Home Appliances Rental Market Size, Share & Trends Analysis Report By Appliance Type (Washers & Dryers, Refrigerators & Freezers, Cooking Ranges, Cooktops & Ovens), By Duration, By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2030

Home Appliances Rental Market Summary

Modern consumers, particularly millennials and Gen Z generations living in urban areas, increasingly prioritize flexibility and convenience over traditional ownership. The preference for renting appliances stems from the desire to avoid hefty upfront costs, maintenance responsibilities, and the commitment associated with ownership. This trend is especially prevalent in urban areas, where transient lifestyles and limited living spaces make renting a practical choice.

The integration of smart technologies into rental appliances is reshaping the market landscape. Internet of Things (IoT) enabled devices allow users to control and monitor appliances remotely, enhancing user experience and operational efficiency. For rental companies, these technologies facilitate predictive maintenance, reducing downtime and improving customer satisfaction.

Environmental concerns are prompting consumers and businesses to adopt more sustainable practices. Renting appliances aligns with the principles of the circular economy, promoting the reuse and extended lifespan of products. By opting for rentals, consumers contribute to reducing electronic waste and conserving resources.

The proliferation of digital platforms has made appliance rentals more accessible than ever. Online rental services offer a seamless experience, allowing consumers to browse, select, and schedule deliveries with ease. This digital shift caters to the tech-savvy consumer base, further driving market growth.

Moreover, certain regions are witnessing accelerated growth. In countries like India, rapid urbanization and a burgeoning middle class are propelling the demand for appliance rentals. The combination of rising disposable incomes and a preference for asset-light lifestyles makes renting an attractive option for many consumers.

The home appliances rental market is poised for continued expansion, driven by consumer demand for flexibility, technological advancements, and a collective move towards sustainable consumption. As the market evolves, companies that adapt to these trends and prioritize customer-centric solutions will be well-positioned to thrive.

The product diversification into short-term and long-term appliance rentals reflects evolving consumer lifestyles, financial preferences, and use-case scenarios. Short-term rentals are primarily driven by transient populations, including students, contract workers, and individuals relocating temporarily. This group seeks cost-effective, flexible access to appliances without the burden of ownership or logistics, making short durations ideal. Seasonal needs (e.g., air conditioners in summer or heaters in winter) also fuel short-term demand.

In contrast, long-term rentals are increasingly adopted by young families, newlyweds, or professionals settling in cities and preferring essential asset living. The appeal lies in reduced upfront costs, maintenance convenience, and the flexibility to upgrade appliances with evolving tech trends. This aligns with rising urbanization and the growing inclination towards minimalistic, commitment-free consumption.

Companies like RentoMojo exemplify this dual strategy. They offer tailored rental plans catering to both short and long-term needs, complete with services such as free maintenance, upgrades, and relocation support. Their business model mirrors the broader shift in consumer sentiment from ownership to utility and underlines how digital-first platforms are meeting demand across both rental segments efficiently. The adoption of such models also highlights how companies are innovating to serve niche and mainstream rental needs alike.

Consumer Surveys & Insights

Recent consumer surveys highlight a growing preference for renting home appliances, driven by factors such as financial flexibility, convenience, and environmental consciousness. Urban millennials and Gen Z consumers are leading this shift, valuing the ability to access high-quality appliances without the long-term commitment of ownership. This trend aligns with the broader movement towards the sharing economy, where access is prioritized over ownership.

The demand for smart and connected appliances is also influencing rental choices. Consumers are increasingly seeking appliances that integrate seamlessly with their digital lifestyles, offering features like remote control and energy efficiency. Rental companies are responding by expanding their offerings to include the latest smart appliances, catering to tech-savvy customers.

As reflected in the chart, consumer behavior reveals a clear prioritization of financial flexibility. With 35% of consumers citing reduced upfront costs as their main motivation, it's evident that cost-effectiveness remains a dominant factor. Many renters, including students, young professionals, and budget-conscious families, are drawn to the ability to access essential appliances without the burden of large capital expenditures. This financial appeal is often amplified by the convenience of predictable monthly payments, making rentals a strategic alternative to ownership. The inclusion of maintenance and service packages, valued by 25% of renters, further strengthens the appeal to consumers who appreciate the peace of mind that comes with knowing repairs and servicing are handled without additional cost or effort.

Beyond financial pragmatism, lifestyle adaptability and evolving consumer values play significant roles. Around 15% of consumers are motivated by access to modern, energy-efficient technology without a long-term commitment, signaling a shift toward experience-driven consumption. Meanwhile, 10% of renters identify flexibility in short-term living arrangements as a key reason for choosing rentals highlighting the market's alignment with mobile, urban populations. Moreover, 10% also seek to avoid ownership hassles like depreciation and resale, reflecting a growing preference for use-over-ownership models. The smallest but notable segment (5%) reflects environmentally aware consumers who favor renting to reduce waste and promote reuse. Altogether, this analysis shows that the appliance rental market is propelled by a blend of economic sensibility, convenience, and shifting lifestyle priorities.

Appliance Type Insights

The washers & dryers category by appliance type accounted for a market share of 32.34% in the global home appliances rental market in 2024. The dominant position of this segment is driven by the rising cost of homeownership, increasing urban migration, and the growing trend of short-term housing and shared accommodations. Renting washing machines and dryers offers consumers cost-effective access to essential appliances without the burden of ownership or maintenance. These appliances are indispensable for daily convenience, especially among students, professionals, and tenants in metropolitan areas.

The air conditioner category is expected to witness a promising CAGR of 11.5% from 2025 to 2030. This growth is driven by rising global temperatures, the increasing demand for indoor comfort, and heightened awareness of air quality. Renting air conditioners is gaining traction in both residential and commercial spaces due to the high upfront cost of ownership, seasonal usage patterns, and the need for upgraded energy-efficient models. Emerging markets in Asia-Pacific and the Middle East are showing significant rental demand as consumers look for affordable cooling solutions. The availability of inverter-based and smart-connected AC units through flexible rental plans supports long-term market expansion.

Duration Insights

The long-term (more than 6 months) rentals category led the market with a share of 61.89% in the global home appliances rental industry in 2024. The dominance of long-term rentals is primarily driven by cost-efficiency, convenience, and stability sought by consumers in semi-permanent or long-term living arrangements. Urban professionals, small families, and students living away from home often prefer long-term rental agreements for essential appliances such as refrigerators, washing machines, and air conditioners to avoid large upfront investments. Rental providers offer attractive subscription models with maintenance, replacement, and upgrading options that make long-term contracts financially and operationally appealing. Additionally, corporate housing and institutional demand further boost the long-term segment's share, especially in metro and tier-1 cities.

Short-term (1 to 6 months) rentals are projected to grow at a CAGR of 10.5% from 2025 to 2030, the fastest in terms of duration-based segments. The rising popularity of flexible lifestyles, short-term relocations, temporary job postings, and student exchange programs is propelling the demand for short-term rentals. This model is especially attractive for users who require appliances for transitional living arrangements or seasonal needs, such as renting air conditioners during summer months or kitchen appliances for temporary setups.

Distribution Channel Insights

In 2024, the offline distribution channel dominated the global home appliances rental market with a commanding share of 78.19%, underscoring its well-established presence in consumer purchasing behavior. This dominance is attributed to several key factors, including the continued reliance on brick-and-mortar rental showrooms, physical verification of appliances before renting, and strong trust built through personalized services and regional vendors, especially in developing economies. Offline channels also benefit from established logistics networks and direct customer service support, which remain critical for bulky appliances like refrigerators, washing machines, and air conditioners.

Further, the online distribution channel is poised for significant growth, with a CAGR of 10.96% projected from 2025 to 2030. This surge is driven by increased digital penetration, rising e-commerce adoption, and a shift in consumer preference towards contactless transactions and flexible rental models. Urban consumers, particularly tech-savvy millennials and Gen Z generation in developing cities are increasingly turning to online platforms for convenience, broader product variety, and easy comparison of rental products, which is anticipated to reflect the substantial growth in the adoption of online channels.

Regional Insights

North America home appliances rental market accounted for a 28.40% share of the global market in 2024, positioning it as one of the key contributors. The market in the region is primarily driven by high urbanization rates, increasing housing mobility, and the growing popularity of rental living across major cities in the U.S. and Canada. Consumers, particularly millennials and Gen Z, are opting for flexible, cost-effective alternatives to ownership, leading to a surge in demand for appliance rentals that offer convenience, quick delivery, and bundled maintenance services.

The region has also seen a rise in short-term and long-term corporate housing needs, furnished rentals, and temporary relocations, fueling sustained interest in rental appliances such as washers, dryers, refrigerators, and air conditioners. Subscription-based business models and partnerships with property management firms have further strengthened market growth. With strong infrastructure, digital payment adoption, and changing lifestyle preferences, North America is expected to remain a pivotal market for appliance rental services over the coming years.

Asia Pacific Home Appliances Rental Market Trends

Asia Pacific home appliances rental industry accounted for a share of 35.20% in 2024 of the overall market. The region’s dominance is fueled by rapid urbanization, expanding middle-class populations, and growing demand for affordable, flexible living solutions. High real estate turnover and increasing student and professional migration across urban centers have driven the preference for renting home appliances over outright purchase.

Countries like India, China, and Japan are the key contributors to regional growth. India is witnessing a booming rental economy, with rising demand in tier-1 and tier-2 cities where young professionals and students favor low-cost, short-term appliance access. The emergence of app-based rental startups and subscription platforms has further accelerated market penetration. China, on the other hand, benefits from a large urban renter base and strong digital infrastructure, enabling seamless appliance rental through integrated e-commerce ecosystems. In Japan, compact living spaces and high appliance costs support the demand for rental services, especially among single-person households and temporary workers.

Central & South America Home Appliances Rental Market Trends

The Central & South America region is expected to record the fastest CAGR of 10.9% in the global home appliances rental industry from 2025 to 2030, driven by a combination of rising urbanization, a growing middle-class population, and an increasing preference for flexible, cost-effective living solutions. The region is witnessing steady growth in residential development and a shift toward modern lifestyles, particularly in countries like Brazil, Colombia, and Mexico, where young professionals and renters are seeking convenient, low-commitment access to essential home appliances.

Further, the proliferation of mobile payment systems and digital rental platforms has made it easier for consumers to access short- and long-term rental services, even in remote areas. Additionally, governments across the region are promoting energy efficiency through labeling programs and appliance standards, encouraging the adoption of newer, rental-friendly models. Cultural shifts toward sustainability and reduced waste have also contributed to the preference for renting over owning, particularly among younger, environmentally conscious consumers.

Key Home Appliances Rental Company Insights

The global home appliances rental industry is highly fragmented, with a mix of international corporations, regional providers, and emerging startups offering rental services across various appliance categories. This fragmentation is fueled by varying consumer demands, infrastructure maturity, and digital penetration across different regions. Key players in this market include Rent-A-Center, Inc., Furlenco, RentoMojo, and Aaron’s LLC among others.

• Rent-A-Center, Inc., headquartered in Plano, Texas, is one of the largest rent-to-own companies in the United States. Founded in 1986, the company provides furniture, electronics, and appliances through flexible lease agreements. With thousands of store locations and an expanding digital platform, Rent-A-Center has established itself as a major player in North America. It caters primarily to budget-conscious customers seeking no-credit-required rental solutions and has expanded its e-commerce capabilities to improve accessibility and convenience.

• Furlenco is an Indian rental platform founded in 2012 and headquartered in Bangalore. Initially focused on furniture, the company has since expanded into home appliance rentals to meet the growing demand among young professionals and urban migrants in India. Furlenco offers subscription-based plans that include maintenance, upgrades, and relocation support. Its tech-enabled model, combined with a strong focus on design and customer experience, has made it a leader in the Indian market.

• Aaron’s LLC, founded in 1955 and based in Atlanta, Georgia, is a well-known lease-to-own retailer operating over 1,000 stores across the U.S. The company provides household essentials, including refrigerators, washers, dryers, and kitchen ranges. The company emphasizes flexible payment plans and a no-credit-needed policy, making it a prominent choice among low-to-middle-income families.​

Recent Developments

• In April 2025, Rentomojo announced the availability of premium furniture and state-of-the-art appliances on affordable monthly rentals in Delhi and other cities. This initiative aims to provide cost-effective solutions for residents facing rising housing prices. The company offers flexible monthly plans, next-day delivery, free relocation, and maintenance services, promoting sustainable living by encouraging the reuse and sharing of quality furniture.

• In January 2025, LG Electronics launched its first home appliance rental and care service in Taiwan, becoming the first major brand to offer such a service in the market. The initiative shows premium appliances in curated living spaces, allowing consumers to experience the benefits of renting a complete suite of LG appliances without significant upfront investment. The service includes full warranty coverage and scheduled maintenance visits. LG has also announced strategic partnerships with key industry leaders to enhance the service's accessibility.

• In December 2024, Samsung Electronics launched its "AI Subscription Club" in South Korea, marking its entry into the home appliance subscription market. This service offers customers access to AI-enabled appliances, including televisions, refrigerators, laundry machines, and vacuum cleaners, through monthly payment plans. Approximately 90% of the devices available under this program feature artificial intelligence capabilities. Subscribers receive monthly care reports detailing appliance usage patterns and energy consumption, along with free repair and maintenance services. Furthermore, in April 2025, Samsung partnered with KT Corporation to introduce the "KT Home Appliance Subscription" service. This collaboration combines telecommunications, home appliances, and AI technology, allowing customers who subscribe to KT's "Internet" and "Genie TV" services to access premium Samsung home appliances at special rates. The service includes AI-powered customized care, professional cleaning, and installation support, enhancing the overall customer experience.

Home Appliances Rental Market Report Scope

Global Home Appliances Rental Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global home appliances rental market based on appliance type, duration, distribution channel, and region:

• Appliance Type Outlook (Revenue, USD Billion, 2018 - 2030)

  • Washers & Dryers

  • Refrigerators & Freezers

  • Cooking Ranges, Cooktops & Ovens

  • Dishwashers

  • Air Conditioners

  • Others

• Duration Outlook (Revenue, USD Billion, 2018 - 2030)

  • Short-term (1 to 6 months)

  • Long-term (more than 6 months)

• Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • South Korea

    • Australia

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • Saudi Arabia

    • South Africa