GVR Report cover India Reflective Tape Market Report

India Reflective Tape Market Analysis Report By Application (Automobile), By Product (Metalized, Non-Metalized Micro Prismatic, Engineer Grade, High Intensity Glass Bead), And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-2-68038-797-1
  • Number of Pages: 60
  • Format: Electronic (PDF)

Report Overview

The India reflective tape market size was valued at USD 247.2 million in 2017. It is projected to register a CAGR of 2.7% over the forecast period. The rise in demand for high-visibility tapes for enhancing safety at the workplace and roadways has stirred up the demand for the product in the country.

India reflective tape market

An increasing number of road accidents is accentuating the need for high-visibility signal tapes as a part of accident avoiding and road safety products. Furthermore, the burgeoning importance of employee safety at workplaces is poised to stoke the growth of the market during the forecast period.

The government of India has passed specific regulatory frameworks for the use of reflective materials including tapes in automobile exterior body parts. This has been undertaken as an initiative to enhance visibility during night and adverse weather conditions, thereby reducing the chances of road accidents.

Glass beads and micro-prisms present in reflective tapes are tightly packed and glazed with a thin film of aluminum from behind, thereby illuminating an object in the darkness. This illuminating property aids in the application of the product in apparel such as safety clothing, life jackets, gloves, and helmets, thereby driving its market.

Rising concerns about employee safety at working facilities, including police officers directing road traffic during rains and construction workers on footpath and roadsides are likely to boost the demand for high-visibility clothing. Furthermore, the growing demand for high-visibility fabrics and apparel is expected to augment the market.

However, the number of suppliers in the Indian market is substantially moderate. Manufacturing of these products is associated with several constraints such as volatile prices of raw materials, regulations concerning product manufacturing, and high research & development cost.

Product Insights

Engineer grade glass bead reflective tape accounted for approximately 33.0% of the overall market revenue in 2017. This product type consists of a metalized film on top, below which several glass beads are applied such that over fifty percent of the bead is embedded in the metalized layer, providing dots with reflective properties.

Non-metalized micro-prismatic reflective tapes are estimated to witness a CAGR of 2.5% from 2018 to 2025. Application of the product in barricades, construction work zones, traffic signs, and drums & channelizer, coupled with its long durability, is anticipated to contribute to the growth of the segment.

The SWICOFIL Company has industrialized a retroreflective form of technology from raw materials, including micro prisms and glass beads. This technology is established by the utilization of glass beads and micro prisms, which reflect the light falling on them back to its source.

Manufacturing cost associated with metalized micro-prismatic films is the highest. In addition, techniques used for the production of these films are most stringent as compared to other tapes. However, as these type of tapes are metalized, they offer enhanced reflectivity and have applications in vehicle graphics.

Application Insights

Increasing application of reflective tapes at construction sites and industrial facilities, owing to stringent government regulations for the safety of pedestrians and workers, is projected to fuel product demand. Building & construction was the largest application segment in the India reflective tapes market, accounting for over 40.0% of the overall revenue in 2017.

This can be attributed to increased use of the product for construction workers safety. In addition, these products are fabricated for applications that require supreme visual impact in construction zones, especially in potentially hazardous areas. In addition, these products have significant applications such as automotive, road safety, traffic management, and personal protective equipment and clothing.

India reflective tape market

Growing traffic problems and the rising number of road accidents are escalating the demand for these products in automobiles, such as body trim attachment, paint jobs, and bumper repair. The Regional Transport Office (RTO) authorities have issued guidelines to attach reflective tapes, which glow at night, to avoid accidents during foggy and hazy weather. These tapes are stuck on the front and back of vehicles.

Demand for reflective materials in the clothing and textile sector is poised to rise at a CAGR of 1.9% in terms of value during the forecast period. Some of the major applications constitute the production of silver, stretch, and flame-retardant apparel possessing light reflective material on them. These garments are manufactured of basic cloth, micro glass beads, and adhesives, along with several processing technologies including composites, coatings, and hot pressing. These types of accessories assist in the management and control of emergencies, incidents, and evacuations.

Key Companies & Market Share Insights

The industry is moderately competitive on account of the presence of few leading players such as Sha Kundanmal Misrimal, Avantika Elcon Private Limited, 3M India, Shiva Industries, Kohinoor Enterprises, and HS Tapes. These players compete in terms of advanced technological innovations and product development.

Reflective tapes are distributed through multiple channels in the country. Manufacturing companies market their product directly, as well as through local distributors. Some distributors involved in the value chain are individual sellers of products that are acquired from the manufacturing companies.

India Reflective Tape Market Report Scope

Report Attribute


Market size value in 2019

USD 253.3 billion

Revenue forecast in 2025

USD 304.5 billion

Growth Rate

CAGR of 2.2% from 2019 to 2025

Base year for estimation


Historical data

2014 - 2017

Forecast period

2019 - 2025

Quantitative units

Revenue in USD billion and CAGR from 2019 to 2025

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, application, region

Country scope


Key companies profiled

Sha Kundanmal Misrimal, Avantika Elcon Private Limited, 3M India, Shiva Industries, Kohinoor Enterprises, and HS Tapes.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Segments Covered in the Report

This report forecasts revenue growth at country level and provides an analysis of industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the India reflective tape market report on the basis of product and application:

  • Product Outlook (Revenue, USD Million, 2014 - 2025)

    • Engineer Grade Glass Bead

    • High-Intensity Glass Bead

    • Metalized Micro-Prismatic

    • Non-Metalized Micro-Prismatic

  • Application Outlook (Revenue, USD Million, 2014 - 2025)

    • Automobile

    • Building & Construction

    • Clothing

    • Others

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