Household Cooking Appliance Market Size, Share & Trends Report

Household Cooking Appliance Market Size, Share & Trends Analysis Report By Product (Cooktops & Cooking Ranges, Ovens, Specialized Appliances), By Region, And Segment Forecasts, 2019 - 2025

  • Published Date: May, 2019
  • Base Year for Estimate: 2018
  • Report ID: 978-1-68038-544-1
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2017
  • Number of Pages: 266

Industry Insights

The global household cooking appliance market was valued at USD 80.74 billion in 2018 and is poised to progress at a CAGR of 6.5% from 2019 to 2025. A growing number of nuclear families, improved standards of living in developing countries, and availability of energy-efficient equipment are some of the crucial factors expected to drive the industry during the forecast period. Increased focus of leading players on innovation as a way of being more competitive has led to the introduction of smart kitchen gadgets, connected cooking facilities, and cordless cooking devices. A smart kitchen comprises tech-enabled kitchen equipment designed to provide control, efficiency, and convenience.

Connected cooking, which involves the inter-connection of kitchen appliances through the Internet of Things (IoT), facilitates cooking with minimal intervention by controlling these appliances remotely. For instance, the Bailey Weber Kitchens thermometer uses Bluetooth connectivity to keep a check on the set temperature and alerts when the dish reaches its ideal temperature. June Life Inc.’s intelligent oven can detect the type of dishes inside the oven using its built-in camera, automatically controlling and setting up the temperature and time required for cooking.

China cooking appliance Market

Another determining factor for the market is the price and life span of the product. The lifespan of cooktops depends on its usage and quality, which directly impacts sales. The quality has a bearing on the pricing of such equipment, which varies as per the budget of a buyer. Single students, bachelors or lower-middle-class families often prefer less expensive or economical products that can last up to two to three years. Expensive and premier cooking appliances, on the other hand, are preferred by upper middle class and upper-class families.

Apart from leading to technological advancements and innovations, changing consumer preferences and trends have also compelled manufacturers to experiment with product design, allowing them to expand their portfolios and more effectively cater to the demands of their customers. The product expansion strategy allows them to acquire a larger customer base and increase their market share. For instance, Klove, an IoT-enabled stove knob can be replaced by the knob of a common gas oven or stove. It is connected to the internet and has sensors to monitor what is cooking. Klove’s Artificial Intelligence (AI) powered app can parse through recipes and can also use Amazon’s Alexa for voice interaction with users.

The growing perception that contemporary household devices for food preparation are a necessity for preparing different dishes quickly and more efficiently has resulted in the evolution of the cooking devices industry. Moreover, low-to-medium replacement cycle period of household cooking appliances, ranging from 1 to 5 years, helps generate faster demand, which also makes the market highly competitive. In the era of dynamic customer demand, market players are making constant efforts to offer innovative and high-quality household cooking appliances by providing product in different colors, styles, and shapes.

Additionally, growing consumer spending on expensive and connected devices for preparing food in urban areas is expected to provide an impetus to market growth. Manufacturers have started to target the middle class, young, and high-income groups residing in urban areas by introducing innovative, durable, and easy-to-use devices. Strong economic growth, especially in countries such as China, India, and Brazil, is further expected to contribute to market growth in the near future.

Product Insights

The global household cooking appliance market has been segmented by product into cooktops and cooking ranges, ovens, and specialized appliances. Cooktops and cooking ranges are sub-segmented into gas cooktops, electrical cooktops, induction cooktops, and others. This segment is expected to hold the largest market share during the forecast period. This can be attributed to the fact that they have been traditionally used worldwide for a long time now, which makes them more convenient and familiar to use.

The ovens segment is sub-segmented into conventional, microwave, and combination. The microwave sub-segment captured a revenue share of over 65.0% in 2018. Modern food consumption habits require the food to be often grilled, baked, and reheated, which is expected to further drive demand for microwaves across the globe in the next few years. Reduction in energy costs and the amount of time spent when using a microwave is expected to emerge as another key factor contributing to the high growth prospects of microwave ovens over the forecast period.

Global household cooking appliance Market

The specialized appliances segment is anticipated to register a CAGR of over 5.5% during the forecast period. Rising popularity of specialized devices,such as equipment used for performing only a specific function across several preparations or preparing only a specific kind of dish, has compelled many players to offer such equipment in addition to other popular devices for preparing food. The popularity and demand for specialized appliances vary across different regions as the use of these products largely depends on the popularity of the dish/preparation in a region or country. However, globalization has led to the introduction of exotic dishes in regions where they were not previously prepared, thereby notably increasing the growth prospects of this segment.

Regional Insights

The North America market captured a revenue share of over 30.0% in the global market in 2018. A large housing sector in U.S. is likely to generate increased demand for cooking equipment in the country, thereby benefiting the regional market. Moreover, Canada and Mexico are emerging as high demand areas for connected and smart appliances, thus boosting the future growth prospects of the market.

Asia Pacific is expected to showcase significant growth over the forecast period.A vast majority of household cooking appliances sold worldwide are manufactured in China at comparatively lower costs. The country thus holds a strong position in the global landscape, making Asia Pacific a key contributor to the overall development of the global market.

Household Cooking Appliance Market Share Insights

Some of the prominent companies operating in the market are Koninklijke Philips NV, LG Electronics, Whirlpool Corporation, AB Electrolux, and Haier Group. These players have a strong hold on the market due to their expansive portfolios of traditional as well as technologically advanced equipment for preparing food. The players are also engaged in integrating technologies such as IoT and Bluetooth connectivity with their products to gain a competitive edge through differentiated product offerings. Moreover, players are also engaging in mergers and acquisitions to capture an increased market share. For instance, in July 2018, Hisense Luxembourg Home Appliance Holding completed the acquisition of Gorenje, a Slovenia-based manufacturer of a range of kitchen appliances.

The vendor landscape is highly competitive due to continuously changing customer preferences, steady introduction of innovative gadgets, and availability of similar products at much lower prices. Established as well as small players are collaborating with major distribution channels and offering discounts and various offers to attract a larger customer base.

Report Scope

Attribute

Details

Base year for estimation

2018

Actual/Historical data

2014 - 2017

Forecast period

2019 - 2025

Market representation

Market revenue in USD Million, CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, South America, and MEA

Country scope

U.S., Canada, Mexico, U.K., Germany, China, India, Japan, and Brazil

Report coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global household cooking appliance market report on the basis of product and region:

  • Product Outlook (Revenue, USD Million, 2014 - 2025)

    • Cooktops & cooking ranges

      • Gas

      • Electric

      • Induction

      • Others

    • Ovens

      • Conventional

      • Microwave

      • Combination

    • Specialized appliances

  • Regional Outlook (Revenue, USD Million, 2014 - 2025)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • Germany 

      • U.K.

    • Asia Pacific

      • China

      • India

      • Japan

    • South America

      • Brazil

    • MEA

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