Laptop Backpack Market Size, Share & Trends Analysis Report By Application, By Distribution Channel (Supermarket & Hypermarket, Convenience Store, Online), By Size, By Material, By Region, And Segment Forecasts, 2024 - 2030

Laptop Backpack Market Size & Trends

The global laptop backpack market size was valued at USD 1.17 billion in 2023 and is projected to grow at a CAGR of 8.7% from 2024 to 2030. The proliferation of remote work and digital nomadism has significantly boosted the need for practical, durable, and stylish laptop carriers. As more people work from various locations outside of traditional office settings, such as cafes, coworking spaces, and even during travel, the need for a reliable way to transport laptops and other tech essentials has grown. Laptop backpacks provide the necessary protection for electronic devices while offering the convenience and comfort of hands-free carrying, which is essential for professionals on the move.

The rise of e-learning and technology integration in education systems worldwide have contributed to the surge in demand for laptop backpacks. Students increasingly rely on laptops for their studies, and a functional backpack that can safely hold their devices, books, and other materials is essential. The trend towards digital textbooks and online classes further cements the laptop as a crucial educational tool, thereby driving the demand for specialized backpacks to accommodate these devices securely.

Another contributing factor is the innovation in the design and functionality of laptop backpacks. Modern backpacks come equipped with a variety of features such as padded compartments for laptops, USB charging ports, anti-theft mechanisms, and ergonomic designs that distribute weight evenly to reduce strain on the back and shoulders. These features not only enhance the user experience but also cater to the diverse needs of consumers, making laptop backpacks a preferred choice over traditional bags. Moreover, the overall increase in consumer electronics spending has contributed to the growing demand for laptop backpacks. As laptops become more advanced and expensive, consumers are more inclined to invest in high-quality bags with adequate protection.

Application Insights

The business segment held the largest market revenue share of 52.0% in 2023. The demand for business segment laptop backpacks is rising due to the growing prevalence of remote and hybrid work models, which require professionals to frequently carry their laptops and other work essentials between various locations. The rise in corporate gifting further fuels demand in this segment; many Companies, as a part of employee wellness programs and onboarding processes, provide laptop backpacks to their employees.

Students segment is projected to grow at the fastest CAGR of 9.4% over the forecast period. The increasing reliance on digital learning tools and online education has necessitated safely carrying laptops and other electronic devices. Additionally, with the growing adoption of hybrid and remote learning environments, students require durable and ergonomic backpacks to protect their devices while accommodating other school supplies. Moreover, the rise in college enrollments and the trend of using high-end gadgets among students drive the need for backpacks that offer protection, style, and functionality.

Distribution Channel Insights

Supermarket & hypermarket segment dominated the market in 2023. These retail formats offer a broad selection of products under one roof, providing consumers with the convenience of one-stop shopping. The expansive floor space allows for displaying a wide variety of laptop backpack brands and styles, drawing customers looking for specific features and price points. Additionally, supermarkets and hypermarkets often offer competitive pricing and frequent promotional deals, which appeal to budget-conscious shoppers.

The online segment is projected to grow at the fastest CAGR over the forecast period. The convenience of online shopping allows consumers to browse a wide range of products, compare prices, and read reviews from the comfort of their homes. This ease of access is advantageous in today's fast-paced world. The growth of e-commerce platforms and improvements in logistics have also made it easier and faster for consumers to receive their purchases. Furthermore, the increasing reliance on digital devices and remote working trends have heightened the need for reliable and stylish laptop backpacks readily available online. This shift is also supported by the extensive marketing and targeted advertising efforts by brands on digital platforms, making online shopping a preferred choice for many consumers.

Size Insights

Between 13 inches and 15 inches segment held the largest market revenue share in 2023.  The demand for laptop backpacks in the 13 to 15-inch segment is rising due to the increasing popularity of medium-sized laptops among consumers. This size range balances portability and functionality, catering to the needs of students, professionals, and travelers who require a backpack that is not too bulky yet spacious enough to carry essential items. Additionally, the surge in remote work and online education has driven the need for reliable and versatile laptop backpacks to securely accommodate these medium-sized laptops and other necessities like chargers, notebooks, and personal items.

Up to 13 inches sized laptop backpack segment is expected to grow at a significant CAGR over the forecast period. The increasing prevalence of compact and ultra-portable laptops, such as ultrabooks and tablets, has driven consumers to seek smaller, more convenient carrying solutions. These smaller devices are prevalent among students, professionals, and travelers who prioritize lightweight and easy-to-carry options. Additionally, the growing remote work trend has amplified the need for versatile and stylish backpacks that can accommodate essential gadgets while offering comfort and mobility. As a result, manufacturers focus on creating sleek, durable, and feature-rich backpacks tailored to this segment, further fueling demand.

Material Insights

The polyester segment held the largest market revenue share in 2023. The demand for polyester is increasing due to its superior durability, lightweight nature, and cost-effectiveness. Polyester is known for its resistance to water, abrasion, and UV rays, making it an ideal material for protecting electronic devices. Additionally, advancements in polyester manufacturing have led to more eco-friendly options. The material's versatility allows for a wide range of designs and styles, catering to diverse consumer preferences.

The polytetrafluoroethylene segment is expected to grow at the fastest CAGR over the forecast period. The demand for polytetrafluoroethylene (PTFE) is rising due to its superior properties that cater to consumer needs for durability and functionality. PTFE is highly valued for its non-stick, water-resistant, and chemical-resistant characteristics, making it suitable for protecting electronic devices from environmental hazards. Additionally, its robustness ensures long-lasting performance, which is a significant advantage for daily commuters and frequent travelers requiring reliable laptop protection. As consumers increasingly prioritize quality and longevity in their purchases, the use of PTFE in laptop backpacks meets these expectations, thereby driving up its demand in the market.

Regional Insights

North America laptop backpack market is projected to grow at a significant CAGR over the forecast period. The shift towards remote and hybrid work models has increased the need for portable workstations, driving consumers to invest in reliable, ergonomic backpacks to carry their laptops and accessories. Additionally, the growth in tech-savvy professionals, students, and digital nomads has spurred demand for versatile and durable backpacks that offer style and functionality.

U.S. Laptop Backpack Market Trends

The U.S. held the largest market revenue share regionally in 2023. The growing reliance on laptops for personal and professional use necessitates durable and secure transportation solutions. The proliferation of tech-savvy consumers, especially millennials and Gen Z, has led to a surge in demand for versatile backpacks. Furthermore, sustainable and eco-friendly products have pushed manufacturers to offer laptop backpacks made from recycled and environmentally friendly materials for the environmentally conscious consumer.

Europe Laptop Backpack Market Trends

Europe laptop backpack market is anticipated to witness a significant growth in the coming years. The rise of the laptop backpack market in Europe is fueled by the growing focus on sustainability and environmentally friendly goods. Consumers are increasingly environmentally aware, requiring backpacks made of recycled materials and sustainable manufacturing methods. Furthermore, the increasing number of technology-savvy customers who value smart functions such as integrated USB charging ports also drives the growth of the market.

The UK laptop backpack market is projected to witness significant growth over the forecast period. The increasing population of business professionals and students demanding safe and secure laptop backpacks to carry their laptops to their workplaces and institutions is driving market growth. The rising trend of travel, tourism, and outdoor activities is also a key driving factor for the market growth. Customers look for durable and multipurpose backpacks that help to protect their laptops, tablets, and other valuables during travel.

Asia Pacific Laptop Backpack Market Trends

Asia Pacific laptop backpack market held the largest market revenue share of 35.7% in 2023. The rapid expansion of the tech industry and the increasing number of professionals and students relying on laptops for work and education have driven the need for practical and protective carrying solutions. The surge in remote work and online learning, particularly post-pandemic, has heightened the necessity for portable and durable laptop storage. Additionally, the region's growing middle class with higher disposable incomes is more willing to invest in quality accessories. Urbanization and the rise of the gig economy also contribute, as more people require mobile workspaces.

China laptop backpack market is projected to grow significantly in the coming years. The rapid growth of the technology sector and increased adoption of laptops and mobile devices have necessitated protective and convenient carrying solutions. China's expanding middle class and growing disposable income have also led to higher consumer spending on quality and branded accessories. Furthermore, e-commerce platforms in China have made it easier for consumers to access various laptop backpacks, enhancing their purchasing options and contributing to the market's growth.

Key Laptop Backpack Company Insights

Some of the key companies in the laptop backpack market include Targus; TUMI, Inc.; Kensington Computer Products Group; Samsonite IP Holdings S.àr.l.; Helly Hansen; and others.

• Targus provides laptop backpacks for professional travel, school, and work use to for protecting laptops form damages and thefts. It provides minimalist lightweight, rugged, and weatherproof designs, in laptop backpacks for advanced protection and comfort. Targus laptop backpacks are available in numerous colors, styles, and features which allow consumers to choose according to their preferences.

• TUMI, Inc. provides laptop backpacks made from durable, materials such as ballistic nylon and leather. These bags are integrated with padded media pockets for the protection of laptops along with a quick-access phone pockets.

Recent Developments

• In January 2024, Kensington Computer Products Group announced the launch of eco-friendly backpacks. The 14 inch backpack is made from 4.6 250ml ocean-bound plastic bottles, including 24% PCR polyester. It features padded shoulder straps with breathable mesh, providing comfort and style.

Laptop Backpack Market Report Scope

Global Laptop Backpack Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the laptop backpack market report based on application, distribution channel, size, material, and region. 

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Business

  • Students

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Supermarket & Hypermarket

  • Convenience Store

  • Online

• Size Outlook (Revenue, USD Million, 2018 - 2030)

  • Up to 13 inches

  • Between 13 inches to 15 inches

  • Above 15 inches

• Material Outlook (Revenue, USD Million, 2018 - 2030)

  • Polyester

  • Polytetrafluoroethylene

  • Polyurethane

  • Cotton

  • Teflon

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • South Korea

  • Latin America

    • Brazil

  • Middle East and Africa (MEA)

    • South Africa