India Hair Oil Market Size, Share & Trends Analysis Report By Product (Coconut Oil, Almond Oil, Amla Oil, Blend Oil), By Category (Organic/Natural, Synthetic), By Distribution Channel (Supermarket & Hypermarket, Online), And Segment Forecasts, 2025 - 2030

India Hair Oil Market Size & Trends

The India hair oil market size was estimated at USD 1,767.7 million in 2024 and is expected to grow at a CAGR of 5.1% from 2025 to 2030. The Indian hair oil market is experiencing significant growth, fueled by a renewed consumer focus on traditional wellness practices, heightened health consciousness, and an increasing preference for natural and organic products. Consumers are increasingly turning to Ayurvedic and herbal solutions rooted in India, seeking effective yet non-chemical options for daily hair care. This shift is particularly visible in urban and tier-2 markets, where awareness of harmful ingredients in conventional products has driven a migration toward cleaner alternatives.

Health-conscious consumers are demanding transparency and sustainability from personal care brands. Natural ingredients such as coconut oil, amla, bhringraj, and argan oil are seeing increased demand, and product innovations reflect this preference. For instance, In January 2025, The Indian hair oil brand Anthi, has introduced Anti-Thinning Hair Oil, which combines 25 plant extracts, such as argan, jojoba, and coconut, is redefining hair care by offering natural, biodegradable alternatives to synthetic ingredients.

The surge in health and wellness awareness post-pandemic has significantly influenced purchasing behavior. Consumers now prioritize hair oils that offer benefits, such as dandruff relief, scalp nourishment, and hair strengthening, aligning with broader choices centered on preventive care and well-being. The market also benefits from increased digital penetration, enabling brands to directly engage with informed, ingredient-conscious consumers through e-commerce and social media platforms.

Consumer Surveys & Insights

The Indian hair oil market is deeply rooted in tradition, yet it continues to evolve in response to changing consumer behavior and concerns. A growing number of consumers are prioritizing scalp health and hair fall prevention, driven by early onset of hair concerns. According to the survey data provided by Traya Health in 2023, people are becoming conscious of hair fall at an increasingly young age-31% of concerned consumers fall within the 25-30 age group, while 26% are between 21-25, and even 14% are below the age of 21. This data points to a significant shift in consumer awareness, suggesting that younger demographics are now actively seeking preventive hair care solutions such as hair oils that target hair fall, dandruff, and hair strengthening.

Consumer preferences within the hair oil industry are increasingly shifting toward functional, natural, and multi-benefit products. Traditional oils such as coconut and almond still hold strong positions due to their familiarity and perceived efficacy, but there’s growing demand for herbal, ayurvedic, and non-sticky formulations that are easy to apply and rinse off. Brands are responding with offerings that combine traditional ingredients such as bhringraj, amla, and neem with modern packaging and scientific claims. Consumers, especially those in urban areas, seek oils that offer both therapeutic and cosmetic benefits, aligning with broader wellness and self-care trends.

Product Insights

Blended oil accounted for a revenue share of 58.12% of the India hair oil industry in 2024, The growth is driven by consumer awareness around holistic hair care, preference for traditional wellness practices, and an increasing shift toward natural and chemical-free products. These oils combine the benefits of multiple natural ingredients, such as coconut, almond, and ayurvedic extracts.

Demand for amla hair oil is expected to grow at a CAGR of 7.0% from 2025 to 2030. Consumer behavior shifts drive this shift. Rising health consciousness and a preference for natural, chemical-free personal care products have positioned amla oil, an ingredient with deep Ayurvedic roots and perceived benefits, as a trusted solution for hair fall, premature greying, and scalp nourishment. This shift is further supported by growing consumer trust in traditional formulations amid increasing skepticism towards synthetic ingredients.

Category Insights

Synthetic hair oil accounted for a revenue share of 67.85% in India hair oil market in 2024, Driven by cost-effectiveness, mass-market accessibility, and strong brand penetration across urban and rural regions. The growth is largely attributed to its affordability and widespread availability, making it a preferred choice for price-sensitive consumers. Synthetic formulations, often comprising mineral oils blended with fragrances and additives, offer perceived benefits such as non-sticky texture, ease of application, and longer shelf life, which resonate strongly with consumers seeking convenient, low-maintenance hair care solutions.

Natural hair oil is expected to grow at a CAGR of 4.4% in India hair oil market. Driven by a sustained shift in consumer preferences toward natural elements, there is growing awareness of the adverse effects of synthetic chemicals. In addition, increasing interest in Ayurveda and traditional wellness practices in the hair care industry has increased the demand for natural hair oils. Consumers, particularly in urban and semi-urban markets, actively seek products from parabens, silicones, and mineral oils, aligning with broader trends in health, sustainability, and self-care.

Distribution Channel Insights

Sales of hair oil through convenience stores held a share of 34.22% of the India hair oil market in 2024 due to easy accessibility, quick purchase options, and familiarity with local brands. These stores are often located within residential neighborhoods, making them ideal for last-minute or routine purchases. Hair oil is a daily-use product in many Indian households, and convenience stores stock a wide variety of popular and regional brands in different pack sizes, including sachets and small bottles, catering to diverse income levels. In addition, trust in neighborhood storekeepers and the ability to buy on credit in some cases further reinforces consumer preference for this channel.

Sales of hair oil through online channel are expected to grow at a CAGR of 6.0% in India hair industry from 2025 to 2030. Online shopping offers a wide variety of hair oils, allowing consumers to compare prices, read reviews, and access expert advice without the pressure of in-store sales. Moreover, the rise of mobile shopping, promotions, and discounts on e-commerce platforms, along with fast delivery options, has made online retail a more attractive channel for consumers seeking convenience and value.

Key India Hair Oil Company Insights

The India hair oil industry is fragmented primarily due to the presence of several local recognized players as well as regional players. Some prominent companies in this market are Marico Limited, Dabour India Ltd, Patanjali Ayurved Limited, The Himalaya Wellness Company, Unilever PLC, Mamaearth, and others.

• Marico Ltd is an Indian consumer products company founded headquartered in Mumbai, the brand specializes through its portfolio of brand such as, Parachute, Saffola, Hair & Care, Parachute Advansed, Nihar Naturals, Mediker, and Pure Sense.

• Mamaearth is an Indian personal care brand founded in 2016 by Varun and Ghazal Alagh. The company specializes in natural, toxin-free products for babies, mothers, and adults across categories like skincare, haircare, and body care. Mamaearth, an Indian personal care brand, has developed a comprehensive hair care segment that emphasizes natural, toxin-free formulations. Leveraging ingredients like onion, tea tree, rice water, bhringraj, and argan oil, the brand offers a diverse range of products targeting various hair concerns such as hair fall, dandruff, frizz, and damage repair.          

Recent Developments

• In October 2024, Dabur to acquire 51% stake in Sesa Care for Rs 12.59 crore. The acquisition of the ayurvedic hair care maker is expected to strengthen Dabur's presence in the hair care category and would complement its existing portfolio. Sesa, a prominent brand in the Ayurvedic hair care sector with strong brand recognition. It has presence in India and Bangladesh.

• In August 2024, Marico Ltd.'s Hair & Care brand, has announced the launch of its innovative Hair & Care Oil in Serum. This new product combines the styling benefits of a serum with the nourishing power of almond oil. The Hair & Care Oil in Serum has been introduced in West Bengal, Orissa, Punjab, and the Northeast region. It features an ultra-light serum formula enriched with almond oil and infused with Vitamin E. This blend effectively controls frizz, leaving hair smooth, shiny, and silky

India Hair Oil Market Report Scope

India Hair Oil Market Report Segmentation

This report forecasts revenue growth at the country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the India hair oil market based on product, category, and distribution channel:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Coconut Oil

  • Almond Oil

  • Amla Oil

  • Blend Oil

  • Others

• Category Outlook (Revenue, USD Million, 2018 - 2030)

  • Organic/Natural

  • Synthetic

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Supermarket & Hypermarket

  • Pharmacy & Drugstore

  • Convenience Stores

  • Online

  • Others