Household Cooking Appliance Market Size, Share & Trends Report

Household Cooking Appliance Market Size, Share & Trends Analysis Report By Product (Cooktops & Cooking Ranges, Ovens, Specialized Appliances), By Structure, By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: 978-1-68038-544-1
  • Number of Pages: 142
  • Format: Electronic (PDF)
  • Historical Range: 2018 - 2021
  • Industry: Technology

Research Methodology

A three-pronged approach was followed for deducing the household cooking appliance market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for household cooking appliance market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of household cooking appliance market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Household Cooking Appliance Market Categorization:

The household cooking appliance market was categorized into four segments, namely product (Cooktops & Cooking Ranges, Ovens, Specialized Appliances), structure (Built-in, Freestanding), distribution channel (Brick & Mortar, E-commerce), and region (North America, Europe, Asia Pacific, South America, and Middle East & Africa).

Segment Market Methodology:

The household cooking appliance market was segmented into product, structure, distribution channel, and region. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The household cooking appliance market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into nine countries, namely, the U.S.; Canada; Mexico; the UK; Germany; China; India; Japan; Brazil.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Household cooking appliance market companies & financials:

The household cooking appliance market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • AB Electrolux was established in 1919 and is headquartered in Sweden. The company engages in manufacturing large & small appliances such as consumer products such as freezers, refrigerators, cookers, ovens, and blenders for consumer and professional use. In 2019, the company refurbished its business segments into five regional levels: Europe; North America; Asia-Pacific, Middle East, and Africa; and Latin America. In September 2020, AB Electrolux re-launched the Continental brand in the Brazilian market with a new portfolio of 27 products including stoves, built-in-ovens, microwaves, and ductless range hoods. AB Electrolux trades these appliances under the brands AEG, Frigidaire, Electrolux, Anova, Zanussi, and Westinghouse. Electrolux has inculcated a significant global reach, and it sells its products in 120 markets. The company's largest markets include North America, Western Europe, Australia, New Zealand, and Japan.

  • GE Appliances is a subsidiary of Haier Inc., which develops, produces, and sells consumer goods and electronics. The company has its manufacturing facility in Decatur, Alabama. GE Appliances also has its subsidiaries in Georgia, LaFayette, Tennessee, and Selmer. In 2016, the company was acquired by the Haier Group to add additional resources and capture a larger revenue share of the market. GE Appliances has R&D centers in India, China, the U.S., and Korea. The company specializes in delivering innovative home appliances, parts, services, and solutions, to offer its customers higher satisfaction and improve consumer relationships.

  • Haier Inc. is an electrical and electronic manufacturing company based in China. The company engages in R&D, developing, producing, and selling home appliances such as ovens, ranges, washing machines, refrigerators/freezers, water heaters, air-conditioners, and small home appliances. Haier Inc. also provides distribution, logistics support, after-sales support, and value-added services. The company has established three platforms, namely the COSMOplat industrial internet cloud platform, the Shuguang social group platform, and the U+ Smart Life platform to initiate digital transformation in the field of Internet of Things (IoT) technology and improve user experience. Haier Inc. operates in more than 160 countries, has ten global R&D centers, and 25 global industrial parks.

  • Koninklijke Philips N.V. was founded in 1891 and is headquartered in the Netherlands. The company offers a wide range of kitchen appliances, including ovens, toasters, air fryers, pasta makers, indoor grills, and multi-cookers. Koninklijke Philips N.V. operates via four primary segments, i.e., diagnosis & treatment businesses, connected care businesses, personal health businesses, and others. The company licenses and markets its services and products directly to enterprise customers through its sales force and to residential consumer base through its website & app stores. Has marked its presence in over 75 countries worldwide with Western Europe, North America, and Greater China observed as the highest revenue generating clusters

  • LG Electronics is headquartered in South Korea and was established in 1958 as GoldStar. In 1995, it was rechristened as LG Electronics, which sells consumer electronic appliances. The company operates in more than 140 locations globally that design and develop mobile phones and accessories, television, home audio and video, refrigerators and freezers, cooking appliances, washing machines, dryers, air conditioners, and computers. LG Electronics operates via five business segments: home entertainment, home appliance & air solutions, vehicle component solutions, mobile communications, and business solutions. Asia and North America are the two major markets for the company, each contributing about a quarter of their sales.

  • Headquartered in Japan, Panasonic Corporation is one of the leading global electronics manufacturers of air conditioners, washing machines, and refrigerators. It was founded in 1918. The company operates through 523 companies around the world under different brands such as Panasonic, Technics, and Quasar. The key business segments include appliances, life solutions, eco solutions, connected solutions, and automotive solution. The appliances segment deals in products and services such as home appliances, health, beauty, and B2B businesses. Panasonic Corporation also operates via two separate business segments, the China & Northeast Asia Company, and US Company, to cater to the specific needs of these regional markets.

  • Headquartered in Germany, Robert Bosch GmbH is a provider of consumer goods as well as industrial & automobile equipment. The company operates through 440 subsidiaries in over 60 countries across the world. The company also offers heat pumps for buildings, home appliances, and wind turbine components and photovoltaic components through Bosch-Siemens. The company's principal business segments include industrial technology, mobility solutions, consumer goods, and energy & building technology. The consumer goods segment provides power tools and home appliances.

  • Headquartered in South Korea, Samsung Electronics Co., Ltd. manufactures a wide range of consumer and industrial electronic products and equipment such as computers, peripherals, monitors, televisions, home appliances, including air conditioners and ovens. The company also produces internet access network systems and telecommunications devices ranging from wireless handsets and smartphones to networking gear. Samsung Electronics Co., Ltd. operates via four main business segments, i.e., consumer electronics, information technology & mobile communications, device solutions, and Harman. The company employs over 100,000 employees across all of its offices in 80 countries. Outside South Korea, it has regional headquarters in the U.S., Europe, Asia, Brazil, Russia, South Africa, and the UAE. Samsung has about 40 manufacturing plants in Brazil, China, Egypt, Hungary, India, Indonesia, Malaysia, Mexico, Poland, Russia, South Korea, Thailand, Vietnam, and the U.S.

  • Headquartered in Italy, SMEG S.p.A. is a home appliance manufacturer. The principal business segments include large and small domestic appliances. Large household appliances further include ovens, coffee machines, hobs, cookers, hoods, sinks, taps, refrigerators & freezers, wine coolers, and dishwashers. Small domestic appliances include toasters, kettles, stand mixers, and blenders. The company’s appliances constitute a blend of several materials, including enamel, glass, and stainless steel. The company’s portfolio of ovens spans across several functions, cooking methods, and sizes. Also, the company provides microwave, steam, gas, and combination ovens.

  • Thermador is a subsidiary of BSH Hausgeräte GmbH, which is a consumer appliance manufacturing division of Robert Bosch GmbH. Based in Germany, the company develops and manufactures luxury cooking appliances, such as ranges, ovens, cooktops, dishwashers, and refrigerators. Thermador also provides specialized accessories and after sales support for its products to ensure the optimum user experience. The products can be integrated with the xomany’s Home Connect mobile application enabling users to control the smart kitchen appliances from a mobile device. Thermador majorly operates in Europe and supplies products worldwide with their wide chain of distributors, resellers, and e-commerce websites.

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Household Cooking Appliance Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2022, historic information from 2018 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Household Cooking Appliance Market Report Assumptions:

  • The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

What questions do you have? Get quick response from our industry experts. Request a Free Consultation



This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.



We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities.

Contact us now to get our best pricing.

esomar icon

ESOMAR certified & member


ISO Certified

We are GDPR and CCPA compliant! Your transaction & personal information is safe and secure. For more details, please read our privacy policy.

great place to work icon