Italy Sun Care Cosmetics Market (2025 - 2033) Size, Share & Trends Analysis Report By Product (Tinted Moisturizers, SPF Foundation, SPF Sunscreen), By Type (Conventional, Organic), By Distribution Channel (Hypermarkets & Supermarkets, E-commerce), And Segment Forecasts

Italy Sun Care Cosmetics Market Trends

The Italy sun care cosmetics market size was estimated at USD 320.6 million in 2024 and is expected to grow at a CAGR of 6.5% from 2025 to 2033. The Italian sun care cosmetics market is experiencing growth driven by several key factors. A heightened awareness of skin health and the harmful effects of UV exposure has led to increased demand for sun protection products. Consumers are increasingly seeking natural and organic formulations, favoring products that are both effective and environmentally friendly.

The country's Mediterranean climate and active outdoor lifestyle further contribute to the need for reliable sun care solutions. Italy sun care cosmetics market is also driven by strong dermatological endorsements and widespread public awareness campaigns emphasizing the importance of regular sun protection. The country’s vibrant outdoor culture and tourism sector significantly enhance demand throughout the year. Innovations in product formulations, offering lightweight and fast-absorbing textures, attract consumers seeking comfort and efficacy. Additionally, social media beauty trends play a crucial role in integrating sun care into daily skincare habits among Italian consumers in the sun care cosmetic industry. According to the Galaxus data published in July 2024, nearly 86% of the Italian respondents in a survey conducted out of 2,547 total respondents use sunscreen.

Consumer Insights & Surveys

Italian women are progressively embracing sunscreen and sun care products as essential parts of their daily skincare routines throughout the year, not just in the summer. There is a particular focus on protecting the face using SPF-infused creams, lotions, and serums that combine sun protection with skincare benefits. Growing awareness of sun-induced aging and skin health motivates regular use, especially among women aged 30 and above. Furthermore, Italian consumers prefer products with refined, lightweight textures that integrate smoothly with their beauty and makeup regimens.

Product Insights

SPF sunscreen accounted for the largest revenue share of about 30.1% of the Italy sun care cosmetics market in 2024. The demand for SPF sunscreen in the Italian market is driven by increasing consumer awareness of the risks of UV exposure and skin aging. Growing preference for multi-functional products that combine sun protection with skincare benefits boosts market growth. Italy’s sunny climate and active outdoor lifestyle further elevate the need for reliable SPF solutions. According to the Galaxus data published in July 2024, about 63% of Italian consumers apply SPF sunscreen when sunbathing, whereas 33% use it during outdoor swimming. Additionally, rising availability through diverse retail channels, including e-commerce, enhances accessibility and adoption.

Demand for tinted moisturizers is projected to rise at a CAGR of 7.1% from 2025 to 2033. The demand for tinted moisturizers in Italy's sun care cosmetics market is fueled by a growing preference for multifunctional skincare products that combine sun protection with cosmetic benefits. Consumers are increasingly seeking lightweight, breathable formulations that provide a natural finish, aligning with the trend towards minimalistic beauty routines. The rising awareness of the harmful effects of UV exposure and the desire to prevent premature aging further drive the adoption of tinted moisturizers with SPF. Additionally, the availability of a wide range of shades to match various skin tones enhances the appeal of these products among Italian consumers. For instance, brands such as bareMinerals offer tinted moisturizer with SPF 30 for sun protection, and it is available in various shades to suit every skin complexion.

Type Insights

Conventional sun care cosmetics accounted for the largest revenue share of 84.3% of the Italy sun care cosmetics market in 2024. This type of sun care cosmetics market in Italy is driven by longstanding consumer trust in established brands known for proven efficacy and safety. Traditional product formats such as lotions and creams remain popular due to their familiarity and ease of use. Strong retail presence in pharmacies and specialty stores supports consistent availability. Moreover, ongoing consumer education about UV protection sustains steady demand for conventional sun care options.

The demand for organic sun care cosmetics is estimated to grow with the fastest CAGR of 7.0% over the forecast period. The organic sun care cosmetics market in Italy is propelled by a rising consumer preference for natural ingredients that are gentle on sensitive skin. Increasing environmental concerns encourage the use of eco-friendly and cruelty-free products. The demand for transparency in ingredient sourcing and certifications also boosts trust and adoption. For instance, COOLA LLC provides a sunscreen with SPF 50 that contains over 70% organic ingredients, featuring a non-greasy and fragrance-free formula. Additionally, the growing popularity of holistic wellness and clean beauty trends supports sustained market growth.

Distribution Channel Insights

The sales of sun care cosmetics through hypermarkets and supermarkets accounted for a revenue share of about 36.1% in 2024. The growth of hypermarkets and supermarkets as a distribution channel for the sun care cosmetic industry in Italy is driven by their convenience and one-stop shopping experience. These outlets offer wide product assortments at competitive prices, attracting budget-conscious consumers. Their extensive presence in both urban and suburban areas enhances accessibility. Additionally, promotional activities and in-store displays help boost product visibility and impulse purchases.

E-commerce is expected to grow at the fastest CAGR of 7.2% from 2025 to 2033. The rise of e-commerce in Italy’s sun care cosmetics market is fueled by increasing internet penetration and smartphone usage. Online platforms provide consumers with the convenience of home delivery and access to a broader product range, including niche and international brands. Detailed product information and customer reviews support informed purchasing decisions. Moreover, targeted digital marketing and personalized recommendations enhance customer engagement and loyalty. According to the YouGov survey conducted in July 2024, about 10% Italian respondents consider quick delivery services for purchasing beauty & personal care products.

Key Italy Sun Care Companies Insights

The Italy sun care cosmetics market features a competitive landscape with both established brands and emerging players striving for prominence. Key companies are adapting to shifting consumer preferences by innovating product formulations and expanding their SPF and skincare ranges. Strategic partnerships, marketing campaigns, and brand differentiation are central to maintaining and growing market share. New entrants are leveraging clean beauty trends and digital platforms to gain traction in this evolving sector.

• BioNike is a prominent Italian dermocosmetics brand specializing in sun care products, particularly through its DEFENCE SUN line. Renowned for its commitment to skin health, sustainability, and dermatological safety, BioNike offers a diverse range of sun protection solutions tailored to various skin types and needs.

• Labo International Srl is a prominent Italian dermo-cosmetic company specializing in advanced skin care solutions, including sun protection products. Headquartered in Padova, Italy, Labo operates under the brand Labo Transdermic and offers a range of sun care products designed to provide high protection against UV radiation.

Recent Developments

• In June 2025, BioNike relaunched its Defence Sun sunscreen range, featuring triple protection against skin damage, enhanced environmental protection, and a marine-friendly formula. The products are packaged in 100% recyclable materials and support Worldrise, a non-profit dedicated to preserving marine ecosystems.

• In July 2022, Marionnaud Parfumeries Italia S.r.l. collaborated with beauty tech company, Revieve, and launched an artificial intelligence (AI)-powered sun care app in Italy. The app is capable of detecting sun exposure concerns such as hyperpigmentation, melasma, and wrinkles to suggest tailored sun care routines, aiming to enhance awareness and reduce UV-related skin damage.

Italy Sun Care Cosmetics Market Report Scope

Italy Sun Care Cosmetics Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the Italy sun care cosmetics market report based on product, type, and distribution channel:

• Product Outlook (Revenue, USD Million, 2021 - 2033)

  • Tinted Moisturizers

  • SPF Foundation

  • SPF BB Creams

  • SPF Primers

  • SPF Sunscreen

  • Others

• Type Outlook (Revenue, USD Million, 2021 - 2033)

  • Conventional

  • Organic

• Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)

  • Hypermarkets & Supermarkets

  • Specialty Stores

  • E-Commerce

  • Others