korea, the U.S., Brazil, and Japan, its products are available in more than 200 countries globally. This wide reach underscores its significant role in the consumer goods sector.

• Procter & Gamble - Procter & Gamble (P&G), established in 1837 and based in Ohio, U.S., is a global consumer goods company. It operates through 10 segments: baby care, feminine care, fabric care, hair care, personal health, home care, oral care, family care, grooming, and skin & personal care. P&G’s products are sold worldwide via various channels, including e-commerce, department stores, membership club stores, grocery stores, high-frequency stores, mass merchandisers, specialty beauty stores, pharmacies, drug stores, wholesalers, distributors, and baby stores. In addition to its wide range of home and personal care products, P&G also offers sanitization solutions for both household and industrial use. These include foaming liquid hand soaps, sanitizers, sanitizer dispensers, sanitizing sprays, multipurpose sprays, and cleansers. Among its brands, DCT and Safeguard specifically cater to hand sanitization.

• The Himalaya Drug Company - Established in 1930, The Himalaya Drug Company is a leading health and wellness brand based in Karnataka, India. It is renowned for its extensive range of over 300 products, all marketed under the Himalaya Herbal Healthcare banner. These products, which incorporate affordable and accessible ayurvedic ingredients, span various categories including pharmaceuticals, personal care, baby care, nutrition, mom care, and animal health. The company’s diverse product portfolio includes items like hand sanitizers, body washes, shampoos, face washes, wellness supplements, diapers, and laundry washes. Each product is designed with the utmost care, ensuring it meets the highest standards of quality and safety. Himalaya’s commitment to delivering top-notch healthcare products has earned it a strong presence in more than 100 countries worldwide. This global reach is a testament to the company’s dedication to promoting health and wellness across the globe. In conclusion, The Himalaya Drug Company is a pioneer in the field of herbal healthcare, offering a wide array of products that cater to the diverse needs of consumers worldwide. Its commitment to quality and affordability has made it a trusted name in the healthcare industry.

• GOJO Industries, Inc. - GOJO Industries, Inc., established in 1946 and based in Ohio, U.S., is a leading manufacturer and retailer of hand hygiene and skincare products. The company’s flagship product, Purell hand sanitizers, holds a significant market share. In addition to this, GOJO Industries offers electronic hand hygiene monitoring systems for healthcare and medical institutions. The company’s extensive product range includes hand soaps and sanitizers, moisturizers, shower washes, shampoos, foam hand washes, surgical scrubs, perineal care products, skin conditioners, chemical removing hand cleaners, hand protection products, and dispensers. GOJO Industries has a global presence, operating in countries such as the U.K., France, Australia, Japan, and Brazil. It has manufacturing facilities in Ohio and across North America, South America, Europe, and Asia. This wide reach underscores the company’s commitment to promoting hygiene and skincare worldwide. GOJO Industries, Inc. is a global leader in the field of hand hygiene and skincare, offering a diverse range of high-quality products designed to meet the needs of consumers around the world.

• Henkel AG & Co. - Founded in 1876, Henkel AG & Co. is a multinational company based in Düsseldorf, Germany, specializing in chemicals and consumer goods. The company operates under three main business units: laundry & home care, beauty care, and adhesive technologies. Henkel is home to a variety of well-known brands such as Dial, Boraxo, Renuzit, Soft Scrub, Sunlight, Combat, Persil, all, Purex, Snuggle, Schwarzkopf, Syoss, and Sun. The company’s top business units are beauty and home care, followed by adhesive technologies. The home care product range includes laundry detergents, laundry additives, dishwashing products, hard surface cleaners, toilet care, air care, and insect control products. Recently, Henkel has also started producing hand sanitizers under the Dial brand, successfully supplying them to households, commercial units, and organizations.

• Unilever - Unilever, a multinational consumer goods company, was established in 1929 and is based in London, U.K. The company specializes in the production, retail, and marketing of a wide range of products including food, energy drinks, ice creams, teas, cleaning agents, beauty products, and personal care products. Unilever owns over 400 brands, with 12 of them, including Lipton, Knorr, Dove, Rexona, and Hellmann’s, generating an annual turnover of more than 1 billion euros. The company is the largest producer of cleaning products such as soaps, handwashes, and sanitizers, notably under the Lifebuoy brand. With a strong distribution network of 155,000 employees, Unilever operates in more than 190 countries worldwide, including Germany, Korea, the U.S., Brazil, and Japan. This global presence underscores Unilever’s commitment to delivering high-quality consumer goods to customers around the world.

• Vi-Jon - Established in 1902, Vi-Jon is a U.S.-based company with its headquarters in Missouri. It specializes in the production, retail, and marketing of health and beauty care products. The company’s product portfolio includes a variety of categories such as fragrance, beauty care, facial, body and hair care, oral care, home care, and hygiene care. Vi-Jon markets its products under its own private label brand and other well-known brands like Germ-X, Mountain falls, Swan, and Sonoma Spa. Notably, the company’s hand sanitizers are marketed under the Germ-X brand in the U.S. Vi-Jon’s products are sold through a wide range of channels. These include e-commerce platforms, department stores, membership club stores, grocery stores, high-frequency stores, mass merchandisers, specialty beauty stores, pharmacies, drug stores, wholesalers, distributors, and baby stores. Some of the leading distribution channels for Vi-Jon’s products are Kroger, Target, and Walgreens. Vi-Jon is a prominent player in the health and beauty care industry, offering a diverse range of products through various distribution channels. Its commitment to quality and customer satisfaction has made it a trusted choice for consumers across the U.S.

• Sanofi - Sanofi, a global pharmaceutical company, was established in 1973 and has its headquarters in Paris, France. The company is involved in the research, development, production, and marketing of a wide range of pharmaceutical drugs. Sanofi’s work spans seven major therapeutic areas: cardiovascular, central nervous system, diabetes, internal medicine, oncology, thrombosis, and vaccines. The company operates through four subsidiaries: Sanofi Pasteur, Genzyme, Shantha Biotechnics, and Chattem. Each subsidiary plays a unique role in the company’s operations. For instance, Chattem is known for producing and marketing healthcare products, toiletries, dietary supplements, and medicated skin care products. It boasts a portfolio of 22 brands, including well-known names like Allegra, Gold Bond, Flexall, IcyHot, Rolaids, Sun-In, Pamprin, Dexatrim, Aspercreme, and Selsun Blue. Sanofi is a comprehensive healthcare company with a diverse portfolio of products and a strong presence in various therapeutic areas. Its commitment to innovation and quality has made it a leader in the global pharmaceutical industry.

• Saraya.co.ltd. - Saraya Co. Ltd., established in 1952 and based in Osaka, Japan, is a developer, manufacturer, and retailer of a wide array of products and services. The company’s offerings span food products, health and hygiene products, and environmental sanitation consultations. Saraya’s product range is extensive, encompassing hand soaps and sanitizers, moisturizers, detergents, disinfectants, mouthwash, and other hygiene products. These products are designed for both household and industrial use, demonstrating the company’s commitment to promoting health and hygiene in various settings. The company also owns Best Sanitizers, Inc., a provider of alcohol-based hand sanitizers and alcohol/quat-based surface sanitizers. Best Sanitizers, Inc. is known for its high-quality hand soaps, hand sanitizers, surface sanitizers, wiping systems, and dispensing solutions, which it offers to customers worldwide.

• Kutol - Kutol, established in 1912 and based in Ohio, U.S., is a manufacturer, retailer, and marketer of cleaning products. The company specializes in high-quality hand soaps, hand sanitizers, and soap dispensing systems designed for commercial use. Kutol serves a diverse range of industries, including healthcare, food processing/service, education, industrial/automotive, government/public, travel, sports, hospitality, and leisure. This wide reach demonstrates the company’s versatility and its ability to meet the unique needs of various sectors. The company’s product range is extensive, encompassing everything from touch-free soap sanitizer dispensers to commercial and antibacterial hand soaps. This diverse product offering allows Kutol to provide comprehensive hygiene solutions for its customers. 

Value chain-based sizing & forecasting

Supply Side Estimates

• Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

• Segment revenue determination via variable analysis and penetration modeling.

• Competitive benchmarking to identify market leaders and their collective revenue shares.

• Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

• Identifying parent markets and ancillary markets

• Segment penetration analysis to obtain pertinent

• revenue/volume

• Heuristic forecasting with the help of subject matter experts

• Forecasting via variable analysis

Hand Sanitizer Market Report Objectives:

• Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

• Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

• Understanding market estimates and forecasts (with the base year as 2022, historic information from 2018 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Hand Sanitizer Market Report Assumptions:

• The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

• The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

• We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

• All market estimates and forecasts have been validated through primary interviews with the key industry participants.

• Inflation has not been accounted for to estimate and forecast the market.

• Numbers may not add up due to rounding off.

• Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

• Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

• Latin America includes Central American countries and the South American continent

• Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

• Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

• Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.