Home Bedding Market Size, Share & Trend Analysis Report By Type (Bed Linen, Mattress, Pillows, Blankets, Others), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2024 - 2030

Research Methodology

A three-pronged approach was followed for deducing the home bedding market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for home bedding market to gather the most reliable and current information possible.

• We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
• We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
• We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
• We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
• We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of home bedding market data depending on the type of information we’re trying to uncover in our research.

• Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

• Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

• Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

• Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

• Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

• Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

• This step also entails the finalization of the report scope and data representation pattern.

• Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Home Bedding Market Categorization:

The home bedding market was categorized into four segments, namely type (Bed Linen, Mattress, Pillows, Blankets, Mattress Toppers & Pads), distribution channel (Offline, Online), and regions (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa).

Segment Market Methodology:

The home bedding market was segmented into type, distribution channel, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

• Demand estimation of each product across countries/regions summed up to from the total market.

• Variable analysis for demand forecast.

• Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

• Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

• Used extensively for new product forecasting or analyzing penetration levels.

• Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

• Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

• This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The home bedding market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into seventeen countries, namely, the U.S., Canada, Mexico, Germany, the UK, France, Italy, Spain, China, India, Japan, Australia & New Zealand, South Korea, Brazil, Argentina, UAE, South Africa.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Home bedding market companies & financials:

The home bedding market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

• Acton & Acton Ltd. - Acton & Acton Ltd., a UK-based company established in 1975, is renowned for its production of high-quality bed linen and decorative accessories. With its headquarters in Rochdale, the company has carved a niche for itself in the industry with its made-to-measure products. The company’s product line is extensive, ranging from bed linen to various bedding accessories. This includes mattress protectors, toppers, quilts, pillows, bolsters, and eiderdowns. Additionally, they offer a variety of sheets such as fitted, flat, semi-fitted, and valance sheets. Duvet covers, bedspreads, throw covers, quilt covers, fillings, and mattress covers are also part of their offerings. Acton & Acton Ltd. is committed to quality and innovation, employing both traditional and modern manufacturing methods. Their products are not only popular in the UK but have also gained recognition internationally, testifying to their global appeal and quality. The company continues to deliver its products to customers worldwide, upholding its reputation for excellence in the bedding industry.

• American Textile Company - Founded in 1925, American Textile Company is a leading provider of innovative sleep solutions. Based in Duquesne, Pennsylvania, the company offers a wide range of products under various renowned brands such as AllerEase, Tranquility, Tempur-Pedic, and Sealy. Their products are available in over 100,000 stores worldwide and can also be purchased online. The company’s hospitality division caters to hotels globally, supplying them with mattress protectors, pillows, and other bed linens to enhance the guest experience. American Textile Company boasts an international manufacturing and distribution network that can meet a wide range of retail needs. The company is committed to creating high-performance bedding solutions and promoting healthy sleep environments, investing heavily in research and development. With manufacturing facilities in Georgia, Texas, Utah, and El Salvador, and warehouses in Georgia and Pennsylvania, the company is well-equipped to deliver its quality products to customers around the globe. Their commitment to quality and innovation has made them a trusted name in the bedding industry.

• Tempur Sealy International, Inc. - Tempur Sealy International, Inc., a global leader in the bedding industry, was established in March 2013 following the acquisition of Sealy Corporation by Tempur-Pedic International Inc. The company, headquartered in Kentucky, U.S., designs, manufactures, and distributes a wide range of bedding products. The company’s portfolio includes strong brands such as Tempur-Pedic, Sealy featuring Posturepedic Technology, and Stearns & Foster, catering to various price points. In addition to these, it also offers private labels and original equipment manufacturer products. Tempur Sealy operates through an omnichannel strategy, selling its products across wholesale and direct channels, both in brick & mortar retail stores and on e-commerce platforms. It has a global manufacturing footprint and operates in two segments: North America and International. The North America segment comprises Tempur and Sealy manufacturing & distribution subsidiaries, joint ventures, and licensees in the U.S., Canada, and Mexico. The International segment includes Tempur and Sealy manufacturing and distribution subsidiaries, joint ventures, and licensees in Europe, Asia Pacific, and Latin America. This global presence underscores the company’s commitment to delivering quality bedding solutions to customers worldwide.

• Bombay Dyeing - Bombay Dyeing was established in 1879 and is headquartered in Mumbai, India. The company is a part of the Wadia Group of Companies. It specializes in linen, towels, and home furnishings, in addition to leisure clothing, kids’ wear, and a range of other products. The company caters its product offerings through over 350 exclusive Bombay Dyeing retail stores and more than 2000 multi-brand stores.

• Casper Sleep Inc. - Casper Sleep Inc., originally known as Providence Mattress Company, was founded in October 2013 and rebranded in January 2014. Headquartered in New York, U.S., the company designs, manufactures, and markets a variety of home furnishing products including mattresses, sheets, pillows, duvets, and bed frames. Casper Sleep Inc. holds several patents and registered designs in multiple countries. The company boasts a diverse product portfolio, numerous retail partners, and a presence in seven countries. It relies on third-party manufacturing and logistics partners across the globe to produce and distribute its products. A significant portion of its mattresses are shipped directly from manufacturers to customers. The company’s commitment to quality and innovation has made it a trusted name in the home furnishing industry.

• Beaumont & Brown - Established in 2005, Beaumont & Brown is a Devon, England-based company that specializes in the production and distribution of high-quality textile goods. Their extensive product line encompasses everything from bed linens and bedding sets to towels, rugs, and soft furnishings. They also cater to the travel and camping market with offerings such as sleeping bags and mattress protectors. In addition to these, Beaumont & Brown’s diverse range includes items like throws, cushions, bags, scented candles, and fragrance diffuser refills. The company primarily operates in the wholesale sector, supplying their premium products to the hospitality industry. Their commitment to quality and variety has made them a trusted name in the textile market.

• Pacific Coast Feather Company - Pacific Coast Feather Company, a Seattle-based firm established in 1884, is renowned for its production and global distribution of high-end bedding. Previously under the Hanauer family’s ownership, it was acquired by Hollander Sleep Products Company in 2017. As of 2022, the company operates eight manufacturing facilities across the U.S. and Canada. Their product portfolio is extensive, featuring luxury bedding items such as comforters, bed protectors, feather pillows, duvet covers, body pillows, feather beds, shams, and more. These products are marketed under various brand names, including Pacific Coast Feather, Down Around, BestFit!, EuroRest, and Dockers. The company utilizes a wide range of distribution channels, including catalog merchants, specialty stores, warehouse clubs, furniture stores, home shopping networks, sleep shops, department stores, discount stores, mass merchants, and the hospitality industry.

• Brooklinen - Established in 2014, Brooklinen is a Brooklyn, New York-based company that excels in the production and distribution of high-quality bedding throughout North America. Their product line is diverse, encompassing bedding sheets, comforters, duvets, blankets, quilts, mattress toppers, pillows, towels, and even loungewear. To eliminate middleman costs and deliver superior products directly to customers, Brooklinen primarily sells its products through online platforms. However, in a strategic move to expand its reach, the company is considering the establishment of physical stores across the U.S.

• Crane & Canopy Inc. - Founded in 2012, Crane & Canopy Inc. is a Burlingame, California-based firm that specializes in the manufacture and distribution of premium bedding and bath linens throughout North America. Their extensive product line includes bedding sheets, pillows, pillow covers, comforters, duvets, quilts, mattress pads, towels, bathrobes, bath mats, and shower covers. In addition to these, Crane & Canopy also offers a variety of home décor items such as rugs, table linens, throws, loungewear, mulberry silk sleeping masks, home accessories, candles, holiday gifts, gift cards, monogrammed gifts, and linen sprays. Their commitment to quality and variety has made them a trusted name in the home goods market.

• Peacock Alley - Established in 1973, Peacock Alley is an American enterprise renowned for its production and global distribution of top-tier bedding and bath linens. With its headquarters nestled in Dallas, Texas, the company operates four manufacturing facilities, all situated within the U.S. Peacock Alley’s product portfolio is diverse, encompassing luxury sheets, blankets, throws, coverlets, duvet covers, pillows, pillowcases, shams, bathrobes, bath mats, and shower curtains, among others. Each item reflects the company’s commitment to quality and luxury. The company’s linens find their way to customers through four primary business avenues: retail, wholesale, hospitality, and private labels. This multi-channel approach allows Peacock Alley to cater to a wide range of customer needs and preferences, further solidifying its position in the global market. 

Value chain-based sizing & forecasting

Supply Side Estimates

• Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

• Segment revenue determination via variable analysis and penetration modeling.

• Competitive benchmarking to identify market leaders and their collective revenue shares.

• Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

• Identifying parent markets and ancillary markets

• Segment penetration analysis to obtain pertinent

• revenue/volume

• Heuristic forecasting with the help of subject matter experts

• Forecasting via variable analysis

Home Bedding Market Report Objectives:

• Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

• Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

• Understanding market estimates and forecasts (with the base year as 2023, historic information from 2018 to 2023, and forecast from 2024 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Home Bedding Market Report Assumptions:

• The report provides market value for the base year 2023 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

• The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

• We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

• All market estimates and forecasts have been validated through primary interviews with the key industry participants.

• Inflation has not been accounted for to estimate and forecast the market.

• Numbers may not add up due to rounding off.

• Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

• Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

• Latin America includes Central American countries and the South American continent

• Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

• Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

• Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.