Heated Jacket Market Size, Share & Trends Report

Heated Jacket Market Size, Share & Trends Analysis Report By End User (Men, Women), By Power Rating (Upto 5 Volt, 5 to 7.4 Volt, 7.4 to 20 Volt), By Region, And Segment Forecasts, 2019 - 2025

  • Published Date: Jul, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-3-68038-409-3
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 80

Industry Insights

The global heated jacket market size was valued at USD 69.61 million in 2018 expanding at a healthy CAGR over the forecast period. The constant dipping in temperature range during winter drives the market for winter wear products. The regular jackets and coats only prevent the heat from escaping your body. Whereas, the battery powered heated pads from heated jackets produce heat and provide additional warmth.

Heated jackets are popular engaging in outdoor activities, such as construction workers, military forces, and winter sports enthusiasts among others. Frequent temperature drop below freezing point, especially in the regions such as Europe and North America, is anticipated to propel the product demand. Consumers look for style, versatility, heating pad locations, and weather resistance while purchasing these products.

U.S heated jacket market

Many sports enthusiasts who enjoy hiking, skiing or snowboarding, biking, and mountaineering among others prefer purchasing heated jackets as they allow better movement. The product also finds application in military segment as it helps keeping the personnel maintain comfortable body temperature, especially during combats and patrolling in extreme cold weather conditions.

Product innovations, such as installation of USB charging inside the jackets are anticipated to drive the product demand. For instance, Dewalt has manufactured heated jackets with two USB ports included on battery adaptor for charging small electronic gadgets. Introduction of smart technologies is anticipated to further duel the product demand. For instance, smart heated jackets have sensors that regulate temperature of the jacket. The voice-enabled features help manage the jacket temperature by voice command.

End User Insights

In terms of end user, men held the largest market share of around 56.00% in 2018. Increasing number of bikers, mountaineers, and adventure sports enthusiasts is propelling the growth of the segment. High average spending and engagement in outdoor activities is anticipated to propel the demand from this end user segment. The women end user segment, on the other hand, is anticipated to expand at the fastest CAGR of over 23% during the forecast period. Increasing participation of women for international adventure sports is anticipated to bode well for the product demand.

Power Rating Insights

The 5 volt to 7.4 volt segment was the highest revenue generating segment in 2018. The 7.4V battery lasts for up to ten hours and can provide a constant heat supply to the body. The 12 V battery can lasts upto 6.5 to 8 hours and can provide low, medium, and high heat settings. High demand from military segment is anticipated to bode well for the growth. Most of these jackets also have extra sockets at the lower edge to provide power source to heated trouser pants as well.

Global heated jacket market

Demand for 7.4 volt and 12 volt jackets is mostly restricted to the countries from America and Europe. Rising demand from sports, fitness, and military sectors is anticipated to bode well for the product demand over the forecast period. The multi-functionality of these jackets is anticipated to drive the product demand in the forthcoming years.

Regional Insights

North America was the largest regional market in 2018. North America faces extreme winter conditions with heavy snowfall and cool breeze. Normal clothing is not enough to protect the body from such situations, thereby driving sales of heated apparels in the region.

Asia Pacific has been witnessing strong growth over the past few years on account of increasing demand for technologically advanced products. Rising participation in outdoor and adventure sports activities such as trekking and hiking across the Himalayas is anticipated to further drive the product demand. China, japan, and India have the largest demand for heated products. The North Eastern part of China has long, frozen, and snowy winters, which is anticipated to drive the regional product demand.

Heated Jacket Market Share Insights

Some of the key market players are Dewalt, Bosch, Milwaukee, and Ororo among others. The manufacturing are mainly concentrated in Europe and North America. The market has high entry barriers as the most popular products available in the market are from top brands. With a relatively concentrated competitive landscape, robust marketing campaigning and technological advancements are the key strategies adopted by the manufacturers to retain the consumers. The key players provide products with various smart features to attract maximum customers. For instance Ministry of Supply launched mercury intelligent heated jacket which can analyze body temperature, external factors, motion data, and user preference to ultimately provide the best comfort.

Report Scope

Attribute

Details

Base year for estimation

2018

Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, Middle East & Africa

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

Country Scope

U.S., U.K., Germany, Russia, India, China and Brazil

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global heated jacket market report on the basis of end user, power rating, and region:

  • End User Outlook (Revenue, USD Million, 2015 - 2025)

    • Men

    • Women

  • Power Rating Outlook (Revenue, USD Million, 2015 - 2025)

    • Upto 5 Volt

    • 5 to 7.4 Volt

    • 7.4 to 20 Volt

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • U.S.

    • Europe

      • U.K.

      • Germany

      • Russia

    • Asia Pacific

      • India

      • China

    • Central & South America

      • Brazil

    • Middle East & Africa

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